B2b Strategic Pricing Tweet Book01

Download B2b Strategic Pricing Tweet Book01 full books in PDF, epub, and Kindle. Read online B2b Strategic Pricing Tweet Book01 ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

#B2B STRATEGIC PRICING tweet Book01

Author : Bob Bonacorsi
Publisher : THiNKaha
ISBN 13 : 1616991267
Total Pages : 132 pages
Book Rating : 4.6/5 (169 download)

DOWNLOAD NOW!

Book Synopsis #B2B STRATEGIC PRICING tweet Book01 by : Bob Bonacorsi

Download or read book #B2B STRATEGIC PRICING tweet Book01 written by Bob Bonacorsi and published by THiNKaha. This book was released on 2014-03-19 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic pricing is a game-changing process for business-to-business pricing in today’s highly competitive global markets.

It continues to have a significant, positive impact on the profitability of companies that have embraced and employed it effectively. It is not unusual for companies to increase their bottom line by two to three points or more within the first two years after implementation. After all, what company doesn’t want to add another three hundred thousand dollars to the bottom line for every ten million dollars in sales? And the real win is that these companies are also growing their businesses and improving customer satisfaction at the same time.

#B2B Strategic Pricing tweet Book01: Game-Changing Pricing Strategies for Manufacturing and Service Companies aims to provide business managers and marketing executives with that exact same advantage by arming them with the understanding of effective strategic pricing. This book, written by strategic-pricing specialist and ProfitSmart Solutions LLC founder Bob Bonacorsi, was designed to deliver practical yet comprehensive insights into the why, how, and who of successful strategic pricing. It was also written to help managers and marketers effectively implement and integrate the strategic-pricing process into their own organization.

Bob consolidates more than twenty years of marketing, product development, operations management, and business process experience. Having held a variety of leadership positions himself, Bob has gained key insight into the importance of pricing, an insight that many other business leaders have missed out on. In #B2B Strategic Pricing tweet, Bob aims to share that insight.

Readers will discover why pricing is the most important profit driver and how strategic pricing is absolutely critical in optimizing prices. It outlines the basic steps on implementing and integrating strategic pricing into their business and how exactly strategic pricing can increase their customers’ satisfaction. It provides the insight to prevent the “cowboying” of prices that increase sales volume but damage profit margins.

This book was written as a concise and easy-to-read marketing book that breaks down the complex ideas behind strategic pricing and it delivers in one straightforward, no-frills, but highly-effective, package.

#B2B STRATEGIC PRICING tweet is part of the THiNKaha series whose slim and handy books contain 140 well thought-out quotes (tweets/ahas). Increase your influence by picking up the THiNKaha app and easily share Bob’s quotes on twitter, Facebook, LinkedIn, and Google+.

#SUCCESSFUL CORPORATE LEARNING tweet Book07

Author : Mike Hower
Publisher : Happy About
ISBN 13 : 161699102X
Total Pages : 150 pages
Book Rating : 4.6/5 (169 download)

DOWNLOAD NOW!

Book Synopsis #SUCCESSFUL CORPORATE LEARNING tweet Book07 by : Mike Hower

Download or read book #SUCCESSFUL CORPORATE LEARNING tweet Book07 written by Mike Hower and published by Happy About. This book was released on 2014-10-10 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: The phrase communities of practice is relatively new; the concept and its utility is not. Simply put, a community of practice is a learning community. When people realize that they can benefit from sharing their knowledge, experience and insights with like-minded and similarly-motivated people, the seed for a community of practice gets planted. E-learning communities, continuing education groups, cooperative education groups and apprenticeship programs are all, in some form or fashion, communities of practice.

In a few rare instances, a community of practice will build and nurture itself, with little apparent or active management. Much more common is the case whereby a community of practice needs conscious and thoughtful input to be conceived, nurtured and brought to flourish. When a community of practice is implemented correctly, it becomes a powerful and enabling tool for improving productivity, encouraging professional development and creating a culture of continuous learning in an organization.

