Branded Spaces

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Branded Spaces

Author : Stephan Sonnenburg
Publisher : Springer Science & Business Media
ISBN 13 : 3658015616
Total Pages : 278 pages
Book Rating : 4.6/5 (58 download)

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Book Synopsis Branded Spaces by : Stephan Sonnenburg

Download or read book Branded Spaces written by Stephan Sonnenburg and published by Springer Science & Business Media. This book was released on 2013-02-26 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers or other stakeholders to have an experience that is in multisensual association with a brand. In a fast changing world, branded spaces are becoming lighthouses for brands, for their image and for their relationship to agents. Additionally, the editors and contributors often use a story-like framework to explore how branded spaces are approached as well as to what degree they afford success. Management, branding, marketing, sociology, psychology, and philosophy are some of the disciplines that deal with branded spaces. To address the complexity and the multidisciplinary challenge of branded spaces, this topic is approached via different categories: places and possibilities, facts and figures, senses and sensualities, stories and situations as well as critiques and consequences.

Brand Spaces

Author : Robert Klanten
Publisher : Die Gestalten Verlag
ISBN 13 : 9783899554779
Total Pages : 239 pages
Book Rating : 4.5/5 (547 download)

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Book Synopsis Brand Spaces by : Robert Klanten

Download or read book Brand Spaces written by Robert Klanten and published by Die Gestalten Verlag. This book was released on 2013 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Spaces shows how trailblazers are creating branded worlds, event locations, flagship stores, and pop-up shops to continually surprise and inspire their target audiences. In the first part of the book, decision makers from global brands such as Camper, Aesop, Freitag, Gaggenau, and Nokia share their concepts and strategies. The second part of Brand Spaces offers a cutting-edge showcase of international trends in interior design for stores.

Spaces for Consumption

Author : Steven Miles
Publisher : SAGE
ISBN 13 : 0857029371
Total Pages : 218 pages
Book Rating : 4.8/5 (57 download)

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Book Synopsis Spaces for Consumption by : Steven Miles

Download or read book Spaces for Consumption written by Steven Miles and published by SAGE. This book was released on 2010-08-01 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Spaces for Consumption Steven Miles develops a penetrating critique of a key shift characterising the contemporary city. Theoretically informed, the other strength of the volume lies in the wealth of examples that are drawn upon to show how cities are becoming spaces for consumption, which has itself rapidly become a global phenomenon." - Ronan Paddison, University of Glasgow "This is a great book. Powerfully written and lucid, it provides a thorough introduction to concepts of consumption as they relate to the spaces of cities. The spaces themselves - the airports, the shopping malls, the museums and cultural quarters - are analysed in marvellous detail, and with a keen sense of historical precedent. And, refreshingly, Miles doesn′t simply dismiss cultures of consumption out of hand, but shows how as consumers we are complicit in, and help define those cultures. His book makes a major contribution to our understanding of contemporary cities, but is accessible enough to appeal to any reader with an interest in this important area." - Richard Williams, Edinburgh University Spaces for Consumption offers an in-depth and sophisticated analysis of the processes that underpin the commodification of the city and explains the physical manifestation of consumerism as a way of life. Engaging directly with the social, economic and cultural processes that have resulted in our cities being defined through consumption this vibrant book clearly demonstrates the ways in which consumption has come to play a key role in the re-invention of the post-industrial city The book provides a critical understanding of how consumption redefines the consumers′ relationship to place using empirical examples and case studies to bring the issues to life. It discusses many of the key spaces and arenas in which this redefinition occurs including: shopping themed space mega-events architecture Developing the notion of ′contrived communality′ Steven Miles outlines the ways in which consumption, alongside the emergence of an increasingly individualized society, constructs a new kind of relationship with the public realm. Clear, sophisticated and dynamic this book will be essential reading for students and researchers alike in sociology, human geography, architecture, planning, marketing, leisure and tourism, cultural studies and urban studies.

Strategic Place Branding Methodologies and Theory for Tourist Attraction

Author : Bayraktar, Ahmet
Publisher : IGI Global
ISBN 13 : 1522505806
Total Pages : 394 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Strategic Place Branding Methodologies and Theory for Tourist Attraction by : Bayraktar, Ahmet

Download or read book Strategic Place Branding Methodologies and Theory for Tourist Attraction written by Bayraktar, Ahmet and published by IGI Global. This book was released on 2016-08-15 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.

