Brand It Like Serhant

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Sell It Like Serhant

Author : Ryan Serhant
Publisher : Hachette UK
ISBN 13 : 0316449563
Total Pages : 210 pages
Book Rating : 4.3/5 (164 download)

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Book Synopsis Sell It Like Serhant by : Ryan Serhant

Download or read book Sell It Like Serhant written by Ryan Serhant and published by Hachette UK. This book was released on 2018-09-18 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: This national bestseller is a lively and practical guide on how to sell anything and achieve long-term success in business. Ryan Serhant was a shy, jobless hand model when he entered the real estate business in 2008 at a time the country was on the verge of economic collapse. Just nine years later, he has emerged as one of the top realtors in the world and an authority on the art of selling. Sell It Like Serhant is a smart, at times hilarious, and always essential playbook to build confidence, generate results, and sell just about anything. You'll find tips like: The Seven Stages of Selling How to Find Your Hook; Negotiating Like A BOSS; How to Be a Time Manager, Not a Time Stealer; and much more! Through useful lessons, lively stories, and vivid examples, this book shows you how to employ Serhant's principles to increase profits and achieve success. Your measure of a good day will no longer depend on one deal or one client, wondering what comes next; the next deal is already happening. And Serhant's practical guidance will show you how to juggle multiple deals at once and close all of them EVERY. SINGLE. TIME. Whatever your business or expertise, Sell It Like Serhant will make anyone a master at sales. Ready, set, GO! Sell It Like Serhant is a USA Today Bestseller, Los Angeles Times Bestseller, and Wall Street Journal Bestseller.

Big Money Energy

Author : Ryan Serhant
Publisher : Hachette Go
ISBN 13 : 0306923114
Total Pages : 240 pages
Book Rating : 4.3/5 (69 download)

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Book Synopsis Big Money Energy by : Ryan Serhant

Download or read book Big Money Energy written by Ryan Serhant and published by Hachette Go. This book was released on 2021-02-02 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: National bestselling author and star of Bravo's Million Dollar Listing and Sell It Like Serhant shows readers how to restructure their approach to money so they can achieve success in business and life. Big Money Energy is the feeling you get when you encounter someone who is massively succeeding at life. They're the ultimate picture of self-confidence. There's no bravado, no bragging—they know they have BME and so does everyone else. You get Big Money Energy by being 100% committed to making your vision a reality . . . and that vision has to be BIG. Ten years ago, Ryan Serhant, billion dollar broker and costar of Million Dollar Listing New York was living paycheck-to-paycheck and didn't even own a suit. Serhant realized that while he couldn't change his circumstances or the balance of his bank account, there was one thing he could change—his energy. The energy you give off impacts every area of your life, from how much money you earn and how much power you have, to who you socialize with and the jobs you get. Determined to leave his low-rent lifestyle behind forever, Serhant took life-changing steps that resulted in his getting cast on television, graduating to seven-figure sales, and doubling his income every year for the next decade. Serhant is now the CEO and Founder of SERHANT., a multi-dimensional real estate brokerage and media company, and averages a billion dollars in sales every year. In Big Money Energy, Serhant will show readers how he tapped into his Big Money Energy to crush his goals and achieve huge success, earning his first million before he turned thirty. Whether you're a self-made entrepreneur, a corporate executive or barista, Serhant will teach you how to climb the ladder to success better and faster than anyone else. If you want Big Money Energy, this is your blueprint. This book is an inspirational, lively guide for anyone who is ambitious enough to dream big and is committed to doing whatever it takes to conquer them.

Brand It Like Serhant

Author : Ryan Serhant
Publisher : Hachette Go
ISBN 13 : 0306923149
Total Pages : 183 pages
Book Rating : 4.3/5 (69 download)

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Book Synopsis Brand It Like Serhant by : Ryan Serhant

