Behavioral Economics of Preferences, Choices, and Happiness

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Publisher : Springer
ISBN 13 : 4431554025
Total Pages : 717 pages
Book Rating : 4.4/5 (315 download)

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Book Synopsis Behavioral Economics of Preferences, Choices, and Happiness by : Shinsuke Ikeda

Download or read book Behavioral Economics of Preferences, Choices, and Happiness written by Shinsuke Ikeda and published by Springer. This book was released on 2016-01-13 with total page 717 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a collection of important contributions by Japanese researchers and their coauthors to present current advances in behavioral economics and finance, particularly in relation to decision making and human well-being. The topics covered in this volume include decision making under the conditions of inter-temporal choices, risk and social relations, happiness and the neuro-scientific/biological basis of behavior. The book includes works of research, both theoretical and empirical, on time discounting, time preferences, risk aversion, altruism, social status, happiness, addiction, limited attention and health and financial investments. The authors of the chapters add supplementary discussions to survey more recent advances on related topics or to provide detailed information that were abbreviated in the original publications. The addenda will enable readers to deepen their understanding of decision making and human well-being.

The Paradox of Choice

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Publisher : Harper Collins
ISBN 13 : 0061748994
Total Pages : 308 pages
Book Rating : 4.0/5 (617 download)

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Book Synopsis The Paradox of Choice by : Barry Schwartz

Download or read book The Paradox of Choice written by Barry Schwartz and published by Harper Collins. This book was released on 2009-10-13 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression. In The Paradox of Choice, Barry Schwartz explains at what point choice—the hallmark of individual freedom and self-determination that we so cherish—becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice—from the mundane to the profound challenges of balancing career, family, and individual needs—has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse. By synthesizing current research in the social sciences, Schwartz makes the counter intuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.

Selected Readings in Behavioral Economics and Finance

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Publisher : Springer
ISBN 13 : 9784431559733
Total Pages : 0 pages
Book Rating : 4.5/5 (597 download)

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Book Synopsis Selected Readings in Behavioral Economics and Finance by : Shinsuke Ikeda

Download or read book Selected Readings in Behavioral Economics and Finance written by Shinsuke Ikeda and published by Springer. This book was released on 2015-11-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: These two volumes include important contributions by eminent Japanese researchers and their coauthors on advances in behavioral economics and finance. Behavioral Economics of Preferences, Choices, and Happiness covers decision making and human well-being. Key topics include decision making under the conditions of inter-temporal choices, risk and social relations, happiness, and the neuro-scientific and biological basis of behavior. Behavioral Interactions, Markets, and Economic Dynamics focuses especially on economic studies that examine interactions of multiple agents or market phenomena or both by using behavioral economics models. Together, the two volumes effectively enable readers to broaden and deepen their understanding of the fascinating and highly significant topics of behavioral economics and finance.

The Economics of Self-Destructive Choices

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Publisher : Springer
ISBN 13 : 4431557938
Total Pages : 204 pages
Book Rating : 4.4/5 (315 download)

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Book Synopsis The Economics of Self-Destructive Choices by : Shinsuke Ikeda

Download or read book The Economics of Self-Destructive Choices written by Shinsuke Ikeda and published by Springer. This book was released on 2016-02-19 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on recent advances in economics, especially those in behavioral economics, this book elucidates theoretically and empirically the mechanism of time-inconsistent decision making that leads to various forms of self-destructive behavior. The topics include over-eating and obesity, over-spending, over-borrowing, under-saving, procrastination, smoking, gambling, over-drinking, and other intemperate behaviors, all of which relate to serious social problems in advanced countries. In this book, the author attempts to construct a bridge between the basic theory of time discounting, especially as of hyperbolic discounting, and empirically observed “irrational (non-classical)” behavior in the various contexts just mentioned. The empirical validity of the theory is discussed using unique micro data as well as public macro data. The book proposes prescriptions for individual decision makers, whether sophisticated or naïve, to make better choices in self-control problems, and also provides policy makers with useful advice for influencing people’s decision making in the right directions. This work is recommended not only to general readers who seek to learn how to attain better self-regulation under self-control problems. It also helps researchers who seek an overview of positive and normative implications of hyperbolic discounting, and thereby reconstruct economic theory for a better understanding of actual human behavior and the resulting economic dynamics .

