Authentic Marketing

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Authentic Marketing

Author : Larry Weber
Publisher : John Wiley & Sons
ISBN 13 : 1119513774
Total Pages : 141 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Authentic Marketing by : Larry Weber

Download or read book Authentic Marketing written by Larry Weber and published by John Wiley & Sons. This book was released on 2019-01-04 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engage on a deeper level by disrupting the typical business development script Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today’s purpose-driven and skeptical audiences. The heart of this process involves finding the soul of your organization. When moral purpose becomes central to your organization, it can deliver benefits to both the bottom line and mankind: a profit meets purpose proposition. This path requires a reinvention of today’s dated business model, abolishing the inefficient, siloed approach of developing a business strategy first and then later creating separate strategies for marketing, HR, manufacturing, R&D, etc. The new integrated model fuses a tight integration of business, technology innovation and engagement strategies, all of which are bound together by a company’s moral purpose. When moral purpose is central to an organization’s core, everything branches out from a place of authenticity. Rather than a siloed CSR effort, you develop employee and customer relationships based on real—not curated—connections with a brand’s moral mission. You build true engagement, trust and evangelism. And, along the way, your customers will actually help to co-create your brand. This book shows you how to transform your business by putting moral purpose to work for your stakeholders and the planet. Embrace a new model that integrates business, technology innovation, and engagement strategies with moral purpose as the glue that binds them together Learn the key steps to find your moral purpose Discover how to engage audiences with a transparent, authentic marketing approach that forges powerful connections and builds trust. With a world of options at their fingertips, today’s purpose-driven customers want a brand they can identify with and trust. Authentic Marketing shows you how to make your brand more human, more likeable, more genuine and guides you on how to connect with audiences on a moral level. This process will build a new level of engagement that will benefit both your long-term value and the world.

Authenticity

Author : James H. Gilmore
Publisher : Harvard Business Review Press
ISBN 13 : 1633690571
Total Pages : 320 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Authenticity by : James H. Gilmore

Download or read book Authenticity written by James H. Gilmore and published by Harvard Business Review Press. This book was released on 2007-10-18 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell—or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine rather than something fake from some phony. When deciding to buy, consumers judge an offering's (and a company's) authenticity as much as—if not more than—price, quality, and availability. In Authenticity, James H. Gilmore and B. Joseph Pine II argue that to trounce rivals companies must grasp, manage, and excel at rendering authenticity. Through examples from a wide array of industries as well as government, nonprofit, education, and religious sectors, the authors show how to manage customers' perception of authenticity by: recognizing how businesses "fake it;" appealing to the five different genres of authenticity; charting how to be "true to self" and what you say you are; and crafting and implementing business strategies for rendering authenticity. The first to explore what authenticity really means for businesses and how companies can approach it both thoughtfully and thoroughly, this book is a must-read for any organization seeking to fulfill consumers' intensifying demand for the real deal.

Truth Be Told

Author : John O'Brien
Publisher : Kogan Page Publishers
ISBN 13 : 1398600172
Total Pages : 265 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis Truth Be Told by : John O'Brien

Download or read book Truth Be Told written by John O'Brien and published by Kogan Page Publishers. This book was released on 2021-04-03 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Purpose as a business philosophy has resulted in organizations struggling to make sense of what they need to do and made 'purpose washing' commonplace. Identify the challenges and opportunities in the age of purpose and learn how to create authentic messaging, activate successful campaigns and asses the value that these have for key audiences. Purpose has become a leadership and managerial imperative for businesses large and small, non-profit organizations and charities. However, many businesses don't know how to clearly execute this, and the marketing and PR function of many companies struggle disproportionately as a result. This had led to an increase in cynicism and the growth of 'purpose washing'. However, when purpose is created with an authentic culture, the opportunity for building brand reputation and positive customer engagement is significant. Truth Be Told will help readers understand exactly how to achieve this and present the core truths of their company or organization, to drive clear, authentic purpose powered communication.

