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Brand Driven City Building And The Virtualizing Of Space
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Book Synopsis Brand-Driven City Building and the Virtualizing of Space by : Alexander Gutzmer
Download or read book Brand-Driven City Building and the Virtualizing of Space written by Alexander Gutzmer and published by Routledge. This book was released on 2014-04-24 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an investigation of the cultural phenomenon of branding and its transformational effects on the contemporary spatial – and urban – reality. It develops a novel understanding of the rationale behind the construction of large-scale architectural complexes that relate to corporate brands, and of its tremendous cultural effects. The author suggests that what we see today is the creation of "global mass ornaments", of a thorough ornamentalization of the entire globe. The origins of this are discussed with regard to examples of corporate brand-building from Europe and China (Autostadt Wolfsburg, BMW Welt Munich and Anting New Town). Additional cases are several simulated spaces in Berlin and the space-branding activities of companies like Apple or Prada. Theoretically, the author develops an innovative poststructuralist framework, combining ideas from Gilles Deleuze with the space philosophy of Peter Sloterdijk. He analyzes how the corporate redefinition of space makes the city enter into a mode of virtual urbanity. This idea leads to a notion of a "global urban" and, ultimately, the "global mass ornament". This concept of a global mass ornament is developed here with reference to Sloterdijk’s concept of a world of "spheres". The latter is used to understand the new mode of spatiality of mediatized spaces. The book makes the point that our world is involved in a process of mass ornamentalization that has only just begun. The concept of the global mass ornament is the first to come to grips with a culture in which branding is effectively changing the physiognomy of the earth. The global mass ornament is a banner for a cultural transformation that employs architecture, sign theory and mechanisms borrowed from traditional advertising and from social media, as well as social processes – and that we have yet to properly understand. This book is a significant step forward in this respect.
Book Synopsis Brand-Driven City Building and the Virtualizing of Space by : Alexander Gutzmer
Download or read book Brand-Driven City Building and the Virtualizing of Space written by Alexander Gutzmer and published by Routledge. This book was released on 2014-04-24 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an investigation of the cultural phenomenon of branding and its transformational effects on the contemporary spatial – and urban – reality. It develops a novel understanding of the rationale behind the construction of large-scale architectural complexes that relate to corporate brands, and of its tremendous cultural effects. The author suggests that what we see today is the creation of "global mass ornaments", of a thorough ornamentalization of the entire globe. The origins of this are discussed with regard to examples of corporate brand-building from Europe and China (Autostadt Wolfsburg, BMW Welt Munich and Anting New Town). Additional cases are several simulated spaces in Berlin and the space-branding activities of companies like Apple or Prada. Theoretically, the author develops an innovative poststructuralist framework, combining ideas from Gilles Deleuze with the space philosophy of Peter Sloterdijk. He analyzes how the corporate redefinition of space makes the city enter into a mode of virtual urbanity. This idea leads to a notion of a "global urban" and, ultimately, the "global mass ornament". This concept of a global mass ornament is developed here with reference to Sloterdijk’s concept of a world of "spheres". The latter is used to understand the new mode of spatiality of mediatized spaces. The book makes the point that our world is involved in a process of mass ornamentalization that has only just begun. The concept of the global mass ornament is the first to come to grips with a culture in which branding is effectively changing the physiognomy of the earth. The global mass ornament is a banner for a cultural transformation that employs architecture, sign theory and mechanisms borrowed from traditional advertising and from social media, as well as social processes – and that we have yet to properly understand. This book is a significant step forward in this respect.
Book Synopsis Landscape and Branding by : Nicole Porter
Download or read book Landscape and Branding written by Nicole Porter and published by Routledge. This book was released on 2015-10-05 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Landscape and branding explores the way landscape is conceptualised, conceived, represented and designed by professionals in a brand-driven age. Landscape - incorporating tangible physical space as well as intangible concepts, narratives, images, and experiences of place - is constructed by a number of creative industries. This book tests the hypothesis that place branding, a powerful marketing and management practice, increasingly blurs the distinction between the promotion of landscape and its production in design terms. Place branding involves the strategic and systematic composition of single-minded, experiential and market-friendly place identities which are consistently communicated across various media, including physical space. How does this implicate or transform notions of place, nature, landscape experience, and the qualitative value of landscape itself? How does this affect the role of landscape architecture? To answer these questions, place branding theory and practice is critically examined alongside an in depth case study of one specific landscape - the Blue Mountains (Australia). Projects undertaken between 1995 and 2015, including a branding strategy for the region, media campaigns, television, cinema, and several landscape architectural works in the public and private domain are comparatively analysed, focusing on the discourse, conventions and values informing their production, and the landscape narratives they convey.
