Brand Singapore 3rd Editionnation Branding In A World Disrupted By Covid 19

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Brand Singapore 3rd Edition:Nation Branding in a World Disrupted by Covid-19

Author : Koh Buck Song
Publisher : Marshall Cavendish International Asia Pte Ltd
ISBN 13 : 9814928496
Total Pages : 229 pages
Book Rating : 4.8/5 (149 download)

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Book Synopsis Brand Singapore 3rd Edition:Nation Branding in a World Disrupted by Covid-19 by : Koh Buck Song

Download or read book Brand Singapore 3rd Edition:Nation Branding in a World Disrupted by Covid-19 written by Koh Buck Song and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2020-11-15 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can Brand Singapore renew itself once again, amidst a global pandemic? Reputation is precious, more than ever, in the face of deep global displacements exacerbated by Covid-19. Top talent and hot money typically gravitate only to the most attractive, respected nations. For a nation as small and as young as Singapore, its brand is its most valuable asset, as seen in its stunning ascent from Third World to First World in just 30 years since 1965, spearheaded by targeted country branding that builds on unique, longstanding brand attributes. This fully revised and updated edition of Brand Singapore analyses the challenges and opportunities of its latest repositioning for a post-Covid-19 world. The book also examines major events of the last four years since the Second Edition, including the “Passion Made Possible” country brand concept, the 2020 General Election, the reserved Presidency and the Singapore Bicentennial’s revised perspectives on 700 years of ancient history. “A must-read for all policy-makers and business leaders. The secret of Singapore’s success is precisely uncovered by Koh Buck Song.” – Yasu Ota, Nikkei Asian Review, Japan

Brand Singapore

Author : Koh Buck Song
Publisher : Marshall Cavendish International Asia Pte Ltd
ISBN 13 : 9814398705
Total Pages : 218 pages
Book Rating : 4.8/5 (143 download)

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Book Synopsis Brand Singapore by : Koh Buck Song

Download or read book Brand Singapore written by Koh Buck Song and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2011-08-15 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore’s stunning ascent from Third World to First World in a matter of 30 years was spearheaded by a concerted, closely-coordinated programme of nation branding. Brand Singapore helped to attract the investments, business, trade, tourism and talented human resources that are the lifeblood of a successful nation. Today, the city-state is known internationally as a dynamic, safe, corruption-free place to do business, a Garden City, and increasingly, a vibrant city of culture and the arts. In global surveys of quality of life, Singapore regularly tops the charts. How did Singapore create this country brand, cultivate and guard it, sell it to its “shareholders”, and make it known to the world? Drawing on two decades in the nation branding game, Koh Buck Song offers an illuminating inside look at – and candid critique of – a country brand that is as rich in resource as it is potent with promise.

Brand Singapore (Second Edition): Nation Branding After Lee Kuan Yew, in a Divisive World

Author : Koh Buck Song
Publisher : Marshall Cavendish International Asia Pte Ltd
ISBN 13 : 9814779431
Total Pages : 140 pages
Book Rating : 4.8/5 (147 download)

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Book Synopsis Brand Singapore (Second Edition): Nation Branding After Lee Kuan Yew, in a Divisive World by : Koh Buck Song

Download or read book Brand Singapore (Second Edition): Nation Branding After Lee Kuan Yew, in a Divisive World written by Koh Buck Song and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2017-06-15 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore’s stunning ascent from Third World to First World in a matter of 30 years was spearheaded by a concerted, closely-coordinated programme of nation branding. Brand Singapore helped to attract the investments, business, trade, tourism and talented human resources that are the lifeblood of a successful nation. Today, the city-state is known internationally as a dynamic, safe, corruption-free place to do business, a Garden City, and increasingly, a vibrant city of culture and the arts. In global surveys of quality of life, Singapore regularly tops the charts. How did Singapore create this country brand, cultivate and guard it, sell it to its “shareholders”, and make it known to the world? Drawing on two decades in the nation branding game, Koh Buck Song offers an illuminating inside look at – and candid critique of – a country brand that is as rich in resource as it is potent with promise. Since the first publication of this book in 2011, Singapore has celebrated its golden jubilee of independence, undergone a watershed general election and the death of founding father Lee Kuan Yew, and seen its nation brand rise and fall amid the disruptions of an increasingly divisive world (Brexit, Trump, China, etc). This timely second edition explores the implications of all these factors on Singapore’s future.

