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Author : Melanie M. Domenech Rodriguez
Publisher :
ISBN 13 :
Total Pages : 25 pages
Book Rating : 4.:/5 (338 download)
Download or read book Beer Advertising to Latino Youth written by Melanie M. Domenech Rodriguez and published by . This book was released on 1995 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Exposure of Hispanic Youth to Alcohol Advertising written by and published by . This book was released on 2003 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Georgetown University. Center on Alcohol Marketing and Youth
Publisher :
ISBN 13 :
Total Pages : 15 pages
Book Rating : 4.:/5 (623 download)
Download or read book Exposure of Hispanic Youth to Alcohol Advertising, 2003-2004 written by Georgetown University. Center on Alcohol Marketing and Youth and published by . This book was released on 2005 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Melanie M. Domenech Rodríguez
Publisher :
ISBN 13 :
Total Pages : 278 pages
Book Rating : 4.:/5 (324 download)
Download or read book Latino Males' Reactions to Tv Beer Advertising in Spanish and English written by Melanie M. Domenech Rodríguez and published by . This book was released on 1994 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Katherine Toland Frith
Publisher : Peter Lang
ISBN 13 : 9781433103858
Total Pages : 282 pages
Book Rating : 4.1/5 (38 download)
Download or read book Advertising and Societies written by Katherine Toland Frith and published by Peter Lang. This book was released on 2010 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This new edition has been updated to reflect the dramatic changes impacting the field of advertising that have taken place since publication of the first edition. The growing importance of emerging markets is discussed, and new photos are included. The book provides students and scholars with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use.
Author : Bruce Maxwell
Publisher :
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4.F/5 ( download)
Download or read book Marketing Disease to Hispanics written by Bruce Maxwell and published by . This book was released on 1989 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Merrill Singer
Publisher : Waveland Press
ISBN 13 : 1478610247
Total Pages : 304 pages
Book Rating : 4.4/5 (786 download)
Download or read book Drugging the Poor written by Merrill Singer and published by Waveland Press. This book was released on 2007-08-10 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Singer offers a fresh set of ideas for understanding how the global socioeconomic system insures that massive quantities of psychotropic drugs reach the poorest sectors of American society. Drugging the Poor provides a unified theoretical framework to assess how all drugs, including tobacco, heroin, alcohol, cocaine, and diverted pharmaceuticals contribute to maintaining social inequality among the wealthier and poorer social classes in American society. Singers analysis rejects conventional approaches that see tobacco or alcohol manufacturers and distributors, on the one hand, and drug cartels and mafias, on the other, as completely different entities. Instead, he shows how legal and illegal drug corporations share key features and follow the same economic principles. He also emphasizes that mixing legal and illegal drugs to self-medicate against social discrimination, poverty, and structural violence offers short-term relief, but in the long run, it functions to maintain an unjust and oppressive system. Drugging the Poor actively challenges the assumption that how things are is how they always have been or how they need to be.
Author : Norman K. Denzin
Publisher : Emerald Group Publishing
ISBN 13 : 184855785X
Total Pages : 477 pages
Book Rating : 4.8/5 (485 download)
Download or read book Studies in Symbolic Interaction written by Norman K. Denzin and published by Emerald Group Publishing. This book was released on 2009-10-01 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: Divided into four parts, this title examines commodity racism: representation, racialization and resistance. It presents the interpretive works in the interactionist tradition. It features the essays which interrogate the intersections between biography, media, history, politics and culture.
Author :
Publisher :
ISBN 13 :
Total Pages : 218 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Prevention Pipeline written by and published by . This book was released on 1995 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Carol J. Pardun
Publisher : John Wiley & Sons
ISBN 13 : 1118587626
Total Pages : 346 pages
Book Rating : 4.1/5 (185 download)
Download or read book Advertising and Society written by Carol J. Pardun and published by John Wiley & Sons. This book was released on 2013-06-26 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes Examines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion
Author : Melvin Delgado
Publisher : Routledge
ISBN 13 : 113643920X
Total Pages : 240 pages
Book Rating : 4.1/5 (364 download)
Download or read book Latinos and Alcohol Use/Abuse Revisited written by Melvin Delgado and published by Routledge. This book was released on 2012-12-06 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one-of-a-kind exploration of effective alcohol prevention and treatment for Latinos-now and for the future! By the year 2020, the Latino population in the United States will increase to 60 million, making up 18 percent of all residents. Latinos and Alcohol Use/Abuse Revisited: Advances and Challenges for Prevention and Treatment Programs brings into sharp focus how present and future demographic shifts in Latino population are being felt in alcohol programs across the United States. Case studies and in-depth research clearly illustrate the practical steps various culturally competent programs recommend to effectively deal with alcohol use, prevention, and treatment for Latinos. Alcohol abuse, though rampant in Latino populations, has not received the attention that other types of drug abuse has received, even though the death rates, health problems, and financial costs from alcohol are staggering. Latinos and Alcohol Use/Abuse Revisited presents respected authorities tackling the tough questions about demographics, culturally competent research, and effective prevention and treatment programs. The book provides an up-to-date socio-demographic foundation, then builds upon current research and information to present a clear picture of the needs of various Latino populations for alcohol abuse programs now and in the future. Latinos and Alcohol Use/Abuse Revisited discusses: the Latino demographic profile—an overview patterns of need and treatment among Mexican-origin adults in central California alcohol abuse among Dominican-Americans the onset of alcohol and other drug use among gang members incarcerated Latinas, alcohol, and other drug abuse rural Latino grandparents raising grandchildren of substance abusing parents alcohol use among Puerto Rican active injecting drug users alcohol and other drug abuse prevention for high-risk youth a case study of a Puerto Rican community in Massachusetts detailed recommendations for prevention and treatment Latinos and Alcohol Use/Abuse Revisited is a detailed examination of prevention and treatment programs for Latinos, invaluable for substance abuse professionals, social workers, practitioners, and professionals in charge of alcohol prevention and treatment programs.
Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 0309185483
Total Pages : 760 pages
Book Rating : 4.3/5 (91 download)
Download or read book Reducing Underage Drinking written by Institute of Medicine and published by National Academies Press. This book was released on 2004-02-26 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcohol use by young people is extremely dangerous - both to themselves and society at large. Underage alcohol use is associated with traffic fatalities, violence, unsafe sex, suicide, educational failure, and other problem behaviors that diminish the prospects of future success, as well as health risks â€" and the earlier teens start drinking, the greater the danger. Despite these serious concerns, the media continues to make drinking look attractive to youth, and it remains possible and even easy for teenagers to get access to alcohol. Why is this dangerous behavior so pervasive? What can be done to prevent it? What will work and who is responsible for making sure it happens? Reducing Underage Drinking addresses these questions and proposes a new way to combat underage alcohol use. It explores the ways in which may different individuals and groups contribute to the problem and how they can be enlisted to prevent it. Reducing Underage Drinking will serve as both a game plan and a call to arms for anyone with an investment in youth health and safety.
Author :
Publisher :
ISBN 13 :
Total Pages : 1032 pages
Book Rating : 4.3/5 (91 download)
Download or read book Resources in Education written by and published by . This book was released on 1997 with total page 1032 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 308 pages
Book Rating : 4.:/5 (319 download)
Download or read book Alcohol Research & Health written by and published by . This book was released on 2004 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marye C. Tharp
Publisher : SAGE Publications, Incorporated
ISBN 13 :
Total Pages : 482 pages
Book Rating : 4.3/5 (91 download)
Download or read book Marketing and Consumer Identity in Multicultural America written by Marye C. Tharp and published by SAGE Publications, Incorporated. This book was released on 2001-02-06 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Massive demographic upheavals are changing the societal identities of American consumers and disrupting the effectiveness of traditional marketing techniques. The so-called mass market is dissolving into smaller groups of consumers who express distinctive ethnic, age-related, or lifestyle values by what they buy and how they buy it. Consumers in different subcultures speak different languages, read different magazines, watch different networks on TV, and buy in different places. The lesson for marketers is clear -- a single marketing campaign may no longer effectively reach a broad spectrum of consumers. Marketers and advertisers hoping to attract large numbers of American consumers must build relationships by mirroring the values and multiple identities of various groups. Marketers need tools to link their efforts to consumers within several subculture communities. Marketing and Consumer Identity in Multicultural America presents strategies and tools for marketers seeking to reach these emerging subcultures. Chapter 1 introduces the phenomenon of multiculturalism in America and its impact on marketing. Chapter 2 introduces the seven key shifts from traditional thinking that marketers must make to thrive in a multicultural world (e.g., from "market segmentation" to "market identification"). Chapters 3 through 7 profile five key subculture groups -- the elderly, Latinos, African Americans, gays and lesbians, and Asian Americans. Chapter 8 profiles several emerging groups, and chapter 9 is a comprehensive summary of marketing attitudes and techniques that are critical to success in this new multicultural environment.
Author : Angela Yah Kie Yu
Publisher :
ISBN 13 :
Total Pages : 60 pages
Book Rating : 4.:/5 (72 download)
Download or read book Effects of Beer Advertising on Youth's Intention Towards Alcohol Consumption written by Angela Yah Kie Yu and published by . This book was released on 2006 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Martha Caso
Publisher : iUniverse
ISBN 13 : 1450294995
Total Pages : 274 pages
Book Rating : 4.4/5 (52 download)
Download or read book Invisible and Voiceless written by Martha Caso and published by iUniverse. This book was released on 2011 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: INVISIBLE & VOICELESS: The Struggle of Mexican Americans for Recognition, Justice, and Equality traces the vicious history of the European conquest of the Americas and examines its pervasive impact on Mexican Americans and Mexican immigrants today. Author Martha Caso sheds light on events often ignored or glossed over by history textbooks, from the holocaust and enslavement of native peoples at the hands of European conquerors to the Mexican American War of 1848 to modern efforts by extremists to fan the flames of racism and xenophobia. The reverberations of the European invasion still echo today, and it is impossible to understand the current issues of poverty and racism without understanding their origins. Historically, Mexican Americans have wielded very little social and political power, and recent xenophobic laws only serve to stoke the fires of hatred and antagonism and further erode their rights. INVISIBLE & VOICELESS offers Mexican Americans an opportunity to learn more about their history and their relationship with the United States and Mexico. Caso's hope is that once they understand their past, Mexican Americans will find their collective voice and stand up for their rights that they will cease to be invisible and voiceless in America.
