Authentic Marketing

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119513774
Total Pages : 141 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Authentic Marketing by : Larry Weber

Download or read book Authentic Marketing written by Larry Weber and published by John Wiley & Sons. This book was released on 2019-01-04 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engage on a deeper level by disrupting the typical business development script Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today’s purpose-driven and skeptical audiences. The heart of this process involves finding the soul of your organization. When moral purpose becomes central to your organization, it can deliver benefits to both the bottom line and mankind: a profit meets purpose proposition. This path requires a reinvention of today’s dated business model, abolishing the inefficient, siloed approach of developing a business strategy first and then later creating separate strategies for marketing, HR, manufacturing, R&D, etc. The new integrated model fuses a tight integration of business, technology innovation and engagement strategies, all of which are bound together by a company’s moral purpose. When moral purpose is central to an organization’s core, everything branches out from a place of authenticity. Rather than a siloed CSR effort, you develop employee and customer relationships based on real—not curated—connections with a brand’s moral mission. You build true engagement, trust and evangelism. And, along the way, your customers will actually help to co-create your brand. This book shows you how to transform your business by putting moral purpose to work for your stakeholders and the planet. Embrace a new model that integrates business, technology innovation, and engagement strategies with moral purpose as the glue that binds them together Learn the key steps to find your moral purpose Discover how to engage audiences with a transparent, authentic marketing approach that forges powerful connections and builds trust. With a world of options at their fingertips, today’s purpose-driven customers want a brand they can identify with and trust. Authentic Marketing shows you how to make your brand more human, more likeable, more genuine and guides you on how to connect with audiences on a moral level. This process will build a new level of engagement that will benefit both your long-term value and the world.

Context and Contextuality

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Author :
Publisher : Langham Publishing
ISBN 13 : 178368397X
Total Pages : 404 pages
Book Rating : 4.7/5 (836 download)

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Book Synopsis Context and Contextuality by : Vyacheslav Tsvirinko

Download or read book Context and Contextuality written by Vyacheslav Tsvirinko and published by Langham Publishing. This book was released on 2018-01-31 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since 1988, hundreds of thousands of evangelical Christians have migrated to the United States of America from former Soviet Union countries, establishing many Russian-speaking immigrant congregations across the country. This study analyzes how these immigrant churches function in their new cultural, social, and religious context. Dr Vyacheslav Tsvirinko, a Russian who lived in the USA for over twenty-five years, examines the holism, authenticity and contextuality of the mission work done by churches in the Pacific Coast Slavic Baptist Association (PCSBA) in America. He defines authentic mission in light of three major Christian groups – the World Council of Churches, the Lausanne Movement, and Anabaptists – and uncovers startling insights on how PCSBA churches engage in mission, both back in their homeland and in the USA. The findings and conclusions of this work are invaluable to diasporic Christian communities who wish to address their authenticity in the way they do mission, both internationally and in their local context, creating a path to more fruitful gospel and kingdom work.

Mission Spirituality and Authentic Discipleship

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Author :
Publisher :
ISBN 13 : 9781506476582
Total Pages : 248 pages
Book Rating : 4.4/5 (765 download)

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Book Synopsis Mission Spirituality and Authentic Discipleship by : Wonsuk Ma

Download or read book Mission Spirituality and Authentic Discipleship written by Wonsuk Ma and published by . This book was released on 2013 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues for the primacy of spirituality in the practice of mission. Since God is the primary agent of mission and God works through the power of the Holy Spirit, it is through openness to the Spirit that mission finds its true character and has its authentic impact.

Taco USA

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1439148627
Total Pages : 310 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis Taco USA by : Gustavo Arellano

Download or read book Taco USA written by Gustavo Arellano and published by Simon and Schuster. This book was released on 2013-04-16 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a narrative history of Mexican cuisine in the United States, sharing a century's worth of anecdotes and cultural criticism to address questions about culinary authenticity and the source of Mexican food's popularity.

