Bbc Commercial Operations

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BBC Commercial Operations

Author : Great Britain: Parliament: House of Commons: Culture, Media and Sport Committee
Publisher : The Stationery Office
ISBN 13 : 9780215529589
Total Pages : 260 pages
Book Rating : 4.5/5 (295 download)

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Book Synopsis BBC Commercial Operations by : Great Britain: Parliament: House of Commons: Culture, Media and Sport Committee

Download or read book BBC Commercial Operations written by Great Britain: Parliament: House of Commons: Culture, Media and Sport Committee and published by The Stationery Office. This book was released on 2009 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report investigates: the governance of the BBC's commercial arm, BBC Worldwide; the activities of BBC Worldwide, including programme sales, production, magazines and websites; BBC Worldwide's acquisition of Lonely Planet; and the possible partnership between BBC Worldwide and Channel 4. There are major benefits from the BBC undertaking commercial activities: the profits generated by the exploitation of the BBC's intellectual property can be reinvested in the BBC's public services, to the benefit of licence fee payers. But the manner in which some of the BBC's commercial revenue is generated, and the governance arrangements within which the BBC Worldwide operates, causes increasing concern. Worldwide has proved successful in recent years in exploiting new commercial opportunities, made possible by a loosening of the rules that govern the limits to its operations. However, there a balance to be drawn between Worldwide generating a return for the BBC, and limiting Worldwide's operations in order to ensure it upholds the BBC's reputation and does not damage its commercial competitors. Worldwide's minority stakes in overseas production companies, its controversial acquisition of Lonely Planet, and its growing portfolio of magazines, suggest that the balance has been tipped too far in favour of Worldwide's unrestricted expansion, jeopardising the reputation of the BBC and having an adverse impact on its commercial competitors. It is in the interests of the UK's creative economy as a whole that BBC Worldwide's activities are reined back. The BBC Trust should reinstate the rule that all BBC commercial activity must have a clear link with core BBC programming.

The Review of the BBC's Royal Charter

Author : Great Britain: Parliament: House of Lords: Select Committee on the BBC Charter Review
Publisher : The Stationery Office
ISBN 13 : 9780104007501
Total Pages : 92 pages
Book Rating : 4.0/5 (75 download)

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Book Synopsis The Review of the BBC's Royal Charter by : Great Britain: Parliament: House of Lords: Select Committee on the BBC Charter Review

Download or read book The Review of the BBC's Royal Charter written by Great Britain: Parliament: House of Lords: Select Committee on the BBC Charter Review and published by The Stationery Office. This book was released on 2005-11 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Committee's report examines the Government's proposals for the future of the BBC, as set out in the Government's Green Paper ("A strong BBC, independent of government") published by the DCMS in March 2005 for consultation. The Committee's conclusions include i) that the BBC's mandate and structure should be defined in statute rather than by Royal Charter; ii) the licence fee is the best way to fund the BBC over the next decade, although the system for agreeing the cost of the fee should be more transparent, with the BBC bid subject to independent investigation by the NAO; iii) the Government, rather than the licence fee payer, should fund the costs of the analogue switch-off; and iv) the Government's proposals for reforming the governance and regulation of the BBC are confusing, misguided and unworkable. A further report is due to be published by the Committee in Spring 2005 which will focus on the role of the BBC in the nations and the regions, the BBC World Service and the broadcasting of sport and religion.

HC 398 - BBC Charter Review

Author : Great Britain. Parliament. House of Commons. Culture, Media, and Sport Committee
Publisher : The Stationery Office
ISBN 13 : 0215091108
Total Pages : 65 pages
Book Rating : 4.2/5 (15 download)

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Book Synopsis HC 398 - BBC Charter Review by : Great Britain. Parliament. House of Commons. Culture, Media, and Sport Committee

