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Branded Spaces
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Book Synopsis Branded Spaces by : Stephan Sonnenburg
Download or read book Branded Spaces written by Stephan Sonnenburg and published by Springer Science & Business Media. This book was released on 2013-02-26 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers or other stakeholders to have an experience that is in multisensual association with a brand. In a fast changing world, branded spaces are becoming lighthouses for brands, for their image and for their relationship to agents. Additionally, the editors and contributors often use a story-like framework to explore how branded spaces are approached as well as to what degree they afford success. Management, branding, marketing, sociology, psychology, and philosophy are some of the disciplines that deal with branded spaces. To address the complexity and the multidisciplinary challenge of branded spaces, this topic is approached via different categories: places and possibilities, facts and figures, senses and sensualities, stories and situations as well as critiques and consequences.
Download or read book Brand Spaces written by Robert Klanten and published by Die Gestalten Verlag. This book was released on 2013 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Spaces shows how trailblazers are creating branded worlds, event locations, flagship stores, and pop-up shops to continually surprise and inspire their target audiences. In the first part of the book, decision makers from global brands such as Camper, Aesop, Freitag, Gaggenau, and Nokia share their concepts and strategies. The second part of Brand Spaces offers a cutting-edge showcase of international trends in interior design for stores.
Download or read book Pop Brands written by Nicholas Carah and published by Peter Lang. This book was released on 2010 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporations engage young people and musicians in brand-building activities. These activities unfold in media-dense social spaces. Social networking sites, the user-generated content of web 2.0, live music events, digital cameras and cell phones are all used in constructing valuable brands. This book addresses the integration of popular music culture, corporate branding, and young people's mediated cultural practices. These intersections provide a rich site for examining how young people build brands within spaces and practices that they perceive as meaningful. The book is based on extensive ethnographic empirical research, drawing on participant observation, textual analysis and interviews with young people, musicians, marketers and other participants in the cultural industries. Contemporary theories of marketing and branding are brought together with critical and cultural accounts of mediated social life. The book explores the distinctive concerns and debates of these different perspectives and the lively interface between them.
Book Synopsis Brands and the City by : Sonia Bookman
Download or read book Brands and the City written by Sonia Bookman and published by Routledge. This book was released on 2017-12-14 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: From commercial retail environments to branded urban villages, brands are now a salient feature of contemporary cityscapes and are deeply entwined in people’s everyday lives. Drawing on extensive empirical material and recent theoretical developments in the sociology of brands, this book explores the complex relationship between brands, consumption and urban life. Covering a range of brands and branding in the city, from themed retail stores to branded cultural quarters, it considers how brands provide new ways of mediating identities, lifestyles and social relations. At the same time, the book reveals how brands are bound up with forms of socio-spatial division and exclusion in the city, defining what kinds of practices, images or attitudes are acceptable in a particular place, constituting cultural boundaries that keep certain people and activities out. With attention throughout to the social and cultural implications of the presence of brands in urban space, Brands and the City examines how people engage with brands, and how brands shape urbanites’ experiences and sense of self, society and space. An extensive exploration of the processes through which brands are integrated into cities, their effects on everyday experiences and their role in the policing and governance of urban space, this book will appeal to scholars across the social sciences with interests in urban studies, consumption and branding.
Download or read book The Rise of Brands written by Liz Moor and published by Berg. This book was released on 2007-12-15 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Brands and logos are all around us - from the clothes we wear and the objects we buy, to the advertisements which cover our cities and the celebrities created by the media. We regard the brand as a new phenomenon, something born with the consumer society, but branding was born with civilization, its earliest examples dating to the Roman Empire." "Branding is now a growing industry, applied not only to commodities but to charities, cities, the worlds of sport and entertainment, even government initiatives. Such is the ubiquity and power of branding that it is increasingly taken as a sign of the commodification of everyday life and the rapacity of corporate power." "Examining the brand in history, the growth of national and global brands, the changing approaches of the branding industry and the exploration of new spaces for advertising, The Rise of Brands analyses exactly how brands develop and operate in contemporary society."--BOOK JACKET.
Book Synopsis Designing the Brand Identity in Retail Spaces by : Martin M. Pegler
Download or read book Designing the Brand Identity in Retail Spaces written by Martin M. Pegler and published by Bloomsbury Publishing USA. This book was released on 2015-02-12 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overzicht in woord en beeld dat laat zien hoe architecten en winkelontwerpers 47 gerenommerde merken van over de hele wereld in de winkel tentoon stellen.
