Boss Branding Seven Ways To Craft A Legendary Brand Story

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Boss Branding: Seven Ways to Craft a Legendary Brand Story

Author : Sudhana Singh
Publisher :
ISBN 13 : 9781999609214
Total Pages : 128 pages
Book Rating : 4.6/5 (92 download)

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Book Synopsis Boss Branding: Seven Ways to Craft a Legendary Brand Story by : Sudhana Singh

Download or read book Boss Branding: Seven Ways to Craft a Legendary Brand Story written by Sudhana Singh and published by . This book was released on 2020-04-27 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boss Branding is the latest offering from bestselling author and leadership expert, Sudhana Singh, who skilfully weaves the stories of seven ordinary people as they build legendary brands. As an executive coach, she combines the art of storytelling with the science of branding to help you: -Extract and plot the brand story residing deep within you-Reflect and micro niche to stand out from the crowd-Embed values and vision and cast off corporate clichés and empty jargon-Use coaching questions as scaffolding to build your brand-Craft your story with the Imbue Story Brand Model-Hit the sweet spot of brand co-creation 'In this age of wannabe influencers and instant celebrity, Sudhana strips away all hubris and takes the reader back to thecore principles and tools required for creating a successful brand.'Kiran Matondkar, Sales & Marketing UK, Panasonic Avionics 'The authenticity of Sudhana's narrative is also a caveat to avoid false friends and fake news, as we follow our dreams to become legendary. A timely book to help all sectors as we rebrand during the COVID crisis.'Kurt Kaschke, President of European Masters Athletics

Brand Admiration

Author : C. Whan Park
Publisher : John Wiley & Sons
ISBN 13 : 1119308070
Total Pages : 292 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Brand Admiration by : C. Whan Park

Download or read book Brand Admiration written by C. Whan Park and published by John Wiley & Sons. This book was released on 2016-09-16 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.

Brand Bewitchery

Author : Park Louis Howell
Publisher : Happy H Press
ISBN 13 : 9781734308112
Total Pages : 288 pages
Book Rating : 4.3/5 (81 download)

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Book Synopsis Brand Bewitchery by : Park Louis Howell

Download or read book Brand Bewitchery written by Park Louis Howell and published by Happy H Press. This book was released on 2020-06 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Bewitchery is for leaders of purpose-driven brands who seek a proven system to clarify their brand story, amplify their impact and simplify their life. The book guides readers through the Story Cycle System(TM) to craft their overarching brand narrative, a process that has grown business by as much as 600 percent. But how you tell your story is critical to success. Brand Bewitchery also includes two dynamic story structures. Readers will learn the And, But & Therefore foundational narrative framework to focus all of their messaging for more compelling communications. Plus, they will apply the Five Primal Elements of a short story to create a big impact. Brand Bewitchery features 12 precise story quests: individual and team-building exercises that help the brand creator find, craft and tell true stories that sell. These real-life stories not only support their new brand narrative crafted within these pages but ensure their content hacks through the noise to hook the hearts of their customers. When finished with this guide book, readers will have revealed their most powerful stories for their personal brand to grow their influence and their business brand to generate a measurable increase in sales while increasing the productivity of their people and enhancing lives in the communities they serve. The storytelling structures in Brand Bewitchery, tested over more than a decade through hundreds of businesses and the thousands of people, simply help leaders excel through the stories they tell.

Engage!, Revised and Updated

Author : Brian Solis
Publisher : John Wiley & Sons
ISBN 13 : 1118072790
Total Pages : 341 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Engage!, Revised and Updated by : Brian Solis

Download or read book Engage!, Revised and Updated written by Brian Solis and published by John Wiley & Sons. This book was released on 2011-02-25 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?

The Sticking Point Solution

Author : Jay Abraham
Publisher : ReadHowYouWant.com
ISBN 13 : 1458778304
Total Pages : 354 pages
Book Rating : 4.4/5 (587 download)

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Book Synopsis The Sticking Point Solution by : Jay Abraham

Download or read book The Sticking Point Solution written by Jay Abraham and published by ReadHowYouWant.com. This book was released on 2010-06 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses can plateau, stall, OR stagnatewithout the owners or key executives even realizing it. A business might be achieving incremental year-on-year growth and yet still be in a situation of stagnation or stall. Why? Because entrepreneurs and ...

Building Brand Authenticity

Author : M. Beverland
Publisher : Springer
ISBN 13 : 0230250807
Total Pages : 276 pages
Book Rating : 4.2/5 (32 download)

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Book Synopsis Building Brand Authenticity by : M. Beverland

Download or read book Building Brand Authenticity written by M. Beverland and published by Springer. This book was released on 2009-10-22 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.

You Are a Brand!