Modern Developments in Behavioral Economics

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Publisher : World Scientific
ISBN 13 : 9812701435
Total Pages : 459 pages
Book Rating : 4.8/5 (127 download)

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Book Synopsis Modern Developments in Behavioral Economics by : John Malcolm Dowling

Download or read book Modern Developments in Behavioral Economics written by John Malcolm Dowling and published by World Scientific. This book was released on 2007 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the field of behavioral economics and provides insights into the following questions: ? Does utility bring happiness?? How do emotions and personal perspectives color our economic decisions?? How do altruism, trust, fairness and justice come into play in game theory?? Why are some organizations so successful in implementing their objectives?? Can advances in neuroeconomics unlock the secrets of how decisions are made?The book looks at decision making and behavior from the point of view of (i) individual behavior and choice; (ii) group and interactive choice; and (iii) collective choices and decision making. In particular, it covers the following aspects: instances when bounded rationality leads to decisions inconsistent with standard economic assumptions; risk and the processes by which investors and consumers make decisions; altruistic and cooperative behavior as alternatives to competition; game theory as a way to explore motives of cooperation versus competition; the determinants of happiness and the relationship between utility and well-being; the concept of social capital, including motivations for charity and being a responsible citizen; how trust and fairness relate to economic actions and the motivation to cooperate rather than compete; behavior such as crime, corruption and bribery from ethical, social and economic viewpoints; and, finally, the decision making process of collective choice and how societies develop rules for governing themselves.This is the first book to bridge economics, psychology, sociology and political sciences and explain the nuanced subtleties of decision making.

Behavioral Economics and Its Applications

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Publisher : Princeton University Press
ISBN 13 : 1400829143
Total Pages : 331 pages
Book Rating : 4.4/5 (8 download)

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Book Synopsis Behavioral Economics and Its Applications by : Peter Diamond

Download or read book Behavioral Economics and Its Applications written by Peter Diamond and published by Princeton University Press. This book was released on 2012-01-12 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last decade, behavioral economics, borrowing from psychology and sociology to explain decisions inconsistent with traditional economics, has revolutionized the way economists view the world. But despite this general success, behavioral thinking has fundamentally transformed only one field of applied economics-finance. Peter Diamond and Hannu Vartiainen's Behavioral Economics and Its Applications argues that behavioral economics can have a similar impact in other fields of economics. In this volume, some of the world's leading thinkers in behavioral economics and general economic theory make the case for a much greater use of behavioral ideas in six fields where these ideas have already proved useful but have not yet been fully incorporated--public economics, development, law and economics, health, wage determination, and organizational economics. The result is an attempt to set the agenda of an important development in economics--an agenda that will interest policymakers, sociologists, and psychologists as well as economists. Contributors include Ian Ayres, B. Douglas Bernheim, Truman F. Bewley, Colin F. Camerer, Anne Case, Michael D. Cohen, Peter Diamond, Christoph Engel, Richard G. Frank, Jacob Glazer, Seppo Honkapohja, Christine Jolls, Botond Koszegi, Ulrike Malmendier, Sendhil Mullainathan, Antonio Rangel, Emmanuel Saez, Eldar Shafir, Sir Nicholas Stern, Jean Tirole, Hannu Vartiainen, and Timothy D. Wilson.

Behavioral Economics and Healthy Behaviors

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Publisher : Routledge
ISBN 13 : 1317269519
Total Pages : 345 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Behavioral Economics and Healthy Behaviors by : Yaniv Hanoch

Download or read book Behavioral Economics and Healthy Behaviors written by Yaniv Hanoch and published by Routledge. This book was released on 2017-05-18 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of behavioural economics can tell us a great deal about cognitive bias and unconscious decision-making, challenging the orthodox economic model whereby consumers make rational and informed choices. But it is in the arena of health that it perhaps offers individuals and governments the most value. In this important new book, the most pernicious health issues we face today are examined through a behavioral economic lens. It provides an essential and timely overview of how this growing field of study can reframe and offer solutions to some of the biggest health issues of our age. The book opens with an overview of the core theoretical concepts, after which each chapter assesses how behavioral economic research and practice can inform public policy across a range of health issues. Including chapters on tobacco, alcohol and drug use, physical activity, dietary intake, cancer screening and sexual health, the book integrates the key insights from the field to both developed and developing nations. Also asking important ethical questions around paternalism and informed choice, this book will be essential reading for students and researchers across psychology, economics and business and management, as well as public health professionals wishing for a concise overview of the role behavioral economics can potentially play in allowing people to live healthier lives.