Expert knowledge disseminators and learning facilitators, two communities experts--Mike Hower and Michael Prevou--work with corporate learning expert Mitchell Levy to show you, in their very actionable new book, how to get a community of practice initiative off the ground and drive adoption in your organization. In their last several years of work in this pathbreaking area, both authors have repeatedly been asked how to get a community defined, how to measure its value and how to keep a valuable community successful. Their book is a direct result of such questioning; indeed the authors demonstrate how communities of practice are the killer app of knowledge management. This is a practical and implementable volume that provides vital tips for knowledge leaders, managers and facilitators who support these communities in such a way that they make a positive contribution to creating and sharing organizational knowledge--a contribution that engages people and leads to a competitive advantage in today's business environment.

#SUCCESSFUL CORPORATE LEARNING tweet Book07 is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).

#SUCCESSFUL CORPORATE LEARNING tweet Book10

Author : John Moxley
Publisher : Happy About
ISBN 13 : 1616991127
Total Pages : 121 pages
Book Rating : 4.6/5 (169 download)

DOWNLOAD NOW!

Book Synopsis #SUCCESSFUL CORPORATE LEARNING tweet Book10 by : John Moxley

Download or read book #SUCCESSFUL CORPORATE LEARNING tweet Book10 written by John Moxley and published by Happy About. This book was released on 2013-10 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, most training is ineffective when focused on standalone events because of the lack of reinforcement required for lasting behavioral change. New learning and social technologies can now enable a chain of learning and reinforcement to promote retention, shape beliefs, build skills, and form strong habits that lead to lasting results. #SUCCESSFUL CORPORATE LEARNING tweet Book10 is full of simple research-based techniques you can use to make training stick.

Ted Rubin on ROR #RonR

Author : Ted Rubin
Publisher : THiNKaha
ISBN 13 : 1616991321
Total Pages : 124 pages
Book Rating : 4.6/5 (169 download)

DOWNLOAD NOW!

Book Synopsis Ted Rubin on ROR #RonR by : Ted Rubin

Download or read book Ted Rubin on ROR #RonR written by Ted Rubin and published by THiNKaha. This book was released on 2014-03-11 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:

There's no doubt that the global market is changing and has significantly changed just within the last five years. Selling used to be about having the best product and the best business practices but now "it's all about relationships," social marketing strategist Ted Rubin proclaims in Ted Rubin on ROR #RonR.

With customers reading reviews upon reviews of products online, asking their friends and followers via social media for product feedback, building and maintaining customer relationships is more important–and easier–than ever. What is your organization's Return on Relationship?

Written by a leading social media marketing strategist, Ted Rubin takes you through how the value of your relationships will accrue tenfold over time; how just connecting with followers/future advocates online isn't enough-it's engagement that's key; and how to not just be social on social media but to socialize your way to successful Return on Relationship.

The 140 insightful ahas in Ted Rubin on ROR #RonR on creating and maintaining relationships are not only helpful tidbits for businesses and entrepreneurs, but they remind us why connecting with other human beings is such a vital element to everyday life. Learn the importance of utilizing social media for your brand, and remind yourself how "just being nice" and smiling can influence others.

Ted Rubin on ROR #RonR is part of the THiNKaha series whose slim and handy books contain 140 well thought-out quotes (tweets/ahas). Increase your influence by picking up the THiNKaha app and easily share Ted's quotes on twitter, Facebook, LinkedIn, and Google+.

#CONTENT MARKETING Tweet Book01

Author : Ambal Balakrishnan
Publisher : Happy About
ISBN 13 : 1616990058
Total Pages : 137 pages
Book Rating : 4.6/5 (169 download)

DOWNLOAD NOW!