Download or read book HC 398 - BBC Charter Review written by Great Britain. Parliament. House of Commons. Culture, Media, and Sport Committee and published by The Stationery Office. This book was released on 2016-02-11 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: The BBC is an extraordinary national and global institution. Often one of the very few things people outside this country know about Britain is that it is the home of the BBC. The BBC's value lies not only in the organisation itself, but in its accumulated reputation, experience and goodwill, in its public service remit, and in its place at the centre of a vibrant broadcasting industry. It sets a standard in broadcasting quality, impartiality and independence that serves as a benchmark for others. For these reasons the BBC has a vast amount to contribute as an international standard of excellence in public service broadcasting. At a time when many media organisations are reducing their international coverage, relying on a few feeds and becoming more prone to crowd behaviour, there is a huge opportunity for the BBC to consolidate this global position. But the BBC also has a role as a beacon of enlightened values of openness, freedom of thought, toleration and diversity. As the world increasingly divides on ideological and sectarian grounds, it is vital more than ever today to preserve an educated public realm in which civilised debate and the mutually respectful exchange of ideas may flourish. What would it take to create another? It is very hard to imagine how it could be done. Yet this does not mean the BBC is beyond improvement, or secure from technological, financial or commercial challenge. First, its core activities are under serious commercial threat: from traditional competitors, from new online insurgents, from lower cost providers of access to high quality programming, among others. New technologies and ways of accessing programmes are pushing the BBC to consider long term alternatives to the licence fee. Secondly, the BBC is not well served by its often unwieldy bureaucracy, its internal politics, and a culture which has been criticised as arrogant and introspective. And finally, the BBC's Director General has argued that the licence fee is viable for the coming Charter period. But as commercial and technological pressures converge, as the BBC's market share continues to fall and a new generation consumes its media in innumerable new ways, there is the question whether or not the licence fee funding model can be sustained.

The War Against the BBC

Author : Patrick Barwise
Publisher : Penguin UK
ISBN 13 : 0141989416
Total Pages : 528 pages
Book Rating : 4.1/5 (419 download)

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Book Synopsis The War Against the BBC by : Patrick Barwise

Download or read book The War Against the BBC written by Patrick Barwise and published by Penguin UK. This book was released on 2020-11-19 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: There's a war on against the BBC. It is under threat as never before. And if we lose it, we won't get it back. The BBC is our most important cultural institution, our best-value entertainment provider, and the global face of Britain. It's our most trusted news source in a world of divisive disinformation. But it is facing relentless attacks by powerful commercial and political enemies, including deep funding cuts - much deeper than most people realise - with imminent further cuts threatened. This book busts the myths about the BBC and shows us how we can save it, before it's too late.

Handbook of Public Affairs

Author : Phil Harris
Publisher : SAGE
ISBN 13 : 1446206858
Total Pages : 616 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Handbook of Public Affairs by : Phil Harris