Emotional Intelligence for IT Professionals

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Publisher : Packt Publishing Ltd
ISBN 13 : 1787289451
Total Pages : 276 pages
Book Rating : 4.7/5 (872 download)

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Book Synopsis Emotional Intelligence for IT Professionals by : Emilia M. Ludovino

Download or read book Emotional Intelligence for IT Professionals written by Emilia M. Ludovino and published by Packt Publishing Ltd. This book was released on 2017-09-26 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the techniques used by the most successful IT people in the world. About This Book Get real-life case studies for different IT roles, developers, testers, analysts, project managers, DBAs Identify with your IT scenarios and take the right decision to move up in your career Improve your EQ and face any difficult scenario confidently and effectively Who This Book Is For This book is for professionals across the IT domain who work as developers, administrators, architects, administrators system analysts, and so on, who want to create a better working environment around them by improving their own emotional intelligence. This book assumes that you are a beginner to emotional intelligence and will help you understand the basic concepts before helping you with real life scenarios. What You Will Learn Improve your observation skills to understand people better Know how to identify what motivates you and those around you Develop strategies for working more effectively with others Increase your capacity to influence people and improve your communication skills Understand how to successfully complete tasks through other people Discover how to control the emotional content of your decision-making In Detail This book will help you discover your emotional quotient (EQ) through practices and techniques that are used by the most successful IT people in the world. It will make you familiar with the core skills of Emotional Intelligence, such as understanding the role that emotions play in life, especially in the workplace. You will learn to identify the factors that make your behavior consistent, not just to other employees, but to yourself. This includes recognizing, harnessing, predicting, fostering, valuing, soothing, increasing, decreasing, managing, shifting, influencing or turning around emotions and integrating accurate emotional information into decision-making, reasoning, problem solving, etc., because, emotions run business in a way that spreadsheets and logic cannot. When a deadline lurks, you'll know the steps you need to take to keep calm and composed. You'll find out how to meet the deadline, and not get bogged down by stress. We'll explain these factors and techniques through real-life examples faced by IT employees and you'll learn using the choices that they made. This book will give you a detailed analysis of the events and behavioral pattern of the employees during that time. This will help you improve your own EQ to the extent that you don't just survive, but thrive in a competitive IT industry. Style and approach You will be taken through real-life events faced by IT employees in different scenarios. These real-world cases are analyzed along with the response of the employees, which will help you to develop your own emotion intelligence quotient and face any difficult scenario confidently and effectively.

Leading from the Margins

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Author :
Publisher : JHU Press
ISBN 13 : 1421448521
Total Pages : 118 pages
Book Rating : 4.4/5 (214 download)

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Book Synopsis Leading from the Margins by : Mary Dana Hinton

Download or read book Leading from the Margins written by Mary Dana Hinton and published by JHU Press. This book was released on 2024-02-20 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to why people from marginalized backgrounds may be uniquely qualified to become effective higher education leaders—and how they can get there. Students and faculty in higher education increasingly reflect more diverse backgrounds, but this diversity remains rare in many leadership roles. In Leading from the Margins, Mary Dana Hinton celebrates the unique strengths of marginalized individuals, inviting them to embrace their leadership potential and make a difference. Drawing from Hinton's own journey to becoming a university president, this book challenges conventional leadership theories and highlights the value of diverse voices. Whether you're an emerging or established leader, Leading from the Margins will empower you to find your own leadership style and discover strength in unexpected places. Through engaging personal stories and insightful research, Hinton explores the opportunities and challenges faced by leaders from marginalized backgrounds. She sheds light on overlooked identities and emphasizes the need for leadership that reflects the demographics and needs of those being led. This book is a vital resource for people in higher education aspiring to senior leadership positions who feel unheard or unrepresented in traditional leadership roles. Hinton offers a powerful voice to leaders from marginalized groups, providing validation, inspiration, and practical guidance. By recognizing and nurturing their unique leadership styles, she encourages readers to make a meaningful impact and drive positive change in their organizations and communities. Leading from the Margins is an essential read for anyone seeking to foster inclusive and effective leadership, bridging the gap between theory and lived experiences. Embrace your identity and lead from where you are.

Authentic Leadership

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Author :
Publisher : Jossey-Bass
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Authentic Leadership by : Robert W. Terry

Download or read book Authentic Leadership written by Robert W. Terry and published by Jossey-Bass. This book was released on 1993-08-17 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leadership, Robert W. Terry contAnds, is a type of action. In Authentic Leadership, he shows how this shift in perspective carries enormous consequences for consideration of courage, vision, ethics, and spirituality as they relate to leadership. Terry show that the central organizing principle of leadership is authenticity. And he shows how authenticity and action joined together form a sure foundation for effective leadership.

