Brand Brilliance

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DesignCraft: Navigating the Depths of Brand Brilliance

Author : Rashed Halim
Publisher : Ocleno
ISBN 13 :
Total Pages : 5 pages
Book Rating : 4./5 ( download)

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Book Synopsis DesignCraft: Navigating the Depths of Brand Brilliance by : Rashed Halim

Download or read book DesignCraft: Navigating the Depths of Brand Brilliance written by Rashed Halim and published by Ocleno. This book was released on 2023-12-14 with total page 5 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dive into the intricate world of brand design with 'DesignCraft: Navigating the Depths of Brand Brilliance.' This comprehensive guide takes readers on a journey through the alchemical foundations, the harmonious symphony of visuals, and the narrative tapestry that defines brands. Explore the dynamic landscape of digital branding, learn to build trust through authenticity, and embark on a visionary exploration of the future of brand design. From color psychology to artificial intelligence, this book offers a rich tapestry of insights, case studies, and strategies to craft brands that resonate, endure, and evolve in an ever-changing marketplace.

Brand Brilliance

Author : Fiona Humberstone
Publisher :
ISBN 13 : 9780956454546
Total Pages : pages
Book Rating : 4.4/5 (545 download)

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Book Synopsis Brand Brilliance by : Fiona Humberstone

Download or read book Brand Brilliance written by Fiona Humberstone and published by . This book was released on 2017-05-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Release Your Brilliance

Author : Simon T. Bailey
Publisher : Harper Collins
ISBN 13 : 0061752053
Total Pages : 212 pages
Book Rating : 4.0/5 (617 download)

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Book Synopsis Release Your Brilliance by : Simon T. Bailey

Download or read book Release Your Brilliance written by Simon T. Bailey and published by Harper Collins. This book was released on 2009-10-13 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each of us is born brilliant. Then we spend the rest of our lives having our brilliance buried by people, circumstances, and experiences. Eventually, we forget that we ever had genius and special talents, and our brilliance is locked away in a vault deep within. So we settle for who we are, instead of striving for who we were meant to be. Release Your Brilliance provides the combination to the vault where your brilliance is kept. After struggling for thirty-two years with disillusion, defeat, and despair, author Simon T. Bailey cracked the code to personal transformation, turning his life around and becoming a highly successful entrepreneur, respected family man and community leader. Using the metaphor that we're all diamonds in the rough, Simon shares the four key steps to cut and polish the gem that is you in order to reawaken your genius, reignite your internal light, and release your potential. He guides your transformation with interactive tools such as Personal Appraisal exercises, Diamond Polishing action steps, and true stories of Living Diamonds. Join the thousands of individuals and organizations worldwide who've sat down with Simon and learned to create lasting change and release their brilliance!

Brilliance Beyond Borders

Author : Chinwe Esimai
Publisher : Harper Horizon
ISBN 13 : 0785241698
Total Pages : 273 pages
Book Rating : 4.7/5 (852 download)

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Book Synopsis Brilliance Beyond Borders by : Chinwe Esimai

Download or read book Brilliance Beyond Borders written by Chinwe Esimai and published by Harper Horizon. This book was released on 2022-03-15 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if the traditional narrative about immigrant women--that those who come to the United States will succeed as long as they work hard, stay focused, and have supportive families--is a lie? Of the 73 million women in the US workforce, 11.5 million are foreign-born. The truth is--even in the midst of headlines and political debates about immigration reform and in the wake of MeToo and other female-centric movements--millions of immigrants, especially women, aren’t living their fullest potential. Based on her personal experience and the stories of trailblazing women from around the world and in diverse industries, author Chinwe Esimai shares five indispensable traits that make an ocean of difference between immigrants who live as mere shadows of their truest potential and those who find purpose and fulfillment--what Chinwe refers to as their immigrace: Saying yes to your immigrace, an immigrant woman’s expression of her highest purpose and potential Daring to play in the big leagues Transforming failure Embracing change and blending differences Finding joy and healing These five traits are the foundation of the Brilliance Blueprint, a step-by-step guide to help readers achieve to their own extraordinary results and build their own remarkable legacies.

