Nation Branding

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Nation Branding in Modern History

Author : Carolin Viktorin
Publisher : Berghahn Books
ISBN 13 : 1785339249
Total Pages : 300 pages
Book Rating : 4.7/5 (853 download)

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Book Synopsis Nation Branding in Modern History by : Carolin Viktorin

Download or read book Nation Branding in Modern History written by Carolin Viktorin and published by Berghahn Books. This book was released on 2018-08-24 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power.

Nation Branding

Author : Keith Dinnie
Publisher : Routledge
ISBN 13 : 1317681940
Total Pages : 381 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Nation Branding by : Keith Dinnie

Download or read book Nation Branding written by Keith Dinnie and published by Routledge. This book was released on 2015-08-27 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment. This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New international cases of countries as diverse as China, United Arab Emirates, Ghana, Cuba, India, Great Britain and many more; New contributions from distinguished scholars, diplomats and businesspeople providing a range of case studies, practitioner insights and academic perspectives; New Companion Website to support the book featuring instructor aids such as PowerPoint presentations for each chapter and an instructor manual; This much-anticipated update to an influential book is an essential introduction to nation branding for students and policy makers.

Nation branding

Author : Keith Dinnie
Publisher : Routledge
ISBN 13 : 1136377360
Total Pages : 261 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Nation branding by : Keith Dinnie

Download or read book Nation branding written by Keith Dinnie and published by Routledge. This book was released on 2010-05-14 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies. Concepts grounded in the brand management literature such as brand identity, brand image, brand positioning, and brand equity, are transposed to the domain of nation branding and supported by country case insights that provide vivid illustrations of nation branding in practice. Nation branding is a means by which more and more nations are attempting to compete on the global stage. Current practice in nation branding is examined and future horizons traced. The book provides: * The first overview of its kind on nation branding * A blend of academic theory and real world practice in an accessible, readable fashion * A clear and detailed adaptation of existing brand theory to the emerging domain of nation branding * An original conceptual framework and models for nation branding * A rich range of international examples and over 20 contributions by leading experts from around the world Country case insights on nation branding strategies currently being utilized by nations such as Japan, Egypt, Brazil, Switzerland, Iceland, and Russia Clearly and coherently structured, the book is an essential introduction to nation branding for both students and policymakers and will be an essential text for those interested in this fast growing area.

How to Brand Nations, Cities and Destinations

Author : T. Moilanen
Publisher : Springer
ISBN 13 : 0230584594
Total Pages : 202 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis How to Brand Nations, Cities and Destinations by : T. Moilanen

Download or read book How to Brand Nations, Cities and Destinations written by T. Moilanen and published by Springer. This book was released on 2008-12-14 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.

Handbook of Research on Future Policies and Strategies for Nation Branding

Author : Pistikou, Victoria
Publisher : IGI Global
ISBN 13 : 1799875350
Total Pages : 383 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Future Policies and Strategies for Nation Branding by : Pistikou, Victoria

Download or read book Handbook of Research on Future Policies and Strategies for Nation Branding written by Pistikou, Victoria and published by IGI Global. This book was released on 2021-06-18 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: By taking corporate marketing concepts and applying it to countries, “nation branding” is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economics and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with this purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. The Handbook of Research on Future Policies and Strategies for Nation Branding discusses how exactly nation branding works to benefit the function and mission of these nations along with showing how nation branding can be used as a strategic asset for the redesign of economic, political, and social characteristics of a country. The chapters outline the given situation of nations and the nature and implications of the brand that is required, measure branding inference, and propose future steps for nation branding. This book is a critical reference source for brand managers, tourism professionals, marketers, advertisers, government officials, travel agencies, academicians, researchers, and students working in the fields of international relations, economics, social sciences, business studies, marketing, and entrepreneurship.