Download or read book Handbook of Public Affairs written by Phil Harris and published by SAGE. This book was released on 2005-06-18 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′When the next generation of public affairs practitioners look back to the beginning of the 21st century they will recognise the Handbook of Public Affairs as the cornerstone text on which global practice came to be based′ - Tom Spencer, Executive Director, European Centre for Public Affairs ′Excelling in the practice of corporate public affairs in the 21st century will necessitate bringing together two competencies: possessing a solid professional foundation base don time-tested principles, and having the ability to reach beyond the basics by adapting the best current thinking, practices, and models available. Professionals can enhance both competencies by reading the Handbook of Public Affairs′ - Brian Hawkinson, Director Center for Public Affairs Management/Public Affairs Council Washington ′Understanding the imperatives of stakeholders and special interest groups in the public domain is of increasing importance to leaders in both business and politics. However, knowing how to influence these imperatives, and design communications to proactively affect change, is a well sought-after commodity. Public affairs professionals not only understand these dynamics, but constantly strive to ensure continuous improvement in the counsel they provide and in the results they deliver. As more and more people in business, government, NGO and not-for-profit sectors are seeking out the services of public affairs practitioners, this Handbook will help readers gain a better appreciation for strategies and tactics that comprise successful public affairs campaigns′ - Chris Benedetti, President, Public Affairs Association of Canada ′The Handbook is a landmark development in the field of Public Affairs, bringing together in a single volume contributions from key academics and practitioners in the field. It offers a comprehensive overview of the field for the first time and is an essential reference book to underpin practice, teaching and research in the discipline′ - Professor Andrew Lock, Leeds University Business School ′The Handbook of Public Affairs is a comprehensive guide to best knowledge and practices in the field. Everyone – from business school deans to chief executive officers to seasoned public affairs executives – can find information in the Handbook of Public Affairs to help them achieve their reputation- and public policy-related goals′ - Douglas G. Pinkham, President, Public Affairs Council ′For years, there has been a glaring lack of substantive academic literature to underpin the development of the public affairs profession. Throughout his distinguished career, Craig Fleisher has made a vast contribution to filling that void. In the Handbook of Public Affairs, Craig and his co-editor Phil Harris, have brought together the best minds in the field from around the globe to create a text that will surely support the development of new programs and new careers for the public affairs practitioners of tomorrow′ - Randall Pearce, General Manager Ipsos Mackay Public Affairs, Sydney ′The Handbook of Public Affairs will be a valuable resource for the growing number of public affairs practitioners who seek to balance an appreciation of the global evolution of their profession with the ′hands-on′ reality of applying core concepts and theories to their organisation′s management practices′ - Alexis Lindsay, Director, The Centre for Corporate Public Affairs (Australia) Public Affairs and particularly government relations/lobbying, have evolved in recent years from a tactic adopted by organizations to amend occasional legislation to become a managerial strategy to achieve competitive advantage. At the fore-front of research and practice in Public Affairs, this Handbook draws upon the expertise of leading figures in the field to provide a comprehensive overview of a huge growth area in organisations′ strategic thinking. Articles evoke pan-national experience and are organised into four sections to help readers navigate issues and draw comparisons. Sections cover: - investigation into the development and meaning of Public Affairs - the management and practice of Public Affairs within organisations - global case studies - an overview of scholarly developments.

The Work of the Committee In 2008-09

Author : Great Britain: Parliament: House of Commons: Culture, Media and Sport Committee
Publisher : The Stationery Office
ISBN 13 : 9780215543257
Total Pages : 24 pages
Book Rating : 4.5/5 (432 download)

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Book Synopsis The Work of the Committee In 2008-09 by : Great Britain: Parliament: House of Commons: Culture, Media and Sport Committee

Download or read book The Work of the Committee In 2008-09 written by Great Britain: Parliament: House of Commons: Culture, Media and Sport Committee and published by The Stationery Office. This book was released on 2010 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: work of the Committee In 2008-09 : First report of session 2009-10, report, together with formal Minutes

Future for Local and Regional Media

Author : Great Britain. Parliament. House of Commons. Culture, Media, and Sport Committee
Publisher : The Stationery Office
ISBN 13 : 9780215553515
Total Pages : 88 pages
Book Rating : 4.5/5 (535 download)

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Book Synopsis Future for Local and Regional Media by : Great Britain. Parliament. House of Commons. Culture, Media, and Sport Committee

Download or read book Future for Local and Regional Media written by Great Britain. Parliament. House of Commons. Culture, Media, and Sport Committee and published by The Stationery Office. This book was released on 2010 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Committee decided to examine the local media landscape in the UK as it was very much aware of the challenges facing local and regional newspapers, including the impact of the recession and structural changes within the industry, which have resulted in a significant downturn in advertising revenues, a growing number of job cuts and newspaper title closures. These pressures have also had a serious impact on local commercial radio stations and regional television. Traditional media platforms also face the reality of changing consumer behaviour with people increasingly using the internet as their source of information. The report examines the following issues: the impact on local media of recent and future developments in digital convergence, media technology and changing consumer behaviour; the impact of newspaper closures on independent local journalism and access to local information; how to fund quality local journalism; the appropriateness and effectiveness of print and electronic publishing initiatives undertaken directly by public sector bodies at the local level; the role and effects of search engines and online content aggregators on local media; the future of local radio and television news; the desirability of changes to the regulatory framework for print and electronic local media, including cross-media ownership and merger regulations; the opportunities and implications of BBC partnerships with local media; the extent of plurality required in local media markets; incentives for investment in local content; opportunities for 'hyper-local' media services.