A Reader in Themed and Immersive Spaces

Author : Scott A. Lukas
Publisher : Lulu.com
ISBN 13 : 1365318141
Total Pages : 366 pages
Book Rating : 4.3/5 (653 download)

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Book Synopsis A Reader in Themed and Immersive Spaces by : Scott A. Lukas

Download or read book A Reader in Themed and Immersive Spaces written by Scott A. Lukas and published by Lulu.com. This book was released on 2016 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Themed spaces have, at their foundation, an overarching narrative, symbolic complex, or story that drives the overall context of their spaces. Theming, in some very unique ways, has expanded beyond previous stereotypes and oversimplifications of culture and place to now consider new and often controversial topics, themes, and storylines."--Publisher's website.

Urban Spaces After Socialism

Author : Tsypylma Darieva
Publisher : Campus Verlag
ISBN 13 : 3593393840
Total Pages : 329 pages
Book Rating : 4.5/5 (933 download)

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Book Synopsis Urban Spaces After Socialism by : Tsypylma Darieva

Download or read book Urban Spaces After Socialism written by Tsypylma Darieva and published by Campus Verlag. This book was released on 2011-11 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: The two decades following the collapse of the Soviet Union brought great changes to the new nations on its periphery. This text offers a detailed ethnographic look at one area of change - the use and understanding of public space in the region's cities.

Brand Lands, Hot Spots and Cool Spaces

Author : Christian Mikunda
Publisher : Kogan Page Publishers
ISBN 13 : 9780749445737
Total Pages : 268 pages
Book Rating : 4.4/5 (457 download)

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Book Synopsis Brand Lands, Hot Spots and Cool Spaces by : Christian Mikunda

Download or read book Brand Lands, Hot Spots and Cool Spaces written by Christian Mikunda and published by Kogan Page Publishers. This book was released on 2006 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successfully establish an emotional bond with customers by linking the desire for entertainment with emotion and explore how this is achieved through the most spectacular 'experience worlds' across the globe.

The Performativity of Value

Author : Steve Sherlock
Publisher : Lexington Books
ISBN 13 : 0739168622
Total Pages : 299 pages
Book Rating : 4.7/5 (391 download)

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Book Synopsis The Performativity of Value by : Steve Sherlock

Download or read book The Performativity of Value written by Steve Sherlock and published by Lexington Books. This book was released on 2013-12-18 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Performativity of Value: On the Citability of Cultural Commodities addresses the increased commodification of language in the U.S. cultural economy. The marketing of cultural commodities in formats such as websites, videos, movies, books, online games, or television episodes—as distributed across a wide range of technological devices—means that language is moving across situational contexts to an unprecedented degree. Just as authors quote or paraphrase sources in the construction of a text, subjects “cite” the commodified words, images, and works of others as they construct their social identities. Steve Sherlock discusses how consumer citational practices generate demand for those cultural commodities which align the self with particular subcultural groups. By “re-citing” the exchange value frame within which language itself has acquired an economic worth, consumer citational practices have become performative of the U.S. cultural economy. In order to describe this process, the book extends the work of Judith Butler on the performativity of gender to the performativity of exchange value, as well as to the performativity of subcultural values. The book also develops a critique of the increasing commodification of language in the contemporary economy. Sherlock follows Butler in developing a model of performativity based on Jacques Derrida’s work, particularly regarding the citability of language into new situational contexts. Derrida’s critique of the metaphysics of presence in Western philosophy and culture is extended toward a critique of the assumed presence of exchange value in the cultural marketplace. The book also incorporates the work of the Bakhtin Circle into this framework—especially their insight into how everyday utterances, which “report on” the words of others, become a site for the re-negotiation of values between self and others. The re-citational process used in contemporary identity construction can thus either re-cite the current cultural economy, or resist it. The Performativity of Value contributes to themes examined in social theory, social psychology, literary theory, continental philosophy, and cultural studies, and thus will be of interest to students and scholars working in those areas.