Book Synopsis Building the Inclusive City by : Nilson Ariel Espino
Download or read book Building the Inclusive City written by Nilson Ariel Espino and published by Routledge. This book was released on 2015-03-24 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Urban segregation is one of the main challenges facing urban development around the globe. The usual outcome of many urban development patterns is an unequal social geography, with the urban poor living in large clusters that are remote, isolated, dangerous or unhealthy. The result is inequality in a number of dimensions of urban life, from deficient urban access, services or infrastructure to social isolation, neighbourhood violence, and lack of economic opportunity. This book brings together debates on ethnic and economic segregation, combining theory and practical solutions to create a guide for those trying to understand and address urban segregation in any part of the world, and integrate ameliorating policies to contemporary urban development agendas.
Book Synopsis The SAGE Handbook of Cultural Sociology by : David Inglis
Download or read book The SAGE Handbook of Cultural Sociology written by David Inglis and published by SAGE. This book was released on 2016-03-01 with total page 637 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural sociology - or the sociology of culture - has grown from a minority interest in the 1970s to become one of the largest and most vibrant areas within sociology globally. In The SAGE Handbook of Cultural Sociology, a global range of experts explore the theory, methodology and innovations that make up this ever-expanding field. The Handbook's 40 original chapters have been organised into five thematic sections: Theoretical Paradigms Major Methodological Perspectives Domains of Inquiry Cultural Sociology in Contexts Cultural Sociology and Other Analytical Approaches Both comprehensive and current, The SAGE Handbook of Cultural Sociology will be an essential reference tool for both advanced students and scholars across sociology, cultural studies and media studies.
Download or read book The Robust City written by Tony Hall and published by Routledge. This book was released on 2015-04-10 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cities expand, upwards and outwards, and their physical structure can last a very long time, not just tens but hundreds of years. Nevertheless, they are rarely designed for expansion. Their layout does not allow for extension or for the retrofitting of infrastructure and can constrain, and often prevent, the growth and change of activities within them - cities are not 'robust' in their design. In other words, change is not planned for but involves costly reconstruction. The Robust City argues that a robust, expandable and sustainable urban form can be deduced from planning goals. Development should not just follow public transport corridors but should not be allowed beyond walking distance from them. This would create 'green enclaves' that would permit not only recreational access but also the retrofitting of infrastructure and the efficient circulation of motor vehicles. The same principles could also be applied within neighbourhoods and to facilitate the rational handling of urban intensification.
Book Synopsis Paris Under Construction by : Jacob Paskins
Download or read book Paris Under Construction written by Jacob Paskins and published by Routledge. This book was released on 2015-12-07 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the 1960s, building sites in Paris became spaces that expressed preoccupations about urban transformation, labour immigration and national identity. As new buildings and infrastructure changed the city, building sites revealed the substandard living and working conditions of migrant construction workers in France. Moreover, construction was the touchstone in debates about the dangers of urban life, and triggered action in communities whose districts faced demolition. Paris Under Construction explores the social, political and cultural responses to construction work and urban transformation in the Paris metropolitan region during the 1960s. This examination of a decade of intensive building work considers the ways in which the experience of construction was mediated, produced and reproduced through a range of complex and sometimes contradictory representations. The building sites that produced the new Paris are no longer visible, and were perhaps never intended to be seen, yet different groups closely observed and recorded construction, giving it meanings that went beyond specific building activities. The research draws extensively on French newspaper, television and radio archives, and delves into rarely examined trade union material. Paris Under Construction gives voice to the witnesses of—and participants in—urban transformation who are usually excluded from architectural and urban history.
Book Synopsis Ideology, Political Transitions and the City by : Aleksandra Djurasovic
Download or read book Ideology, Political Transitions and the City written by Aleksandra Djurasovic and published by Routledge. This book was released on 2016-06-10 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent history has seen Bosnian and Herzegovinian (BiH) cities undergoing several transitions. Their cities have developed under socialism (1945 – 1992), have suffered through the civil war during the 1990s, and during the last twenty years have been undergoing a slow and multifaceted transition to an indeterminate end point. Focusing on the post-socialist, postwar, and neoliberal transitions experienced in BiH, the book shows that planning systems deviated from control-oriented and top-down regulation to flexible approaches for more open for informal development. The book analyzes several levels of planning-related processes: the former Yugoslavia, BiH, the city of Mostar, and three urban zones (the Industrial Zone Bišće Polje, the City Zone Rondo, and the Historic District and the Old Town Zone) in order to offer insights into the new planning systems in the late phase of post-socialist transition.