Book Synopsis #CONTENT MARKETING Tweet Book01 by : Ambal Balakrishnan

Download or read book #CONTENT MARKETING Tweet Book01 written by Ambal Balakrishnan and published by Happy About. This book was released on 2014-05-14 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are under high pressure to develop and publish content quickly in order to reach your customers and prospects, you must read this book. As a digital marketer, you are told to develop blogs, wikis, podcasts, webcasts, YouTube videos--the list goes on. But have you stopped to ask: Why? What purpose does this content serve? How does this content fit in with my overall marketing strategy? How does marketing change with social media? What can content marketing do for my business? How do I reach prospects and customers by providing valuable content? Get answers to all of these questions and more in '#CONTENT MARKETING tweet Book01' by ClickDocuments Co-Founder Ambal Balakrishnan. Based on more than a decade of experience in engineering, program management, business development, and strategy and marketing, Balakrishnan's collection of 140 bite-sized lessons will help you learn how to successfully navigate the world of content marketing and create compelling content that your customers and prospects will love. This is a book that you can read again and again. It's Twitter-style format means you only have to spend a little of your time in order to gain a lot of insight. Read one or two tweets a day, or read the entire book in one sitting in thirty minutes or less. And then revisit its pages again and again to revive and relearn the important concepts you need to know to effectively and successfully create and market your content. '#CONTENT MARKETING tweet Book01' is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).

#Thought Leadership Tweet

Author : Liz Alexander
Publisher : Happy About
ISBN 13 : 1616990937
Total Pages : 162 pages
Book Rating : 4.6/5 (169 download)

DOWNLOAD NOW!

Book Synopsis #Thought Leadership Tweet by : Liz Alexander

Download or read book #Thought Leadership Tweet written by Liz Alexander and published by Happy About. This book was released on 2012-10-08 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thought leaders advance the marketplace of ideas by proposing actionable, commercially relevant, research-backed, "new points" of view. They engage in and showcase innovative thinking as opposed to churning out product-focused, brand-centric white papers, or "curated" content that mimics others' ideas. But while individual thought leaders are in plentiful supply (at least, those who self-identify as such), many organizations struggle to establish their thought leadership approach. If you recognize the importance of differentiating yourself to clients by offering compelling points of view that are intriguing, innovative, inspiring-and wholly relevant to "them"-this book is for you. Authors "Dr. Liz Alexander" and "Craig Badings," who have more than 50 years of consulting experience between them, have devised a series of questions that will provoke you to consider all the elements necessary to execute a successful organizational thought leadership campaign. The authors have done the preliminary thinking for you so that your organization can better leverage your value in your industry. This book takes a different approach to many who see thought leadership as part of a short-term product marketing, advertising, or PR strategy. It will ensure that you embed thought leadership across the entire organization and centralize it as part of your client-centric culture. Many organizations are squandering time, money, and effort on initiatives that do not move the needle in terms of establishing a differentiated brand identity, deep trust, and loyal followership. Arm yourself with this small yet immensely powerful book and that will no longer be something you have to worry about. "#THOUGHT LEADERSHIP tweet" is part of the THiNKaha series whose slim, easy-to-read-and-absorb books contain 140 thought-provoking and actionable quotes (tweets/ahas).

42 Rules for Driving Success with Books (2nd Edition)

Author : Mitchell Levy
Publisher : Happy About
ISBN 13 : 1607731029
Total Pages : 144 pages
Book Rating : 4.6/5 (77 download)

DOWNLOAD NOW!

Book Synopsis 42 Rules for Driving Success with Books (2nd Edition) by : Mitchell Levy

Download or read book 42 Rules for Driving Success with Books (2nd Edition) written by Mitchell Levy and published by Happy About. This book was released on 2012-12 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forty experts discuss how they have written books for their professional success, thereby increasing their credibility and enhancing their reputations.

42 Rules for B2B Social Media Marketing

Author : Michael Procopio
Publisher : Happy About
ISBN 13 : 1607731134
Total Pages : 153 pages
Book Rating : 4.6/5 (77 download)

DOWNLOAD NOW!

Book Synopsis 42 Rules for B2B Social Media Marketing by : Michael Procopio

Download or read book 42 Rules for B2B Social Media Marketing written by Michael Procopio and published by Happy About. This book was released on 2012 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media practitioners share their combined 20 years of hands-on social media experience explaining to best leverage social media for a business.