Inside the BBC and CNN

Author : Lucy Küng-Shankleman
Publisher : Routledge
ISBN 13 : 1135122369
Total Pages : 258 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis Inside the BBC and CNN by : Lucy Küng-Shankleman

Download or read book Inside the BBC and CNN written by Lucy Küng-Shankleman and published by Routledge. This book was released on 2012-11-12 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside the BBC and CNN provides a unique insight into two of the world's best-known media organisations, during a period of great change and new challenges. The BBC and CNN have very different histories, remits and identities, but both must now compete to provide news in a media environment being reshaped by increasing competition, globalisation, digitisation and convergence. In addition they face increasing pressures of criticism focussed on the struggle for ratings and the perceived "dumbing down" of programming. Drawing on intensive research carried out among senior managers in both organisations, Lucy Küng-Shankleman's study explores the beliefs and attitudes that shape management priorities and broadcasting policy. More controversially, it examines how each organisation's distinct cultural beliefs - about broadcasting's fundamental purpose, about the nature of competition, and about the relationship between competition and quality - have laid the foundations for their current and past success, but could now threaten to limit their ability to respond to the unprecedented changes underway in the world's media landscape.

A Public BBC

Author : Great Britain. Parliament. House of Commons. Culture, Media, and Sport Committee
Publisher : The Stationery Office
ISBN 13 : 9780215020949
Total Pages : 284 pages
Book Rating : 4.0/5 (29 download)

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Book Synopsis A Public BBC by : Great Britain. Parliament. House of Commons. Culture, Media, and Sport Committee

Download or read book A Public BBC written by Great Britain. Parliament. House of Commons. Culture, Media, and Sport Committee and published by The Stationery Office. This book was released on 2004 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Incorporating HCP 598 i-x, session 2003-04

Free Speech in the New Media

Author : Thomas Gibbons
Publisher : Routledge
ISBN 13 : 1351935801
Total Pages : 934 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Free Speech in the New Media by : Thomas Gibbons

Download or read book Free Speech in the New Media written by Thomas Gibbons and published by Routledge. This book was released on 2017-03-02 with total page 934 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume deals with questions of political and constitutional principle and theory that affect the law and regulation of content in new media that are based on digital technology. In the light of convergence between different forms of communication, it examines whether the justifications for government intervention in traditional analogue broadcasting and programme delivery continue to be persuasive. The essays examine in general whether new approaches to freedom of expression are required in the digital era and whether there is a continued role for public service broadcasting or its equivalent. They also explore content standards in more detail, discussing arguments for and against regulation in the areas of beliefs, indecency and advertising and whether there is a case for the European Union's measures to secure "Television without Frontiers".

British Broadcasting Commission

Author : Great Britain: Parliament: House of Commons: Committee of Public Accounts
Publisher : The Stationery Office
ISBN 13 : 9780215051110
Total Pages : 40 pages
Book Rating : 4.0/5 (511 download)

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Book Synopsis British Broadcasting Commission by : Great Britain: Parliament: House of Commons: Committee of Public Accounts

Download or read book British Broadcasting Commission written by Great Britain: Parliament: House of Commons: Committee of Public Accounts and published by The Stationery Office. This book was released on 2012-12-20 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: On Saturday 10 November 2012, the BBC Director General George Entwistle agreed to resign after just 54 days in the job. In order to secure his quick departure, the BBC Trust agreed to a pay-off that included 12 months' salary of £450,000, twice what he was contractually entitled to. The BBC Trust also agreed to give the former Director General 12 months' private medical cover and contribute to the cost of legal fees and public relations advice connected with his departure and his participation in the ongoing inquiries into Newsnight and Sir Jimmy Savile. The Comptroller and Auditor General offered to carry out an immediate and independent audit examination of the package, in time to inform the deliberations of this Committee but the BBC Trust refused to take that offer up. This inhibited Parliament's ability to hold the Trust to account for its use of public money and Entwistle's severance package could only be considered on the basis of information publicly available. Furthermore, since November 2010 the BBC has made severance payments to 10 other senior managers at a total cost of more than £4 million. These payments are excessive and completely out of keeping with public expectations about how their licence fee money is spent. It also emerged that 422 senior BBC managers received private medical cover worth £667,489 as part of their remuneration packages in 2012. The Comptroller and Auditor General has been asked to examine severance payments and benefits for senior managers as part of his future programme of work on the BBC

