Branded Beauty

Download Branded Beauty full books in PDF, epub, and Kindle. Read online Branded Beauty ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Branded Beauty

Author : Mark Tungate
Publisher : Kogan Page Publishers
ISBN 13 : 0749461829
Total Pages : 288 pages
Book Rating : 4.7/5 (494 download)

DOWNLOAD NOW!

Book Synopsis Branded Beauty by : Mark Tungate

Download or read book Branded Beauty written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2011-10-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best. Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it contains interviews with the people who've made skin their trade. Analyzing the marketing strategies used by those who create and sell beauty products, it visits the labs where researchers seek the key to eternal youth. It compares attitudes to beauty from around the world and examines the rise of organic beauty products. Full of fascinating detail from great names such as Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max Factor, Branded Beauty is the ultimate guide to the current state of the industry and what the future holds for the beauty business.

Brand Beauty Unleashed

Author : Roberto M. Álvarez del Blanco
Publisher : Routledge
ISBN 13 : 0429655452
Total Pages : 312 pages
Book Rating : 4.4/5 (296 download)

DOWNLOAD NOW!

Book Synopsis Brand Beauty Unleashed by : Roberto M. Álvarez del Blanco

Download or read book Brand Beauty Unleashed written by Roberto M. Álvarez del Blanco and published by Routledge. This book was released on 2020-03-12 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace. Traditionally, beauty has been examined in relation to its influence on painting, sculpture, literature, music, and architecture. However, its value and power in the marketplace is understudied. Álvarez del Blanco provides a systematic analysis of beauty in commonplace objects and brands, drawing on cutting-edge research at the intersection of marketing and neurosciences. Through examining the neuroscientific evidence for how the brain processes beauty, the author articulates the implications this may have on marketing and brand management. He also offers a glimpse of how beauty may evolve, and its marketing implications for firm strategy in the coming decades. Written by a recognized authority in marketing and brand strategy, Brand Beauty Unleashed gives students with an interest in marketing, consumer behavior, branding, and neuromarketing an exciting new perspective on this intangible asset.

Beauty Imagined

Author : Geoffrey Jones
Publisher : Oxford University Press on Demand
ISBN 13 : 0199556490
Total Pages : 427 pages
Book Rating : 4.1/5 (995 download)

DOWNLOAD NOW!

Book Synopsis Beauty Imagined by : Geoffrey Jones

Download or read book Beauty Imagined written by Geoffrey Jones and published by Oxford University Press on Demand. This book was released on 2010-02-25 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. This book provides the first authoritative history of the global beauty industry from its emergence in the 19th century to the present day, exploring how today's global giants such as Avon, Coty, Estée Lauder, and L'Oréal, grew.

Branded Content and Entertainment in Advertising

Author : María Rodríguez-Rabadán Benito
Publisher : Taylor & Francis
ISBN 13 : 1000905586
Total Pages : 156 pages
Book Rating : 4.0/5 (9 download)

DOWNLOAD NOW!

Book Synopsis Branded Content and Entertainment in Advertising by : María Rodríguez-Rabadán Benito

Download or read book Branded Content and Entertainment in Advertising written by María Rodríguez-Rabadán Benito and published by Taylor & Francis. This book was released on 2023-06-23 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This volume analyzes branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content. The book debates the suitability and acceptability of branded entertainment as an advertising practice, the different degrees of involvement of the brand in creating content, and the brands' mastery of entertainment. It explores the implications that may underpin the practice and discusses the necessary creative elements involved in their successful execution, as well as the effects it has on consumers and audiences. This insightful book will be a valuable guide for academics and upper-level students across marketing disciplines, including advertising, brand management and communications, as well as screenwriting.

Economic, Educational, and Touristic Development in Asia

Author : Christiansen, Bryan
Publisher : IGI Global
ISBN 13 : 1799822400
Total Pages : 241 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!