Download or read book Brand It Like Serhant written by Ryan Serhant and published by Hachette Go. This book was released on 2024-02-06 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bestselling author and real estate, television, and media icon Ryan Serhant shares his proven, three-step strategy to build your brand from scratch. Brand is everything. Whether you’re a real estate broker, a hair stylist, or a freelance contractor, your end goal is the same: get leads and generate new business. You want people to think of you the split second they consider looking for a new apartment, getting highlights, or finally redoing that guest bathroom. And while building a brand from scratch sounds daunting, the authentic you is already a brand—you just might not know it yet. Brand It Like Serhant brings readers through Ryan’s three-step strategy that transformed him from that-broker-above-Burger Heaven into the founder of SERHANT., the most recognized real estate brand in the world. In Phase One, you’ll discover your core identity, from your written brand statement to fonts, colors, posing for photos, and more. In Phase Two, you’ll learn how to deliver consistent content—realistically—by understanding social platforms and making the right choices for your work. And in Phase Three, you’ll shout it from the mountaintops: share your accolades, leverage growth, and achieve your full potential. Weaving interviews with household names like Gary Vaynerchuk, Rebecca Minkoff, and Mark Manson, custom worksheets to get organized, and a case study of one person’s progress through each chapter, Brand It Like Serhant is textbook, classroom, and teacher rolled into one. Start to finish, Ryan’s actionable guide empowers you to build an authentic, enduring brand by becoming known for what you want to be known for—and skyrocket your career.

The Sell

Author : Fredrik Eklund
Publisher : Avery
ISBN 13 : 1592409520
Total Pages : 322 pages
Book Rating : 4.5/5 (924 download)

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Book Synopsis The Sell by : Fredrik Eklund

Download or read book The Sell written by Fredrik Eklund and published by Avery. This book was released on 2016-04-05 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The nation’s #1 real estate broker and charismatic costar of Bravo’s Million Dollar Listing New York shares his secrets on how to be successful. In the ten years since moving from Sweden to New York City, with no experience in real estate and no contacts, Fredrik Eklund has transformed himself into the best seller in the most competitive real estate market on the planet. In The Sell, Eklund leverages his years of experience to create the go-to manual for self-promotion and sales. At the core of the book are chapters tied to Eklund’s 10-step program for “selling anything to everyone,” and he shares his secrets on everything from personal authenticity and looking your very best to crafting the perfect sales pitch, negotiating with savvy, and closing deals promptly and efficiently . . . lest they slip away. Whether you’re just starting a job as a sales rep at Verizon, navigating your career as an executive or entrepreneur, or hitting your stride closing big transactions as a banker at Goldman Sachs, The Sell will show you how to improve your game and radically increase the money you’re bringing home. The Sell is a vital resource for anyone who wants to have an impact in his or her personal and professional life, with a razor-sharp focus on selling: selling yourself—or your brand—no matter your background.

Behind the Brand

Author : Elliott Bryan
Publisher : IdeaPress Publishing
ISBN 13 : 9781940858784
Total Pages : pages
Book Rating : 4.8/5 (587 download)

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Book Synopsis Behind the Brand by : Elliott Bryan

Download or read book Behind the Brand written by Elliott Bryan and published by IdeaPress Publishing. This book was released on 2019-06-19 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This should be a bulleted list of key points about the book and about your background. You can also include any data points about the sales or marketing strategy (ie - full page ad in WIRED planned) and anything else that would be a likely sales point for the book that would be valuable to share.

The Altman Close

Author : Josh Altman
Publisher : John Wiley & Sons
ISBN 13 : 111956011X
Total Pages : 240 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis The Altman Close by : Josh Altman

Download or read book The Altman Close written by Josh Altman and published by John Wiley & Sons. This book was released on 2019-04-09 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Land the deals you want and develop your instincts with million-dollar negotiation techniques After selling over $3 Billion in real estate, including the most expensive one-bedroom house in history, Josh Altman, co-star of the hit show Million-Dollar Listing Los Angeles, wants to teach you the real estate sales and negotiation tactics that have made him one of America’s top agents. Buying or selling a house, whether for a client or yourself, is one of the most important (and most stressful) deals anyone can make, demanding emotional intelligence and a solid set of negotiating skills. But by mastering the same techniques that sell multi-million-dollar homes in Bel Air and Beverly Hills, you can attract buyers and close deals on any property. Josh breaks down the art of real estate into three simple parts. First, he’ll help you get business in the door during the Opening. Then he takes you step-by-step through the Work: everything between the first handshake and the last. And finally, the Close, the last step that ensures all your hard work pays off as you seal the deal. Learn how to open with a prospect, work the deal, close, open, and repeat Build and market your reputation, creating more sales opportunities Develop the traits of a closer in you and your team Drive the deal forward and get the best price for your property by creating desire, scarcity, and demand Successful real estate sales are driven by the same principles, whether they happen in the Hollywood Hills or just down the street. Josh wants to put those principles, and the techniques for applying them, in your hands. Learn them and discover what you can achieve.

