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Latin America S Potential In Nation Branding A Closer Look At Brazil S Chile S And Colombia S Practices
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Book Synopsis Latin America ́s Potential in Nation Branding: A Closer Look at Brazil ́s, Chile ́s and Colombia ́s Practices by : Eva Niesing
Download or read book Latin America ́s Potential in Nation Branding: A Closer Look at Brazil ́s, Chile ́s and Colombia ́s Practices written by Eva Niesing and published by Anchor Academic Publishing (aap_verlag). This book was released on 2013-09 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the globalized world of today, a well-elaborated, long-term oriented nation branding strategy can help nations to improve and to better control of their nation image. Nation branding activities increase the countries’ competitiveness in the global marketplace, and help to foster the tourism arrivals, inward foreign direct investment flows and exports, and further, they help to attract talented workforce and students. Despite its growing importance, most Latin American countries still have not engaged enough in the area of nation branding, and mostly only focus their activities on the tourism promotion. The region’s countries have a good image regarding soft factors such as their people and tourism attractions but have a weak image regarding their products and investment opportunities. Brazil has a relatively good nation image in many dimensions but still has not developed an extensive nation branding strategy. Chile and Colombia are among the Latin American countries which have started to conduct more complete nation branding activities. Although, such advances can be observed, there is still a lot of improvement potential in the nation branding practices of Latin American countries.
Book Synopsis Cultural Policy in Ibero-America by : Arturo Rodríguez Morató
Download or read book Cultural Policy in Ibero-America written by Arturo Rodríguez Morató and published by Routledge. This book was released on 2020-05-21 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a broad overview of the development of Ibero-American cultural policy in an important and innovative way. This volume brings together specialists in the field, from different nations and disciplines, and provides the keys to understanding the different trajectories and experiences of some significant countries in the area on both sides of the Atlantic; the recent developments in this domain such as urban cultural regeneration policies and cultural development policies; and the dynamics of policy transfers such as cultural diplomacy. The book also contrasts the applicability and the explanatory power of the idea of the family of nations for the analysis of cultural policy with models inspired by the welfare regimes. This book allows international researchers an overarching view of the peculiarities and the latest achievements in the field of Ibero-American cultural policy. This book was originally published as a special issue of the International Journal of Cultural Policy.
Download or read book Place Branding written by Pantea Foroudi and published by Routledge. This book was released on 2020-02-06 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand. Place Branding: Connecting Tourist Experiences to Places seeks to build a customer-based view of place branding through focusing on the individual as a tourist who travels to undertake a memorable experience. The place is the key creator of this experience, which begins well before the travel-to and ends well after the travel-back. Individuals choose the places where to go, collect information on them, ask for advice and suggestions from fellow travellers, give feedback when they come back and talk a lot about their experience, spreading word-of-mouth. The book enables readers to understand how the tourist experience can be managed as a brand. Readers are exposed to a variety of problems, methodological approaches, and geographical areas, which allows them to adapt frames to different contexts and situations. This book is recommended reading for students and scholars of business, marketing, tourism, urban studies and public diplomacy, as well as practitioners, business consultants and people working in public administration and politics.
Download or read book Foreign Agriculture written by and published by . This book was released on 1958 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Branding Brazil by : Leslie L. Marsh
Download or read book Branding Brazil written by Leslie L. Marsh and published by Rutgers University Press. This book was released on 2021-05-14 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding Brazil examines a panorama of contemporary cultural productions including film, television, photography, and alternative media to explore the transformation of citizenship in Brazil. The book takes a multi-faceted approach, weaving media studies with politics and cinema studies to reveal that more than a marketing term or project emanating from the state, branding was a cultural phenomenon.
Book Synopsis Bulletin of the Atomic Scientists by :
Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1973-10 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Download or read book Nation Branding written by Keith Dinnie and published by Routledge. This book was released on 2015-08-27 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment. This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New international cases of countries as diverse as China, United Arab Emirates, Ghana, Cuba, India, Great Britain and many more; New contributions from distinguished scholars, diplomats and businesspeople providing a range of case studies, practitioner insights and academic perspectives; New Companion Website to support the book featuring instructor aids such as PowerPoint presentations for each chapter and an instructor manual; This much-anticipated update to an influential book is an essential introduction to nation branding for students and policy makers.
Book Synopsis Promessas Não Cumpridas by : Inter-American Dialogue (Organization)
Download or read book Promessas Não Cumpridas written by Inter-American Dialogue (Organization) and published by . This book was released on 2019 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: The volume takes a broad view of recent social, political, and economic developments in Latin America. It contains six essays, focused on salient and cross-cutting themes, that try to construct a thread or narrative about the highly diverse region, highlighting its main idiosyncrasies and analyzing where it might be headed in coming years. While the essays recognize considerable advances, they also point out setbacks and missed opportunities that have stood in the way of sustained progress. Strengthening state capacity emerges as a significant challenge.
