Big Brands Big Trouble

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Big Brands Big Trouble

Author : Jack Trout
Publisher : Wiley
ISBN 13 : 9780471263036
Total Pages : 0 pages
Book Rating : 4.2/5 (63 download)

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Book Synopsis Big Brands Big Trouble by : Jack Trout

Download or read book Big Brands Big Trouble written by Jack Trout and published by Wiley. This book was released on 2002-11-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most respected marketing gurus in the world shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. It wasn't long ago that Levi-Strauss, Xerox, Crest, AT&T, Firestone, and Digital Equipment dominated their respective markets. What happened to undermine their standings and of those of other superbrands? Are their declines simply the inevitable consequence of change and the birth of new competition? In this important predecessor to the classic Differentiate or Die, "the king of positioning," Jack Trout answers that question with a resounding "No!" Writing in his signature, straight-from-the-hip style he reveals the disastrous marketing and strategy blunders that led to the dissolution of the most recognized superbrands. He clearly shows how those mistakes could have been avoided. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes that big brands make, and he develops a set of expert guidelines for marketing managers and executives on how to build, protect, manage, and expand their companies' brands and avoid brand-killing blunders.

Big Trouble

Author : J. Anthony Lukas
Publisher : Simon and Schuster
ISBN 13 : 1439128103
Total Pages : 884 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis Big Trouble by : J. Anthony Lukas

Download or read book Big Trouble written by J. Anthony Lukas and published by Simon and Schuster. This book was released on 2012-07-17 with total page 884 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hailed as "toweringly important" (Baltimore Sun), "a work of scrupulous and significant reportage" (E. L. Doctorow), and "an unforgettable historical drama" (Chicago Sun-Times), Big Trouble brings to life the astonishing case that ultimately engaged President Theodore Roosevelt, Supreme Court justice Oliver Wendell Holmes, and the politics and passions of an entire nation at century's turn. After Idaho's former governor is blown up by a bomb at his garden gate at Christmastime 1905, America's most celebrated detective, Pinkerton James McParland, takes over the investigation. His daringly executed plan to kidnap the radical union leader "Big Bill" Haywood from Colorado to stand trial in Idaho sets the stage for a memorable courtroom confrontation between the flamboyant prosecutor, progressive senator William Borah, and the young defender of the dispossessed, Clarence Darrow. Big Trouble captures the tumultuous first decade of the twentieth century, when capital and labor, particularly in the raw, acquisitive West, were pitted against each other in something close to class war. Lukas paints a vivid portrait of a time and place in which actress Ethel Barrymore, baseball phenom Walter Johnson, and editor William Allen White jostled with railroad magnate E. H. Harriman, socialist Eugene V. Debs, gunslinger Charlie Siringo, and Operative 21, the intrepid Pinkerton agent who infiltrated Darrow's defense team. This is a grand narrative of the United States as it charged, full of hope and trepidation, into the twentieth century.

You're in Big Trouble, Brad

Author : Lisa Papademetriou
Publisher : Millbrook Press
ISBN 13 : 9780761320227
Total Pages : 58 pages
Book Rating : 4.3/5 (22 download)

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Book Synopsis You're in Big Trouble, Brad by : Lisa Papademetriou

Download or read book You're in Big Trouble, Brad written by Lisa Papademetriou and published by Millbrook Press. This book was released on 1998-01-01 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: Called to the principal's office, Brad remembers all the tricks he has played on his classmates and wonders who has turned him in.

Big Trouble in Little China: Old Man Jack #1

Author : John Carpenter
Publisher : Boom! Studios
ISBN 13 : 1613989660
Total Pages : 32 pages
Book Rating : 4.6/5 (139 download)

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Book Synopsis Big Trouble in Little China: Old Man Jack #1 by : John Carpenter

Download or read book Big Trouble in Little China: Old Man Jack #1 written by John Carpenter and published by Boom! Studios. This book was released on 2017-09-20 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: From John Carpenter (director of Big Trouble in Little China, Halloween, The Thing, Escape from New York) and Anthony Burch (writer of Borderlands 2) comes the story of old man Jack Burton’s final ride in the Pork-Chop Express. The year is 2020, and hell is literally on Earth. Ching Dai, sick of relying on screw-ups like Lo Pan to do his bidding, has broken the barriers between Earth and the infinite hells, and declared himself ruler of all. Sixty-year-old Jack Burton is alone in a tiny corner of Florida with only his broken radio to talk to, until one day it manages to pick up a message. Someone is out there in the hellscape, and they know a way to stop Ching Dai.