The Brand Mapping Strategy

Author : Karen Leland
Publisher : Entrepreneur Press
ISBN 13 : 1613083394
Total Pages : 224 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Brand Mapping Strategy by : Karen Leland

Download or read book The Brand Mapping Strategy written by Karen Leland and published by Entrepreneur Press. This book was released on 2016-06-20 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fundamental paradigm shift has occurred in marketing and branding. Today the most successful CEOs, executives, entrepreneurs and enterprises set their sites on developing a long-term platform instead of a short-term strategy that supports and builds buzz for their personal or business brand. That’s really the key to the new business mindset — the recognition that branding and marketing are an ongoing, steady stream of small efforts, not a series of gigantic pushes. Social media, blogging and other business development activities — both online and off — are about the persistent, ongoing process of building a platform, creating credibility and increasing the number of people that you funnel into your potential client and network pipeline. Converting those people into clients or fans may take a month, a year or two years, but the new mindset leads you to strategies that will keep that pipeline full. In short, you need to start a bunch of small fires to keep your brand burning hot. How can today’s CEOs, executives and entrepreneurs keep these fires going and powerfully get their messages across, motivate others to action and be authentic — all while simultaneously shepherding initiatives from creation to implementation in high-demand markets? CEO, executive and team branding are key factors that enable effective leaders to achieve peak performance, gain greater influence in their industries and generate increased engagement within their companies. By creating a brand (business or personal) by design instead of default, leaders and companies bring their brand promise into every interaction across the board. A personal, team or business brand is not just a single statement or a clever quip but a multilayered, congruent narrative told across multiple channels — online and off — within the organization and to the business community at large. The power is in knowing how to tell the story. The book will introduce CEOs and executives in Fortune 500 companies and entrepreneurs in SMBs to the SMG Brand Mapping Process©, a process that will guide them in creating personal, team and business brands that work in harmony and parallel with each other.

The Dominant Brand

Author : Andrew Smith
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781533504012
Total Pages : 102 pages
Book Rating : 4.5/5 (4 download)

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Book Synopsis The Dominant Brand by : Andrew Smith

Download or read book The Dominant Brand written by Andrew Smith and published by Createspace Independent Publishing Platform. This book was released on 2016-05-28 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: People buy on price when they have nothing else to differentiate you from your competitors. The Dominant Brand will give you the power to stand out from your competitors, with a brand to be proud of, that speaks to your ideal customer in a way that emotionally engages them. Becoming the dominant brand in your niche, will give you more time and more profit, so you can spend it on what you enjoy, with the people you love. Have you ever lost business to a competitor on price? Have you ever wondered why your website is not generating business? How would you feel with more time with with your family and loved ones? Would you like a clear easy to follow blueprint for your marketing, allowing you to charge 4-6 times your competitors rates? I have developed and established TWO personal brands in my niche and customers include celebrities, and fortune 500 companies. The Dominant Brand is my personal branding blueprint, with proven, simple, easy, affordable steps that will differentiate your business, so that you dominate your niche and never have to compete on price again. These are the the exact techniques that I used to successfully dominate my market. The Dominant Brand will: *Help you create a unique brand that will separate you from all you competitors in your niche. *Give you a clear understanding of whats needed in your marketing copy and how to utilise it for the best results. *Help you discover the emotional reasons why customers want your services....the Whats In It For Me. *Give you my formula to craft your own unique message so that it speaks to your clients real emotions. *Help you understand how to link your product or service features to these emotions. *Attract a flow of high net worth clients...Clients with money. *Give you simple techniques on how to add value to your proposition. *Show you a clear path for your marketing strategy, My Goal to share with you ALL MY Secrets and Shortcuts, that will save you time and money with Simple, Easy, Affordable Steps needed for you to create The Brand Of You. Now is the time to be recognised as a specialist and go to 'guy' in your niche. It is important to have your own Brand in todays world. Liz Gregory "I'm enthralled by [this] book. The writing is clear, eloquent, concise...I can hear [Andrew's] voice telling me all this stuff loud and clear. It's simply brilliant." Pete Stoffell Director Virtus OD "Andrew has provided a highly nutritious offering on marketing...providing concise, contemporary advice in an easy to comprehend, digestible format." David Lambert Best Selling Co-Author of "Smarter Selling: How to grow sales by building trusted relationships" "I [took] some valuable ideas away...to take our business up a notch or 10. We've been told many times that we should charge more than we do..." Michael Gueulette "The Dominant Brand is a refreshing, quick, and practical book. Andrew Smith explained with simple words a powerful concept which will push your business to the next level. As a balloon performer and with such a common name as "Andrew Smith," the author is a living proof that you do not get a great business thanks to your name, your skill, or a low fee, but by improving your marketing." Trevor Smith PCC qualified Executive Coach and Facilitator www.theorchardpartnership.com "Andrew's book is packed full of wisdom that he's learned the hard way. I wish I had read this early in my career. If you are looking for a shortcut to success then you've found it!" Andrew Ready Australia "The Dominant Brand" What a great roadmap for building a brand and a business! This really is a great book. It concisely summarises the steps to take. It gives enough advice to be helpful without overwhelming - at the end of reading it I thought "Yeah, I could do that."