Choice, Behavioural Economics and Addiction

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Publisher : Elsevier
ISBN 13 : 0080501109
Total Pages : 459 pages
Book Rating : 4.0/5 (85 download)

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Book Synopsis Choice, Behavioural Economics and Addiction by : Nick Heather

Download or read book Choice, Behavioural Economics and Addiction written by Nick Heather and published by Elsevier. This book was released on 2003-11-13 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: Choice, Behavioural Economics and Addiction is about the theory, data, and applied implications of choice-based models of substance use and addiction. The distinction between substance use and addiction is important, because many individuals use substances but are not also addicted to them. The behavioural economic perspective has made contributions to the analysis of both of these phenomena and, while the major focus of the book is on theories of addiction, it is necessary also to consider the behavioural economic account of substance use in order to place the theories in their proper context and provide full coverage of the contribution of behavioural economics to this field of study. The book discusses the four major theories of addiction that have been developed in the area of economic science/behavioural economics. They are: • hyperbolic discounting • melioration • relative addiction • rational addiction The main objective of the book is to popularise these ideas among addiction researchers, academics and practitioners. The specific aims are to articulate the shared and distinctive elements of these four theories, to present and discuss the latest empirical work on substance abuse and addiction that is being conducted in this area, and to articulate a range of applied implications of this body of work for clinical, public health and public policy initiatives. The book is based on an invitation-only conference entitled, Choice, Behavioural Economics and Addiction: Theory, Evidence and Applications held at the University of Alabama at Birmingham, March 30 - April 1, 2001. The conference was attended by prominent scientists and scholars, representing a range of disciplines concerned with theories of addiction and their consequences for policy and practice. The papers in the book are based on the papers given at the above conference, together with commentaries by distinguished experts and, in many cases, replies to these comments by the presenters.

Behavioral Economics

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Publisher : Springer
ISBN 13 : 9811064393
Total Pages : 211 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Behavioral Economics by : Masao Ogaki

Download or read book Behavioral Economics written by Masao Ogaki and published by Springer. This book was released on 2018-02-05 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is intended as a textbook for a course in behavioral economics for advanced undergraduate and graduate students who have already learned basic economics. The book will also be useful for introducing behavioral economics to researchers. Unlike some general audience books that discuss behavioral economics, this book does not take a position of completely negating traditional economics. Its position is that both behavioral and traditional economics are tools that have their own uses and limitations. Moreover, this work makes clear that knowledge of traditional economics is a necessary basis to fully understand behavioral economics. Some of the special features compared with other textbooks on behavioral economics are that this volume has full chapters on neuroeconomics, cultural and identity economics, and economics of happiness. These are distinctive subfields of economics that are different from, but closely related to, behavioral economics with many important overlaps with behavioral economics. Neuroeconomics, which is developing fast partly because of technological progress, seeks to understand how the workings of our minds affect our economic decision making. In addition to a full chapter on neuroeconomics, the book provides explanations of findings in neuroeconomics in chapters on prospect theory (a major decision theory of behavioral economics under uncertainty), intertemporal economic behavior, and social preferences (preferences that exhibit concerns for others). Cultural and identity economics seek to explain how cultures and people’s identities affect economic behaviors, and economics of happiness utilizes measures of subjective well-being. There is also a full chapter on behavioral normative economics, which evaluates economic policies based on findings and theories of behavioral economics.

