Big Brands Big Trouble

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Big Brands Big Trouble

Author : Jack Trout
Publisher : Wiley
ISBN 13 : 9780471263036
Total Pages : 0 pages
Book Rating : 4.2/5 (63 download)

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Book Synopsis Big Brands Big Trouble by : Jack Trout

Download or read book Big Brands Big Trouble written by Jack Trout and published by Wiley. This book was released on 2002-11-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most respected marketing gurus in the world shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. It wasn't long ago that Levi-Strauss, Xerox, Crest, AT&T, Firestone, and Digital Equipment dominated their respective markets. What happened to undermine their standings and of those of other superbrands? Are their declines simply the inevitable consequence of change and the birth of new competition? In this important predecessor to the classic Differentiate or Die, "the king of positioning," Jack Trout answers that question with a resounding "No!" Writing in his signature, straight-from-the-hip style he reveals the disastrous marketing and strategy blunders that led to the dissolution of the most recognized superbrands. He clearly shows how those mistakes could have been avoided. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes that big brands make, and he develops a set of expert guidelines for marketing managers and executives on how to build, protect, manage, and expand their companies' brands and avoid brand-killing blunders.

Big Trouble

Author : J. Anthony Lukas
Publisher : Simon and Schuster
ISBN 13 : 1439128103
Total Pages : 884 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis Big Trouble by : J. Anthony Lukas

Download or read book Big Trouble written by J. Anthony Lukas and published by Simon and Schuster. This book was released on 2012-07-17 with total page 884 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hailed as "toweringly important" (Baltimore Sun), "a work of scrupulous and significant reportage" (E. L. Doctorow), and "an unforgettable historical drama" (Chicago Sun-Times), Big Trouble brings to life the astonishing case that ultimately engaged President Theodore Roosevelt, Supreme Court justice Oliver Wendell Holmes, and the politics and passions of an entire nation at century's turn. After Idaho's former governor is blown up by a bomb at his garden gate at Christmastime 1905, America's most celebrated detective, Pinkerton James McParland, takes over the investigation. His daringly executed plan to kidnap the radical union leader "Big Bill" Haywood from Colorado to stand trial in Idaho sets the stage for a memorable courtroom confrontation between the flamboyant prosecutor, progressive senator William Borah, and the young defender of the dispossessed, Clarence Darrow. Big Trouble captures the tumultuous first decade of the twentieth century, when capital and labor, particularly in the raw, acquisitive West, were pitted against each other in something close to class war. Lukas paints a vivid portrait of a time and place in which actress Ethel Barrymore, baseball phenom Walter Johnson, and editor William Allen White jostled with railroad magnate E. H. Harriman, socialist Eugene V. Debs, gunslinger Charlie Siringo, and Operative 21, the intrepid Pinkerton agent who infiltrated Darrow's defense team. This is a grand narrative of the United States as it charged, full of hope and trepidation, into the twentieth century.

Big Foot, Big Trouble

Author : Marty M. Engle
Publisher : Frontline Publications
ISBN 13 : 9781567140620
Total Pages : 148 pages
Book Rating : 4.1/5 (46 download)

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Book Synopsis Big Foot, Big Trouble by : Marty M. Engle

Download or read book Big Foot, Big Trouble written by Marty M. Engle and published by Frontline Publications. This book was released on 1996 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: At sumer camp, a boy is obsessed with finding Omah, a hairy creature that reportedly roams the woods.

Big Trouble in Little China Legacy Edition Book One

Author : John Carpenter
Publisher : BOOM! Studios
ISBN 13 : 9781684153336
Total Pages : 0 pages
Book Rating : 4.1/5 (533 download)

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Book Synopsis Big Trouble in Little China Legacy Edition Book One by : John Carpenter

Download or read book Big Trouble in Little China Legacy Edition Book One written by John Carpenter and published by BOOM! Studios. This book was released on 2019-06-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authorized and in-continuity sequel to the cult hit film Big Trouble in Little China, co-written by its creator, John Carpenter, presented in a new value priced format! Jack Burton, a macho, truck-driving adventurer, finds a stowaway demon hiding on his rig, The Pork Chop Express, but that soon becomes the least of his troubles. He helped his best friend Wang save his fiancée from the clutches of an ancient sorcerer, but now the wedding has been invaded by more evil forces with one thing on their minds—revenge against Jack Burton! Director John Carpenter returns with Eric Powell (The Goon) and artist Brian Churilla (Secret History of D.B. Cooper) in the continuing adventures of Jack Burton, taking place mere moments after the ending to the cult-classic film. Collects Big Trouble In Little China #1-12, previously collected in Big Trouble in Little China Volumes 1-3. Legacy Editions collect every issue of the most popular BOOM! Studios series in chronological order and in a newly designed, value priced format for the very first time