Gender Equality and Nation Branding in the Nordic Region

Author : Eirinn Larsen
Publisher : Routledge
ISBN 13 : 1000408205
Total Pages : 220 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Gender Equality and Nation Branding in the Nordic Region by : Eirinn Larsen

Download or read book Gender Equality and Nation Branding in the Nordic Region written by Eirinn Larsen and published by Routledge. This book was released on 2021-05-25 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how gender equality, a central part of the Nordic imaginary, is used in the political communication of Nordic states. The analyses presented move beyond conventional images and discourses of Nordic gender- and women-friendliness by critically investigating how and to what extent gender equality serves nation-branding in the Nordic region. Nation-branding is an unescapable part of globalisation, which is a market-oriented process dominated by the West and predicated on the creation of winners and losers. Hence, efforts to strengthen the national brand or reputation of specific Nordic countries with the aid of gender equality as a political and symbolic value inevitably help to reinforce already established global hierarchies where the Nordics play the role of moral superpower. This book comprises scholars from various fields of specialisation, and provides evidence and understanding for the growing interaction between gender-equality policies and nation-branding in all five Nordic countries. It does so by exploring a variety of policy fields and issues including women’s rights, foreign policy, rape and legislation, female quotas and business policies, in addition to the index industry. The rise of the global indexes has reproduced forceful images of the Nordic countries as frontrunners of gender equality, which indeed help the Nordic countries to further position themselves as ‘best at being good’. This book will be of great interest to students and scholars of Nordic gender equality in political science, sociology, law, criminology, political psychology and history, as well as those interested in nation branding, Nordic studies and exceptionalism. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781003017134, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Nation-branding in Practice

Author : Kristin Anabel Eggeling
Publisher : Routledge
ISBN 13 : 1000067904
Total Pages : 228 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Nation-branding in Practice by : Kristin Anabel Eggeling

Download or read book Nation-branding in Practice written by Kristin Anabel Eggeling and published by Routledge. This book was released on 2020-04-29 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the political implications of country promotion through practices of ‘nation-branding’ by drawing on contemporary examples from the sports, urban development and higher education sector in Kazakhstan and Qatar. Nation-branding has emerged as a central practice of international politics, where it is commonly understood as a vain, superficial selling technique with little political salience. Drawing on shared insights from practice theory and constructivist notions of nationalism, identity and power, this book challenges this reading and instead argues that nation-branding is neither neutral nor primarily economically motivated, but inherently politicised and tied to the legitimation of current political regimes. The starting point for the analysis is a range of everyday practices and sites long ignored by international relations scholars. In particular, the book traces how the political leadership in Kazakhstan and Qatar have used participation in the international sports circuit, spectacular urban development, and the construction of ‘world-class’ universities to first produce and then stabilize new ideas about their state. Providing a new analytical perspective on nation-branding, this book will be of interest to students and scholars of Middle Eastern and Central Asian studies, International Relations, and Cultural and Political Geography.

Brand Singapore

Author : Koh Buck Song
Publisher : Marshall Cavendish International Asia Pte Ltd
ISBN 13 : 9814398705
Total Pages : 218 pages
Book Rating : 4.8/5 (143 download)

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Book Synopsis Brand Singapore by : Koh Buck Song

Download or read book Brand Singapore written by Koh Buck Song and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2011-08-15 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore’s stunning ascent from Third World to First World in a matter of 30 years was spearheaded by a concerted, closely-coordinated programme of nation branding. Brand Singapore helped to attract the investments, business, trade, tourism and talented human resources that are the lifeblood of a successful nation. Today, the city-state is known internationally as a dynamic, safe, corruption-free place to do business, a Garden City, and increasingly, a vibrant city of culture and the arts. In global surveys of quality of life, Singapore regularly tops the charts. How did Singapore create this country brand, cultivate and guard it, sell it to its “shareholders”, and make it known to the world? Drawing on two decades in the nation branding game, Koh Buck Song offers an illuminating inside look at – and candid critique of – a country brand that is as rich in resource as it is potent with promise.

Research Companion to Language and Country Branding

Author : Irene Theodoropoulou
Publisher : Routledge
ISBN 13 : 1000214400
Total Pages : 399 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Research Companion to Language and Country Branding by : Irene Theodoropoulou

Download or read book Research Companion to Language and Country Branding written by Irene Theodoropoulou and published by Routledge. This book was released on 2020-11-16 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Companion to Language and Country Branding brings together entirely new interdisciplinary research conducted by scholars working on various sociolinguistic, semiotic, anthropological and discursive analytical aspects of country branding all over the world. Branding is a process of identity construction, whereby countries gain visibility and put themselves on the world map as distinctive entities by drawing on their history, culture, economy, society, geography, and their people. Through branding, countries aim not only at establishing their uniqueness but also, and perhaps most importantly, at attracting tourism, investments, high quality human capital, as well as at forging financial, military, political and social alliances. Against this backdrop, this volume explores how countries and regions imagine and portray others and themselves in terms of gender, ethnicity, and diversity today as well as the past. In this respect, the book examines how branding differs from other, related policies and practices, such as nation building, banal nationalism, and populism. This volume is an essential reference for students, researchers, and practitioners with an interest in country, nation, and place branding processes.