Life with Flavor

Author : Herr
Publisher :
ISBN 13 : 9781569805145
Total Pages : 0 pages
Book Rating : 4.8/5 (51 download)

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Book Synopsis Life with Flavor by : Herr

Download or read book Life with Flavor written by Herr and published by . This book was released on 2014-04-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in paperback! Everyone loves a real- life Horatio Alger story, especially when the main character is a likeable person who does good things. Jim Herr, founder of Herr Foods Inc., explains how his modest $1750 investment developed into a company with sales that exceed $250 million. He shares his experiences, from the difficulties to the triumphs, to help you apply some of his life lessons to your own life and work.

Branded the Mafia's Banker

Author : Luca Longobardi
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781518715297
Total Pages : 146 pages
Book Rating : 4.7/5 (152 download)

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Book Synopsis Branded the Mafia's Banker by : Luca Longobardi

Download or read book Branded the Mafia's Banker written by Luca Longobardi and published by Createspace Independent Publishing Platform. This book was released on 2015-10-22 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: At 21 years of age I left my life in Italy to pursue my dream of becoming a top financier on Wall Street. Twenty years later, I woke one day to find that I was "The Mafia's Banker." In a single moment my life was changed forever. I do not want sympathy. I am not asking for help nor revenge. I just want back what is rightfully mine. My dignity.

Keep Moving

Author : Maggie Smith
Publisher : Simon and Schuster
ISBN 13 : 1982132086
Total Pages : 224 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis Keep Moving by : Maggie Smith

Download or read book Keep Moving written by Maggie Smith and published by Simon and Schuster. This book was released on 2020-10-06 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The NATIONAL BESTSELLER from the author of YOU COULD MAKE THIS PLACE BEAUTIFUL “A meditation on kindness and hope, and how to move forward through grief.” —NPR “A shining reminder to learn all we can from this moment, rebuilding ourselves in the darkness so that we may come out wiser, kinder, and stronger on the other side.” —The Boston Globe “Powerful essays on loss, endurance, and renewal.” —People For fans of Glennon Doyle, Cheryl Strayed, and Anne Lamott, a collection of quotes and essays on facing life’s challenges with creativity, courage, and resilience. When Maggie Smith, the award-winning author of the viral poem “Good Bones,” started writing inspirational daily Twitter posts in the wake of her divorce, they unexpectedly caught fire. In this deeply moving book of quotes and essays, Maggie writes about new beginnings as opportunities for transformation. Like kintsugi, the Japanese art of mending broken ceramics with gold, Keep Moving celebrates the beauty and strength on the other side of loss. This is a book for anyone who has gone through a difficult time and is wondering: What comes next?

