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Brand Management Consumer Brand Relationship Cbr In Strong Brand Development Penerbit Umk
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Book Synopsis BRAND MANAGEMENT : CONSUMER BRAND RELATIONSHIP (CBR) IN STRONG BRAND DEVELOPMENT (Penerbit UMK) by : NOOR HASMINI ABD GHANI
Download or read book BRAND MANAGEMENT : CONSUMER BRAND RELATIONSHIP (CBR) IN STRONG BRAND DEVELOPMENT (Penerbit UMK) written by NOOR HASMINI ABD GHANI and published by UMK PRESS. This book was released on 2022-07-05 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book deals with brand management in the context of consumer brand relationship (CBR) in strong brand building. Strong brand means a brand have higher brand equity in the mind of consumer. this book will provide simple reading in understanding the critical role of CBR as valuable source in developing higher customer based brand equity. The CBR is among of contemporary brand strategy which worth to explore and practice as CBR able to create significant brand culture that able to sustain the company's survival. Understanding and strengthening CBR becomes vital for brand managers and practitioners in nowadays, since it makes consumers loyal, enhance consumer's tolerance in case of failure of brands and stimulate consumers to spread the brand positively by word of mouth and increase brand equity. Particularly, the purpose of this book is to provide knowledge sharing concerning on the subject of brands versus product, what's mean by brand equity, the approach of strategic brand management in building brand equity, the role of CBR as critical factor or source of brand equity, as well as the sources of CBR building. Obviously, among of importance objective of this book is to provide practitioners (including SMEs), managers, researchers, academicians and students with the concepts, approaches ad techniques to improve and sustain the long-term profitability of the brands.
Book Synopsis Handbook of Brand Relationships by : Deborah J. MacInnis
Download or read book Handbook of Brand Relationships written by Deborah J. MacInnis and published by Routledge. This book was released on 2014-12-18 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. "The Handbook of Brand Relationships" includes chapters by well-known marketing and psychology scholars on topics related to the meaning, significance, and measurement of brand relationships; the critical connections between consumers and the brand; how brand relationships are formed through both thoughtful and non-thoughtful processes; and how they are built, repaired, and leveraged through brand extensions. An integrative framework introduces the book and summarizes the chapters' key ideas. The handbook also identifies several novel metrics for measuring various aspects of brand relationships, and it includes recommendations for further research.
Book Synopsis Consumer Brand Relationships by : M. Fetscherin
Download or read book Consumer Brand Relationships written by M. Fetscherin and published by Springer. This book was released on 2015-05-07 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships.
Book Synopsis Building Consumer-Brand Relationship in Luxury Brand Management by : Rodrigues, Paula
Download or read book Building Consumer-Brand Relationship in Luxury Brand Management written by Rodrigues, Paula and published by IGI Global. This book was released on 2020-10-23 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the essence of luxury has changed: from something based upon materialism and conspicuous and hedonic consumption to one that embraces enrichment and experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand Relationship in Luxury Brand Management is a collection of innovative research that focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world. Highlighting a broad range of topics including digital marketing, consumer demand, and social responsibility, this book is ideally designed for marketers, brand managers, consumer analysts, advertisers, entrepreneurs, executives, researchers, academicians, and students.
Download or read book Brand Love written by Lydia Michael and published by Kogan Page Publishers. This book was released on 2023-07-03 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best brands evoke the emotions of their customers by tapping into their hearts and minds. Individuals connect with brands the same way they connect with people. As a marketer, it's your responsibility to cultivate that relationship with your consumers. In this book, marketing and brand strategist Lydia Michael breaks down the process of building culturally inclusive, long-lasting consumer-brand relationships. Brand Love describes how brands appeal to the emotions of their consumers and why everybody benefits when brands earn the love of their customers. The author explains what marketers need to do to make consumers fall for their brands. The book builds on in-depth brand interviews and insights from companies such as Huda Beauty, LEGO and Toyota. She also shares what she has learned through client work and her observations in multicultural settings. Offering insight into the use of emotional and rational drivers, she introduces a "brand love" model designed to inspire brand loyalty and advocacy. With emotional elements such as humanization, personalization and trust alongside rational elements like relevance, differentiation and innovation, the author highlights the best ways to create or reinforce brand love to help your organization remain profitable and a source of inspiration, even during challenging times. Whether you're a marketer for a big or small brand, Brand Love will show you how to capture the hearts of your customers.