Nation Branding, Public Relations and Soft Power

Author : Pawel Surowiec
Publisher : Routledge
ISBN 13 : 1317593782
Total Pages : 267 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Nation Branding, Public Relations and Soft Power by : Pawel Surowiec

Download or read book Nation Branding, Public Relations and Soft Power written by Pawel Surowiec and published by Routledge. This book was released on 2016-08-05 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland’s national image in world opinion. It explores how and why changes in political economy have shaped these actors and their use of soft power in a way that is influenced by public relations, corporate communication, and marketing practices. By examining the discourse and practices of professional nation branders who have re-shaped the relationship between collective identities and national image management, it plots changes in the way in which Poland’s national image is communicated, and culturally reshaped, creating tensions between national identity and democracy. The book demonstrates that nation branding is a consequence of the corporatization of political governance, soft power and national identity, while revealing how the Poland "brand" is shaping public and foreign affairs. Challenging and original, this book will be of interest to scholars in public relations, corporate communications, political marketing and international relations.

Branding the Nation, the Place, the Product

Author : Ulrich Ermann
Publisher : Routledge
ISBN 13 : 1315393247
Total Pages : 262 pages
Book Rating : 4.3/5 (153 download)

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Book Synopsis Branding the Nation, the Place, the Product by : Ulrich Ermann

Download or read book Branding the Nation, the Place, the Product written by Ulrich Ermann and published by Routledge. This book was released on 2017-11-22 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding is a profoundly geographical type of commodification process. Many things become commodities that are compared and valuated on markets around the globe. Places such as cities or regions, countries and nations attempt to acquire visibility through branding. Geographical imaginations are evoked to brand goods and places as commodities in order to show or create connections and add value. Yet, not all that is branded was originally intended and created for markets. This volume aims to broaden current understanding of branding through a series of contributions from geography, history, political studies, cultural, and media studies, offering insight into how ordinary places, objects and practices become commodities through branding. In so doing, the contributions also show how nation, place and product as targets of branding can be seen as intertwined. To discuss these forms of branding, book chapters refer to states, cities, holiday destinations, food malls, movies, dances, post stamps and other items that serve as brands and/or are branded. The book will be of interest to students and scholars in geography, sociology, history, cultural studies and business studies who would like to gain an understanding of the intricate and surprising ways in which things, places, and cultural practices become brands.

Competitive Identity

Author : Simon Anholt
Publisher : Springer
ISBN 13 : 0230627722
Total Pages : 147 pages
Book Rating : 4.2/5 (36 download)

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Book Synopsis Competitive Identity by : Simon Anholt

Download or read book Competitive Identity written by Simon Anholt and published by Springer. This book was released on 2006-11-13 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.

Branding Post-Communist Nations

Author : Nadia Kaneva
Publisher : Routledge
ISBN 13 : 1136657991
Total Pages : 281 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Branding Post-Communist Nations by : Nadia Kaneva

Download or read book Branding Post-Communist Nations written by Nadia Kaneva and published by Routledge. This book was released on 2011-09-19 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication. For the first time, this volume collects in one place studies that examine the practices and discourses of the nation branding undertaken in these countries. In addition to documenting various rebranding initiatives, these studies raise important questions about their political and cultural implications.

The 'Made in Germany' Champion Brands

Author : Ugesh A. Joseph
Publisher : Routledge
ISBN 13 : 1317025024
Total Pages : 385 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis The 'Made in Germany' Champion Brands by : Ugesh A. Joseph