Alibaba

Author : Duncan Clark
Publisher : HarperCollins
ISBN 13 : 0062413422
Total Pages : 227 pages
Book Rating : 4.0/5 (624 download)

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Book Synopsis Alibaba by : Duncan Clark

Download or read book Alibaba written by Duncan Clark and published by HarperCollins. This book was released on 2016-04-12 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: In just a decade and half Jack Ma, a man who rose from humble beginnings and started his career as an English teacher, founded and built Alibaba into the second largest Internet company in the world. The company’s $25 billion IPO in 2014 was the world’s largest, valuing the company more than Facebook or Coca Cola. Alibaba today runs the e-commerce services that hundreds of millions of Chinese consumers depend on every day, providing employment and income for tens of millions more. A Rockefeller of his age, Jack has become an icon for the country’s booming private sector, and as the face of the new, consumerist China is courted by heads of state and CEOs from around the world. Granted unprecedented access to a wealth of new material including exclusive interviews, Clark draws on his own first-hand experience of key figures integral to Alibaba’s rise to create an authoritative, compelling narrative account of how Alibaba and its charismatic creator have transformed the way that Chinese exercise their new found economic freedom, inspiring entrepreneurs around the world and infuriating others, turning the tables on the Silicon Valley giants who have tried to stand in his way. Duncan explores vital questions about the company’s past, present, and future: How, from such unremarkable origins, did Jack Ma build Alibaba? What explains his relentless drive and his ability to outsmart his competitors? With over 80% of China’s e-commerce market, how long can the company hope to maintain its dominance? As the company sets its sights on the country’s financial and media markets, are there limits to Alibaba’s ambitions, or will the Chinese government act to curtail them? And as it set up shop from LA and San Francisco to Seattle, how will Alibaba grow its presence and investments in the US and other international markets? Clark tells Alibaba’s tale within the wider story of China’s economic explosion—the rise of the private sector and the expansion of Internet usage—that haver powered the country’s rise to become the world’s second largest economy and largest Internet population, twice the size of the United States. He also explores the political and social context for these momentous changes. An expert insider with unrivaled connections, Clark has a deep understanding of Chinese business mindset. He illuminates an unlikely corporate titan as never before, and examines the key role his company has played in transforming China while increasing its power and presence worldwide.

Stand Out from the Crowd: How to Get More Leads and Close More Sales

Author : Carmen Badan
Publisher : Independently Published
ISBN 13 : 9781795734967
Total Pages : 178 pages
Book Rating : 4.7/5 (349 download)

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Book Synopsis Stand Out from the Crowd: How to Get More Leads and Close More Sales by : Carmen Badan

Download or read book Stand Out from the Crowd: How to Get More Leads and Close More Sales written by Carmen Badan and published by Independently Published. This book was released on 2019-02-09 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this inspirational and educational book, the author shares her story of struggle and overcoming limiting beliefs she brought with her to America as an immigrant, together with only $20 in her pocket and a half-full duffel bag. She shares ways in which she was able to transform her own mindset from fear and self-doubt to courage and determination that led to building a successful real estate career in Florida as well as a strong personal brand. Along the way she dedicated her life to the well-being of the ones she meets every single day. You will feel her cheerleading and transforming you while you read her book.Carmen teaches us to believe in ourselves and to bring to life our true, authentic self while sharing our story. Our story is our brand. While tech real estate companies are ready to disrupt the real estate industry, Carmen brings a spark of hope to everyone who is determined to stay in business and remain or become relevant. She watches trends, she follows influencers and marketing gurus and she shares every single technique she used to become and remain successful in the business. She leaves no stone unturned. Whether you are new to the business or a seasoned real estate agent, or any other small business owner this book will have some good nuggets for you. The author believes that in order to become relevant, you must know who your customers are, where do they hang out and what are they interested in. What do they love, but most importantly, what is their pain? Once you identify your client's pain, speak to it. Give them what they want, and they will seek your business. It's that simple.How do you do it? Learn to mix business with pleasure. She calls it Bleasure. Grow your list of friends on social media every day and provide them with daily, valuable content whether related to the business or any other subject matter. Give content nine times before you ask for a sale once. If you don't know what content to post, you will learn in this book.The larger the list of people who know you, like you and trust you, the more business will come your way. Go all out on video and social media and don't worry about anyone else's opinion. Social media and video are some of the most underused marketing tools by anyone running a small business. Mostly because people are afraid to get on camera. Carmen will teach you how to overcome this fear so you can outsmart the competition. Stand Out From The Crowd is written in a fresh and optimistic tone and it will put a smile on your face while you learn in detail how to become relevant and how to turn more leads into more sales. "Stand out from the crowd! If I can do it, so can you!" Carmen Badan