The Brand Mapping Strategy

Author : Karen Leland
Publisher : Entrepreneur Press
ISBN 13 : 1613083394
Total Pages : 224 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Brand Mapping Strategy by : Karen Leland

Download or read book The Brand Mapping Strategy written by Karen Leland and published by Entrepreneur Press. This book was released on 2016-06-20 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fundamental paradigm shift has occurred in marketing and branding. Today the most successful CEOs, executives, entrepreneurs and enterprises set their sites on developing a long-term platform instead of a short-term strategy that supports and builds buzz for their personal or business brand. That’s really the key to the new business mindset — the recognition that branding and marketing are an ongoing, steady stream of small efforts, not a series of gigantic pushes. Social media, blogging and other business development activities — both online and off — are about the persistent, ongoing process of building a platform, creating credibility and increasing the number of people that you funnel into your potential client and network pipeline. Converting those people into clients or fans may take a month, a year or two years, but the new mindset leads you to strategies that will keep that pipeline full. In short, you need to start a bunch of small fires to keep your brand burning hot. How can today’s CEOs, executives and entrepreneurs keep these fires going and powerfully get their messages across, motivate others to action and be authentic — all while simultaneously shepherding initiatives from creation to implementation in high-demand markets? CEO, executive and team branding are key factors that enable effective leaders to achieve peak performance, gain greater influence in their industries and generate increased engagement within their companies. By creating a brand (business or personal) by design instead of default, leaders and companies bring their brand promise into every interaction across the board. A personal, team or business brand is not just a single statement or a clever quip but a multilayered, congruent narrative told across multiple channels — online and off — within the organization and to the business community at large. The power is in knowing how to tell the story. The book will introduce CEOs and executives in Fortune 500 companies and entrepreneurs in SMBs to the SMG Brand Mapping Process©, a process that will guide them in creating personal, team and business brands that work in harmony and parallel with each other.

Borrowing Brilliance

Author : David Kord Murray
Publisher : Penguin
ISBN 13 : 1101136278
Total Pages : 304 pages
Book Rating : 4.1/5 (11 download)

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Book Synopsis Borrowing Brilliance by : David Kord Murray

Download or read book Borrowing Brilliance written by David Kord Murray and published by Penguin. This book was released on 2009-09-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process-"borrowing". As a former aerospace scientist, Fortune 500 executive, chief innovation officer, inventor, and software entrepreneur, David Kord Murray has made a living by coming up with innovative ideas. In Borrowing Brilliance he shows readers how new ideas are merely the combination of existing ones by presenting a simple six-step process that anyone can use to build business innovation: ?Defining-Define the problem you're trying to solve. ?Borrowing-Borrow ideas from places with a similar problem. ?Combining-Connect and combine these borrowed ideas. ?Incubating-Allow the combinations to incubate into a solution. ?Judging-Identify the strength and weakness of the solution. ?Enhancing-Eliminate weak points while enhancing strong ones. Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google guys), George Lucas, Steve Jobs, and other creative thinkers. Murray used these methods to re-create his own career and he shows readers how to harness them to find creative solutions.

Behind the Brand

Author : Elliott Bryan
Publisher : IdeaPress Publishing
ISBN 13 : 9781940858784
Total Pages : pages
Book Rating : 4.8/5 (587 download)

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Book Synopsis Behind the Brand by : Elliott Bryan

Download or read book Behind the Brand written by Elliott Bryan and published by IdeaPress Publishing. This book was released on 2019-06-19 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This should be a bulleted list of key points about the book and about your background. You can also include any data points about the sales or marketing strategy (ie - full page ad in WIRED planned) and anything else that would be a likely sales point for the book that would be valuable to share.

Brand Seduction

Author : Daryl Weber
Publisher : Red Wheel/Weiser
ISBN 13 : 1632659859
Total Pages : 253 pages
Book Rating : 4.6/5 (326 download)

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Book Synopsis Brand Seduction by : Daryl Weber

Download or read book Brand Seduction written by Daryl Weber and published by Red Wheel/Weiser. This book was released on 2016-04-25 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Powerful, profound, and beautifully written, Brand Seduction raises the bar for every marketer to do work that truly matters." —Seth Godin, author of All Marketers Are Liars "Clever, creative, and jam-packed with useful insights, Brand Seduction shows how our brain secretly shapes our choices in ways we may never have realized." —Jonah Berger, Wharton Professor and bestselling author of Contagious and Invisible Influence For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections. Welcome to the new world of neuromarketing. Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn: • The surprising unconscious side of brands. • The biggest myths about consumer psychology. • The real role of emotions in building brands. • Practical tools to use neuroscience to inspire better marketing. Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to "seduce" customers and grow their businesses.