Book Synopsis Naming Rights, Place Branding, and the Cultural Landscapes of Neoliberal Urbanism by : Reuben Rose-Redwood
Download or read book Naming Rights, Place Branding, and the Cultural Landscapes of Neoliberal Urbanism written by Reuben Rose-Redwood and published by Routledge. This book was released on 2021-07-07 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent decades, urban policymakers have increasingly embraced the selling of naming rights as a means of generating revenue to construct and maintain urban infrastructure. The contemporary practice of toponymic commodification has its roots in the history of philanthropic gifting and the commercialization of professional sports, yet it has now become an integral part of the policy toolkit of neoliberal urbanism more generally. As a result, the naming of everything from sports arenas to public transit stations has come to be viewed as a sponsorship opportunity, yet such naming rights initiatives have not gone uncontested. This edited collection examines the political economy and cultural politics of urban place naming and considers how the commodification of naming rights is transforming the cultural landscapes of contemporary cities. Drawing upon case studies ranging from the selling of naming rights for sports arenas in European cities and metro stations in Dubai to the role of philanthropic naming in the "Facebookification" of San Francisco’s gentrifying neighborhoods, the contributions to this book draw attention to the diverse ways in which toponymic commodification is reshaping the identities of public places into time-limited, rent-generating commodities and the broader implications of these changes on the production of urban space. The chapters in this book were originally published as a special issue of Urban Geography.
Book Synopsis Building Brand Authenticity by : M. Beverland
Download or read book Building Brand Authenticity written by M. Beverland and published by Springer. This book was released on 2009-10-22 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.
Book Synopsis Disruptive Branding by : Jacob Benbunan
Download or read book Disruptive Branding written by Jacob Benbunan and published by Kogan Page Publishers. This book was released on 2019-04-03 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Disruptive forces have rewritten the rules of business. In an age of continuous change the strength and authenticity of brands has become more important than ever. The organizations that can master their brand experience are able to survive disruption by disrupting themselves; companies that can't do this will leave themselves ripe for disruption. Disruptive Branding is a practical guide, demonstrating how to harness change to power your brand's survival and ensure growth in a transforming world. It will help ambitious, courageous and aspirational organizations to define their compelling brand strategies, design powerful brand experiences and innovate new brand-led products and services. Disruptive Branding tells the stories of businesses that have succeeded in managing the forces of disruption. From Nintendo fighting off its competition by re-imagining gaming, to Airbnb redefining what it means to travel, modern day brands are thinking faster and smarter than ever before. This book identifies the strategies and designs that some of the world's most successful brands use to stay one step ahead of the curve. It is an invaluable resource for brands working to withstand disruption - or even become disruptors themselves.
Book Synopsis Building Strong Brands and Engaging Customers With Sound by : Jaskari, Minna-Maarit
Download or read book Building Strong Brands and Engaging Customers With Sound written by Jaskari, Minna-Maarit and published by IGI Global. This book was released on 2024-03-25 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: In brand communication, from the nostalgic hum of radio jingles to the digital symphony of streaming platforms, the role of sound in shaping brand identity has emerged as a captivating field of study. How does the strategic integration of sounds and music contribute to constructing robust brand identities and deepening customer engagement across diverse industries and cultural contexts? Building Strong Brands and Engaging Customers With Sound traverses the diverse realms of sonic branding, examining its multifaceted applications and impact on consumer engagement. The book opens a sonic gateway into the historical evolution of sounds in branding, uncovering the roots of sonic branding and its evolution alongside technological advancements. From linguistics and verbal sound symbolism to the semiotics of sounds, the foundational chapters provide a comprehensive understanding of the multidimensionality of sound, offering a synthesis of different disciplinary approaches to sonic branding. The book explores the sonic brand identity. Chapters illuminate the nuanced process of aligning sounds with brand personality, examining the intricate dance between music and brand experience. From crafting sonic logos to curating brand soundtracks, the book offers insights into the strategic deployment of sound across various touchpoints in the customer journey, including products and packaging. This book also explores consumer perception and response by unraveling the psychological impact of music on consumers. Extensive exploration of cognitive, affective, and behavioral responses to sonic branding, coupled with insights into consumer attitudes and preferences, provides a rich tapestry of understanding. The book also examines the role of sound in enhancing consumer well-being.
Book Synopsis Brand-Driven City Building and the Virtualizing of Space by : Alexander Gutzmer
Download or read book Brand-Driven City Building and the Virtualizing of Space written by Alexander Gutzmer and published by Routledge. This book was released on 2014-04-24 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an investigation of the cultural phenomenon of branding and its transformational effects on the contemporary spatial – and urban – reality. It develops a novel understanding of the rationale behind the construction of large-scale architectural complexes that relate to corporate brands, and of its tremendous cultural effects. The author suggests that what we see today is the creation of "global mass ornaments", of a thorough ornamentalization of the entire globe. The origins of this are discussed with regard to examples of corporate brand-building from Europe and China (Autostadt Wolfsburg, BMW Welt Munich and Anting New Town). Additional cases are several simulated spaces in Berlin and the space-branding activities of companies like Apple or Prada. Theoretically, the author develops an innovative poststructuralist framework, combining ideas from Gilles Deleuze with the space philosophy of Peter Sloterdijk. He analyzes how the corporate redefinition of space makes the city enter into a mode of virtual urbanity. This idea leads to a notion of a "global urban" and, ultimately, the "global mass ornament". This concept of a global mass ornament is developed here with reference to Sloterdijk’s concept of a world of "spheres". The latter is used to understand the new mode of spatiality of mediatized spaces. The book makes the point that our world is involved in a process of mass ornamentalization that has only just begun. The concept of the global mass ornament is the first to come to grips with a culture in which branding is effectively changing the physiognomy of the earth. The global mass ornament is a banner for a cultural transformation that employs architecture, sign theory and mechanisms borrowed from traditional advertising and from social media, as well as social processes – and that we have yet to properly understand. This book is a significant step forward in this respect.