Global Communication

Author : Thomas L. McPhail
Publisher : John Wiley & Sons
ISBN 13 : 1119522242
Total Pages : 328 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Global Communication by : Thomas L. McPhail

Download or read book Global Communication written by Thomas L. McPhail and published by John Wiley & Sons. This book was released on 2019-10-11 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the players, theories, and trends that affect how the world communicates and gets their information This book is the most definitive text on multinational communication and media conglomerates, exploring how global media influences both audiences and policy makers around the world. Comprehensively updated to reflect the many fast moving developments associated with this dynamic field, this new edition investigates who and where certain cultural products are coming from and why, and addresses issues and concerns about their impact all over the world. Global Communication: Theories, Stakeholders and Trends, 5th Edition is framed by two theories. One is World System Theory (WST), which views nations through an economic lens. The other, Electronic Colonialism Theory (ECT), views nations through a cultural lens. Through these theories, the book examines broadcasting, mass media, and news services ranging from MSNBC, MTV, and CNN to television sitcoms and Hollywood export markets. It investigates the roles of the major players, such as News Corp, Sony, the BBC, Disney, Bertelsmann, Viacom, or Time Warner, and probes the role of advertising and the Internet and their ability to transcend national boundaries and beliefs. New chapters look at the growing importance and significance of other major regions such as the media in the Middle East, Europe, and Asia. Outlines the major institutions, individuals, corporations, technologies, and issues that are altering the international information, telecommunication, and broadcasting order Focuses on a broad range of issues, ranging from social media and new services like Netflix, as well as Arab and Asian media Explains and interprets three major movements or theories: NWICO, Electronic Colonialism, and World System Theory Includes major updates to the chapter on the Internet to incorporate global events over the last 5+ years (such as Russian use thereof, Facebook, Google) Looks at how streaming services such as Netflix, Amazon, Spotify, and more have emerged as dominant players in world entertainment Offers an updated instructor’s website with instructor's manual, test banks, and student activities Global Communication: Theories, Stakeholders and Trends, 5th Edition is intended as an upper-level, undergraduate text for students in courses on International/Global Communication, Global Media/Journalism, and Media Systems in Journalism, Communications, or Media Studies Departments.

Market-Driven Politics

Author : Colin Leys
Publisher : Verso
ISBN 13 : 9781859844977
Total Pages : 294 pages
Book Rating : 4.8/5 (449 download)

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Book Synopsis Market-Driven Politics by : Colin Leys

Download or read book Market-Driven Politics written by Colin Leys and published by Verso. This book was released on 2003-07-17 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an original analysis of the key processes of commodification of public services, the conversion of public-service workforces into employees motivated to generate profit, and the role of the state in absorbing risk.

Public Television in the Digital Era

Author : P. Iosifidis
Publisher : Springer
ISBN 13 : 0230592864
Total Pages : 225 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis Public Television in the Digital Era by : P. Iosifidis

Download or read book Public Television in the Digital Era written by P. Iosifidis and published by Springer. This book was released on 2007-07-12 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: By looking at a range of different European Public Television (PTV) broadcasters, this book investigates the challenges that these broadcasters encounter in a competitive digital broadcasting environment and reveals the different policies and strategies that they are adopting in order to remain accountable, competitive and efficient.

Webcasting Worldwide

Author : Louisa S. Ha
Publisher : Routledge
ISBN 13 : 1135249776
Total Pages : 389 pages
Book Rating : 4.1/5 (352 download)

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Book Synopsis Webcasting Worldwide by : Louisa S. Ha