Download or read book The 'Made in Germany' Champion Brands written by Ugesh A. Joseph and published by Routledge. This book was released on 2016-03-09 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Germany’s economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The ’Made in Germany’Â’ Champion Brands, Ugesh A. Joseph provides an extensively researched, insightful look at over 200 of Germany’s best brands to see what they stand for, what has made them what they are today, and what might be transferable. The way Germany is branded as a nation carries across into the branding of its companies and services, particularly the global superstar brands - truly world-class in size, performance and reputation. Just as important are the medium-sized and small enterprises, known as the 'Mittelstand'. These innovative and successful enterprises from a wide range of industries and product / service categories are amongst the World market leaders in their own niche and play a huge part in making Germany what it is today. The book also focuses on German industrial entrepreneurship and a selection of innovative and emergent stars. All these companies are supported and encouraged by a sophisticated infrastructure of facilitators, influencers and enhancers - the research, industry, trade and standards organizations, the fairs and exhibitions and all the social and cultural factors that influence, enhance and add positive value to the country's image. Professionals or academics interested in business; entrepreneurship; branding and marketing; product or service development; international trade and business development policy, will find fascinating insights in this book; while those with an interest in Germany from emerging industrial economies will learn something of the secrets of German success.

Culture and International History

Author : Jessica C. E. Gienow-Hecht
Publisher : Berghahn Books
ISBN 13 : 9781571813831
Total Pages : 324 pages
Book Rating : 4.8/5 (138 download)

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Book Synopsis Culture and International History by : Jessica C. E. Gienow-Hecht

Download or read book Culture and International History written by Jessica C. E. Gienow-Hecht and published by Berghahn Books. This book was released on 2004 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining the perspectives of 18 international scholars from Europe and the United States with a critical discussion of the role of culture in international relations, this volume introduces recent trends in the study of Culture and International History. It systematically explores the cultural dimension of international history, mapping existing approaches and conceptual lenses for the study of cultural factors and thus hopes to sharpen the awareness for the cultural approach to international history among both American and non-American scholars. The first part provides a methodological introduction, explores the cultural underpinnings of foreign policy, and the role of culture in international affairs by reviewing the historiography and examining the meaning of the word culture in the context of foreign relations. In the second part, contributors analyze culture as a tool of foreign policy. They demonstrate how culture was instrumentalized for diplomatic goals and purposes in different historical periods and world regions. The essays in the third part expand the state-centered view and retrace informal cultural relations among nations and peoples. This exploration of non-state cultural interaction focuses on the role of science, art, religion, and tourism. The fourth part collects the findings and arguments of part one, two, and three to define a roadmap for further scholarly inquiry. A group of" commentators" survey the preceding essays, place them into a larger research context, and address the question "Where do we go from here?" The last and fifth part presents a selection of primary sources along with individual comments highlighting a new genre of resources scholars interested in culture and international relations can consult.

Branding the Nation

Author : Melissa Aronczyk
Publisher : Oxford University Press
ISBN 13 : 0199752168
Total Pages : 243 pages
Book Rating : 4.1/5 (997 download)

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Book Synopsis Branding the Nation by : Melissa Aronczyk

Download or read book Branding the Nation written by Melissa Aronczyk and published by Oxford University Press. This book was released on 2013-10-03 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding the Nation offers a unique critical perspective on the power of brands to affect how we think about space, value and identity.

Canada, Nation Branding and Domestic Politics

Author : Richard Nimijean
Publisher : Routledge
ISBN 13 : 0429631928
Total Pages : 171 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis Canada, Nation Branding and Domestic Politics by : Richard Nimijean

Download or read book Canada, Nation Branding and Domestic Politics written by Richard Nimijean and published by Routledge. This book was released on 2020-06-29 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: After his Liberal Party’s surprise victory in the 2015 federal Canadian election, Justin Trudeau declared that "Canada was back" on the world stage. This comprehensive volume highlights issues in the relationship between articulated visions of Canada as a global actor, nation branding and domestic politics, noting the dangers of the politicization of the branding of Canada. It also provides the political context for thinking about ‘Brand Canada’ in the Trudeau era. The authors explore the Trudeau government’s embrace of political branding and how it plays out in key areas central to the brand, including: Canada’s relations with Indigenous peoples; social media and digital diplomacy; and the importance of the Arctic region for Canada’s brand, even though it is often ignored by politicians and policymakers. The book asks whether the Trudeau government has lived up to its claim that Canada is back, and highlights the challenges that emerge when governments provide optimistic visions for meaningful transformation, but then do not end up leading meaningful change. This book will be of great interest to students and scholars of political science, particularly those with a focus on Canada. It was originally published as a special issue of Canadian Foreign Policy Journal.