Authentic Marketing

Author : Larry Weber
Publisher : John Wiley & Sons
ISBN 13 : 1119513758
Total Pages : 258 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Authentic Marketing by : Larry Weber

Download or read book Authentic Marketing written by Larry Weber and published by John Wiley & Sons. This book was released on 2019-01-07 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engage on a deeper level by disrupting the typical business development script Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today’s purpose-driven and skeptical audiences. The heart of this process involves finding the soul of your organization. When moral purpose becomes central to your organization, it can deliver benefits to both the bottom line and mankind: a profit meets purpose proposition. This path requires a reinvention of today’s dated business model, abolishing the inefficient, siloed approach of developing a business strategy first and then later creating separate strategies for marketing, HR, manufacturing, R&D, etc. The new integrated model fuses a tight integration of business, technology innovation and engagement strategies, all of which are bound together by a company’s moral purpose. When moral purpose is central to an organization’s core, everything branches out from a place of authenticity. Rather than a siloed CSR effort, you develop employee and customer relationships based on real—not curated—connections with a brand’s moral mission. You build true engagement, trust and evangelism. And, along the way, your customers will actually help to co-create your brand. This book shows you how to transform your business by putting moral purpose to work for your stakeholders and the planet. Embrace a new model that integrates business, technology innovation, and engagement strategies with moral purpose as the glue that binds them together Learn the key steps to find your moral purpose Discover how to engage audiences with a transparent, authentic marketing approach that forges powerful connections and builds trust. With a world of options at their fingertips, today’s purpose-driven customers want a brand they can identify with and trust. Authentic Marketing shows you how to make your brand more human, more likeable, more genuine and guides you on how to connect with audiences on a moral level. This process will build a new level of engagement that will benefit both your long-term value and the world.

Developer Marketing Does Not Exist

Author : Adam DuVander
Publisher : Everydeveloper
ISBN 13 : 9781737029618
Total Pages : 142 pages
Book Rating : 4.0/5 (296 download)

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Book Synopsis Developer Marketing Does Not Exist by : Adam DuVander

Download or read book Developer Marketing Does Not Exist written by Adam DuVander and published by Everydeveloper. This book was released on 2021-05-10 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developers sniff out anything that seems like marketing. Typical tactics will fall flat. And you'll be staring at your analytics with questions they can't possibly answer. Most developers are too skeptical to fill out lead forms or provide their real email address.To reach a technical audience, you must acknowledge that developer marketing does not exist. Then you can authentically engage with developers.Adam DuVander has worked with dozens of developer-focused companies to attract thousands of the right developers. In Developer Marketing Does Not Exist he helps you uncover the mystery within your audience so you can reach more developers.

Hypesnagging: Building Strong Brand Identities Through Authentic Marketing

Author : Sven Patzer
Publisher : Hype Snagger
ISBN 13 :
Total Pages : 118 pages
Book Rating : 4./5 ( download)

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Book Synopsis Hypesnagging: Building Strong Brand Identities Through Authentic Marketing by : Sven Patzer

Download or read book Hypesnagging: Building Strong Brand Identities Through Authentic Marketing written by Sven Patzer and published by Hype Snagger. This book was released on with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hypesnagger is a marketer who specializes in leveraging hype, exclusivity, and emotional connections to create compelling marketing campaigns that resonate with target audiences. They focus on authenticity and personalization to build long-term relationships with customers and elevate brand identities in a crowded marketplace. Hypesnaggers are skilled in using a variety of marketing channels and techniques, including social media, influencer marketing, and email marketing, to create engaging campaigns that drive results. In today's crowded and competitive marketplace, building a strong and memorable brand identity is essential for businesses looking to stand out and connect with their target audience. Hypesnagging, a marketing technique that leverages hype, exclusivity, and emotional connections, can be a powerful tool for achieving these goals. In this book, author Sven Patzer explores the principles and best practices of hypesnagging, providing practical guidance and insights for businesses looking to elevate their marketing efforts and build strong brand identities. From storytelling and personalization to emotional connections and exclusivity, Patzer covers the key components of successful hypesnagging campaigns and how businesses can use them to achieve their marketing goals. Through real-world examples and case studies, readers will learn how to use hypesnagging to create compelling campaigns that resonate with their target audience and build lasting loyalty and engagement. From social media and influencer marketing to email marketing and beyond, Patzer provides practical guidance for using hypesnagging in a variety of marketing channels and techniques. Whether you're a small business owner looking to stand out in a crowded market or a marketer looking to elevate your skills and knowledge, this book is a must-read. With a focus on authenticity, differentiation, and continuous improvement, Hypesnagging: Building Strong Brand Identities Through Authentic Marketing is a comprehensive guide to one of the most powerful marketing techniques available today.