Download or read book Placemaking written by Derek Thomas and published by Routledge. This book was released on 2016-04-14 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: End-users provide the most valuable perspective and insights into how public social space should function. Much of the failure of urban settings can be related to over-structured urban environments which deterministically prescribe usage, constraining instead of enabling socio-spatial performance. Planning decisions by specialists should be made with the participation of the end-user to minimise uncertainty as far as possible, creating enabling environments. Placemaking: An Urban Design Methodology presents a methodology that evaluates the preferences of urban dwellers and synthesises these with the planning specialist’s expertise, better representing all views. Author Derek Thomas integrates the Sondheim Methodology with means to understanding cultural clues to create a matrix methodology that links planning primers with planning actions. A unique new tool for community planners, this book emphasises the importance of the community while taking into account the expertise of the planner in creating public spaces.
Book Synopsis Planning for a Material World by : Laura Lieto
Download or read book Planning for a Material World written by Laura Lieto and published by Routledge. This book was released on 2015-11-06 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, urban scholars think of cities and regions as evolving through networks of human associations, technologies, and natural ecologies. This being the case, planners are faced with the task of navigating a profoundly material world. Planning with and for humans alone is unacceptable: in the unfolding of urban processes, non-human things cannot be ignored. This inclusive vision has consequences for how planners envision the connections among norms, technologies and life-worlds as well as how they design and implement their plans. The contributors to this volume utilize a variety of examples – ecologically-sensitive, regional planning in Naples (Italy); congestion pricing in New York City; and public participation in Europe, among others – to explore how planners engage a heterogeneous and restless world. Inspired by assemblage thinking and actor-network theory, each chapter draws on this "new materialism" to acknowledge, in quite pragmatic ways, that spatial politics is a process of becoming that is inseparable from the materiality of urban practices.
Book Synopsis Actor Networks of Planning by : Yvonne Rydin
Download or read book Actor Networks of Planning written by Yvonne Rydin and published by Routledge. This book was released on 2016-02-12 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Planning is centrally focused on places which are significant to people, including both the built and natural environments. In making changes to these places, planning outcomes inevitably benefit some and disadvantage others. It is perhaps surprising that Actor Network Theory (ANT) has only recently been considered as an appropriate lens through which to understand planning practice. This book brings together an international range of contributors to explore such potential of ANT in more detail. While it can be thought of as a subset of complexity theory, given its appreciation for non-linear processes and responses, ANT has its roots in the sociology of scientific and technology studies. ANT now comprises a rich set of concepts that can be applied in research, theoretical and empirical. It is a relational approach that posits a radical symmetry between social and material actors (or actants). It suggests the importance of dynamic processes by which networks of relationships become formed, shift and have effect. And while not inherently normative, ANT has the potential to strengthen other more normative domains of planning theory through its unique analytical lens. However, this requires theoretical and empirical work and the papers in this volume undertake such work. This is the first volume to provide a full consideration of how ANT can contribute to planning studies, and suggests a research agenda for conceptual development and empirical application of the theory.
Book Synopsis Neoliberal Spatial Governance by : Phil Allmendinger
Download or read book Neoliberal Spatial Governance written by Phil Allmendinger and published by Routledge. This book was released on 2016-04-14 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neoliberal Spatial Governance explores the changing nature of English town and city planning as it has slowly but clearly transformed. Once a system for regulating and balancing change in the built and natural environments in the public interest, planning now finds itself facilitating development and economic growth for narrow, sectional interests. Whilst there is a lip service towards traditional values, the progressive aims and inclusivity that provided planning’s legitimacy and broad support have now largely disappeared. The result is a growing backlash of distrust and discontent as planning has evolved into neoliberal spatial governance. The tragedy of this change is that at a time when planning has a critical role in tackling major issues such as housing affordability and climate change, it finds itself poorly resourced with low professional morale, lacking legitimacy and support from local communities, accused of bureaucracy and ‘red tape’ from businesses and ministers and subject to regular, disruptive reforms. Yet all is not lost. There is still demand and support for more comprehensive and progressive planning, one that is not purely driven by the needs of developers and investors. Resistance against the idea that planning exists to help roll out development, is growing. Neoliberal Spatial Governance explores the background and implications of the changes in planning under the governments of the past four decades and the ways we might think about halting and reversing this shift.
