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Author :
Publisher :
ISBN 13 :
Total Pages : 18 pages
Book Rating : 4.:/5 (319 download)
Download or read book Basic Information Sources on New Product Development and Sale written by and published by . This book was released on 1954 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Business and Defense Services Administration
Publisher :
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4.:/5 (319 download)
Download or read book Information Sources on Marketing New Products written by United States. Business and Defense Services Administration and published by . This book was released on 1969 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gerald G. Udell
Publisher :
ISBN 13 :
Total Pages : 8 pages
Book Rating : 4.:/5 (2 download)
Download or read book New Product Development written by Gerald G. Udell and published by . This book was released on 1979 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : George Gruenwald
Publisher : N T C Business Books
ISBN 13 :
Total Pages : 488 pages
Book Rating : 4.:/5 (318 download)
Download or read book New Product Development written by George Gruenwald and published by N T C Business Books. This book was released on 1992 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author is an alumnus of Evanston Township High School, class of 1940.
Author : R.K. Srivastava
Publisher : Excel Books India
ISBN 13 : 9788174464781
Total Pages : 252 pages
Book Rating : 4.4/5 (647 download)
Download or read book Product Management and New Product Development written by R.K. Srivastava and published by Excel Books India. This book was released on 2007-01-30 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product Management is becoming an important function of marketing. This book presents a broad perspective of the subject to develop a correct perception about it, and is divided into twenty seven chapters.This is the first attempt by the author to bring out the essential facets of product management. The book contains a mix of text as well as research based articles.This book covers the following topics: v How to be an effective product manager?v Changing job function of product managersv How to select the right product managers?v How to improve the efficiency of resources?v Effective marketing planv New product development and selection procedurev Factors that can influence the success of a brandv Measuring brand equity and valuing brandsv Brand architecturev Concept of UCPv New product introduction
Author : Italo S. Servi
Publisher : Greenwood Press
ISBN 13 :
Total Pages : 208 pages
Book Rating : 4.4/5 (91 download)
Download or read book New Product Development and Marketing written by Italo S. Servi and published by Greenwood Press. This book was released on 1990 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing upon his extensive training and experience in industrial research and consulting, Servi here offers a comprehensive guide to the product development process. The author describes the four phases of the product development process--planning, product definition, implementation, and transition to established product--and explains the basic rules that, he argues, must guide the process regardless of the business environment in which it occurs. In an effort to raise the historically low commercial success rate for new products, the author offers both practical advice and numerous case studies that demonstrate successful product introductions. Throughout, he is concerned both with identifying commonalities in the new product development process across industries and service areas and with highlighting differences so that readers can select the elements of the new product development process that are critical in their own business environments. Divided into five parts, the volume begins by examining the new product planning stage, introducing the concept of the product portfolio, and detailing the financial considerations involved in generating a new product offering. The second part looks at product definition and explores the sources of new product ideas as well as methods for ranking those ideas from a development and marketing perspective. Turning to focus on the implementation mode, Servi discusses the technical and commercial aspects of product development and addresses the critical issue of how to protect intellectual property. Finally, the human side of product development is considered in two chapters that discuss key organization and communication issues. The book concludes with three comprehensive examples of new product development and suggestions for increasing success probability. Marketing and product development professionals will find Servi's work an indispensable and frequently used practical reference source.