The Materialistic World: Escape Materialism. Refocus on what is Truly Important. Discover Real Joy

Author : Grace Scott
Publisher : Grace Scott
ISBN 13 : 1508403368
Total Pages : 44 pages
Book Rating : 4.5/5 (84 download)

DOWNLOAD NOW!

Book Synopsis The Materialistic World: Escape Materialism. Refocus on what is Truly Important. Discover Real Joy by : Grace Scott

Download or read book The Materialistic World: Escape Materialism. Refocus on what is Truly Important. Discover Real Joy written by Grace Scott and published by Grace Scott. This book was released on 2015-02-08 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's The Next Thing You Want to Buy? We all have heard of the phrase "Money can't buy happiness", but what we don't realize is a lot of us are under the control of the media and advertising industry, and have been fed by the idea that having more materialistic possessions can help you experience a much happier and a more fulfilling life. This obsession with having fancy clothes, nice cars, or bigger houses has distracted many people from being kind, friendly and respectful to each other. The materialistic mindset has also caused a large number of people to get into serious debt, which leads to financial stress that jeopardizes a person's health and well-being. In this book, Grace Scott will introduce us "the consequences of materialism", and how materialism can have a terrifying impact on us. She will also give us exact steps we need to take in order to be free from this materialistic society. Here Is What I'll Be Sharing With You: How Advertisement Can Affect Us Unconsciously Material Possessions vs Happiness Fun and Non-Material Forms of Entertainment The Remedy of Materialism It's time to stop obsessing over things you don't need Download This Book and Find Out about The Limitation of Materialism

Introduction to Information Systems

Author : R. Kelly Rainer
Publisher : John Wiley & Sons
ISBN 13 : 0470169001
Total Pages : 452 pages
Book Rating : 4.4/5 (71 download)

DOWNLOAD NOW!

Book Synopsis Introduction to Information Systems by : R. Kelly Rainer

Download or read book Introduction to Information Systems written by R. Kelly Rainer and published by John Wiley & Sons. This book was released on 2008-01-09 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHATS IN IT FOR ME? Information technology lives all around us-in how we communicate, how we do business, how we shop, and how we learn. Smart phones, iPods, PDAs, and wireless devices dominate our lives, and yet it's all too easy for students to take information technology for granted. Rainer and Turban's Introduction to Information Systems, 2nd edition helps make Information Technology come alive in the classroom. This text takes students where IT lives-in today's businesses and in our daily lives while helping students understand how valuable information technology is to their future careers. The new edition provides concise and accessible coverage of core IT topics while connecting these topics to Accounting, Finance, Marketing, Management, Human resources, and Operations, so students can discover how critical IT is to each functional area and every business. Also available with this edition is WileyPLUS - a powerful online tool that provides instructors and students with an integrated suite of teaching and learning resources in one easy-to-use website. The WileyPLUS course for Introduction to Information Systems, 2nd edition includes animated tutorials in Microsoft Office 2007, with iPod content and podcasts of chapter summaries provided by author Kelly Rainer.

Combo Prospecting

Author : Tony Hughes
Publisher : AMACOM
ISBN 13 : 0814439128
Total Pages : 264 pages
Book Rating : 4.8/5 (144 download)

DOWNLOAD NOW!

Book Synopsis Combo Prospecting by : Tony Hughes

Download or read book Combo Prospecting written by Tony Hughes and published by AMACOM. This book was released on 2018-01-11 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day? In a world where everyone is completely inundated by phone calls, drop-ins, pop-up ads, and junk mail, how can you and your product begin to make its impression known in the business world? By learning how to combine time-tested sales processes with cutting-edge social media strategies. Sales expert and author Tony J. Hughes details today’s new breed of chief executive buyers, the channels they use, the value narratives that they find appealing, and the mix of methods that will grab their attention. In Combo Prospecting, you will learn how to: Locate leverage points that matter Secure decision-maker meetings Build a knockout online brand that distinguishes you from the pack Build a constantly growing list of profitable referrals And much more! Old-school prospecting tactics are growing increasingly irrelevant in today’s tech-savvy online business world. However, new-school techniques alone have proven to not be able to provide the answers. The key to your success is to learn how to unleash a killer combination of old and new sales strategies.