Authentic Content Marketing

Author : George Kao
Publisher : George Kao
ISBN 13 : 1521845905
Total Pages : 120 pages
Book Rating : 4.5/5 (218 download)

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Book Synopsis Authentic Content Marketing by : George Kao

Download or read book Authentic Content Marketing written by George Kao and published by George Kao. This book was released on 2017-08-22 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if you could love marketing, by finding a way to do it that aligns with your higher purpose and values... and have more of your ideal clients as a result? This is what you'll learn by reading this book."George Kao simplifies the art of marketing for solopreneurs and small businesses. He has a deep understanding of how to reach out and engage clients in the spirit of caring and generosity. This book, Authentic Content Marketing, is more than a marketing guide -- it's an evolutionary approach to serving in the world with integrity, love and truth." ~ Fiona Moore, Transformative Mentor and Healer"So many marketing programs simply extract value. They are short campaigns that add no value to customers in any way. Authentic Content Marketing presents the exact opposite approach, delivering real value to customers, which create real relationships with customers over time. The concept is simple, straightforward...and the best news is that it works!"~ Joe Pulizzi, Founder of The Content Marketing Institute; Author of four best-selling books about Content MarketingIn this book, you will learn:● Four Principles of Authentic Business● Three Stages of Content Creation● How to get clear on your purpose for creating content...● How to choose which content format (writing, video, audio, etc.) is right for you?● What to say in your content?● Writing your Client Stories / Case Studies● Getting comfortable with making videos● Keyword Research● How I overcame 30 years of writer's block● Creating your Transformational Framework● Which content should be Free versus Paid?● The Path To Awesome Content● Practical Tips for Making Your Content Great● How To Spread Your Content● Keeping Track of Your Best Content● Creating a rhythm of content sharing that works for youBy applying what you learn in this book, you will have a solid plan for doing marketing in a way that feels great to your spirit, and attracts to you the most ideal clients for your business."How do you succeed in business (like, actually) without selling your soul (even a little bit)? George Kao is one of my most trusted colleagues. He constantly tests and experiments and pushes the boundaries of business to figure out how to make it more ethical, honest and generous. I love this man's work dearly and refer to him often."Tad Hargrave, Founder, www.MarketingforHippies.com"George boldly paves the way of the future for internet marketing in a way that dissolves fear and fuels love on the planet. A must read for spiritual entrepreneurs who are here to build community and make a difference with their craft."~ Claire Shamilla, Energy Healer"If you're looking for a truly complete guide to building an authentic and joyful online coaching business then this is the first book you need to read! George has spent years researching, testing and implementing his own authentic business and this book has everything you need to get started. Invest in this book, and give yourself the gift of a business you love!" ~ Andy Burton, Author, Speaker & Dream Goal Coach

The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth

Author : Mike Smith
Publisher : McGraw Hill Professional
ISBN 13 : 1259835693
Total Pages : 224 pages
Book Rating : 4.2/5 (598 download)

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Book Synopsis The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth by : Mike Smith

Download or read book The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth written by Mike Smith and published by McGraw Hill Professional. This book was released on 2017-05-26 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: An industry insider reveals the next generation of marketing—and provides the insight you need to use it to beat the competition One of the hottest forms of advertising, native advertising is an extremely effective way to reach customers. Produced by marketers and featured alongside the main content, native advertising breaks down the traditional barrier between advertising and editorial. Industry insider and Hearst ad executive Mike Smith believes that native is not only here to stay, but is the future of marketing. The Native Advertising Advantage reveals why native advertising is an effective tool in any company’s digital marketing strategy—and how to use it to build new revenue streams. Smith explains how native ads are blending in with their surrounding content to blur the traditional “church/state” divide of editorial versus advertising. He shows how publications as diverse as BuzzFeed, Forbes, Cosmopolitan, and The New York Times are attracting readers who are just as interested in the content of these native ads as they are of journalist-written editorial content Gleaned from dozens of interviews with advertisers, marketers, software developers, journalists, and publishers, the book reveals how native advertising fits into the marketing strategies and advertising budgets of successful companies such as GE, Intel, HP, Red Bull, ConAgra Foods, Pepsi, and others.

Real-Time Marketing and PR

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 1118266161
Total Pages : 272 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Real-Time Marketing and PR by : David Meerman Scott

Download or read book Real-Time Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2011-12-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to: Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!