Big Trouble

Author : Dave Barry
Publisher : National Geographic Books
ISBN 13 : 0425239470
Total Pages : 0 pages
Book Rating : 4.4/5 (252 download)

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Book Synopsis Big Trouble by : Dave Barry

Download or read book Big Trouble written by Dave Barry and published by National Geographic Books. This book was released on 2010-07-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dave Barry makes his fiction debut with a ferociously funny novel of love and mayhem in south Florida. In the city of Coconut Grove, Florida, these things happen: A struggling adman named Eliot Arnold drives home from a meeting with the Client From Hell. His teenage son, Matt, fills a Squirtmaster 9000 for his turn at a high school game called Killer. Matt's intended victim, Jenny Herk, sits down in front of the TV with her mom for what she hopes will be a peaceful evening for once. Jenny's alcoholic and secretly embezzling stepfather, Arthur, emerges from the maid's room, angry at being rebuffed. Henry and Leonard, two hit men from New Jersey, pull up to the Herks' house for a real game of Killer, Arthur's embezzlement apparently not having been quite so secret to his employers after all. And a homeless man named Puggy settles down for the night in a treehouse just inside the Herks' yard. In a few minutes, a chain of events that will change the lives of each and every one of them will begin, and will leave some of them wiser, some of them deader, and some of them definitely looking for a new line of work. With a wicked wit, razor-sharp observations, rich characters, and a plot with more twists than the Inland Waterway, Dave Barry makes his debut a complete and utter triumph.

Brand Failures

Author : Matt Haig
Publisher : Kogan Page Publishers
ISBN 13 : 9780749444334
Total Pages : 276 pages
Book Rating : 4.4/5 (443 download)

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Book Synopsis Brand Failures by : Matt Haig

Download or read book Brand Failures written by Matt Haig and published by Kogan Page Publishers. This book was released on 2005 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Haig organizes these 100 ""failures"" into ten types which include classic failures (e.g., New Coke), idea failures (e.g., R.J.Reynolds' smokeless cigarettes), extension failures (e.g. Harley Davidson perfume), culture failures (e.g., Kellogs in India), and technology failures (e.g., Pets.com).

Big Trouble in Little China: Old Man Jack #2

Author : John Carpenter
Publisher : Boom! Studios
ISBN 13 : 1641440538
Total Pages : 32 pages
Book Rating : 4.6/5 (414 download)

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Book Synopsis Big Trouble in Little China: Old Man Jack #2 by : John Carpenter

Download or read book Big Trouble in Little China: Old Man Jack #2 written by John Carpenter and published by Boom! Studios. This book was released on 2017-10-25 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jack and Lo Pan have a less-than-friendly reunion and are forced to team up on the hellish road to Chinatown.

The Moment You Can't Ignore

Author : Malachi O'Connor
Publisher : Public Affairs
ISBN 13 : 1610394658
Total Pages : 289 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Moment You Can't Ignore by : Malachi O'Connor

Download or read book The Moment You Can't Ignore written by Malachi O'Connor and published by Public Affairs. This book was released on 2014-10-07 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Not just another day at the office … or is it? -The surgical technician ducks as a stapler flies past his head during the concluding moments of a lengthy and difficult operation…. -The high-powered, internationally known finance guru seeks to turn fortunes around at the university of which he is now president … and finds himself a leader without followers…. -The powerful satraps silently sabotage the CEO’s desperately needed growth initiative.… These are “moments that cannot be ignored”—events, actions, comments that stop people in their tracks and, in one fell swoop, make it blindingly clear that an organization is stuck and unable to move forward. And they have become regular occurrences in today’s corporations, non-profits, and educational institutions as new forms of work, communication, and technology expose the ways in which an organization’s culture—or “the way we do things around here”—conflicts with new competitive demands. The result: telling incidents—all too visible elephants in the room—that reveal underlying conflicts as well as hidden assets. In The Moment You Can’t Ignore, Malachi O’Connor and Barry Dornfeld tell fascinating “you are there” stories of people and organizations as they encounter and then navigate through and beyond these un-ignorable moments, and show what we can learn from them. They outline the big questions organizations need to ask themselves about identity, leadership, and the capacity to innovate that an understanding of culture can help answer, and deliver powerful insights into recognizing and harnessing hidden assets that point in the direction of a new future. In our age of porous organizations and constant change, The Moment You Can’t Ignore demonstrates that the adage, “culture eats strategy for lunch,” is more relevant now than ever.

Big Brands Big Trouble

Author :
Publisher : ESENSI
ISBN 13 : 9789796884667
Total Pages : 224 pages
Book Rating : 4.8/5 (846 download)

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Book Synopsis Big Brands Big Trouble by :

Download or read book Big Brands Big Trouble written by and published by ESENSI. This book was released on with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Big Trouble in Little China Legacy Edition Book One

Author : John Carpenter
Publisher : BOOM! Studios
ISBN 13 : 9781684153336
Total Pages : 0 pages
Book Rating : 4.1/5 (533 download)

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Book Synopsis Big Trouble in Little China Legacy Edition Book One by : John Carpenter