Smart Spaces and Places

Author : Ling Bian
Publisher : Routledge
ISBN 13 : 1000404374
Total Pages : 260 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Smart Spaces and Places by : Ling Bian

Download or read book Smart Spaces and Places written by Ling Bian and published by Routledge. This book was released on 2021-06-22 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smart technologies have advanced rapidly throughout our society (e.g. smart energy, smart health, smart living, smart cities, smart environment, and smart society) and across geographic spaces and places. Behind these "smart" developments are a number of seminal drivers, such as social media (e.g. Twitter), sensors (drones, wearables), smartphone apps, and computing infrastructure (e.g. cloud computing). These developments have captured the enthusiasm of the public, while inevitably present unprecedented challenges and opportunities for the geographic research community. When meeting the smart challenges, are there emerging theories, methods, and observations that reveal new spatial phenomena, produce new knowledge, and foster new policies? Smart Spaces and Places addresses questions such as how to make spaces and places "smart", how the "smartness" affects the way we think spaces and places, and what role geographies play in knowledge production and decision-making in a "smart" era. The collection of 21 chapters offers stimulating discussion over the meaning of spaces, places, and smartness; scientific insights into smartness; social-political views of smartness; and policy implications of smartness. The chapters in this book were originally published as a special issue of Annals of the American Association of Geographers.

Designing the Brand Identity in Retail Spaces

Author : Martin M. Pegler
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1628923911
Total Pages : 305 pages
Book Rating : 4.6/5 (289 download)

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Book Synopsis Designing the Brand Identity in Retail Spaces by : Martin M. Pegler

Download or read book Designing the Brand Identity in Retail Spaces written by Martin M. Pegler and published by Bloomsbury Publishing USA. This book was released on 2015-02-12 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overzicht in woord en beeld dat laat zien hoe architecten en winkelontwerpers 47 gerenommerde merken van over de hele wereld in de winkel tentoon stellen.

International Place Branding Yearbook 2012

Author : F. Go
Publisher : Springer
ISBN 13 : 113728255X
Total Pages : 266 pages
Book Rating : 4.1/5 (372 download)

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Book Synopsis International Place Branding Yearbook 2012 by : F. Go

Download or read book International Place Branding Yearbook 2012 written by F. Go and published by Springer. This book was released on 2012-11-20 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.

Public Relations, Branding and Authenticity

Author : Sian Rees
Publisher : Routledge
ISBN 13 : 0429663404
Total Pages : 262 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis Public Relations, Branding and Authenticity by : Sian Rees

Download or read book Public Relations, Branding and Authenticity written by Sian Rees and published by Routledge. This book was released on 2020-01-31 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment. This qualitative analysis explores the challenge of developing authentic brand narratives in the digital age, whilst questioning the problematic nature of authenticity itself. Case studies of public relations activity of successful brands, and those in crisis, are supplemented by interviews with senior public relations and branding practitioners. The book lays out three specific arguments. Firstly, a repositioning of the relationship between public relations and brand practice is explored. It is argued that public relations practitioners are well placed to facilitate brands in the digital age, because of the inherent acceptance of the value of relationship building, adaptation and boundary spanning embedded in PR practice and best practice theory. Secondly, the book introduces a new concept of riparian brands. Such brands are based on solid core values, but have an ability to atune, adjust and naturalise to the prevailing social, cultural and economic environment. Thirdly, the book presents an ontology of the riparian brand in the form of an authentic brand wheel and 15 real-time interaction success factors. Aimed at both academics and practitioners interested in the theoretical development of PR and its emerging relationship with branding, it will also be of interest to scholars of corporate communications, corporate reputation and branding.

Unruly Souls

Author : Kristin M. Peterson
Publisher : Rutgers University Press
ISBN 13 : 1978822685
Total Pages : 193 pages
Book Rating : 4.9/5 (788 download)

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Book Synopsis Unruly Souls by : Kristin M. Peterson

Download or read book Unruly Souls written by Kristin M. Peterson and published by Rutgers University Press. This book was released on 2022-07-15 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amid growing digital activism to address gender-based violence, institutional racism, and homophobia in U.S. society, Unruly Souls explores the intersectional feminist activism among young people within Islam and Evangelical Christianity. These religious misfits—marginalized from traditional religious spaces due to their sexuality, gender, or race—employ the creative tactics of digital media in their work to seek justice and to display their fundamental equality in the eyes of God. Through an analysis of various digital projects from hip-hop music videos and Instagram accounts to Twitter hashtags and podcasts, Kristin Peterson argues that the hybrid, flexible, playful, and sensory nature of digital media facilitate intersectional feminist activism within and beyond religious communities. Drawing on work from queer theory, decolonial theory, and Black feminist theory, this study explores how those who have been marginalized are able to effectively deploy their disregarded status along with digital media tactics to cultivate empathetic communities for those recovering from religious trauma.