All Marketers are Liars

Author : Seth Godin
Publisher : Penguin
ISBN 13 : 1591845335
Total Pages : 241 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis All Marketers are Liars by : Seth Godin

Download or read book All Marketers are Liars written by Seth Godin and published by Penguin. This book was released on 2012-04-24 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”

Authenticity

Author : Mark Toft
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1440873216
Total Pages : 211 pages
Book Rating : 4.4/5 (48 download)

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Book Synopsis Authenticity by : Mark Toft

Download or read book Authenticity written by Mark Toft and published by Bloomsbury Publishing USA. This book was released on 2020-01-07 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands are alienating customers by telling the wrong story and championing a false purpose. Your business can avoid the same fate, attract loyal customers, and out-narrate the competition by embracing authenticity. Equal parts provocation and exhortation, the insights of Authenticity apply to business, marketing, and life in general. Too many companies depend on marketing tactics that don't match the needs and concerns of their customers or embrace messaging and causes that don't connect. Authenticity is an anti-gimmick business book. It prescribes clear strategies that enable companies to communicate in a more genuine, emotional way. Authors Mark Toft, Jay Sunny, and Rich Taylor provide a series of approaches to help embrace and communicate the purpose of your brand with effectiveness. Whether you're a business executive who wants to be more persuasive or an advertising professional looking to grow your brand, this book combines the authors' successful experiences at top agencies into practical advice that can work for anyone in any business. Readers will learn the importance of purpose and conflict in marketing activities, how to approach advertising with clarity and passion, and how to plan content while avoiding the false allure of aspirational advertising and insincere corporate social responsibility. Inauthentic messaging can often spell failure for a business, but the company that tells a genuine, compelling story to its clients is the one that succeeds.

Authentic TM

Author : Sarah Banet-Weiser
Publisher : NYU Press
ISBN 13 : 0814787134
Total Pages : 280 pages
Book Rating : 4.8/5 (147 download)

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Book Synopsis Authentic TM by : Sarah Banet-Weiser

Download or read book Authentic TM written by Sarah Banet-Weiser and published by NYU Press. This book was released on 2012-10-15 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: While the practice of branding is typically understood as a tool of marketing, a method of attaching social meaning to a commodity as a way to make it more personally resonant with consumers, Banet-Weiser argues that in the contemporary era, brands are about culture as much as they are about economics.

UnMarketing

Author : Scott Stratten
Publisher : John Wiley & Sons
ISBN 13 : 1119335000
Total Pages : 311 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis UnMarketing by : Scott Stratten

Download or read book UnMarketing written by Scott Stratten and published by John Wiley & Sons. This book was released on 2016-10-10 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, Start Engaging and began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students.They are now back with this second edition, because Everything has Changed and Nothing is Different, with all the brilliance of the first edition, plus new content and commentary to reflect the rapidly changing landscape we all live, buy, and work in today. For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves? UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you'll create a relationship with your customers, and make yourself the logical choice for their needs. We know you've been told to act like other people, talk like other people, and market like all the people, but it is time for you to unlearn everything and start to UnMarket yourself. UnMarketing includes the latest information on: Idea Creation, Viral Marketing and Video, Marketing to Millennials, Authenticity, Transparency and Immediacy, Ethics and Affiliates, Social Media Platforming, UnPodcasting, Word of Mouth, Customer Service, Consumer Advocacy and Leadership. With examples of what to do, and what not to do, from small business right up to worldwide corporations in areas such as real estate, travel, service, retail, and B2B.

Chase One Rabbit

Author : David Parrish
Publisher : eBook Partnership
ISBN 13 : 8461700201
Total Pages : 173 pages
Book Rating : 4.4/5 (617 download)

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Book Synopsis Chase One Rabbit by : David Parrish