Nation Branding

Author : Keith Dinnie
Publisher : Routledge
ISBN 13 : 1000564495
Total Pages : 305 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Nation Branding by : Keith Dinnie

Download or read book Nation Branding written by Keith Dinnie and published by Routledge. This book was released on 2022-04-11 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in which the principles of brand strategy and management are applied to countries globally. This new edition has been comprehensively updated and its influential original framework modified to reflect the very latest changes in the field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New Academic Perspectives and Practitioner Insights in each chapter Updated and new cases from a broad range of nations and cultures Fresh coverage of online branding and social media New material covering the critical and ethical issues of nation branding, including the limitations Updated references and sources Updated online resources, including PowerPoint slides and Instructor Manual with end-of-chapter discussion points and suggested answers This is an essential introduction to nation branding for students of Marketing, Brand Management, Communications, and Public and International Relations, as well as policy makers looking for a rigorous yet applied approach.

Contemporary Trends in Marketing

Author : Aarti Saini
Publisher : Springer Nature
ISBN 13 : 3031365895
Total Pages : 161 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis Contemporary Trends in Marketing by : Aarti Saini

Download or read book Contemporary Trends in Marketing written by Aarti Saini and published by Springer Nature. This book was released on 2023-08-22 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour and market responses arising from the COVID-19 crisis. The global pandemic has brought a paradigmatic change in consumer behaviour and unravelled several resilient strategies formulated and implemented by organizations to restore normalcy. This book focuses on long-term goals and survival strategies, which can be co-created with customers. Organized into seven themes, this volume will critique and connect the meaning of the “new normal” in marketing and topics such as the future of markets, post-pandemic consumer behaviour, and new marketing strategies.

Brand Singapore

Author : Buck Song Koh
Publisher : Marshall Cavendish International (Asia) Pte Limited
ISBN 13 : 9789814779241
Total Pages : 240 pages
Book Rating : 4.7/5 (792 download)

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Book Synopsis Brand Singapore by : Buck Song Koh

Download or read book Brand Singapore written by Buck Song Koh and published by Marshall Cavendish International (Asia) Pte Limited. This book was released on 2017 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: �First independent book about Singapore's national brand�Balanced critique of what has had an impact on shaping the Singapore brand through history�What next? Nation branding in the post- LKY era�What will take for Singapore to reach SG100�Easy-to-read yet incisive insights, drawn from author's over 25 years of practical experience in journalism, public service and communications consultancy

Curiocities: Where Complex Cities Meet Curious Minds

Author : Chong Jin Chua
Publisher : World Scientific
ISBN 13 : 9811265046
Total Pages : 207 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Curiocities: Where Complex Cities Meet Curious Minds by : Chong Jin Chua

Download or read book Curiocities: Where Complex Cities Meet Curious Minds written by Chong Jin Chua and published by World Scientific. This book was released on 2022-08-17 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens when complex cities meet curious minds? Starting with this simple question, Curiocities explores the work of 10 personalities whose careers have taken them places and introduced them to diverse peoples and practices.Whether through their work in fields like diplomacy, research and media or through their creative projects as novelists, travel writers and photographers, they show compellingly how sparks fly when complex cities meet curious minds.For all 10 individuals, it is their sense of curiosity and their willingness to embrace the complexities of peoples, places and practices that have helped them not only survive but thrive. All 10 have the added edge of recording their experiences in writing as, to quote renowned travel writer Pico Iyer, 'a way to wake oneself up and keep as alive as when one has just fallen in love'.