Decisions, Preferences, and Heuristics

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Publisher : Edward Elgar Publishing
ISBN 13 : 9781035315260
Total Pages : 0 pages
Book Rating : 4.3/5 (152 download)

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Book Synopsis Decisions, Preferences, and Heuristics by : Pere Mir-Artigues

Download or read book Decisions, Preferences, and Heuristics written by Pere Mir-Artigues and published by Edward Elgar Publishing. This book was released on 2023-08-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This enlightening book comprehensively maps the current state of economic psychology and behavioural economics. Exploring key concepts, topics and models in the field, it is also a launching pad for future research, providing useful insights on how to make good personal and professional decisions, advancing microeconomic discourse. The book lays out how economic decisions are made by answering key questions in the bordering field between economics and psychology. Close to the ecological rationality research program, it presents the main factors that determine economic choices, before exploring the most common algorithms used to concretize economic decisions and the main strategies for altering preferences. Chapters focus on the general issues surrounding economic choices, such as preferences, beliefs and emotions, and on the heuristic algorithms applied by people in decision-making processes, among which there are outstanding social concerns. Drawing these elements together, the author presents a seminal model combining preferences and heuristics to explain choices in the consumption of goods and services. This book will be an invaluable resource for academic and professional economists seeking to deepen their understanding of the psychological dimension of economic decisions. It will also be a useful guide for students of economics, management and the wider social sciences curious about decision-making procedures.

Behavioural Economics: A Very Short Introduction

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Publisher : Oxford University Press
ISBN 13 : 019107117X
Total Pages : 169 pages
Book Rating : 4.1/5 (91 download)

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Book Synopsis Behavioural Economics: A Very Short Introduction by : Michelle Baddeley

Download or read book Behavioural Economics: A Very Short Introduction written by Michelle Baddeley and published by Oxford University Press. This book was released on 2017-01-19 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given efficiently and generally making selfish decisions that work well for us as individuals. Economists also assume that we're doing the very best we can possibly do - not only for today, but over our whole lifetimes too. But increasingly the study of behavioural economics is revealing that our lives are not that simple. Instead, our decisions are complicated by our own psychology. Each of us makes mistakes every day. We don't always know what's best for us and, even if we do, we might not have the self-control to deliver on our best intentions. We struggle to stay on diets, to get enough exercise and to manage our money. We misjudge risky situations. We are prone to herding: sometimes peer pressure leads us blindly to copy others around us; other times copying others helps us to learn quickly about new, unfamiliar situations. This Very Short Introduction explores the reasons why we make irrational decisions; how we decide quickly; why we make mistakes in risky situations; our tendency to procrastination; and how we are affected by social influences, personality, mood and emotions. The implications of understanding the rationale for our own financial behaviour are huge. Behavioural economics could help policy-makers to understand the people behind their policies, enabling them to design more effective policies, while at the same time we could find ourselves assaulted by increasingly savvy marketing. Michelle Baddeley concludes by looking forward, to see what the future of behavioural economics holds for us. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Behavioral Economics, Happiness Surveys, and Public Policy

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Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (13 download)

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Book Synopsis Behavioral Economics, Happiness Surveys, and Public Policy by : Matthew D. Adler

Download or read book Behavioral Economics, Happiness Surveys, and Public Policy written by Matthew D. Adler and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Two important developments in recent policy analysis are behavioral economics and subjective-well-being (SWB) surveys. What is the connection between them? Some have suggested that behavioral economics strengthens the case for SWB surveys as a central policy tool, e.g., in the form of SWB-based cost-benefit analysis. This Article reaches a different conclusion. Behavioral economics shows that individuals in their day-to-day, “System 1” behavior are not EU-rational -- that they often fail to comply with the norms of rationality set forth by expected utility (EU) theory. Consider now that the standard preference-based view of individual well-being looks to individuals' rational preferences. If the findings of behavioral economics are correct, an individual's answer to a question such as “How satisfied are you with your life?” is not going to tell us much about her rational (EU compliant) preferences. Behavioral economics, by highlighting widespread failures of EU rationality, might actually argue for an objective good (non-preference-based) view of well-being. However, (except in the limiting case of an objective-good view positing a single mentalistic good, happiness) SWB surveys won't be strong evidence of well-being in the objective-good sense. In short, SWB surveys are no “magic cure” for the genuine difficulties in inferring rational preferences and measuring well-being underscored by behavioral economics.

Policy and Choice

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Publisher : Brookings Institution Press
ISBN 13 : 0815704984
Total Pages : 260 pages
Book Rating : 4.8/5 (157 download)

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Book Synopsis Policy and Choice by : William J. Congdon

Download or read book Policy and Choice written by William J. Congdon and published by Brookings Institution Press. This book was released on 2011 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues that public finance--the study of the government's role in economics--should incorporate principles from behavior economics and other branches of psychology.