Download or read book Chase One Rabbit written by David Parrish and published by eBook Partnership. This book was released on 2015-05-18 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: "e;Marketing en minutos en tu movil..."e;Chase One Rabbit habla de marketing; del marketing bien centrado. El libro te ayudara a comprender tu propio negocio y a crear estrategias que te ayudaran a venderlo de la mejor manera posible. Combina historias inspiradoras con tecnicas practicas, ofreciendo a emprendedoras y emprendedores creativos las herramientas necesarias para que sus negocios tengan aun mas exito; gracias al marketing estrategico.?Como vender? es una pregunta que nos llevamos haciendo mucho tiempo. David Parrish, consultor y formador internacional, nos ilustra con mensajes sobre venta estrategica y marketing, dibujando historias desde su propia experiencia como emprendedor. Tambien comparte casos de exito reales de algunos de sus clientes.Chase One Rabbit se ha ideado como e-book. Todas las secciones son breves, con el objetivo de ayudarte a crear tu propio plan de marketing estrategico. Cada tema incluye un apartado "e;que hacer ahora"e; y conexiones con otros temas, para que te sea facil definir tus propios objetivos y sacar el maximo provecho de tu negocio creativo.Esto no va de publicidad. Un enfoque de marketing inteligente no tiene que ser caro ni ostentoso. Se trata de comprender tu negocio, centrarlo y reflexionar para desarrollar una estrategia de venta clara y aplicar tecnicas para aumentar el exito, la rentabilidad y tu posicion en el mercado. Chase One Rabbit te ensenara como hacerlo...Conoceras la fuerza del marketing del chismorreo y los beneficios de las recomendaciones boca a oreja. Comprenderas la diferencia entre el marketing estrategico y operativo; entre la comunicacion de marketing y una estrategia sincronizada y simple.Las ventas y el marketing deberian fluir conjuntamente, apoyadas en una estrategia de marketing que sea unica para tu negocio, sector y audiencia. David te plantea cuestiones y analiza ejemplos, creando un kit de herramientas que te ayudara a desarrollar tu propia estrategia de marketing con tecnicas de precision y un discurso pulido.El libro te animara a pensar sobre estrategia y venta, beneficios y marketing de precision. Manteniendote "e;autentico"e; conseguiras que la venta no sea un incordio, y comprenderas que estas vendiendo y porque tus clientes lo quieren. Te ayudara a definir el valor de tu producto o servicio y te sugerira ideas y maneras constructivas de conseguirlo. Te hara pensar sobre mercados locales, nacionales e internacionales. En esta era de marketing digital y de internet, tienes que asegurarte de escoger las mejores herramientas.Tambien abarca las complejidades especificas de dirigir un negocio creativo; como trabajar en un sector que te apasiona, valorar tu trabajo, escoger los clientes adecuados, promocionarte de manera eficaz y hacer que el negocio sea rentable y exitoso.Cada una de las 63 secciones te sugiere algo para reflexionar, y te recomienda acciones que puedes hacer al momento para mejorar tu negocio. Es practico y progresivo y esta disenado para empresas grandes o pequenas - desde startups hasta empresas consolidadas, organizaciones culturales o artisticas o personas emprendedoras creativas - con abundantes ideas e inspiracion en las que sumergirte cada dia.David Parrish ha trabajado por todo el mundo con personas emprendedoras creativas, pequenas empresas, PYMEs digitales, organizaciones artisticas y agencias de apoyo al emprendimiento. Ha trabajado con cientos de empresas en mas de 30 paises. Es especialista en industrias creativas y digitales, ayudando a las personas emprendedoras a emplear la creatividad en sus negocios, para trazar e implementar nuevos modelos de negocio y estrategias de marketing inteligentes.Chase One Rabbit es su segundo libro, que sigue al aclamado "e;T-Shirts and Suits: A Guide to the Business of Creativity"e; (traducido al castellano como Camisetas y Corbatas: Una Guia para los Negocios Creativos), que ha sido traducido y publicado en siete paises.

Can't Buy Me Like

Author : Bob Garfield
Publisher : Penguin
ISBN 13 : 1101595337
Total Pages : 227 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis Can't Buy Me Like by : Bob Garfield

Download or read book Can't Buy Me Like written by Bob Garfield and published by Penguin. This book was released on 2013-03-07 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . . As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's world, where people have become desensitized-even disillusioned-by ad campaigns and marketing slogans, that maxim needs an update: Money can't even buy you like.

Authentic Selling

Author : George Kao
Publisher : George Kao
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4./5 ( download)

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Book Synopsis Authentic Selling by : George Kao

Download or read book Authentic Selling written by George Kao and published by George Kao. This book was released on 2018-09-18 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides inspiration and step-by-step guidance for small businesses that want to acquire more clients, without resorting to the conventional, pushy sales tactics. Some of what you will learn in this book: * How to describe your services in a way that will resonate with your ideal client * Pricing your services * Practical and service-oriented ways to be discovered by your ideal clients * How to reframe "selling" from a chore to a joyful service

Building Brand Authenticity

Author : M. Beverland
Publisher : Springer
ISBN 13 : 0230250807
Total Pages : 219 pages
Book Rating : 4.2/5 (32 download)

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Book Synopsis Building Brand Authenticity by : M. Beverland

Download or read book Building Brand Authenticity written by M. Beverland and published by Springer. This book was released on 2009-10-22 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.