Book Synopsis Economic, Educational, and Touristic Development in Asia by : Christiansen, Bryan

Download or read book Economic, Educational, and Touristic Development in Asia written by Christiansen, Bryan and published by IGI Global. This book was released on 2020-02-07 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The progression of the independent states that were created after the collapse of the Soviet Union has become a prevalent area of research as these countries continue to make infrastructural strides. These regions possess vastly desirable natural resources including oil, gas, and minerals, causing this section of the world to have rising global importance as they continue to improve their economy, educational systems, and tourism industries. Economic, Educational, and Touristic Development in Asia is a pivotal reference source that provides a thorough examination of the contemporary progression of several recently formed countries within Central Asia. While highlighting topics such as hospitality marketing, anti-corruption reform, and entrepreneurship, this publication explores the technological, educational, and security enhancements being made in these areas, as well as how this region can strengthen its prosperity by strategically utilizing their globally-coveted natural resources. This book is ideally designed for economists, higher education faculty, provosts, chancellors, scholars, practitioners, policymakers, business professionals, marketers, restaurateurs, hotel managers, tour developers, travel agencies, government officials, strategists, educators, researchers, and graduate students.

The Soft Power of the Korean Wave

Author : Youna Kim
Publisher : Routledge
ISBN 13 : 1000437523
Total Pages : 247 pages
Book Rating : 4.0/5 (4 download)

DOWNLOAD NOW!

Book Synopsis The Soft Power of the Korean Wave by : Youna Kim

Download or read book The Soft Power of the Korean Wave written by Youna Kim and published by Routledge. This book was released on 2021-09-05 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: At this fascinating historical moment, this timely collection explores the new meaning of the Korean Wave and the process of media production, representation, distribution and consumption in a global context as a distinctive and complex form of soft power. Focusing on the most recent phenomenon of Korean popular culture, this book considers the Korean Wave in the global digital age and addresses the social, cultural and political implications in their complexity within the contexts of global inequalities and uneven power structures. The collection brings together internationally renowned scholars and regional specialists to examine this historically significant, visibly growing, yet under-explored current phenomenon in the global digital age. Drawing on a wide range of perspectives from media and communications, cultural studies, sociology, history and anthropology, and including a series of case studies from Asia, the USA, Europe and the Middle East, it provides an empirically rich and theoretically stimulating tour of this area of study, going beyond the standard Euro-American view of the evolving and complex dynamics of the media today. This collection is essential reading for students and scholars interested in Korean popular culture and in film, media, fandom and cultural industries more widely.

Retailing in Emerging Markets

Author : Jaya Halepete Iyer
Publisher : Bloomsbury Publishing USA
ISBN 13 : 150131906X
Total Pages : 457 pages
Book Rating : 4.5/5 (13 download)

DOWNLOAD NOW!

Book Synopsis Retailing in Emerging Markets by : Jaya Halepete Iyer

Download or read book Retailing in Emerging Markets written by Jaya Halepete Iyer and published by Bloomsbury Publishing USA. This book was released on 2017-10-05 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised edition of Retailing in emerging markets, 2011.

Rethinking Prestige Branding

Author : Wolfgang Schaefer
Publisher : Kogan Page Publishers
ISBN 13 : 0749470046
Total Pages : 269 pages
Book Rating : 4.7/5 (494 download)

DOWNLOAD NOW!

Book Synopsis Rethinking Prestige Branding by : Wolfgang Schaefer

Download or read book Rethinking Prestige Branding written by Wolfgang Schaefer and published by Kogan Page Publishers. This book was released on 2015-05-03 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a relative fortune for Renova toilet paper or Aesop detergent even though they hardly ever 'advertise' and seem to have none of the 'functional performance advantages' conventional marketers would seek to demonstrate? Prestige brand experts JP Kuehlwein and Wolfgang Schaefer have dedicated themselves to studying what drives the success of prestige brands. Rethinking Prestige Branding collects their insights. Uncovering the secrets of why and how some brands are created more equal than others, Rethinking Prestige Branding includes over 100 case studies from Apple and Abercrombie & Fitch to Tate Modern and Tesla. Rather than re-telling brand success stories or re-hashing long-standing marketing principles, it takes readers on a colourful journey behind the scenes of today's marketing pros. This book will fascinate marketing professional just as much as those who are simply curious as to how premium brands tick.

Patriarchy and the Politics of Beauty

Author : Allan D. Cooper
Publisher : Rowman & Littlefield
ISBN 13 : 149859610X
Total Pages : 189 pages
Book Rating : 4.4/5 (985 download)

DOWNLOAD NOW!

Book Synopsis Patriarchy and the Politics of Beauty by : Allan D. Cooper

Download or read book Patriarchy and the Politics of Beauty written by Allan D. Cooper and published by Rowman & Littlefield. This book was released on 2019-10-04 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political philosophers from the beginning of history have articulated the significance of beauty. Allan D. Cooper argues that these writings are coded to justify patriarchal structures of power, and that each epoch of global history has reflected a paradigm of beauty that rationalizes protocols of gender performance. Patriarchy is a system of knowledge that trains men to become soldiers but is now being challenged by human rights advocates and women’s rights activists.