How to Market a Book

Author : Ricardo Fayet
Publisher : Independently Published
ISBN 13 :
Total Pages : 330 pages
Book Rating : 4.7/5 (5 download)

DOWNLOAD NOW!

Book Synopsis How to Market a Book by : Ricardo Fayet

Download or read book How to Market a Book written by Ricardo Fayet and published by Independently Published. This book was released on 2021-01-26 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing a book is hard. Marketing it can be even harder. Marketing a book in 2021 can seem like a full-time job, what with the crazy number of things authors seem to be expected to do: social media, blog tours, advertising, price promotions, mailing lists, giveaways, you name it. But here's a little secret: you don't need to do all those things to successfully set your book on the path to success. What you need is a solid plan to find the one or two tactics that will work, and start to drive sales... in a minimum amount of time. And that's exactly what you'll find in this book. Instead of drowning you in information or inundating you with hundreds of different tactics and strategies that eventually prove fruitless, this book will guide you through a step-by-step framework to find the ones that actually work for you and your book, so that you can start marketing more efficiently. In particular, you'll learn: ✔️ How to change your mindset and sell more books with less effort.; ✔️ How to write books that guarantee a lasting, profitable career; ✔️ How to get Amazon's Kindle Store to market your book for you; ✔️ How to get thousands of readers into your mailing list before you even release the book; ✔️ How to propel your book to the top of the charts at launch; and ✔️ How to automate your marketing so that you can spend less time marketing and more time writing, After helping over 150,000 authors crack the marketing code through a popular weekly newsletter, Reedsy's Co-founder Ricardo Fayet is sharing everything he's learned over the past few years in this beginner-friendly, jargon-free guide to book marketing. Get your copy now and benefit from all the experience of a seasoned marketing professional.

Traction

Author : Justin Mares
Publisher : S Curve Publishing
ISBN 13 : 0976339609
Total Pages : 258 pages
Book Rating : 4.9/5 (763 download)

DOWNLOAD NOW!

Book Synopsis Traction by : Justin Mares

Download or read book Traction written by Justin Mares and published by S Curve Publishing. This book was released on 2014-08-26 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups end in failure. Almost every failed startup has a product. What failed startups don't have are enough customers. Traction Book changes that. We provide startup founders and employees with the framework successful companies use to get traction. It helps you determine which marketing channel will be your key to growth. "If you can get even a single distribution channel to work, you have a great business." -- Peter Thiel, billionare PayPal founder The number one traction mistake founders and employees make is not dedicating as much time to traction as they do to developing a product. This shortsighted approach has startups trying random tactics -- some ads, a blog post or two -- in an unstructured way that will likely fail. We developed our traction framework called Bullseye with the help of the founders behind several of the biggest companies and organizations in the world like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com), Alex Pachikov (Evernote) and more. We interviewed over forty successful founders and researched countless more traction stories -- pulling out the repeatable tactics and strategies they used to get traction. "Many entrepreneurs who build great products simply don't have a good distribution strategy." -- Mark Andreessen, venture capitalist Traction will show you how some of the biggest internet companies have grown, and give you the same tools and framework to get traction.

Smart Calling

Author : Art Sobczak
Publisher : John Wiley & Sons
ISBN 13 : 1118637518
Total Pages : 257 pages
Book Rating : 4.1/5 (186 download)

DOWNLOAD NOW!

Book Synopsis Smart Calling by : Art Sobczak

Download or read book Smart Calling written by Art Sobczak and published by John Wiley & Sons. This book was released on 2013-03-25 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven techniques to master the art of the cold call Cold calling is not only one of the fastest and most profitable ways to initiate a new sales contact and build business; it's also one of the most dreaded—for the salesperson and the recipient. Smart Calling has the solution: Art Sobczak's proven, never-experience-rejection-again system. Now in an updated 2nd Edition, it offers even smarter tips and techniques for prospecting new business while minimizing fear and rejection. While other books on cold calling dispense long-perpetuated myths such "prospecting is a numbers game," and salespeople need to "love rejection," this book will empower readers to take action, call prospects, and get a yes every time. Updated information reflects changes and advances in the information gathering that comprises the "smart" part of the calling Further enhances the value and credibility of the book by including more actual examples and success stories from readers and users of the first version Author Art Sobczak's monthly Prospecting and Selling Report newsletter (the longest-running publication of its type) reaches 15,000 readers, and Smart Calling continues to rank in the Top 20 in the Sales books category on amazon.com and has sold over 20,000 copies Conquer your fears and master the art of the cold calling through the genius of Smart Calling, 2nd Edition.