Big Trouble in Little China the Illustrated Novel: Big Trouble in Mother Russia

Author : Matthew J. Elliot
Publisher : Simon and Schuster
ISBN 13 : 1608868850
Total Pages : 242 pages
Book Rating : 4.6/5 (88 download)

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Book Synopsis Big Trouble in Little China the Illustrated Novel: Big Trouble in Mother Russia by : Matthew J. Elliot

Download or read book Big Trouble in Little China the Illustrated Novel: Big Trouble in Mother Russia written by Matthew J. Elliot and published by Simon and Schuster. This book was released on 2016-12-27 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's all in the reflexes. Jack Burton from John Carpenter's cult-hit film, Big Trouble in Little China returns ... A direct sequel to the film, Jack is back and he's brought some old friends--and a few enemies. Kidnapped and dropped into communist Russia, Jack and his best friend Wang must survive .the KGB, the ancient Chinese Wing Kong, and a series of fantastical horrors if they ever want to get home. With the help of Gracie Law and Egg Shen, they will have to unlock a centuries-old mystery that could tear apart the very fabric of reality in order to survive.

Big Trouble in Little China

Author : John Carpenter
Publisher : Simon and Schuster
ISBN 13 : 1608867161
Total Pages : 131 pages
Book Rating : 4.6/5 (88 download)

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Book Synopsis Big Trouble in Little China by : John Carpenter

Download or read book Big Trouble in Little China written by John Carpenter and published by Simon and Schuster. This book was released on 2015-06-09 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Originally published in single magazine form as Big trouble in Little China no. 1-4."--Indicia.

The Moment You Can't Ignore

Author : Malachi O'Connor
Publisher : PublicAffairs
ISBN 13 : 1610394666
Total Pages : 289 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Moment You Can't Ignore by : Malachi O'Connor

Download or read book The Moment You Can't Ignore written by Malachi O'Connor and published by PublicAffairs. This book was released on 2014-10-07 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Not just another day at the office or is it? -The surgical technician ducks as a stapler flies past his head during the concluding moments of a lengthy and difficult operation. -The high-powered, internationally known finance guru seeks to turn fortunes around at the university of which he is now president and finds himself a leader without followers. -The powerful satraps silently sabotage the CEO's desperately needed growth initiative. These are "moments that cannot be ignored" -- events, actions, comments that stop people in their tracks and, in one fell swoop, make it blindingly clear that an organization is stuck and unable to move forward. And they have become regular occurrences in today's corporations, non-profits, and educational institutions as new forms of work, communication, and technology expose the ways in which an organization's culture -- or "the way we do things around here" -- conflicts with new competitive demands. The result: telling incidents -- all too visible elephants in the room -- that reveal underlying conflicts as well as hidden assets. In The Moment You Can't Ignore, Malachi O'Connor and Barry Dornfeld tell fascinating "you are there" stories of people and organizations as they encounter and then navigate through and beyond these un-ignorable moments, and show what we can learn from them. They outline the big questions organizations need to ask themselves about identity, leadership, and the capacity to innovate that an understanding of culture can help answer, and deliver powerful insights into recognizing and harnessing hidden assets that point in the direction of a new future. In our age of porous organizations and constant change, The Moment You Can't Ignore demonstrates that the adage, "culture eats strategy for lunch," is more relevant now than ever.

In Big Trouble

Author : Laura Lippman
Publisher : Harper Collins
ISBN 13 : 0061827363
Total Pages : 268 pages
Book Rating : 4.0/5 (618 download)

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Book Synopsis In Big Trouble by : Laura Lippman

Download or read book In Big Trouble written by Laura Lippman and published by Harper Collins. This book was released on 2009-03-17 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Join the world of New York Times bestselling author Laura Lippman's Tess Monaghan in the Shamus and Anthony Award-winning fourth book in the acclaimed series In Big Trouble Tess Monaghan has learned the hard way how to survive on the streets of Baltimore—first as a fearless investigative reporter and lately as a PI. But a new case is about to take her way out of her element. What begins with a tantalizing shard of a newspaper headline—"In Big Trouble"—above a photograph of an old boyfriend will end far away in another world, where people dress and talk differently . . . and rich people's games can have lethal consequences. Here where the sun is merciless—and curiosity can kill faster than a rattler's bite—Tess is going to have to confront her past and, hopefully, live to tell about it. For the answers she seeks about a man she thought she knew may be somehow linked to a murderer who two-steps to a very deadly drummer.