Author : Robert G. Cooper
Publisher : Stage-Gate International
ISBN 13 : 1439224609
Total Pages : 216 pages
Book Rating : 4.4/5 (392 download)
Download or read book Lean, Rapid and Profitable New Product Development written by Robert G. Cooper and published by Stage-Gate International. This book was released on 2009-03-06 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although many companies have introduced product innovation processes, they are still struggling to achieve the financial results they expected. This book shows how to properly balance the need for speed with the drive for profitability. It demonstrates how to maximize the value of a new product portfolio, how to streamline the product innovation process, and how to achieve growth that is both profitable and sustainable. New product success is not simply about developing new products that sell; it's about getting them to market quickly with the lowest cost and the highest return. Dr. Robert G. Cooper and Dr. Scott J. Edgett use their latest research and draw upon their combined 60 years of experience in the field to show you what the companies that continuously win at new products are doing. Top performers have discovered how to properly balance the need for speed with profitability. With a new process they call NexGen(TM) Stage-Gate(R), Dr. Cooper and Dr. Edgett show precisely how you can ensure that your innovation is not only lean and rapid but profitable as well. For more information, visit: www.stage-gate.com
Author : Alan Cohen
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449362281
Total Pages : 437 pages
Book Rating : 4.4/5 (493 download)
Download or read book Prototype to Product written by Alan Cohen and published by "O'Reilly Media, Inc.". This book was released on 2015-08-11 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product development is the magic that turns circuitry, software, and materials into a product, but moving efficiently from concept to manufactured product is a complex process with many potential pitfalls. This practical guide pulls back the curtain to reveal what happens—or should happen—when you take a product from prototype to production. For makers looking to go pro or product development team members keen to understand the process, author Alan Cohen tracks the development of an intelligent electronic device to explain the strategies and tactics necessary to transform an abstract idea into a successful product that people want to use. Learn 11 deadly sins that kill product development projects Get an overview of how electronic products are manufactured Determine whether your idea has a good chance of being profitable Narrow down the product’s functionality and associated costs Generate requirements that describe the final product’s details Select your processor, operating system, and power sources Learn how to comply with safety regulations and standards Dive into development—from rapid prototyping to manufacturing Alan Cohen, a veteran systems and software engineering manager and lifelong technophile, specializes in leading the development of medical devices and other high-reliability products. His passion is to work with engineers and other stakeholders to forge innovative technologies into successful products.
Author : Robin Karol
Publisher : John Wiley & Sons
ISBN 13 : 0470117702
Total Pages : 395 pages
Book Rating : 4.4/5 (71 download)
Download or read book New Product Development For Dummies written by Robin Karol and published by John Wiley & Sons. This book was released on 2007-05-07 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now. Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21st century marketplace, getting start-up capital in an increasingly competitive environment, and much more. Key topics covered include: Developing a winning NPD strategy Generating bold new ideas for products and services Understanding what your customers really want Keeping projects on track, on budget, and on-time Building effective cross-functional teams Planning and executing a blockbuster launch Collaborating with global partners Maximizing your chances for success No matter what size or type of business you’re in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services.
Author : Robert G. Cooper
Publisher : Marketing Classics Press
ISBN 13 : 1613112300
Total Pages : 57 pages
Book Rating : 4.6/5 (131 download)
Download or read book New Products: The Key Factors in Success written by Robert G. Cooper and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Christoph Loch
Publisher : Routledge
ISBN 13 : 1136399836
Total Pages : 560 pages
Book Rating : 4.1/5 (363 download)
Download or read book Handbook of New Product Development Management written by Christoph Loch and published by Routledge. This book was released on 2007-11-02 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. All of the contributorsin the Handbook of New Product Developmentare are well-known and leading exponents to theory of New Product Development and to methods used in practice. They draw upon their experience and work to offer a comprehensive view of the challenges in managing the development of new products. Existing knowledge in the different topics is examined and the key management challenges, and the important gaps in our knowledge are discussed. Most of the chapters draw upon systematic interaction with companies and practice and this is presented in the examples and the case studies cited. The Handbook of New Product Development and Management surveys this area in the context of an overall framework that explains how aspects interact and combine in a successful NPD process. Each chapter outlines open questions and highlights needs for future research.