Misbehaving: The Making of Behavioral Economics

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Publisher : W. W. Norton & Company
ISBN 13 : 0393246779
Total Pages : 502 pages
Book Rating : 4.3/5 (932 download)

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Book Synopsis Misbehaving: The Making of Behavioral Economics by : Richard H. Thaler

Download or read book Misbehaving: The Making of Behavioral Economics written by Richard H. Thaler and published by W. W. Norton & Company. This book was released on 2015-05-11 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the Nobel Prize in Economics Get ready to change the way you think about economics. Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and change the way we think about economics, ourselves, and our world. Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber. Laced with antic stories of Thaler’s spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining. Shortlisted for the Financial Times & McKinsey Business Book of the Year Award

Behavioral Economics For Dummies

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Publisher : John Wiley & Sons
ISBN 13 : 1118089715
Total Pages : 384 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Behavioral Economics For Dummies by : Morris Altman

Download or read book Behavioral Economics For Dummies written by Morris Altman and published by John Wiley & Sons. This book was released on 2012-03-05 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions—like splurging on an expensive watch—can seem far from rational. The field of behavioral economics sheds light on the many subtle and not-so-subtle factors that contribute to our financial and purchasing choices. And in Behavioral Economics For Dummies, readers will learn how social and psychological factors, such as instinctual behavior patterns, social pressure, and mental framing, can dramatically affect our day-to-day decision-making and financial choices. Based on psychology and rooted in real-world examples, Behavioral Economics For Dummies offers the sort of insights designed to help investors avoid impulsive mistakes, companies understand the mechanisms behind individual choices, and governments and nonprofits make public decisions. A friendly introduction to the study of how and why people really make financial decisions The author is a professor of behavioral and institutional economics at Victoria University An essential component to improving your financial decision-making (and even to understanding current events), Behavioral Economics For Dummies is important for just about anyone who has a bank account and is interested in why—and when—they spend money.

Exotic Preferences

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Publisher : Oxford University Press
ISBN 13 : 0191531413
Total Pages : pages
Book Rating : 4.1/5 (915 download)

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Book Synopsis Exotic Preferences by : George Loewenstein

Download or read book Exotic Preferences written by George Loewenstein and published by Oxford University Press. This book was released on 2007-08-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: George Loewenstein is one of the pioneers of the rapidly growing field of behavioral economics. For over twenty years he has been working at the intersection of economics and psychology and is one of the few people of whom it can be said that their work is equally respected and well known within both disciplines. This book brings together a selection of his papers focusing on what he calls "exotic preferences"— the disparate motives that drive human behavior. In addition to covering the history and methodology of behavioral economics, they also touch on a wide range of fascinating topics such as the motives that drive extreme athletes, our propensity to want to get unpleasant experiences out of the way so we can focus on the more pleasant, and the psychology of curiosity. There are also papers on social preferences, discussing the importance of perceptions of fairness in interpersonal interactions, intertemporal choice— the tradeoffs between costs and benefits occurring at different points in time— and the impact of emotion on economic decision making. An original introduction outlines Loewenstein's general approach to research, and there are short introductions to each paper outlining briefly when, how and why they came to be written, providing a fascinating and vivid insight into the process of intellectual creativity.

Behavioral Science and Public Policy

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Publisher : Cambridge University Press
ISBN 13 : 110896804X
Total Pages : 134 pages
Book Rating : 4.1/5 (89 download)

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Book Synopsis Behavioral Science and Public Policy by : Cass R. Sunstein

Download or read book Behavioral Science and Public Policy written by Cass R. Sunstein and published by Cambridge University Press. This book was released on 2020-11-12 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behavioral science is playing an increasing role in public policy, and it is raising new questions about fundamental issues - the role of government, freedom of choice, paternalism, and human welfare. In diverse nations, public officials are using behavioral findings to combat serious problems - poverty, air pollution, highway safety, COVID-19, discrimination, employment, climate change, and occupational health. Exploring theory and practice, this Element attempts to provide one-stop shopping for those who are new to the area and for those who are familiar with it. With reference to nudges, taxes, mandates, and bans, it offers concrete examples of behaviorally informed policies. It also engages the fundamental questions, include the proper analysis of human welfare in light of behavioral findings. It offers a plea for respecting freedom of choice - so long as people's choices are adequately informed and free from behavioral biases.