Understanding ICT Standardization

Author : Nizar Abdelkafi
Publisher :
ISBN 13 : 9783748247425
Total Pages : 274 pages
Book Rating : 4.2/5 (474 download)

DOWNLOAD NOW!

Book Synopsis Understanding ICT Standardization by : Nizar Abdelkafi

Download or read book Understanding ICT Standardization written by Nizar Abdelkafi and published by . This book was released on 2019-05-23 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: To advance education about ICT standardization, comprehensive and up-to-date teaching materials must be available. With the support of the European Commission, ETSI has developed this textbook to facilitate education on ICT standardization, and to raise the knowledge level of ICT standardization-related topics among lecturers and students in higher education, in particular in the fields of engineering, business administration and law. Readers of this book are not required to have any previous knowledge about standardization. They are introduced firstly to the key concepts of standards and standardization, different elements of the ecosystem and how they interact, as well as the procedures required for the production of standardization documents. Then, readers are taken to the next level by addressing aspects related to standardization such as innovation, strategy, business, and economics. This textbook is an attempt to make ICT standardization accessible and understandable to students. It covers the essentials that are required to get a good overview of the field. The book is organized in chapters that are self-contained, although it would be advantageous to read the book from cover to cover. Each chapter begins with a list of learning objectives and key messages. The text is enriched with examples and case studies from real standardization practice to illustrate the key theoretical concepts. Each chapter also includes a quiz to be used as a self-assessment learning activity. Furthermore, each book chapter includes a glossary and lists of abbreviations and references. Alongside the textbook, we have produced a set of slides that are intended to serve as complementary teaching materials in face-to-face teaching sessions. For all interested parties there is also an electronic version of the textbook as well as the accompanying slides that can be downloaded for free from the ETSI website (www.etsi.org/standardization-education).

The Dictionary of Brand

Author : Marty Neumeier
Publisher :
ISBN 13 : 9781884081064
Total Pages : 115 pages
Book Rating : 4.0/5 (81 download)

DOWNLOAD NOW!

Book Synopsis The Dictionary of Brand by : Marty Neumeier

Download or read book The Dictionary of Brand written by Marty Neumeier and published by . This book was released on 2004 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Indispensable Brand

Author : Mitch Duckler
Publisher : Windsor House Press
ISBN 13 : 9781544501352
Total Pages : 300 pages
Book Rating : 4.5/5 (13 download)

DOWNLOAD NOW!

Book Synopsis The Indispensable Brand by : Mitch Duckler

Download or read book The Indispensable Brand written by Mitch Duckler and published by Windsor House Press. This book was released on 2019-03-26 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to market research conducted on more than 6,000 brands over a 10-year period, the proportion of people willing to endorse any brand as different from other brands is extremely low. Over the past two decades, a relentless focus on digital activation--without equal effort on establishing differentiated positioning--has made even once-great brands indistinguishable from the pack. The result: an environment that can only be described as brand monotony, which underwhelms and disappoints customers, and negatively impacts top- and bottom-line business performance. In The Indispensable Brand, Mitch Duckler draws on 25+ years of brand strategy experience to provide a wake-up call for any modern-day marketer or business leader--and a roadmap to more effective brand differentiation. Leveraging empirical market research and dozens of case studies, this book provides a 360-degree view on brand-building, focusing on strategy (e.g., positioning, architecture, and extendibility) as well as development (e.g., experience, story, and activation), and helping marketers transform their brands from indistinguishable to indispensable.