Download or read book Webcasting Worldwide written by Louisa S. Ha and published by Routledge. This book was released on 2013-03-07 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Webcasting Worldwide tackles one of the most timely topics in mass communication today—the delivery of audio and video content via the Web, or webcasting—employing a global perspective to explore the subject. It is unique in providing a theoretical framework by which to analyze business models of emerging media, and it also examines the business practices of leading webcasters in the world’s most developed broadband markets. With webcasting in its early development, the approaches discussed in this volume set the standards for the webcasting industry. Representing the major broadband markets in the world, this text is an authoritative and valuable reference for both researchers and practitioners. The chapters relate the business practices of webcasting to the media market environment and established media industries, such as television and radio, as well as government and non-profit organizations. Downloadable resources offer PowerPoint charts for use in training, education, and research, along with tables, graphs, screenshots, and hyperlinks. Webcasting Worldwide is essential reading for academic researchers and media industry practitioners, and the volume will be a useful text in advanced courses addressing media technology, media management, and international communication. For updates about the book chapters and latest commentaries on topics related to webcasting business models, please visit the Webcasting Business Models Blog at http://webcastingworldwide.blogspot.com Winner of The Association for Education in Journalism and Mass Communication Picard Award for Media Management and Economics 2007.

Cambridge Yearbook of European Legal Studies Vol 2, 1999

Author : Alan Dashwood
Publisher : Bloomsbury Publishing
ISBN 13 : 1847311687
Total Pages : 584 pages
Book Rating : 4.8/5 (473 download)

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Book Synopsis Cambridge Yearbook of European Legal Studies Vol 2, 1999 by : Alan Dashwood

Download or read book Cambridge Yearbook of European Legal Studies Vol 2, 1999 written by Alan Dashwood and published by Bloomsbury Publishing. This book was released on 2000-10-09 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Cambridge Yearbook of European Legal Studies provides a new forum for the scrutiny of significant issues in European Union Law, the Law of the Council of Europe, and Comparative Law with a "European" dimension, and particularly those which have come to the fore during the year preceding publication. The contributions appearing in the collection are commissioned by the Centre for European Legal Studies (CELS) Cambridge, which is the research Centre of Cambridge University Law Faculty specialising in European legal issues. The papers presented are all at the cutting edge of the fields which they address, and reflect the views of recognised experts drawn from the University world, legal practice, and the civil services of both the EU and its Member States. Inclusion of the comparative dimension brings a fresh perspective to the study of European law, and highlights the effects of globalisation of the law more generally, and the resulting cross fertilisation of norms and ideas that has occurred among previously sovereign and separate legal orders. The Cambridge Yearbook of European Legal Studies is an invaluable resource for those wishing to keep pace with legal developments in the fast moving world of European integration. INDIVIDUAL CHAPTERS Please click on the link below to purchase individual chapters from Volume 2 through Ingenta Connect: www.ingentaconnect.com SUBSCRIPTION TO SERIES To place an annual online subscription or a print standing order through Hart Publishing please click on the link below. Please note that any customers who have a standing order for the printed volumes will now be entitled to free online access. www.hartjournals.co.uk/cyels/subs Editorial Board: Philip Allott, Tony Arnull, Catherine Barnard, Alan Dashwood, Dan Goyder CBE, Rosa Greaves, Bob Hepple, David O'Keefe, Lord Lester of Herne Hill QC, David Vaughan QC, Angela Ward, David Williams Q.C., D.A.Wyatt Q.C. Founding Editors: Alan Dashwood and Angela Ward

Branding Television

Author : Catherine Johnson
Publisher : Routledge
ISBN 13 : 1136618546
Total Pages : 227 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Branding Television by : Catherine Johnson

Download or read book Branding Television written by Catherine Johnson and published by Routledge. This book was released on 2012-03-12 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new media, such as the internet and mobile phone. This is the first book to offer a sustained critical analysis of this new cultural development. Branding Television examines the industrial, regulatory and technological changes since the 1980s in the UK and the USA that have led to the adoption of branding as broadcasters have attempted to manage the behaviour of viewers and the values associated with their channels, services and programmes in a world of increased choice and interactivity. Wide-ranging case studies drawn from commercial, public service, network and cable/satellite television (from NBC and HBO to MTV, and from BBC and Channel 4 to UKTV and Sky) analyse the role of marketing and design in branding channels and corporations, and the development of programmes as brands. Exploring both successful and controversial uses of branding, this book asks what problems there are in creating television brands and whether branding supports or undermines commercial and public service broadcasting. Branding Television extends and complicates our understanding of the changes to television over the past 30 years and of the role of branding in contemporary Western culture. It will be of particular interest to students and researchers in television studies, but also in creative industries and media and cultural studies more generally.