The 22 Immutable Laws of Marketing

Author : Al Ries
Publisher : Profile Books(GB)
ISBN 13 : 9781861976109
Total Pages : 160 pages
Book Rating : 4.9/5 (761 download)

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Book Synopsis The 22 Immutable Laws of Marketing by : Al Ries

Download or read book The 22 Immutable Laws of Marketing written by Al Ries and published by Profile Books(GB). This book was released on 1994 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.

Good to Great

Author : Jim Collins
Publisher : Harper Collins
ISBN 13 : 0066620996
Total Pages : 320 pages
Book Rating : 4.0/5 (666 download)

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Book Synopsis Good to Great by : Jim Collins

Download or read book Good to Great written by Jim Collins and published by Harper Collins. This book was released on 2001-10-16 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? The Standards Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck. The Comparisons The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't. The Findings The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include: Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap. “Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.” Perhaps, but who can afford to ignore these findings?

Big Trouble in Little China Illustrated Novel: BigTrouble in Merrie Olde England

Author : John Carpenter
Publisher : BOOM! Studios
ISBN 13 : 9781684150526
Total Pages : 0 pages
Book Rating : 4.1/5 (55 download)

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Book Synopsis Big Trouble in Little China Illustrated Novel: BigTrouble in Merrie Olde England by : John Carpenter

Download or read book Big Trouble in Little China Illustrated Novel: BigTrouble in Merrie Olde England written by John Carpenter and published by BOOM! Studios. This book was released on 2017-12-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Continuing the adventure of Big Trouble in Little China with Rifftrax’s Matthew J. Elliott YOU KNOW WHAT OL’ JACK BURTON SAYS AT A TIME LIKE THIS? Jack Burton from John Carpenter’s cult-hit film, Big Trouble in Little China returns with Big Trouble in Little England! Forced on an adventure for the lost Excalibur, Jack Burton, Wang Chi, and Gracie Law must traverse the mystical, topsy turvy underbelly of England. Hunted by the Wing Kong and the reanimated corpse of Lightning, they will discover that things are never as they seem. From writer Matthew J. Elliot (RiffTrax; Big Trouble in Mother Russia) comes Big Trouble in Little England, adding a new chapter to the travails of cult hero Jack Burton!

Big Trouble on Bird Island

Author : Sarah Stephens
Publisher : Harper Festival
ISBN 13 : 9781484478639
Total Pages : pages
Book Rating : 4.4/5 (786 download)

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Book Synopsis Big Trouble on Bird Island by : Sarah Stephens

Download or read book Big Trouble on Bird Island written by Sarah Stephens and published by Harper Festival. This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Someone has damaged the statue of Mighty Eagle on Bird Island, and local reporter Finch aims to find the culprit.

The Brand Bubble

Author : John Gerzema
Publisher : John Wiley & Sons
ISBN 13 : 047044939X
Total Pages : 284 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis The Brand Bubble by : John Gerzema

Download or read book The Brand Bubble written by John Gerzema and published by John Wiley & Sons. This book was released on 2008-11-03 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands. Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.

Dapper Dan: Made in Harlem

Author : Daniel R. Day
Publisher : Random House Trade Paperbacks
ISBN 13 : 0525510532
Total Pages : 322 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Dapper Dan: Made in Harlem by : Daniel R. Day