Download or read book Brands written by Adam Arvidsson and published by Routledge. This book was released on 2006-04-19 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands are now a dominant feature of everyday life. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value.
Download or read book Branding 360 written by Khurram Khan and published by Khurram Khan. This book was released on 2023-03-03 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding 360: Maximising Impact with Minimal Resources Every business wants to be a customer's first choice, and building and managing a strong brand can play a significant role in making that happen. This complete all-in-one business guide, "Branding 360: Maximising Impact with Minimal Resources," delves into the concept of branding, which extends far beyond just your company logo to encompass your business's core values and every interaction you have with customers and suppliers. A strong brand creates and maintains your reputation, reflecting your customers' experience of your organization and helping to build emotional attachments and loyalties. In this book, you will learn the 101 of branding on a budget, from how to define your brand to how to communicate it to your target audience effectively. Whether you're a startup or an established business, this guide will provide you with the tools you need to stand out from the competition and maximize the impact of your brand. What you will learn: 1)The guide, "Branding 360: Maximising Impact with Minimal Resources," covers all aspects of branding. 2)It explains how a strong brand extends beyond just a logo to encompass a business's core values and customer interactions. 3)A strong brand creates and maintains a business' reputation and builds emotional attachments and loyalties. 4)The guide teaches branding on a budget, from defining the brand to communicating it to the target audience. 5)The book covers the 360 of branding and provides tools for startups and established businesses alike. 6)It covers the importance of a strong brand in becoming a customer's first choice. 7)The book provides a comprehensive understanding of the concept of branding. 8)It explains how to effectively communicate a brand to the target audience. 9)The guide will help businesses stand out from the competition and maximize the impact of their brand. 10)The book covers the impact of branding on building and managing a strong business reputation. Get "Branding 360: Maximizing Impact with Minimal Resources" today! This complete guide covers the concept of branding, from defining your brand to effectively communicating it to your target audience. With this book, you'll learn how to create and maintain a positive reputation, build emotional attachments, and stand out from the competition. Whether you're a startup or an established business, this book has the tools you need to maximize your brand impact with minimal resources. Order now and start building a strong brand today! #Branding360 #BusinessGuide #MaximizeImpact #MinimalResources
Download or read book Brands written by Celia Lury and published by Routledge. This book was released on 2004-08-12 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.
Book Synopsis Inclusive Place Branding by : Mihalis Karavatzis
Download or read book Inclusive Place Branding written by Mihalis Karavatzis and published by Routledge. This book was released on 2017-11-22 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local communities. It has developed a set of methods – catchy slogans, colourful logos, ‘star-chitects’, bidding for City of Culture status etc. – that are applied as quick-fix solutions regardless of geographical and socio-political contexts. Critical views of place branding are emerging which focus on its unexplored consequences on the physical and social fabric of places. These more critical approaches reveal place branding as an essentially political activity, serving hidden agendas and marginalizing social groups. Scholars and practitioners can no longer ignore the need for more responsible and socially sensitive approaches to cater for a wider range of stakeholders, and which fully acknowledge the importance of resident participation in decision-making. The contributions in this innovative book set out to introduce new critical ways of thinking around place branding and practices that encourage it to be more inclusive and participatory. It will be of interest to researchers and advanced students of branding, critical marketing, and destination marketing as well as critical tourism and environmental design.
Book Synopsis Cultures of Commodity Branding by : Andrew Bevan
Download or read book Cultures of Commodity Branding written by Andrew Bevan and published by Routledge. This book was released on 2016-06-16 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contributions in this volume document, both in past social contexts and recent ones, the need to understand branded commodities as part of a broader continuum with techniques of gift-giving, ritual, and sacrifice.
Download or read book City Branding written by Alberto Vanolo and published by Taylor & Francis. This book was released on 2017-02-03 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery and the perceptions of places, both in the eyes of the inhabitants and in those of potential tourists, investors, users and consumers. City Branding: The Ghostly Politics of Representation in Globalising Cities explores different sides of place branding policies. The construction and the manipulation of urban images triggers a complex politics of representation, modifying the visibility and the invisibility of spaces, subjects, problems and discourses. In this sense, urban branding is not an innocent tool; this book aims to investigate and reflect on the ideas of urban life, the political unconscious, the affective geographies and the imaginaries of power constructed and reproduced through urban branding. This book situates city branding within different geographical contexts and ‘ordinary’ cities, demonstrated through a number of international case studies. In order to map and contextualise the variety of urban imaginaries involved, author Alberto Vanolo incorporates conceptual tools from cultural studies and the embrace of an explicitly post-colonial perspective. This critical analysis of current place branding strategy is an essential reference for the study of city marketing.