Author : Catherine Kaputa
Publisher : Nicholas Brealey
ISBN 13 : 1857889347
Total Pages : 430 pages
Book Rating : 4.8/5 (578 download)

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Book Synopsis You Are a Brand! by : Catherine Kaputa

Download or read book You Are a Brand! written by Catherine Kaputa and published by Nicholas Brealey. This book was released on 2012-09-16 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn insider secrets for career success from THE personal branding strategist. Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top-they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career. Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in You Are A Brand! 2nd Edition: In Person and Online, How Smart People Brand Themselves for Business Success. Kaputa has expanded her 2007 award-winning classic to include new chapters on crafting your own "elevator speech" and leveraging the power of social media. This updated edition explores strategies and tactics to tap into the power of words, learn the principles of visual identity, think in terms of markets, and execute a self-brand action plan that is unique and memorable. Combining today's hottest business concepts with the realities of the modern workplace, You Are a Brand! 2nd Edition highlights the self-branding odysseys of savvy professionals and budding entrepreneurs-Catherine Kaputa will coach you to take charge of your career through the one-of-a-kind brand that is YOU.

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)

Author : Dave Kerpen
Publisher : McGraw Hill Professional
ISBN 13 : 0071769501
Total Pages : 289 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) by : Dave Kerpen

Download or read book Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) written by Dave Kerpen and published by McGraw Hill Professional. This book was released on 2011-06-07 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

White Space Is Not Your Enemy

Author : Kim Golombisky
Publisher : CRC Press
ISBN 13 : 1351668765
Total Pages : 612 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis White Space Is Not Your Enemy by : Kim Golombisky

Download or read book White Space Is Not Your Enemy written by Kim Golombisky and published by CRC Press. This book was released on 2017-02-17 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: White Space Is Not Your Enemy is a practical graphic design and layout guide that introduces concepts and practices necessary for producing effective visual communication across a variety of formats—from web to print. Sections on Gestalt theory, color theory, and WET layout are expanded to offer more in-depth content on those topics. This new edition features new covering current trends in web design—Mobile-first, UI/UX design, and web typography—and how they affect a designer’s approach to a project. The entire book will receive an update using new examples and images that show a more diverse set of graphics that go beyond print and web and focus on tablet, mobile and advertising designs.

The 'Made in Germany' Champion Brands

Author : Ugesh A. Joseph
Publisher : Routledge
ISBN 13 : 1317025032
Total Pages : 296 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis The 'Made in Germany' Champion Brands by : Ugesh A. Joseph

Download or read book The 'Made in Germany' Champion Brands written by Ugesh A. Joseph and published by Routledge. This book was released on 2016-03-09 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Germany’s economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The ’Made in Germany’Â’ Champion Brands, Ugesh A. Joseph provides an extensively researched, insightful look at over 200 of Germany’s best brands to see what they stand for, what has made them what they are today, and what might be transferable. The way Germany is branded as a nation carries across into the branding of its companies and services, particularly the global superstar brands - truly world-class in size, performance and reputation. Just as important are the medium-sized and small enterprises, known as the 'Mittelstand'. These innovative and successful enterprises from a wide range of industries and product / service categories are amongst the World market leaders in their own niche and play a huge part in making Germany what it is today. The book also focuses on German industrial entrepreneurship and a selection of innovative and emergent stars. All these companies are supported and encouraged by a sophisticated infrastructure of facilitators, influencers and enhancers - the research, industry, trade and standards organizations, the fairs and exhibitions and all the social and cultural factors that influence, enhance and add positive value to the country's image. Professionals or academics interested in business; entrepreneurship; branding and marketing; product or service development; international trade and business development policy, will find fascinating insights in this book; while those with an interest in Germany from emerging industrial economies will learn something of the secrets of German success.

Destination Branding

Author : Nigel Morgan
Publisher : Routledge
ISBN 13 : 1136411097
Total Pages : 328 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Destination Branding by : Nigel Morgan

Download or read book Destination Branding written by Nigel Morgan and published by Routledge. This book was released on 2007-06-07 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.

Winning

Author : Jack Welch
Publisher : Harper Collins
ISBN 13 : 0061757586
Total Pages : 388 pages
Book Rating : 4.0/5 (617 download)

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Book Synopsis Winning by : Jack Welch

Download or read book Winning written by Jack Welch and published by Harper Collins. This book was released on 2009-10-13 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: A champion manager of people, Jack Welch shares the hard-earned wisdom of a storied career in what will become the ultimate business bible With Winning, Jack Welch delivers a wide-ranging, in-depth, no-holds-barred management guidebook about the tough strategic, organizational, and personal challenges that face people at every stage of their careers. Loaded with candid personal anecdotes, hard-hitting advice, and invaluable dos and don’ts, Jack explains his theory of business, by laying out the four most important principles that form the foundation of his success. Chapters include: How to Get Promoted, How to Think about Strategy, How to Write a Budget that Works, How to Work for a Jerk, How Find Work-Life Balance and How Start Something New. Enlivened by quotes from business leaders that Welch interviewed especially for the book, it’s a tour de force that reflects Welch’s mastery of execution, excellence and leadership.

The Everything Store

Author : Brad Stone
Publisher : Little, Brown
ISBN 13 : 0316219258
Total Pages : 387 pages
Book Rating : 4.3/5 (162 download)

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Book Synopsis The Everything Store by : Brad Stone

Download or read book The Everything Store written by Brad Stone and published by Little, Brown. This book was released on 2013-10-15 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authoritative account of the rise of Amazon and its intensely driven founder, Jeff Bezos, praised by the Seattle Times as "the definitive account of how a tech icon came to life." Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon. Compared to tech's other elite innovators -- Jobs, Gates, Zuckerberg -- Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufacturing. The Everything Store is the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.