Brand Portfolio Strategy

Author : David A. Aaker
Publisher : Free Press
ISBN 13 : 1982146524
Total Pages : 368 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis Brand Portfolio Strategy by : David A. Aaker

Download or read book Brand Portfolio Strategy written by David A. Aaker and published by Free Press. This book was released on 2020-03-24 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company’s business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, cobrands, and brand extensions. Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm’s profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.

The Brilliance in Failure

Author : Christian A. Brickman
Publisher : Archway Publishing
ISBN 13 : 148081203X
Total Pages : 202 pages
Book Rating : 4.4/5 (88 download)

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Book Synopsis The Brilliance in Failure by : Christian A. Brickman

Download or read book The Brilliance in Failure written by Christian A. Brickman and published by Archway Publishing. This book was released on 2014-10-29 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Failure is an inevitable part of life and work. All leaders, no matter how capable, will face failure and setbacks in their careers. How a leader responds to those challenges, and more importantly, how he or she learns and grows from the experiences, will define his or her long term potential as a leader. In this book the author shares some of the failures he endured during his career and the most important learnings he derived from those experiences. The Brilliance in Failure is a unique look into the career of a successful executive and the many mistakes that he made on his leadership journey. Those mistakes and failures created huge opportunities for personal growth and turned out to be essential to his success over time. The authors central message is simply that failure is not something to be feared, but rather to be embraced as a learning opportunity that can shape your leadership style and expand your personal impact on an organization.

The Creative Doer

Author : Anna Lovind
Publisher : BoD - Books on Demand
ISBN 13 : 9151916819
Total Pages : 234 pages
Book Rating : 4.1/5 (519 download)

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Book Synopsis The Creative Doer by : Anna Lovind

Download or read book The Creative Doer written by Anna Lovind and published by BoD - Books on Demand. This book was released on 2019-06-26 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: A path for female creators, activists and magicmakers. The Creative Doer offers a roadmap for women who are hungry for a more creative life and who are willing to ask a few burning questions: What if we stopped trying to follow in the footsteps of the Male Genius? What does devotion look like if it doesn't mean forsaking everything and everyone, including your kids, for your art? What would happen if we granted ourselves the permission we're waiting for and started doing our work, our way? In this insightful, no-bullshit guide you'll learn how to: - Redefine creative work and bust the old myths about The Artist - Zoom in on your dream until it's doable - Claim the time and space you need to do your work - Understand fear and how to flow with it - Do self-care in a way that will change your creative life forever - Share your work, truthfully, tenderly and courageously

Sword of Fire

Author : Katharine Kerr
Publisher : Penguin
ISBN 13 : 0756413680
Total Pages : 402 pages
Book Rating : 4.7/5 (564 download)

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Book Synopsis Sword of Fire by : Katharine Kerr

Download or read book Sword of Fire written by Katharine Kerr and published by Penguin. This book was released on 2021-02-23 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in paperback, this first novel of an epic fantasy trilogy reintroduces readers to the beloved and bestselling world of Deverry, blending magic, politics, and adventure in an unforgettable setting. The bards are the people's voice--and their sword. All over the kingdom of Deverry, the common people are demanding reform of the corrupt law courts. In Aberwyn, the situation catches fire when Gwerbret Ladoic, second in authority only to the High King, allows a bard to starve to death rather than hear their grievances. Guildwoman Alyssa, a student at the local scholars' collegium, and Lady Dovina, the gwerbret's own daughter, know that evidence exists to overthrow the so-called traditional legal system, if they can only get it into the right hands. The powerful lords will kill anyone who threatens their privileges. To retrieve the proof, Alyssa must make a dangerous journey that will either change her life forever--or end it.