Around the World in 68 Days

Author : KOH BUCK. SONG
Publisher : Penguin Books
ISBN 13 : 9789814882231
Total Pages : 240 pages
Book Rating : 4.8/5 (822 download)

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Book Synopsis Around the World in 68 Days by : KOH BUCK. SONG

Download or read book Around the World in 68 Days written by KOH BUCK. SONG and published by Penguin Books. This book was released on 2021 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Around The World In 68 Days is a travelogue with a big difference - not about how to get there, what to see or where to dine, but instead, seeking to glean insights into the meaning of life and the true nature of human societies, using the lens of the brand attributes of each territory to look more clearly into the kaleidoscope of humanity. In a time of a global pandemic, this is also a type of memoir, a tribute to travel, of a pre-Covid-19 world. This is like a 68-day extravaganza of ichigo ichie, the Japanese concept of cherishing every worthwhile moment. Singaporean writer Koh Buck Song - author and editor of more than 30 books - distils the quintessential brand essence of very different cultures in 13 countries across four continents. He draws from his experience and perspectives as a country brand adviser, advocate of liveable and sustainable cities, and commentator on society and public policy. Koh, also a poet and artist, opens each chapter with his own haiga artwork of a haiku poem with an ink sketch. These artworks complement this book's effort to capture and interpret shared humanity across the globe.

Destination Brands

Author : Nigel Morgan
Publisher : Routledge
ISBN 13 : 1136346627
Total Pages : 394 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Destination Brands by : Nigel Morgan

Download or read book Destination Brands written by Nigel Morgan and published by Routledge. This book was released on 2012-05-23 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.

Global Trends 2040

Author : National Intelligence Council
Publisher : Cosimo Reports
ISBN 13 : 9781646794973
Total Pages : 158 pages
Book Rating : 4.7/5 (949 download)

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Book Synopsis Global Trends 2040 by : National Intelligence Council

Download or read book Global Trends 2040 written by National Intelligence Council and published by Cosimo Reports. This book was released on 2021-03 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The ongoing COVID-19 pandemic marks the most significant, singular global disruption since World War II, with health, economic, political, and security implications that will ripple for years to come." -Global Trends 2040 (2021) Global Trends 2040-A More Contested World (2021), released by the US National Intelligence Council, is the latest report in its series of reports starting in 1997 about megatrends and the world's future. This report, strongly influenced by the COVID-19 pandemic, paints a bleak picture of the future and describes a contested, fragmented and turbulent world. It specifically discusses the four main trends that will shape tomorrow's world: - Demographics-by 2040, 1.4 billion people will be added mostly in Africa and South Asia. - Economics-increased government debt and concentrated economic power will escalate problems for the poor and middleclass. - Climate-a hotter world will increase water, food, and health insecurity. - Technology-the emergence of new technologies could both solve and cause problems for human life. Students of trends, policymakers, entrepreneurs, academics, journalists and anyone eager for a glimpse into the next decades, will find this report, with colored graphs, essential reading.

Covid-19 and International Business

Author : Marin A Marinov
Publisher : Routledge
ISBN 13 : 1000294633
Total Pages : 347 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Covid-19 and International Business by : Marin A Marinov

Download or read book Covid-19 and International Business written by Marin A Marinov and published by Routledge. This book was released on 2020-12-21 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Covid-19 pandemic has induced a crisis grasping the world abruptly, simultaneously, and swiftly. As a critical juncture, it ignited a change of era for international business. This book illustrates how governments have dealt with the pandemic and the consequent impacts on international business. It also explores the disrupted operations and responses of businesses as their worldwide interconnectivity has been seriously threatened. The book discourses multidirectional aspects of the effects of Covid-19 on international business, ranging from the juxtaposing forces disrupting globalization and installing a change of era through decoupling of technological, production and knowledge flows to its stimulating aspects to the strategic response on business, industry and state level. The book contains thirty chapters that offer a multidimensional interpretation of impacts of Covid-19 on international business theory and practice. Employing the latest state of knowledge on the topic, the book is aimed at international business audience - scholars, students and managers who need to understand better the nature, scope and scale of the impacts of the pandemic on international business.

Branding the Nation

Author : Melissa Aronczyk
Publisher :
ISBN 13 : 9780199363179
Total Pages : pages
Book Rating : 4.3/5 (631 download)

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Book Synopsis Branding the Nation by : Melissa Aronczyk

Download or read book Branding the Nation written by Melissa Aronczyk and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? This book offers a unique critical perspective on the power of brands to affect how we think about space, value, and identity.