Book Synopsis Customer Loyalty and Brand Management by : María Jesús Yagüe Guillén
Download or read book Customer Loyalty and Brand Management written by María Jesús Yagüe Guillén and published by MDPI. This book was released on 2019-09-23 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, understanding how brand management can improve value co-creation and multichannel experience—among other issues—and contribute to improving a brand’s portfolio of loyal customers constitutes an area of special interest for academics and marketing professionals. This Special Issue explores new areas of customer loyalty and brand management, providing new insights into the field. Both concepts have evolved over the last decade to encompass such concepts and practices as brand image, experiences, multichannel context, multimedia platforms and value co-creation, as well as relational variables such as trust, engagement and identification (among others).
Book Synopsis Advanced Brand Management by : Paul Temporal
Download or read book Advanced Brand Management written by Paul Temporal and published by John Wiley & Sons. This book was released on 2002-04-08 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practitioner's guide goes beyond the basics of branding to reveal the sophisticated branding techniques implemented by some of the world's leading companies. It covers up-to-date strategies such as brand stretching and brand architecture.
Book Synopsis Brand Love Is Not Enough by : Max Blackston
Download or read book Brand Love Is Not Enough written by Max Blackston and published by Routledge. This book was released on 2018-03-20 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: How would you feel about a bank that handled all of your financial needs efficiently, but made you feel like a dummy? In a relationship between two people, what the other person thinks of you (or what you believe they think of you) exerts great influence on the quality of your relationship. The same is true for your relationship with brands. In this trailblazing book, Blackston extends his theory on consumer brand relationships introduced in the 1990s. He introduces a new construct called "brand's attitude," which complements the idea of brand image and introduces a typology of consumer relationships that is richer and more varied than the familiar concept of brand love. This construct describes more fully the two-way street that exists between consumers and brands, and fills a crucial gap in traditional branding literature in explaining consumers' brand purchasing and usage behavior. Drawing on numerous actual examples and cases from a variety of different industries, and supported by 30 years of consumer data, Brand Love is not Enough should be on the shelf of any serious marketer or student of branding.
Book Synopsis Proceeding: International Conference on Biopsychosocial Issues by : Monika Windriya Satyajati, S.Psi., M.Psi., Psi
Download or read book Proceeding: International Conference on Biopsychosocial Issues written by Monika Windriya Satyajati, S.Psi., M.Psi., Psi and published by SCU Knowledge Media. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: ICPSY 2018 (International Conference on Biopsychosocial Issues in 2018) an Inter-multidiciplinary Approach was held to achieve the vision of the faculty of Psychology: becoming an academic community of psychology that is beneficial to multicultural communities with a biopsychosocial approach based on Christian values: love, justice and honesty. It is a pleasure to present these Proceedings of the First International Seminar and Wokshop on Biopsycology, which will be of interest to all concerned with the scientific aspects of this area. This seminar was organised by the Faculty of Psychology University of Psychology and brought together key note speakers Dr. Augustina Sulastri (Indonesia), Prof. Rosnah Ismail (Malaysia), Dr. Evangeline Castronuevo-Ruga (Philipine) and Ms. Janet Boekhout (The Netherlands) and participants from 4 countries for the presentation of 24 papers.