Mission Drift

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Publisher : Baker Books
ISBN 13 : 1441263438
Total Pages : 250 pages
Book Rating : 4.4/5 (412 download)

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Book Synopsis Mission Drift by : Peter Greer

Download or read book Mission Drift written by Peter Greer and published by Baker Books. This book was released on 2014-02-10 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Christianity Today 2015 Book Award Winner Is your organization in danger of Mission Drift? Without careful attention, faith-based organizations drift from their founding mission. It's that simple. It will happen. Slowly, silently, and with little fanfare, organizations routinely drift from their purpose, and many never return to their original intent. Harvard and the YMCA are among those that no longer embrace the Christian principles on which they were founded. But they didn't drift off course overnight. Drift often happens in small and subtle ways. Left unchecked, it eventually becomes significant. Yet Mission Drift is not inevitable. Organizations such as Compassion International and InterVarsity have exhibited intentional, long-term commitment to Christ. Why do so many organizations--including churches--wander from their mission, while others remain Mission True? Can drift be prevented? In Mission Drift, HOPE International executives Peter Greer and Chris Horst tackle these questions. They show how to determine whether your organization is in danger of drift, and they share the results of their research into Mission True and Mission Untrue organizations. Even if your organization is Mission True now, it's wise to look for ways to inoculate yourself against drift. You'll discover what you can do to prevent drift or get back on track and how to protect what matters most. "No organization is exempt from the danger of drifting away from its original mission. In Mission Drift, Peter and Chris provide solid guidance for remaining laser-focused on core values--from the board level to daily organizational culture. This book is a timely message for any organization working hard to remain Mission True." --Wess Stafford, president-emeritus, Compassion International "Peter Greer and Chris Horst have identified one of the deepest challenges any leader faces: how to ensure that an organization stays true to its mission, especially when that mission becomes countercultural." --Andy Crouch, executive editor, Christianity Today "Essential reading for twenty-first-century believers if we are to gain new vision, unity, and strength. Mission Drift is spine straightening, mind clearing, and courage inspiring. This book is true-north wisdom for leaders--and a gift of hope for the world God loves." --Kelly Monroe Kullberg, founder, The Veritas Forum and author, Finding God Beyond Harvard "Many of us in leadership have learned--often painfully--that our mission needs to be built into every aspect of our organization, from leadership to receptionist, from hiring to implementation. We can't afford not to follow the lessons in this valuable book." --Richard Stearns, president, World Vision U.S. and author, The Hole in Our Gospel "Keeping an eternal perspective is essential in our work. Mission Drift gives a clear message inspiring and challenging us to intentionally keep Christ at the center of all efforts." --David Green, founder and CEO, Hobby Lobby Stores, Inc. "Written with clarity, boldness, and urgency, the authors provide insight into and examples of the causes and solutions to drift using the stories of real organizations...A must-read! Recommend this book to every business and church leader."--CBA Retailers+Resources "This book is a must-read for leaders, easy to read, practical, engaging and inspirational. The principals outlined not only apply to major corporations, but also to any organization, church and even to one's own personal life. Mission Drift . . . will be well worth the effort and time, and you will find yourself wanting to begin implementing what you've learned to safeguard your organization from drifting away from its mission."--Foursquare.org

The Real Mission

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Author :
Publisher : Notion Press
ISBN 13 : 9384878383
Total Pages : 179 pages
Book Rating : 4.3/5 (848 download)

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Book Synopsis The Real Mission by : Pooja AH

Download or read book The Real Mission written by Pooja AH and published by Notion Press. This book was released on with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Karan was a handsome young professional closed-circuit racer and three times National Champion, whose only love and mission was biking. A loner he was, with no friends by his side – in sharp contrast to his social butterfly-like brother, Sandheep. Their sisters, Karuna and Sandhana, lived a life of their own. All four never mingled. Sandheep was the first to realise this flaw in their family and started to fix their broken relationship. However, they were faced with a sudden challenge, which was as a big blow. Did they overcome it? Did they find their real mission?"

Muhammad

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Publisher : CreateSpace
ISBN 13 : 9781490991061
Total Pages : 154 pages
Book Rating : 4.9/5 (91 download)

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Book Synopsis Muhammad by : Mustafa Umar

Download or read book Muhammad written by Mustafa Umar and published by CreateSpace. This book was released on 2013-07 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are over 1.6 billion Muslims in the world today. Yet, many people have little to no understanding about the founder of one of the world's largest and fastest growing religions. English speaking people have very few reliable and authentic resources which provide an overview of Muhammad's life. This book is designed to fill that void and not only serve as an introduction to Islam but also to establish a foundation through which the reader may sift through the negative propaganda against the man and his message.

