Brandstorm Surviving And Thriving In The New Consumer Led Marketplace

Author : G. Benjamin Bingham
Publisher : Easton Studio Press, LLC
ISBN 13 : 1632260247
Total Pages : 148 pages
Book Rating : 4.6/5 (322 download)

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Download or read book Making Money Matter written by G. Benjamin Bingham and published by Easton Studio Press, LLC. This book was released on 2015-04-07 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: The way we think about money has extraordinary impact. This book satisfies the growing longing for a financial overview that can provide practical advice and demonstrate how money is a social tool. Making Money Matter introduces the reader to common money mistakes, and the dysfunctional nature of the current financial framework. Its overview of the SRI world will inspire investors to push their advisors’ envelope while providing new strategies to meet the demand for positive impact. It provides a philosophical basis for transforming our view of money from an end unto itself to a means to change the world for the better. This book traces the author's journey from early financial innocence to an appreciation of how money works and how it can be transformed. People who care about the planet and society at large need a bridge from deeply felt values to practical understanding and advice that will lead to a new money paradigm. This new approach covers all aspects of money from everyday transactions to high impact investment options. It describes a new investment paradigm that will support both reasonable returns and long-term societal and planetary health. Socially Responsible Investing (SRI) is well established for smaller scale investors in the public space and impact investing for accredited and qualified investors is taking hold in the private-space. Readers want more than flat definitions, and need an inclusive overview that can inspire investors on all levels to move the trillions required for addressing the world’s many dire problems. This book’s unique contribution is a personal, practical and holistic approach to socially conscious investing, which engages the reader in a way that is both healing and empowering. Making Money Matter is designed for mass appeal. First, its biographical, true-confessions format introduces the reader to common money mistakes made by the author, while personalizing the dysfunctional nature of the current financial framework. Secondly, its personalized overview of the countermovement of socially-conscious investment options is designed to inspire investors to push their advisors’ advice-envelope while providing investment managers with practical new strategies to meet the burgeoning demand for positive impact. Finally, this book provides a philosophical basis for the new money paradigm that shows how to transform our view of money from an end unto itself to a means to change the world for the better. This book is aimed at people who are concerned about Wall Street, banking and our current monetary and finance system, average investors, businessmen, progressives, libertarians or fiscal conservatives. However it should be of particular interest to investment professionals looking for new ways of meeting their clients’ needs. Investment managers and consultants need to be educated about this space. This book should be as popular among family office associations as the Chartered Financial Analysts Association. But this book's ultimate goal is to provide inspiration to all levels of investors. Everyone uses money, and the way we think about money has more impact than all the impact investments put together. This thinking needs to change. Just as consumers drove the growth of the local and organic movements, investors will drive the new money paradigm. This may help anyone to begin to think about the real bottom line of every transaction, which is the impact of our actions on the planet - including all living beings that inhabit it.