Book Synopsis International Colloquium of Art and Design Education Research (i-CADER 2014) by : Oskar Hasdinor Hassan
Download or read book International Colloquium of Art and Design Education Research (i-CADER 2014) written by Oskar Hasdinor Hassan and published by Springer. This book was released on 2015-10-02 with total page 709 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on Art and Design Education Research. Gathering 72 papers illustrated with diagrams and tables, they provide state-of-the-art information on infrastructure and sustainable issues in Art and Design, focusing on Design Industrial Applications, Visual Communication and New Media, Art Education Research, Cultural Studies, and the Social Implications of Art. They also offer detailed information on innovative research trends in Design Technology and Multimedia Design, as well as a compilation of interdisciplinary findings combining the Humanities and Quality of Life in Art and Design.
Book Synopsis Leading Dynamic Seminars by : James Anderson
Download or read book Leading Dynamic Seminars written by James Anderson and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hands-on, practical guide helping academics to reinvigorate their seminar teaching. Ideal for new higher education staff seeking guidance as well as more experienced academics looking for tips and ideas. Covers all elements of seminar-based instruction including encouraging participation, handling sensitive topics and incorporating new technology.
Download or read book Amok written by Anna Tan and published by Teaspoon Publishing. This book was released on 2021-06-01 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is faith, except hope in desperation? All Putera Mikal wants is to gain the Amok Strength, the supernatural power granted by Kudus to the Mahan royal family. No matter how religiously Mikal keeps his vows, Kudus still denies him the Strength—whilst his father, Sultan Simson, flaunts the Strength despite his blatant defiance of the Temple and the priests’ visions of coming doom. Then the prophecies come true. Taken captive, Mikal must find a way to liberate his people and restore his throne in Maha—and the key to this is the Amok Strength. But what does it take to gain Kudus’ favour?
Book Synopsis Computational Science and Technology by : Rayner Alfred
Download or read book Computational Science and Technology written by Rayner Alfred and published by Springer Nature. This book was released on 2021-04-16 with total page 585 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers the proceedings of the Seventh International Conference on Computational Science and Technology 2020 (ICCST 2020), held in Pattaya, Thailand, on 29–30 August 2020. The respective contributions offer practitioners and researchers a range of new computational techniques and solutions, identify emerging issues, and outline future research directions, while also showing them how to apply the latest large-scale, high-performance computational methods.
Download or read book Achtung-Panzer! written by Heinz Guderian and published by Arms & Armour. This book was released on 1995 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is one of the most significant military books of the twentieth century. By an outstanding soldier of independent mind, it pushed forward the evolution of land warfare and was directly responsible for German armoured supremacy in the early years of the Second World War. Published in 1937, the result of 15 years of careful study since his days on the German General Staff in the First World War, Guderian's book argued, quite clearly, how vital the proper use of tanks and supporting armoured vehicles would be in the conduct of a future war. When that war came, just two years later, he proved it, leading his Panzers with distinction in the Polish, French and Russian campaigns. Panzer warfare had come of age, exactly as he had forecast. This first English translation of Heinz Guderian's classic book - used as a textbook by Panzer officers in the war - has an introduction and extensive background notes by the modern English historian Paul Harris.
Book Synopsis Computational Science and Technology by : Rayner Alfred
Download or read book Computational Science and Technology written by Rayner Alfred and published by Springer. This book was released on 2018-02-24 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers the proceedings of the Fourth International Conference on Computational Science and Technology 2017 (ICCST2017), held in Kuala Lumpur, Malaysia, on 29–30 November 2017. These proceedings offer practitioners and researchers the opportunity to present exciting advances in computational techniques and solutions in this area. They also identify emerging issues, help to shape future research directions, and will enable industrial users to apply cutting-edge, large-scale and high-performance computational methods.
Book Synopsis Information Theory, Inference and Learning Algorithms by : David J. C. MacKay
Download or read book Information Theory, Inference and Learning Algorithms written by David J. C. MacKay and published by Cambridge University Press. This book was released on 2003-09-25 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt: Table of contents
Book Synopsis The Business of Food Security by : The Crawford Fund
Download or read book The Business of Food Security written by The Crawford Fund and published by . This book was released on 2016-08-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Proceedings from the 2015 Crawford Fund Conference 10-12 August 2015