A Harmonized Exposition of the Four Gospels

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Publisher :
ISBN 13 :
Total Pages : 732 pages
Book Rating : 4.:/5 (47 download)

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Book Synopsis A Harmonized Exposition of the Four Gospels by : Andrew Edward Breen

Download or read book A Harmonized Exposition of the Four Gospels written by Andrew Edward Breen and published by . This book was released on 1908 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt:

River of God

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Publisher : Wipf and Stock Publishers
ISBN 13 : 1610976193
Total Pages : 293 pages
Book Rating : 4.6/5 (19 download)

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Book Synopsis River of God by : Douglas D. Priest

Download or read book River of God written by Douglas D. Priest and published by Wipf and Stock Publishers. This book was released on 2012-04-19 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: River of God is an introduction to world missions aimed at undergraduate students. However, the readers will soon discover that the book is rich in its content far beyond the editors' original plan. It serves as a reader for people with various levels of missiological interest and competence and deals with cutting-edge issues in missions. This book introduces a new paradigm, Kingdom Missiology, which builds on shalom in the Old Testament and as Jesus applied to the Kingdom of God in the New Testament. The first half of the book looks at Kingdom Missiology from the biblical, historical, and cultural dimensions. The second half of the book describes helpful strategies in the implementation of this paradigm. The importance of urban ministry is woven throughout the book. Contributors: Ashley Barker, Gina Bellofatto, Kendi Howells Douglas, Robert Douglas, Todd Johnson, Robert Kurka, Janice Lemke, Paul McAlister, Mark Moore, Doug Priest, Greg Pruett, Mike Sweeney, Bill Weber, Donovan Weber, Linda Whitmer, and Tetsunao Yamamori

Leading Character

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Publisher : Zondervan
ISBN 13 : 0310287626
Total Pages : 114 pages
Book Rating : 4.3/5 (12 download)

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Book Synopsis Leading Character by : Dr Dan B Allender, PLLC

Download or read book Leading Character written by Dr Dan B Allender, PLLC and published by Zondervan. This book was released on 2008 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: No matter where our leadership roles find us---on the football team or in the corner office; organizing family activities, creating public policy, or teaching from the pulpit---all leaders are marked with character, the result of their being made in the image of God. All also are marred by sin and shortcomings. The most effective leaders, though, are the ones who embrace those realities as they are re-made by God, into the image of Christ. Author and speaker Dan Allender draws on humor, real-life stories and biblical truth to argue that every leader must both have a character and be a character. How can we proclaim resurrection without naming death and darkness? Likewise, how can we be renewed and restored without acknowledging the reality that we are marred? 'It is in our brokenness, ' he concludes, 'that we have our greatest opportunity to reveal the heart of God's goodness.' And the greatest opportunity to enhance and strengthen our leadership.

California. Court of Appeal (3rd Appellate District). Records and Briefs

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Author :
Publisher :
ISBN 13 :
Total Pages : 76 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis California. Court of Appeal (3rd Appellate District). Records and Briefs by : California (State).

Download or read book California. Court of Appeal (3rd Appellate District). Records and Briefs written by California (State). and published by . This book was released on with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Lost Mission

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Publisher :
ISBN 13 : 9781838219116
Total Pages : 216 pages
Book Rating : 4.2/5 (191 download)

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Book Synopsis The Lost Mission by : Pekingto Y Jimo

Download or read book The Lost Mission written by Pekingto Y Jimo and published by . This book was released on 2020-11-26 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book depicts the true accounts of unsung heroes of the Naga Mission to China 1967-69 that had been left untold. Accounts of harrowing experiences undergone by Naga Army of the Mission.

Munsey's Magazine

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Author :
Publisher :
ISBN 13 :
Total Pages : 1038 pages
Book Rating : 4.1/5 (278 download)

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Book Synopsis Munsey's Magazine by :

Download or read book Munsey's Magazine written by and published by . This book was released on 1908 with total page 1038 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Innovation in Mission

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Publisher : InterVarsity Press
ISBN 13 : 0830856889
Total Pages : 209 pages
Book Rating : 4.8/5 (38 download)

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Book Synopsis Innovation in Mission by : James W. Reapsome

Download or read book Innovation in Mission written by James W. Reapsome and published by InterVarsity Press. This book was released on 2007-02-01 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our vision for the lost never changes, but the means we use to reach out are always advancing. James Reapsome and Jon Hirst have packed this handbook with practical innovations for those already at work in the field.