Book Synopsis Planning Urban Places by : Mary Ganis
Download or read book Planning Urban Places written by Mary Ganis and published by Routledge. This book was released on 2015-06-19 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Urban change is often difficult because we are dealing with people’s elusive notions of place and perception, time and change. Urban design and planning in a changing urban context so that it remains relevant for people is elusive because the idea of place is embedded in memory and identity – but whose memory and whose identity? This book seeks to understand the urban change dynamic so that the planning of urban places aligns with the dynamic of people’s perception of place. Planning Urban Places examines the premise that building cities is a concrete business surrounded by a shifting context. It discusses the notion of urban design and placemaking from the perspective of place perception and cognitive psychology, place philosophy and human geography. It also considers network theory to help illustrate the self-organising paradigm of small word network theory for planning urban places.
Download or read book Hypersexual City written by Nicole Kalms and published by Routledge. This book was released on 2017-03-31 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much of feminist architectural scholarship focuses on the enormous task of instating women’s experience of space into spatial praxis. Hypersexual City: The Provocation of Soft-Core Urbanism suggests this attention to women’s invisibility in sociocultural space has overlooked the complex ways in which women already occupy space, albeit mostly as an image or object to be consumed, even purchased. It examines the occupation of urban space through the mediated representation of women’s hypersexualized bodies. A complex transaction proliferates in the commercial urban space of cities; this book seeks to address the cause and consequence of the increasing dominance of gendered representation. It uses architectural case studies and analysis to make visible the sexual politics of architecture and urbanism and, in doing so, reveal the ways that heterosexist culture shapes the spaces, behaviour and relationships formed in neoliberal cities. Hypersexual City announces how examining urbanism that operates through, and is framed by, sexual culture can demonstrate that architecture does not merely find itself adrift in the hypersexualized landscape of contemporary cities, but is actively producing and contributing to the sexual regulation of urban life.
Book Synopsis Territorial Governance across Europe by : Peter Schmitt
Download or read book Territorial Governance across Europe written by Peter Schmitt and published by Routledge. This book was released on 2015-12-22 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive framework for analysing, comparing and promoting territorial governance in policy relevant research. It reveals in-depth considerations of the emergence, state-of-the art and evolution of the concept of territorial governance. A unique series of ten case studies across Europe, from neighbourhood planning in North Shields in the North East of England to climate change adaptation in the Baltic Sea Region, provides far-reaching insights into a number of key elements of territorial governance. The book draws generalised empirically-based conclusions and discusses modes of transferability of ‘good practices’. A number of suggestions are presented as to how the main findings from this book can inform theories of territorial governance and spatial policy and planning. Territorial Governance across Europe will be of considerable interest to scholars around the world who are concerned with European studies, regional policy, urban and regional planning, and human and political geography. It provides a solid debate on discourses, theories, concepts and methods around the notion of territorial governance as well as a number of empirical findings from various contexts across Europe. It specifically targets scholars involved in policy-relevant research.
Book Synopsis Planning and Citizenship by : Luigi Mazza
Download or read book Planning and Citizenship written by Luigi Mazza and published by Routledge. This book was released on 2015-09-25 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Planning is undergoing a period of profound change and risks losing meaning and authority by becoming merely a tool for financial speculation and generating capital. Planning and Citizenship seeks to rediscover planning’s technical and theoretical roots by reconstructing the memory of planning through the lens of the changing relationship between planning and citizenship. Tracing the historical relationship between planning and citizenship through a single thread, Luigi Mazza employs three ancient models – those of Hippodamus, Romulus, and Ancient China – to understand the foundations of spatial governance and citizenship. Paying particular attention to classic case studies of American cities, this book moves through the development of central planning theories by key thinkers like Geddes, Cerdà, Howard, Abercrombie and Lefebre. Analysing the role of government in promoting social citizenship and symbolic values through planning, Mazza takes into account the changing role of government in planning, including concepts of neoliberalism and the minimal State. Providing critical debate over the current role of spatial governance in planning and citizenship, Planning and Citizenship offers a unique historical analysis of a crucial topic in planning.
Book Synopsis Heteroglossic Asia by : Francis Chia-Hui Lin
Download or read book Heteroglossic Asia written by Francis Chia-Hui Lin and published by Routledge. This book was released on 2015-01-09 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Heteroglossic Asia presents an analysis of geographic, historical, cultural, economic, spatial and political factors underlying Taiwan’s maritime urbanity by means of case studies based on Taipei and Kaohsiung; two cities which represent the multi-accentual character of Taiwan’s urban environment and its recent changes and development through architecture. Focussing on the concept of a heteroglossic Asia Pacific, exemplified by the analysis of Taiwan’s urban transformation, the study argues that Taiwan’s urban environment shows a form of intended "fuzziness" which cannot be described as resting on either a simplified nationalist base or chaotic societal anxiety. Rather, this form lies between binary poles: autocracy and democracy, nation state and day-to-day life, top-down and bottom-up orientations, orthodoxy and hybridisation.