Good Strategy Bad Strategy

Author : Richard Rumelt
Publisher : Currency
ISBN 13 : 0307886239
Total Pages : 338 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis Good Strategy Bad Strategy by : Richard Rumelt

Download or read book Good Strategy Bad Strategy written by Richard Rumelt and published by Currency. This book was released on 2011-07-19 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.

Working Actor

Author : David Dean Bottrell
Publisher : Ten Speed Press
ISBN 13 : 0399581901
Total Pages : 242 pages
Book Rating : 4.3/5 (995 download)

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Book Synopsis Working Actor by : David Dean Bottrell

Download or read book Working Actor written by David Dean Bottrell and published by Ten Speed Press. This book was released on 2019-02-19 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Veteran character actor David Dean Bottrell draws on his 35+ tumultuous years of work in the entertainment industry to offer a guide to breaking in, making a living, and making a life in the fabulous trenches of show business. Covers every facet of the business, including: - Capturing the perfect headshot - Starting (and maintaining) your network - Picking an agent - Audition do’s and don’ts - Joining the union(s): SAG-AFTRA and Actors Equity Association (AEA) - On stage vs on screen - Paying the bills - Self-promotion - Late bloomers - When to get out David Dean Bottrell has worn many different hats during his decades in showbiz: television actor with appearances on Boston Legal, Modern Family, The Blacklist, Mad Men, True Blood, NCIS, and Days of Our Lives; screenwriter for Paramount and Disney; respected acting teacher at UCLA and AADA; and regular expert columnist for esteemed acting site Backstage. In Working Actor, Bottrell offers a how-to manual jammed with practical information and insider advice, essential reading for any artist (aspiring or established) in need of insight or inspiration. Mixing prescriptive advice ("Getting Started," "Learning Your Craft," "Finding an Agent") with wisdom drawn from Bottrell's own professional highs and lows and those of his acting compatriots, this book's humorous, tell-it-like-it-is tone is a must-have guide for anyone hoping to successfully navigate show business.

Excavate!

Author : Tessa Norton
Publisher : Faber & Faber
ISBN 13 : 0571358357
Total Pages : 364 pages
Book Rating : 4.5/5 (713 download)

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Book Synopsis Excavate! by : Tessa Norton

Download or read book Excavate! written by Tessa Norton and published by Faber & Faber. This book was released on 2021-03-30 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE LOUDER THAN WAR #1 BOOK OF THE YEAR A ROUGH TRADE, THE TIMES, MOJO, UNCUT, THE HERALD BOOK OF THE YEAR This is not a book about a rock band. This is not even a book about Mark E Smith. This is a book about The Fall group - or more precisely, their world. 'To 50,000 Fall Fans: please buy this inspired & inspiring, profound & provocative, beautiful & bonkers Book of Revelations.' DAVID PEACE 'Mind blowing . . . there is so much to enjoy in this brilliant book.' TIM BURGESS 'A container sized treasure trove . . . I strongly advise you to buy it.' MAXINE PEAKE 'The most wonderful, unashamedly intellectual, pretentious, ridiculous, exciting hymn to this incredible group.' ANDY MILLER, BACKLISTED Over a prolific forty-year career, the Fall created a world that was influential, idiosyncratic and fiercely original - and defied simple categorisation. Their frontman and lyricist Mark E. Smith spun opaque tales that resisted conventional understanding; the Fall's worldview was an education in its own right. Who wouldn't want to be armed with a working knowledge of M. R. James, shipping-dock procedures, contemporary dance, Manchester City and Can? The group inspired and shaped the lives of those who listened to and tried to make sense of their work. Bringing together previously unseen artwork, rare ephemera and handwritten material, alongside essays by a slate of fans, EXCAVATE! is a vivid, definitive record - an illumination of the dark corners of the Fall's wonderful and frightening world.

Wikinomics

Author : Don Tapscott
Publisher : Penguin
ISBN 13 : 1440639485
Total Pages : 376 pages
Book Rating : 4.4/5 (46 download)

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Book Synopsis Wikinomics by : Don Tapscott

Download or read book Wikinomics written by Don Tapscott and published by Penguin. This book was released on 2008-04-17 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: The acclaimed bestseller that's teaching the world about the power of mass collaboration. Translated into more than twenty languages and named one of the best business books of the year by reviewers around the world, Wikinomics has become essential reading for business people everywhere. It explains how mass collaboration is happening not just at Web sites like Wikipedia and YouTube, but at traditional companies that have embraced technology to breathe new life into their enterprises. This national bestseller reveals the nuances that drive wikinomics, and share fascinating stories of how masses of people (both paid and volunteer) are now creating TV news stories, sequencing the human gnome, remixing their favorite music, designing software, finding cures for diseases, editing school texts, inventing new cosmetics, and even building motorcycles.