Download or read book Big Trouble in Little China Legacy Edition Book One written by John Carpenter and published by BOOM! Studios. This book was released on 2019-06-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authorized and in-continuity sequel to the cult hit film Big Trouble in Little China, co-written by its creator, John Carpenter, presented in a new value priced format! Jack Burton, a macho, truck-driving adventurer, finds a stowaway demon hiding on his rig, The Pork Chop Express, but that soon becomes the least of his troubles. He helped his best friend Wang save his fiancée from the clutches of an ancient sorcerer, but now the wedding has been invaded by more evil forces with one thing on their minds—revenge against Jack Burton! Director John Carpenter returns with Eric Powell (The Goon) and artist Brian Churilla (Secret History of D.B. Cooper) in the continuing adventures of Jack Burton, taking place mere moments after the ending to the cult-classic film. Collects Big Trouble In Little China #1-12, previously collected in Big Trouble in Little China Volumes 1-3. Legacy Editions collect every issue of the most popular BOOM! Studios series in chronological order and in a newly designed, value priced format for the very first time

The Brand Bubble

Author : John Gerzema
Publisher : John Wiley & Sons
ISBN 13 : 047044939X
Total Pages : 284 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis The Brand Bubble by : John Gerzema

Download or read book The Brand Bubble written by John Gerzema and published by John Wiley & Sons. This book was released on 2008-11-03 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands. Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.

Eating the Big Fish

Author : Adam Morgan
Publisher : John Wiley & Sons
ISBN 13 : 0470527757
Total Pages : 364 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Eating the Big Fish by : Adam Morgan

Download or read book Eating the Big Fish written by Adam Morgan and published by John Wiley & Sons. This book was released on 2009-04-03 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.

Good to Great

Author : Jim Collins
Publisher : Harper Collins
ISBN 13 : 0066620996
Total Pages : 320 pages
Book Rating : 4.0/5 (666 download)

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Book Synopsis Good to Great by : Jim Collins

Download or read book Good to Great written by Jim Collins and published by Harper Collins. This book was released on 2001-10-16 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? The Standards Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck. The Comparisons The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't. The Findings The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include: Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap. “Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.” Perhaps, but who can afford to ignore these findings?

The 22 Immutable Laws of Marketing

Author : Al Ries
Publisher : Profile Books(GB)
ISBN 13 : 9781861976109
Total Pages : 160 pages
Book Rating : 4.9/5 (761 download)

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Book Synopsis The 22 Immutable Laws of Marketing by : Al Ries

Download or read book The 22 Immutable Laws of Marketing written by Al Ries and published by Profile Books(GB). This book was released on 1994 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.

Big Trouble in Little China the Illustrated Novel: Big Trouble in Mother Russia

Author : Matthew J. Elliot
Publisher : Simon and Schuster
ISBN 13 : 1608868850
Total Pages : 242 pages
Book Rating : 4.6/5 (88 download)

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Book Synopsis Big Trouble in Little China the Illustrated Novel: Big Trouble in Mother Russia by : Matthew J. Elliot

Download or read book Big Trouble in Little China the Illustrated Novel: Big Trouble in Mother Russia written by Matthew J. Elliot and published by Simon and Schuster. This book was released on 2016-12-27 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's all in the reflexes. Jack Burton from John Carpenter's cult-hit film, Big Trouble in Little China returns ... A direct sequel to the film, Jack is back and he's brought some old friends--and a few enemies. Kidnapped and dropped into communist Russia, Jack and his best friend Wang must survive .the KGB, the ancient Chinese Wing Kong, and a series of fantastical horrors if they ever want to get home. With the help of Gracie Law and Egg Shen, they will have to unlock a centuries-old mystery that could tear apart the very fabric of reality in order to survive.

Big Trouble in Little China

Author : Eric Powell
Publisher : Simon and Schuster
ISBN 13 : 1608867803
Total Pages : 116 pages
Book Rating : 4.6/5 (88 download)

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Book Synopsis Big Trouble in Little China by : Eric Powell

Download or read book Big Trouble in Little China written by Eric Powell and published by Simon and Schuster. This book was released on 2016-02-09 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Originally published in single magazine form as Big trouble in Little China no. 5-8"--Indicia.

Consumed

Author : Aja Barber
Publisher : Balance
ISBN 13 : 1538709856
Total Pages : 259 pages
Book Rating : 4.5/5 (387 download)

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Book Synopsis Consumed by : Aja Barber

Download or read book Consumed written by Aja Barber and published by Balance. This book was released on 2021-10-05 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: A call to action for consumers everywhere, Consumed asks us to look at how and why we buy what we buy, how it's created, who it benefits, and how we can solve the problems created by a wasteful system. We live in a world of stuff. We dispose of most of it in as little as six months after we receive it. The byproducts of our quest to consume are creating an environmental crisis. Aja Barber wants to change this--and you can, too. In Consumed, Barber calls for change within an industry that regularly overreaches with abandon, creating real imbalances in the environment and the lives of those who do the work—often in unsafe conditions for very low pay—and the billionaires who receive the most profit. A story told in two parts, Barber exposes the endemic injustices in our consumer industries and the uncomfortable history of the textile industry, one which brokered slavery, racism, and today’s wealth inequality. Once the layers are peeled back, Barber invites you to participate in unlearning, to understand the truth behind why we consume in the way that we do, to confront the uncomfortable feeling that we are never quite enough and why we fill that void with consumption rather than compassion. Barber challenges us to challenge the system and our role in it. The less you buy into the consumer culture, the more power you have. Consumed will teach you how to be a citizen and not a consumer.