Brandstorm: Surviving and Thriving in the New Consumer-Led Marketplace

Author : Liz Nickles
Publisher : Macmillan
ISBN 13 : 1137096829
Total Pages : 258 pages
Book Rating : 4.1/5 (37 download)

DOWNLOAD NOW!

Book Synopsis Brandstorm: Surviving and Thriving in the New Consumer-Led Marketplace by : Liz Nickles

Download or read book Brandstorm: Surviving and Thriving in the New Consumer-Led Marketplace written by Liz Nickles and published by Macmillan. This book was released on 2012-11-13 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding has become ubiquitous, with new brands becoming word-of-mouth successes literally overnight, and many welcome the easy familiarity they bring to daily life. But now brand proliferation is threatening not only to stifle true choice in the marketplace, but to render hard-won brand identities - some decades in the making - meaningless. With today's unprecedented access to thousands of brands a day, via Twitter, Facebook, and the rest, the balance of brand power is shifting irrevocably away from the businesses behind them. In Brandstorm, branding guru Liz Nickles argues that, as a result, the brand is no longer a value proposition in itself, and that marketers and brand managers must stop the dilution and focus on meaningful, market-specific reinvention for those brands that can stand the test of time. She offers the success secrets behind leading brands like Ralph Lauren, Justin Bieber, and Revlon, and how to channel them today.

Fashion

Author : Michele M. Granger
Publisher : A&C Black
ISBN 13 : 1609012259
Total Pages : 495 pages
Book Rating : 4.6/5 (9 download)

DOWNLOAD NOW!

Book Synopsis Fashion by : Michele M. Granger

Download or read book Fashion written by Michele M. Granger and published by A&C Black. This book was released on 2012-03-20 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores all fashion careers, the education and training required for each position, and how it relates to the industry as a whole.

Ugly

Author : Anita Bhagwandas
Publisher : Kings Road Publishing
ISBN 13 : 1788704770
Total Pages : 288 pages
Book Rating : 4.7/5 (887 download)

DOWNLOAD NOW!

Book Synopsis Ugly by : Anita Bhagwandas

Download or read book Ugly written by Anita Bhagwandas and published by Kings Road Publishing. This book was released on 2023-02-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: We've all had those moments. The ones where you look in the mirror and nothing feels ok. For Anita Bhagwandas, this started when she was a child and it created an enduring internal torment about her looks. We're all told that this is just part of growing up, but it stays with us, evolving as we age. The internet tells us we should love ourselves, whilst bombarding us with images of airbrushed perfection, upholding centuries-old beauty standards which we can't always see. Our beauty rituals are so often based around things we think we need to fix, grow and develop - sometimes tipping into dangerous obsession. So, what seismic shift does it take to break free from this mentality? In Ugly, Anita uncovers where these beauty standards started, unpicks why they've been perpetuated and unmasks the structures that continue to support them. From the ever-growing cosmetic surgery industry, to the hidden pitfalls of 'pretty privilege', it is time to finally break free from those limiting beauty standards, because feeling ugly should have nothing to do with how we look, and everything to do with who wants us to feel lacking.

The Fashion Industry and Its Careers

Author : Michele M. Granger
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1628923415
Total Pages : 497 pages
Book Rating : 4.6/5 (289 download)

DOWNLOAD NOW!

Book Synopsis The Fashion Industry and Its Careers by : Michele M. Granger

Download or read book The Fashion Industry and Its Careers written by Michele M. Granger and published by Bloomsbury Publishing USA. This book was released on 2015-03-12 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised editon of: Fashion: the industry and its careers / Michele M. Granger. 2012

ARTS & ENTREPRENEURSHIP IN LANGUAGE STUDIES

Author : Ekawati Marhaenny Dukut
Publisher : SCU Knowledge Media
ISBN 13 : 6237635750
Total Pages : 228 pages
Book Rating : 4.2/5 (376 download)

DOWNLOAD NOW!