Atmospheric Turn in Culture and Tourism

Author : Michael Volgger
Publisher : Emerald Group Publishing
ISBN 13 : 1838670726
Total Pages : 265 pages
Book Rating : 4.8/5 (386 download)

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Book Synopsis Atmospheric Turn in Culture and Tourism by : Michael Volgger

Download or read book Atmospheric Turn in Culture and Tourism written by Michael Volgger and published by Emerald Group Publishing. This book was released on 2019-11-29 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining ideas of sustainable development, strategic marketing and branding with space design and architecture, this volume offers contemporary perspectives on the development and impact of 'atmospheric quality' in tourism and hospitality service situations. Topics discussed include: silent airports, ambient odours and, co-created atmospheres.

Cultural, Theoretical, and Innovative Approaches to Contemporary Interior Design

Author : Crespi, Luciano
Publisher : IGI Global
ISBN 13 : 1799828255
Total Pages : 459 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Cultural, Theoretical, and Innovative Approaches to Contemporary Interior Design by : Crespi, Luciano

Download or read book Cultural, Theoretical, and Innovative Approaches to Contemporary Interior Design written by Crespi, Luciano and published by IGI Global. This book was released on 2020-02-07 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interior design can be considered a discipline that ranks among the worlds of art, design, and architecture and provides the cognitive tools to operate innovatively within the spaces of the contemporary city that require regeneration. Emerging trends in design combine disciplines such as new aesthetic in the world of art, design in all its ramifications, interior design as a response to more than functional needs, and as the demand for qualitative and symbolic values to be added to contemporary environments. Cultural, Theoretical, and Innovative Approaches to Contemporary Interior Design is an essential reference source that approaches contemporary project development through a cultural and theoretical lens and aims to demonstrate that designing spaces, interiors, and the urban habitat are activities that have independent cultural foundations. Featuring research on topics such as contemporary space, mass housing, and flexible design, this book is ideally designed for interior designers, architects, academics, researchers, industry professionals, and students.

The Material Child

Author : David Buckingham
Publisher : Polity
ISBN 13 : 0745647715
Total Pages : 270 pages
Book Rating : 4.7/5 (456 download)

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Book Synopsis The Material Child by : David Buckingham

Download or read book The Material Child written by David Buckingham and published by Polity. This book was released on 2011-10-10 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: David Buckingham is Professor of Education at the Institute of Education, University of London and Visiting Professor at the Norwegian Centre for Child Research, NTNU Trondheim.

Work, Consumption and Capitalism

Author : Lynne Pettinger
Publisher : Bloomsbury Publishing
ISBN 13 : 1137342781
Total Pages : 272 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Work, Consumption and Capitalism by : Lynne Pettinger

Download or read book Work, Consumption and Capitalism written by Lynne Pettinger and published by Bloomsbury Publishing. This book was released on 2017-09-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sonic branding, guerrilla marketing, celebrity endorsements, customer service excellence and multi-channel advertising are just some of the popular sales techniques that currently promote consumerism in contemporary capitalism. Considerable energy is devoted to encouraging consumers to desire new fashions, to celebrate 'good design', to have feelings for brands and to immerse themselves in sensory experiences, without worrying about the ethics of their practices. Work, Consumption and Capitalism looks at how consumption is produced by focusing on the multiple kinds of work that make consumption possible, from advertising creatives to fashion designers, from self-service checkouts to the hippest barista in the coolest coffee shop. The text encourages students to consider the place of consumerism in global capitalism to develop their own answers to the question: How is consumption made possible? This wide-ranging study of the relations between work, consumption and capitalism draws on interdisciplinary research in cultural and economic sociology, history, marketing studies and cultural studies. With research tasks and discussion questions at the end of each chapter and case studies throughout, it stands as an accessible introduction for students of sociology, business and management, media and communication, cultural policy and cultural studies. Listen to a podcast about the book.