Crisis Communication Cases from Asia

Author : Krishnamurthy Sriramesh
Publisher : Taylor & Francis
ISBN 13 : 1040151418
Total Pages : 207 pages
Book Rating : 4.0/5 (41 download)

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Book Synopsis Crisis Communication Cases from Asia by : Krishnamurthy Sriramesh

Download or read book Crisis Communication Cases from Asia written by Krishnamurthy Sriramesh and published by Taylor & Francis. This book was released on 2024-10-04 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes crisis communication in Asia, focusing on how culture (broadly defined) plays a central role in the way a crisis develops and is resolved. Using the case study method, this book offers the reader glimpses of the variety of cultures in the continent, displaying the complexity of the cross-cultural process of conducting crisis communication in this diverse environment. Each of these cases addresses the onset, evolution, and resolution of the crisis. The contributors are seasoned practitioners who have done crisis communication work in this continent and have used the same framework of five environmental variables that define culture in this book: political culture, economic systems, societal culture, media systems, and activist environments. This edited volume is ideal for scholars and advanced students in public relations and strategic communication generally and crisis communication specifically.

Destination Branding

Author : Nigel Morgan
Publisher : Routledge
ISBN 13 : 1136411097
Total Pages : 328 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Destination Branding by : Nigel Morgan

Download or read book Destination Branding written by Nigel Morgan and published by Routledge. This book was released on 2007-06-07 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.

The Global Airline Industry

Author : Peter Belobaba
Publisher : John Wiley & Sons
ISBN 13 : 1118881141
Total Pages : 536 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis The Global Airline Industry by : Peter Belobaba

Download or read book The Global Airline Industry written by Peter Belobaba and published by John Wiley & Sons. This book was released on 2015-07-06 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: Extensively revised and updated edition of the bestselling textbook, provides an overview of recent global airline industry evolution and future challenges Examines the perspectives of the many stakeholders in the global airline industry, including airlines, airports, air traffic services, governments, labor unions, in addition to passengers Describes how these different players have contributed to the evolution of competition in the global airline industry, and the implications for its future evolution Includes many facets of the airline industry not covered elsewhere in any single book, for example, safety and security, labor relations and environmental impacts of aviation Highlights recent developments such as changing airline business models, growth of emerging airlines, plans for modernizing air traffic management, and opportunities offered by new information technologies for ticket distribution Provides detailed data on airline performance and economics updated through 2013

Air-Conditioned Nation Revisited: Essays on Singapore Politics

Author : Cherian George
Publisher : Ethos Books
ISBN 13 : 9811449848
Total Pages : 347 pages
Book Rating : 4.8/5 (114 download)

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Book Synopsis Air-Conditioned Nation Revisited: Essays on Singapore Politics by : Cherian George

Download or read book Air-Conditioned Nation Revisited: Essays on Singapore Politics written by Cherian George and published by Ethos Books. This book was released on 2023-04-27 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Think of Singapore instead as the Air-Conditioned Nation—a society with a unique blend of comfort and central control, where people have mastered their environment, but at the cost of individual autonomy, and at the risk of unsustainability." Air-Conditioned Nation Revisited is an anthology of essays on Singapore politics by Cherian George. It draws upon his influential collection Singapore: The Air-Conditioned Nation (2000), on the country's politics of comfort and control, and from Singapore, Incomplete (2017), on its underdeveloped democracy. Updated for the impending transition to a new generation of leaders, this 20th anniversary edition of Air-Conditioned Nation offers critical reflections on continuity and change in Singapore’s unique political culture.

Global Innovation Index 2020

Author : Cornell University
Publisher : WIPO
ISBN 13 : 2381920005
Total Pages : 448 pages
Book Rating : 4.3/5 (819 download)

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Book Synopsis Global Innovation Index 2020 by : Cornell University

Download or read book Global Innovation Index 2020 written by Cornell University and published by WIPO. This book was released on 2020-08-13 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Global Innovation Index 2020 provides detailed metrics about the innovation performance of 131 countries and economies around the world. Its 80 indicators explore a broad vision of innovation, including political environment, education, infrastructure and business sophistication. The 2020 edition sheds light on the state of innovation financing by investigating the evolution of financing mechanisms for entrepreneurs and other innovators, and by pointing to progress and remaining challenges – including in the context of the economic slowdown induced by the coronavirus disease (COVID-19) crisis.