Book Synopsis ARTS & ENTREPRENEURSHIP IN LANGUAGE STUDIES by : Ekawati Marhaenny Dukut

Download or read book ARTS & ENTREPRENEURSHIP IN LANGUAGE STUDIES written by Ekawati Marhaenny Dukut and published by SCU Knowledge Media. This book was released on 2021-11-30 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covid-19 has changed our educational landscape. It has created distances, yet at the same time it has also created borderless classrooms. Any student can now jump from one classroom to another classroom – not only from their own department but also to faculties and even to universities from all over the worlds in seconds. An Indonesian student can take courses not only from his/her university but also take courses from Pilipino, Malaysian or U.S.A. University during the course of their studies. This is possible due to the Indonesian’s Kampus Merdeka program, which has promoted that education is now free to take, anyway we like, insofar as the requirements of taking the desired class are met. Students want to learn how to become creative and innovative beings. How can the School of Arts and Language Studies, such as the English study program can become competitive individuals? This book contains insights and results of research done by students, lecturers, teachers, and practitioners, who writes on the theme: “Arts and Entrepreneurship in Language Studies”.

Made in Korea

Author : Sarah Suk
Publisher : Simon and Schuster
ISBN 13 : 1534474382
Total Pages : 336 pages
Book Rating : 4.5/5 (344 download)

DOWNLOAD NOW!

Book Synopsis Made in Korea by : Sarah Suk

Download or read book Made in Korea written by Sarah Suk and published by Simon and Schuster. This book was released on 2022-05-24 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Two entrepreneurial Korean-American teens butt heads-and fall in love-while running competing Korean beauty businesses at their high school"--

VIVA MAC

Author : Andrea Benoit
Publisher : University of Toronto Press
ISBN 13 : 148752028X
Total Pages : 313 pages
Book Rating : 4.4/5 (875 download)

DOWNLOAD NOW!

Book Synopsis VIVA MAC by : Andrea Benoit

Download or read book VIVA MAC written by Andrea Benoit and published by University of Toronto Press. This book was released on 2019-04-18 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first cultural history of the iconic brand M·A·C Cosmetics, VIVA M·A·C charts the evolution of M·A·C's revolutionary corporate philanthropy around HIV/AIDS awareness. Drawing upon exclusive interviews with M·A·C co-founder Frank Toskan, key journalists, and fashion insiders, Andrea Benoit tells the fascinating story of how M·A·C's unique style of corporate social responsibility emerged from specific cultural practices, rather than being part of a strategic marketing plan. Benoit delves into the history of the M·A·C AIDS Fund and its signature VIVA GLAM fundraising lipstick, which featured drag performer RuPaul and singer k.d. lang in its first advertising campaigns. This lively chronicle reveals how M·A·C managed to not only defy the stigma associated with AIDS that alarmed many other corporations, but to engage in highly successful AIDS advocacy while maintaining its creative and fashionable authority.

Being Beautiful

Author : Helen Gordon
Publisher : White Lion Publishing
ISBN 13 : 0711239177
Total Pages : 242 pages
Book Rating : 4.7/5 (112 download)

DOWNLOAD NOW!

Book Synopsis Being Beautiful by : Helen Gordon

Download or read book Being Beautiful written by Helen Gordon and published by White Lion Publishing. This book was released on 2018-09-04 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beauty. How do we achieve it? Who gets to define it? How do you live a beautiful life? Beauty standards of today are exacting, ever-evolving and often overwhelming. Being Beautiful is your timely, illustrated guide and companion to navigating the relentless pursuit of beauty, both inside and out. A captivating collection of writings, quotes, poems and musings from some of the world's greatest thinkers – philosophers, celebrities, writers, cultural commentators and more – on what it means to be beautiful, it is an inspiring anthology for anyone interested in the concept of personal beauty, from the clothes we wear and the make-up we use, to the lives we lead and the relationships we nurture. Through contemplative, humorous, uplifting and humbling passages interspersed with specially commissioned illustrations, the book attempts to explore and illuminate what beauty means to us in the twenty-first century. And most of all, to inspire, provoke and delight. Broken down into five chapters – Defining Beauty, Finding Beauty, Living Beautifully, Inner Beauty and Outer Beauty – discussions range from how we might define a beautiful face (Edmund Burke), how one can live a 'beautiful' life (Buddha), and the beauty that can be found in ageing (Naomi Wolf). Contributors include such varied voices as Sali Hughes, Emily Dickinson, John Cage, Francis Bacon, Charlotte Brontë, Immanuel Kant, Joan Collins and Kate Moss.