Download or read book The South American written by and published by . This book was released on 1918 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Latin American challenge by : Bernardo Sorj
Download or read book The Latin American challenge written by Bernardo Sorj and published by SciELO - Centro Edelstein. This book was released on 2008-01-01 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the work of twenty renowned experts from the region, this ground-breaking book traces the new face of Latin America using clear, straightfoward language that is accessible to a general audience. The current panorama in the region creates new opportunities and dangers for social cohesion in democracy and a revitalized critical approach is needed to arrive at a global interpretation of the social dynamics in Latin America.
Download or read book UNESCO Science Report written by UNESCO and published by UNESCO Publishing. This book was released on 2021-06-18 with total page 757 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United Nations. Department of Economic and Social Affairs Publisher :New York : United Nations ISBN 13 : Total Pages :508 pages Book Rating :4.3/5 (91 download)
Book Synopsis Survey of World Iron Ore Resources: Occurrence and Appraisal by : United Nations. Department of Economic and Social Affairs
Download or read book Survey of World Iron Ore Resources: Occurrence and Appraisal written by United Nations. Department of Economic and Social Affairs and published by New York : United Nations. This book was released on 1970 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Nation branding written by Keith Dinnie and published by Routledge. This book was released on 2010-05-14 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies. Concepts grounded in the brand management literature such as brand identity, brand image, brand positioning, and brand equity, are transposed to the domain of nation branding and supported by country case insights that provide vivid illustrations of nation branding in practice. Nation branding is a means by which more and more nations are attempting to compete on the global stage. Current practice in nation branding is examined and future horizons traced. The book provides: * The first overview of its kind on nation branding * A blend of academic theory and real world practice in an accessible, readable fashion * A clear and detailed adaptation of existing brand theory to the emerging domain of nation branding * An original conceptual framework and models for nation branding * A rich range of international examples and over 20 contributions by leading experts from around the world Country case insights on nation branding strategies currently being utilized by nations such as Japan, Egypt, Brazil, Switzerland, Iceland, and Russia Clearly and coherently structured, the book is an essential introduction to nation branding for both students and policymakers and will be an essential text for those interested in this fast growing area.
Book Synopsis Harnessing Globalization by : Roy C. Nelson
Download or read book Harnessing Globalization written by Roy C. Nelson and published by Penn State Press. This book was released on 2015-10-29 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can countries in the underdeveloped world position themselves to take best advantage of the positive economic benefits of globalization? One avenue to success is the harnessing of foreign direct investment (FDI) in the “nontraditional” forms of the high-technology and service sectors, where an educated workforce is essential and the spillover effects to other sectors are potentially very beneficial. In this book, Roy Nelson compares efforts in three Latin American countries—Brazil, Chile, and Costa Rica—to attract nontraditional FDI and analyzes the reasons for their relative success or failure. As a further comparison, he uses the successes of FDI promotion in Ireland and Singapore to help refine the analysis. His study shows that two factors, in particular, are critical. First is the government’s autonomy from special interest groups, both domestic and foreign, arising from the level of political security enjoyed by government leaders. The second factor is the government’s ability to learn about prospective investors and the inducements that are most important to them—what he calls “transnational learning capacity.” Nelson draws lessons from his analysis for how governments might develop more effective strategies for attracting nontraditional FDI.
Book Synopsis Bulletin of the Atomic Scientists by :
Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1979-12 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Author : Publisher :Economic Analytical Unit Department of Foreign Affairs and Trade ISBN 13 : Total Pages :324 pages Book Rating :4.:/5 (318 download)
Book Synopsis Investing in Latin American Growth by :
Download or read book Investing in Latin American Growth written by and published by Economic Analytical Unit Department of Foreign Affairs and Trade. This book was released on 2001 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Report aimed at unlocking trade and investment opportunities in South America. Focussing on Brazil, Mexico, Argentina and Chile, the report analyses each country's economic potential and their business environment, comparing their scale and opportunities with major Asian markets. Includes illustrations, references for each chapter, further reading and regional contacts. Simultaneously released in paperback and on CD-ROM.
Book Synopsis Global Trends 2040 by : National Intelligence Council
Download or read book Global Trends 2040 written by National Intelligence Council and published by Cosimo Reports. This book was released on 2021-03 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The ongoing COVID-19 pandemic marks the most significant, singular global disruption since World War II, with health, economic, political, and security implications that will ripple for years to come." -Global Trends 2040 (2021) Global Trends 2040-A More Contested World (2021), released by the US National Intelligence Council, is the latest report in its series of reports starting in 1997 about megatrends and the world's future. This report, strongly influenced by the COVID-19 pandemic, paints a bleak picture of the future and describes a contested, fragmented and turbulent world. It specifically discusses the four main trends that will shape tomorrow's world: - Demographics-by 2040, 1.4 billion people will be added mostly in Africa and South Asia. - Economics-increased government debt and concentrated economic power will escalate problems for the poor and middleclass. - Climate-a hotter world will increase water, food, and health insecurity. - Technology-the emergence of new technologies could both solve and cause problems for human life. Students of trends, policymakers, entrepreneurs, academics, journalists and anyone eager for a glimpse into the next decades, will find this report, with colored graphs, essential reading.