Brand Thinking and Other Noble Pursuits

Author : Debbie Millman
Publisher : Simon and Schuster
ISBN 13 : 1621533670
Total Pages : 271 pages
Book Rating : 4.6/5 (215 download)

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Book Synopsis Brand Thinking and Other Noble Pursuits by : Debbie Millman

Download or read book Brand Thinking and Other Noble Pursuits written by Debbie Millman and published by Simon and Schuster. This book was released on 2013-05-01 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it’s good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes? Brand Thinking and Other Noble Pursuits contains twenty interviews with the world’s leading designers and thinkers in branding. The interviews contain spirited views on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in the search.

Beyond Brilliance

Author : Lucas Miller
Publisher :
ISBN 13 : 9781540421234
Total Pages : 244 pages
Book Rating : 4.4/5 (212 download)

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Book Synopsis Beyond Brilliance by : Lucas Miller

Download or read book Beyond Brilliance written by Lucas Miller and published by . This book was released on 2016-11-26 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most books for students give you the same old advice: work hard, take detailed notes, use a planner, yadda yadda. If you're looking for a book like that, ignore this one. Beyond Brilliance shows you a better, faster, and easier way to succeed in school and develop mastery (according to decades of science). Read it and you'll know why certain memories are stickier than others, why self-control is more important than effort, and why snoozing more can mean studying less. The truth is, getting top grades and becoming an effective learner is something anyone can do. You don't need to be naturally "brilliant"-intelligence is something we can all develop over time. You don't need to pull all-nighters. You don't need to sacrifice your social life. You don't even need to give up the gym.What you really need to do is learn how learning actually works. Then, you can use that skill to get better at anything you like. This book shows you the way. You'll learn why certain myths about learning might be holding you back, the most practical and most efficient tools researchers know about how to absorb material, how to conquer procrastination, and tons more straightforward insights that will inspire and empower you.Unlike vague, scammy self-help books, Beyond Brilliance is helpful. And unlike academic textbooks, it's understandable and to the point. With its short, illustrated chapters and focus on general principles, it's the perfect playbook for any student who's ever dreamed of a better way. Engineering majors at MIT, C students, victims of tracking and standardized testing, homeschoolers, and graduate students in a variety of fields will all find valuable guidance in these pages.

The Brilliance Breakthrough

Author : Eugene M. Schwartz
Publisher :
ISBN 13 :
Total Pages : 308 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis The Brilliance Breakthrough by : Eugene M. Schwartz

Download or read book The Brilliance Breakthrough written by Eugene M. Schwartz and published by . This book was released on 1994 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Brilliance

Author : Marcus Sakey
Publisher :
ISBN 13 : 9781611099690
Total Pages : 0 pages
Book Rating : 4.0/5 (996 download)

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Book Synopsis Brilliance by : Marcus Sakey

Download or read book Brilliance written by Marcus Sakey and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Federal agent Nick Cooper draws on his supernatural ability to eliminate terrorists to hunt down a dangerous man who committed a horrific massacre on Wall Street that left hundreds dead and injured.

Nurturing Brilliance

Author : Janine Walker Caffrey
Publisher : Great Potential PressInc
ISBN 13 : 9781935067122
Total Pages : 222 pages
Book Rating : 4.0/5 (671 download)

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Book Synopsis Nurturing Brilliance by : Janine Walker Caffrey

Download or read book Nurturing Brilliance written by Janine Walker Caffrey and published by Great Potential PressInc. This book was released on 2011 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gifted children are diamonds in the rough small gems that, when polished appropriately, can sparkle and shine with luminous splendor. Without proper nurturance, however, their sparks of brilliance may never ignite. Children can have exceptional abilities in a variety of areas, including language, mathematics, science, the arts, leadership, and more. The author describes what parents can do to nurture the talents of children who demonstrate evidence of each type of giftedness. She includes concrete recommendations for getting appropriate educational adjustments from your child's school, as well as how to help your child develop communication and motor skills, deal with friendship and parent-child relationship issues, learn the best way to become financially responsible, and choose the right college. This book is packed with tips for parents, ending with profiles of eminent (and not so eminent) adults who display their brilliance in healthy and satisfying ways and who sometimes change the world in doing so.