Sellebrity

Author : Kofi N. Nartey
Publisher :
ISBN 13 : 9780692863848
Total Pages : 144 pages
Book Rating : 4.8/5 (638 download)

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Book Synopsis Sellebrity by : Kofi N. Nartey

Download or read book Sellebrity written by Kofi N. Nartey and published by . This book was released on 2017-06-22 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tired of standing on the Sideline? Are you ready to get in the Game? It's Time to "Focus and Finish" In Sellebrity, business leader Kofi Nartey gives you the script on how to build and grow a successful clientele of athletes and entertainers. Whether you are a real estate professional, financial advisor, attorney, business coach, personal trainer, insurance rep, pet sitter or any other professional service provider, if you want to break into selling to and serving the sports and entertainment niche, Sellebrity gives you the successful game plan. In Sellebrity, Kofi teaches you how to: - Navigate through the gatekeepers of agents and business managers - Get into the "inner circle" and become a trusted advisor - Specialize in your industry - Understand when and how to go that extra mile - Find a mentor and make yourself a resource Sellebrity gets you off the bench and into the action!

Fish!

Author : Stephen C. Lundin
Publisher : Zondervan
ISBN 13 : 1401394698
Total Pages : 80 pages
Book Rating : 4.4/5 (13 download)

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Book Synopsis Fish! by : Stephen C. Lundin

Download or read book Fish! written by Stephen C. Lundin and published by Zondervan. This book was released on 2009-05-11 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addressing today's most pressing work issues with an engaging metaphor and an appealing message that applies to anyone in any sector of any organization, Fish! offers wisdom that is easy to grasp, instantly applicable, and profound -- the hallmarks of a true business classic. Imagine a workplace where everyone chooses to bring energy, passion, and a positive attitude to the job everyday. Imagine an environment in which people are truly connected to their work, to their colleagues, and to their customers. This engrossing parable applies ingeniously simple lessons learned from the actual Pike Place fishmongers and addresses today's most pressing work issues with an appealing message that applies to anyone in any sector in any organization.

OtherLife

Author : Jason Segel
Publisher :
ISBN 13 : 1101939400
Total Pages : 305 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis OtherLife by : Jason Segel

Download or read book OtherLife written by Jason Segel and published by . This book was released on 2019 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Series and numbering from publisher's website.

Fear Is Just a Four-Letter Word

Author : Tracy Tutor
Publisher : Penguin
ISBN 13 : 059318873X
Total Pages : 258 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Fear Is Just a Four-Letter Word by : Tracy Tutor

Download or read book Fear Is Just a Four-Letter Word written by Tracy Tutor and published by Penguin. This book was released on 2020-07-14 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instant Wall Street Journal bestseller! From the first female real estate broker on Million Dollar Listing LA, a no-nonsense guide to analyzing big egos, deflecting power plays, and taking control of any room. Behind Tracy Tutor's on-screen persona is an uncanny knack for projecting confidence in the most intimidating of circumstances. The breezy, tough-talking, utterly inimitable businesswoman has rivaled her male co-stars to land increasingly high-profile deals in the world of LA real estate. Now, Tracy is leveraging her years of experience to write the go-to manual for any woman struggling to convince people she's in charge. If you get thrown off course by narcissistic personalities or freaked out by high-stakes situations, don't assume you're weak. When fear is running the show, you get wrapped up in your head and start missing important cues. Yes, the people you're dealing with seem scary, but they're more predictable than you think. Once you understand them, it's easy to push the right levers of influence to get what you want. Through candid, hilarious stories of her rise through a world of misogyny and cutthroat business dealings (text message screen shots from creeps included!), Tracy offers a crash course in the psychology of power dynamics and social signaling. You'll learn: What five things you should always find out about someone before you meet them How to choose the perfect outfit for an important meeting, even when dressing on a budget When and how to use humor strategically to lighten the mood and command authority This book is a must-read for any ambitious woman who wants to win her next business confrontation before she even walks into the room.