Author : Eberhard Eugen Scheuing
Publisher :
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.3/5 (97 download)
Download or read book New Product Management written by Eberhard Eugen Scheuing and published by . This book was released on 1974 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marvin L. Patterson
Publisher : Van Nostrand Reinhold Company
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.3/5 (91 download)
Download or read book Accelerating Innovation written by Marvin L. Patterson and published by Van Nostrand Reinhold Company. This book was released on 1993 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The time for rehashing America's lost battles on the world market has passed." "Now it's time to address a critical component of the economic battle plan: the product development process that creates the products that satisfy customer needs. How quickly these weapons of economic war are developed, how competitive they are, how timely they are deployed, and how supportable they are will determine the failure or success of American business in the 1990s." "Here is the right book at the right time...a concise blueprint to transform product development from a collection of ad hoc activities into an integrated, smoothly operating process. Written by the Director of Corporate Engineering for Hewlett-Packard, one of the most successfully innovative companies in America today, Accelerating Innovation shows how successful, well-tested concepts from the manufacturing domain can be readily transformed into the needy world of new product innovation." "Filled with clear-sighted analysis and practical explanations, this book will help management unleash innovation and creativity in development processes to meet the urgent need for bringing new technology to customers faster and more effectively than the competition." "Discover how to cope with the limited life span of today's products...anticipate changing consumer needs and desires...close the gap between new technology and products that apply it...bring leading-edge products to market fast...eliminate profit-threatening gaps between the "death" of obsolete products and the introduction of new ones...and enjoy higher returns on investment." "Accelerating Innovation provides a results-oriented model for transferring to product development the strategies that are moving manufacturers from the old era to the new one. Numerous real-life examples give you powerful insights into the time-based factoring and total quality management principles used so successfully in manufacturing and shows how to implement them in the product development cycle. Key chapters address how to shorten the innovation cycle time, applying the principle that success springs from focusing on the right issues; manage organization change so that change goes where you want it to go - and quickly, transfer quality principles used on the assembly line to the process of developing raw information and adding value to it, reduce innovation time by implementing the cost of quality principle (cost as a function of when an error is detected), manage information flow and bottlenecks, minimize changeover time; and much, much more." "Does your organization really have a handle on new product development? Are goals, objectives, processes, metrics, and controls in place? Are you equipped to create new products rationally and systematically, while continuously reducing innovation cycle times?" "Accelerating Innovation presents new thinking that will help you answer these questions with a resounding "yes." In product development, doing business the same old way is a formula for disaster. The time to act is long before the livelihood of the product development function is ever threatened. And if a company is trying to catch up, then it has to improve faster than its toughest competition if it ever expects to win." "Finally, here is a guide that can give you the critical advantage you need for success in product development - success that is no longer a luxury, but a necessity for survival."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Author :
Publisher :
ISBN 13 :
Total Pages : 13 pages
Book Rating : 4.:/5 (129 download)
Download or read book Basic Information Sources on New Product Development and Sale written by and published by . This book was released on 1954 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter Hilton
Publisher :
ISBN 13 :
Total Pages : 246 pages
Book Rating : 4.:/5 (319 download)
Download or read book Handbook of New Product Development written by Peter Hilton and published by . This book was released on 1961 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Karl T. Ulrich
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.:/5 (318 download)
Download or read book Product Design and Development written by Karl T. Ulrich and published by McGraw-Hill Companies. This book was released on 1995 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering contemporary design and development issues, such as identifying customer needs, design for manufacturing, prototyping and industrial design, this text presents a set of step-by-step product development methodologies aimed at bringing together the marketing, design and manufacturing functions of an enterprise.
Author : Kenneth B. Kahn
Publisher : John Wiley & Sons
ISBN 13 : 9781118466438
Total Pages : 0 pages
Book Rating : 4.4/5 (664 download)
Download or read book The PDMA Handbook of New Product Development written by Kenneth B. Kahn and published by John Wiley & Sons. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bible of new product development is now updated with the latest information from the Product Development and Management Association (PDMA). Containing the entire PDMA ""Body of Knowledge"" needed for passing its professional certification exam, this handbook covers all areas of new product development, providing project managers and engineers with reliable information on best practices in a wide range of industries, from heavy manufacturing to the service sector. The new edition features 50 percent new and updated material, including such topics as virtual product development, globalizatio.