Download or read book Dapper Dan: Made in Harlem written by Daniel R. Day and published by Random House Trade Paperbacks. This book was released on 2020-07-07 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “Dapper Dan is a legend, an icon, a beacon of inspiration to many in the Black community. His story isn’t just about fashion. It’s about tenacity, curiosity, artistry, hustle, love, and a singular determination to live our dreams out loud.”—Ava DuVernay, director of Selma, 13th, and A Wrinkle in Time NAMED ONE OF THE BEST BOOKS OF THE YEAR BY VANITY FAIR • DAPPER DAN NAMED ONE OF TIME’S 100 MOST INFLUENTIAL PEOPLE IN THE WORLD With his now-legendary store on 125th Street in Harlem, Dapper Dan pioneered high-end streetwear in the 1980s, remixing classic luxury-brand logos into his own innovative, glamorous designs. But before he reinvented haute couture, he was a hungry boy with holes in his shoes, a teen who daringly gambled drug dealers out of their money, and a young man in a prison cell who found nourishment in books. In this remarkable memoir, he tells his full story for the first time. Decade after decade, Dapper Dan discovered creative ways to flourish in a country designed to privilege certain Americans over others. He witnessed, profited from, and despised the rise of two drug epidemics. He invented stunningly bold credit card frauds that took him around the world. He paid neighborhood kids to jog with him in an effort to keep them out of the drug game. And when he turned his attention to fashion, he did so with the energy and curiosity with which he approaches all things: learning how to treat fur himself when no one would sell finished fur coats to a Black man; finding the best dressed hustler in the neighborhood and converting him into a customer; staying open twenty-four hours a day for nine years straight to meet demand; and, finally, emerging as a world-famous designer whose looks went on to define an era, dressing cultural icons including Eric B. and Rakim, Salt-N-Pepa, Big Daddy Kane, Mike Tyson, Alpo Martinez, LL Cool J, Jam Master Jay, Diddy, Naomi Campbell, and Jay-Z. By turns playful, poignant, thrilling, and inspiring, Dapper Dan: Made in Harlem is a high-stakes coming-of-age story spanning more than seventy years and set against the backdrop of an America where, as in the life of its narrator, the only constant is change. Praise for Dapper Dan: Made in Harlem “Dapper Dan is a true one of a kind, self-made, self-liberated, and the sharpest man you will ever see. He is couture himself.”—Marcus Samuelsson, New York Times bestselling author of Yes, Chef “What James Baldwin is to American literature, Dapper Dan is to American fashion. He is the ultimate success saga, an iconic fashion hero to multiple generations, fusing street with high sartorial elegance. He is pure American style.”—André Leon Talley, Vogue contributing editor and author

The Art Of Big Trouble In Little China

Author : Tara Bennett
Publisher : Simon and Schuster
ISBN 13 : 160886815X
Total Pages : 184 pages
Book Rating : 4.6/5 (88 download)

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Book Synopsis The Art Of Big Trouble In Little China by : Tara Bennett

Download or read book The Art Of Big Trouble In Little China written by Tara Bennett and published by Simon and Schuster. This book was released on 2017-02-07 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The 30th anniversary festivities for John Carpenter's cult classic continue with 'The official art of Big Trouble in Little China,' a companion to 'The official making of Big Trouble in Little China.' A celebration of not just the art created for the film, this book also features official artwork inspired by Jack Burton's adventure"--Back cove

Sprint

Author : Jake Knapp
Publisher : Simon and Schuster
ISBN 13 : 1501121774
Total Pages : 288 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Sprint by : Jake Knapp

Download or read book Sprint written by Jake Knapp and published by Simon and Schuster. This book was released on 2016-03-08 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: From inside Google Ventures, a unique five-day process for solving tough problems, proven at thousands of companies in mobile, e-commerce, healthcare, finance, and more. Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there’s a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign. In a Design Sprint, you take a small team, clear your schedules for a week, and rapidly progress from problem, to prototype, to tested solution using the step-by-step five-day process in this book. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It can replace the old office defaults with a smarter, more respectful, and more effective way of solving problems that brings out the best contributions of everyone on the team—and helps you spend your time on work that really matters.

Big Trouble in Little China: Old Man Jack #1

Author : John Carpenter
Publisher : Boom! Studios
ISBN 13 : 1613989660
Total Pages : 28 pages
Book Rating : 4.6/5 (139 download)

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Book Synopsis Big Trouble in Little China: Old Man Jack #1 by : John Carpenter

Download or read book Big Trouble in Little China: Old Man Jack #1 written by John Carpenter and published by Boom! Studios. This book was released on 2017-09-20 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: From John Carpenter (director of Big Trouble in Little China, Halloween, The Thing, Escape from New York) and Anthony Burch (writer of Borderlands 2) comes the story of old man Jack Burton’s final ride in the Pork-Chop Express. The year is 2020, and hell is literally on Earth. Ching Dai, sick of relying on screw-ups like Lo Pan to do his bidding, has broken the barriers between Earth and the infinite hells, and declared himself ruler of all. Sixty-year-old Jack Burton is alone in a tiny corner of Florida with only his broken radio to talk to, until one day it manages to pick up a message. Someone is out there in the hellscape, and they know a way to stop Ching Dai.