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Author :
Publisher :
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4.:/5 (938 download)
Download or read book Attitude Research on the Rocks written by and published by . This book was released on 1968 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : American Marketing Association. Committee on Attitude Research
Publisher :
ISBN 13 :
Total Pages : 276 pages
Book Rating : 4.:/5 (49 download)
Download or read book Attitude Research on the Rocks written by American Marketing Association. Committee on Attitude Research and published by . This book was released on 1968 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (916 download)
Download or read book Attitude Research on the rocks written by and published by . This book was released on 1968 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : American Marketing Association. Committee on Attitude Research
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (15 download)
Download or read book Attitude research on the rocks Lee Adler and Irving Crespi, editors. 1968 written by American Marketing Association. Committee on Attitude Research and published by . This book was released on 1968 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book ATTITUDE RESEARCH ON THE ROCKS- AMERICAN MARKETING ASSOCIATION- MARKETING RESEARCH TECHNIQUES. written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Eddie M. Clark
Publisher : Psychology Press
ISBN 13 : 1317783379
Total Pages : 346 pages
Book Rating : 4.3/5 (177 download)
Download or read book Attention, Attitude, and Affect in Response To Advertising written by Eddie M. Clark and published by Psychology Press. This book was released on 2019-10-25 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and development in such diverse specialties as learning and behavioral decision theory, psychometrics, perception, and social and mathematical psychology. Psychology, in turn, has contributed a wide assortment of tools, theories, and techniques to the practice of advertising. These contributions have found their place in virtually all areas of advertising practice -- stimulating creativity, evaluating the creative product, and informing the scheduling of media. Purposely eclectic, this volume presents new issues in consumer psychology and advertising such as the relationship between gender differences, cortical organization and advertising; new approaches to old issues such as attention as an epiphenomenon, and meta-analysis of comparative advertising research; and new applications of consumer psychology to other fields such as examining health behavior as consumer behavior, affect and political advertising, and the relationship between advertising and eating disorders. This volume is the result of the Sixth Annual Advertising and Consumer Behavior Conference, which was designed to bring together researchers and practitioners from both psychology and advertising. Chapter contributions are made by professionals in advertising and marketing, professors in psychology and marketing departments, and psychologists who consult for advertising and marketing organizations. Thus, the chapters represent a microcosm of the type of interaction that has characterized the interface of psychology and advertising for more than a hundred years.
Author : Richard W. Olshavsky
Publisher :
ISBN 13 :
Total Pages : 208 pages
Book Rating : 4.3/5 (512 download)
Download or read book Attitude Research Enters the '80s written by Richard W. Olshavsky and published by . This book was released on 1980 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael John Baker
Publisher : Taylor & Francis
ISBN 13 : 9780415214001
Total Pages : 496 pages
Book Rating : 4.2/5 (14 download)
Download or read book Marketing written by Michael John Baker and published by Taylor & Francis. This book was released on 2001 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William D. Wells
Publisher : Marketing Classics Press
ISBN 13 : 1613111665
Total Pages : 51 pages
Book Rating : 4.6/5 (131 download)
Download or read book Life Style and Psychographics, Chapter 13 written by William D. Wells and published by Marketing Classics Press. This book was released on 2011-06-30 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Library of Congress. Copyright Office
Publisher : Copyright Office, Library of Congress
ISBN 13 :
Total Pages : 1602 pages
Book Rating : 4.F/5 ( download)
Download or read book Catalog of Copyright Entries. Third Series written by Library of Congress. Copyright Office and published by Copyright Office, Library of Congress. This book was released on 1972 with total page 1602 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 560 pages
Book Rating : 4.:/5 (319 download)
Download or read book Selected Aspects of Consumer Behavior written by and published by . This book was released on 1977 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Roy Wells Hill
Publisher : Springer
ISBN 13 : 1349158232
Total Pages : 225 pages
Book Rating : 4.3/5 (491 download)
Download or read book Organizational Buying Behaviour written by Roy Wells Hill and published by Springer. This book was released on 1977-12-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Carl H. Botan
Publisher : Routledge
ISBN 13 : 1351225723
Total Pages : 325 pages
Book Rating : 4.3/5 (512 download)
Download or read book Public Relations Theory written by Carl H. Botan and published by Routledge. This book was released on 2017-10-03 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields.
Author : Yoram Wind
Publisher : Springer Science & Business Media
ISBN 13 : 0387286926
Total Pages : 343 pages
Book Rating : 4.3/5 (872 download)
Download or read book Marketing Research and Modeling: Progress and Prospects written by Yoram Wind and published by Springer Science & Business Media. This book was released on 2013-06-05 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.
Author : H. Dan O'Hair
Publisher : Routledge
ISBN 13 : 1136691049
Total Pages : 412 pages
Book Rating : 4.1/5 (366 download)
Download or read book Applied Communication Theory and Research written by H. Dan O'Hair and published by Routledge. This book was released on 2013-11-05 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a comprehensive examination of the applications of communication inquiry to the solution of relevant social issues. Nationally recognized experts from a wide range of subject areas discuss ways in which communication research has been used to address social problems and identify direction for future applied communication inquiry.
Author : Dan Nimmo
Publisher : Transaction Publishers
ISBN 13 : 9781412844857
Total Pages : 776 pages
Book Rating : 4.8/5 (448 download)
Download or read book Communication Yearbook 4 written by Dan Nimmo and published by Transaction Publishers. This book was released on 1980-01-01 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joel Cooper
Publisher : Routledge
ISBN 13 : 1317509625
Total Pages : 353 pages
Book Rating : 4.3/5 (175 download)
Download or read book The Science of Attitudes written by Joel Cooper and published by Routledge. This book was released on 2015-09-16 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Science of Attitudes is the first book to integrate classic and modern research in the field of attitudes at a scholarly level. Designed primarily for advanced undergraduates and graduate students, the presentation of research will also be useful for current scholars in all disciplines who are interested in how attitudes are formed and changed. The treatment of attitudes is both thorough and unique, taking a historical approach while simultaneously highlighting contemporary views and controversies. The book traces attitudes research from the inception of scientific study following World War II to the issues and methods of research that are prominent features of today’s research. Researchers in the field of attitudes will be particularly interested in classic and modern research on the organization, structure, strength and function of attitudes. Researchers in the field of persuasion will be particularly interested in work on attitude change focusing on propositional and associative learning, metacognition and dynamic theories of dissonance, balance and reactance. The book is designed to present the integration of the properties of the attitude with the dynamic considerations of attitude change. The Science of Attitudes is also the first book on attitudes to devote entire chapters to work on implicit measurements, resistance to persuasion, and social neuroscience.
