Asian Dimensions Of Services Marketing

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Asian Dimensions of Services Marketing

Author : Esther Tang
Publisher : Routledge
ISBN 13 : 1317956249
Total Pages : 144 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Asian Dimensions of Services Marketing by : Esther Tang

Download or read book Asian Dimensions of Services Marketing written by Esther Tang and published by Routledge. This book was released on 2018-10-24 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore current trends in the Asian service industry! Asian Dimensions of Services Marketing takes you on a journey through the service industries of Asia. Due to the extraordinary amount of growth in Asian service industries over the past few decades, this sector is expanding greatly in many Asian countries. These changes have had many effects on countries such as China, Korea, Singapore, and Thailand, mostly at the expense of agriculture and manufacturing. This book examines these effects, and establishes ways to achieve success in services marketing. This educational book provides an enlightening look at topics such as: the influence of reference groups in the service industry of Singapore the moderating effect of switching costs on the relationship between service performance and customer satisfaction in the Thai cultural and business setting how multinational professional service firms in South Korea have achieved success the emotional impact of store atmosphere on Chinese customers in a leisure service setting the rapid development of services in Asia, and how to effectively market intangibles to various kinds of consumers

Tourism Marketing in East and Southeast Asia

Author : Stylidis, Dimitrios
Publisher : CABI
ISBN 13 : 1800622147
Total Pages : 238 pages
Book Rating : 4.8/5 (6 download)

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Book Synopsis Tourism Marketing in East and Southeast Asia by : Stylidis, Dimitrios

Download or read book Tourism Marketing in East and Southeast Asia written by Stylidis, Dimitrios and published by CABI. This book was released on 2022-12-19 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the increased research interest in tourism in Asia, most research has focused on the key destinations (China, Macau, Hong Kong, Thailand), while neglecting other destinations which are less well explored. Little is known about the marketing efforts and practices, along with the successes and challenges, countries in the East and Southeast Asia have been experiencing. This book aims to address this oversight by exploring the marketing approaches, techniques and tools used by various countries in the region both collectively and individually to manage their tourism offerings and position them in the global tourism market: China, Hong Kong, Indonesia, Japan, Korea, Macau, Mongolia, Myanmar, Vietnam. The book will be of interest to tourism marketing researchers, practitioners, academics, undergraduate and postgraduate students who will find these insightful contemporary case studies useful in the classroom.

Asian Dimensions of Services Marketing

Author : Esther P. Y. Tang
Publisher : Psychology Press
ISBN 13 : 9780789016911
Total Pages : 144 pages
Book Rating : 4.0/5 (169 download)

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Book Synopsis Asian Dimensions of Services Marketing by : Esther P. Y. Tang

Download or read book Asian Dimensions of Services Marketing written by Esther P. Y. Tang and published by Psychology Press. This book was released on 2002 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asian Dimensions of Services Marketing delves into the world of industry in Asia. There has been phenomenal growth in that continent's service industries over the past few decades, and this book covers several important aspects of marketing services. These include the influence of reference groups in the service industries of Singapore, and influences upon the relationship between service performance and customer satisfaction in the Thai cultural and business setting. This book also discusses perceived success factors for multinational professional service firms in South Korea, examines how store atmosphere impacts the emotional well-being of Chinese customers in a leisure service setting, and more!

Services Marketing Cases in Emerging Markets

Author : Sanjit Kumar Roy
Publisher : Springer
ISBN 13 : 3319329707
Total Pages : 185 pages
Book Rating : 4.3/5 (193 download)

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Book Synopsis Services Marketing Cases in Emerging Markets by : Sanjit Kumar Roy

Download or read book Services Marketing Cases in Emerging Markets written by Sanjit Kumar Roy and published by Springer. This book was released on 2016-09-08 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an invaluable resource for marketing and business management students requiring insights into the operationalization of services across different geographical areas in Asia. Students will find it interesting to compare and contrast different markets covering important aspects related to services.

Strategic Marketing Management in Asia

Author : Syed Saad Andaleeb
Publisher : Emerald Group Publishing
ISBN 13 : 1786357453
Total Pages : 589 pages
Book Rating : 4.7/5 (863 download)

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Book Synopsis Strategic Marketing Management in Asia by : Syed Saad Andaleeb

Download or read book Strategic Marketing Management in Asia written by Syed Saad Andaleeb and published by Emerald Group Publishing. This book was released on 2016-12-22 with total page 589 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.

Services Marketing

Author : Christopher Lovelock
Publisher : Pearson Australia
ISBN 13 : 1486004768
Total Pages : 529 pages
Book Rating : 4.4/5 (86 download)

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Book Synopsis Services Marketing by : Christopher Lovelock

Download or read book Services Marketing written by Christopher Lovelock and published by Pearson Australia. This book was released on 2015-05-20 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Services Marketing is well known for its authoritative presentation and strong instructor support. The new 6th edition continues to deliver on this promise. Contemporary Services Marketing concepts and techniques are presented in an Australian and Asia-Pacific context. In this edition, the very latest ideas in the subject are brought to life with new and updated case studies covering the competitive world of services marketing. New design features and a greater focus on Learning Objectives in each chapter make this an even better guide to Services Marketing for students. The strategic marketing framework gives instructors maximum flexibility in teaching. Suits undergraduate and graduate-level courses in Services Marketing."

Asian Dimensions of Services Marketing

Author : Esther P. Y. Tang
Publisher :
ISBN 13 : 9781315864952
Total Pages : 117 pages
Book Rating : 4.8/5 (649 download)

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Book Synopsis Asian Dimensions of Services Marketing by : Esther P. Y. Tang

Download or read book Asian Dimensions of Services Marketing written by Esther P. Y. Tang and published by . This book was released on 2002 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Proceedings of the 4th Asia Pacific Management Research Conference (APMRC 2022)

Author : Eva Hotnaidah Saragih
Publisher : Springer Nature
ISBN 13 : 9464630760
Total Pages : 745 pages
Book Rating : 4.4/5 (646 download)

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Book Synopsis Proceedings of the 4th Asia Pacific Management Research Conference (APMRC 2022) by : Eva Hotnaidah Saragih

Download or read book Proceedings of the 4th Asia Pacific Management Research Conference (APMRC 2022) written by Eva Hotnaidah Saragih and published by Springer Nature. This book was released on 2023-02-10 with total page 745 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. It has been our great honor to welcome all the participants to the 4th Asia-Pacific Management Research Conference was held in Surabaya, Indonesia, on May 18th–20th, 2022 as a hybrid conference (virtualy conference). I recalled formulating the concept and conducting this conference with the Research Center and Case Clearing House (RC-CCH) Team back in 2017. The conference encourages fresh and impactful studies that address the latest issues and topics, particularly in economics, management, business, and accounting. The forum particularly welcomes the discussion and sharing among research fellows in a semi-formal academic setting. As we reach the fourth conference, we are confident that we will maintain a contribution to the global literature. It is undeniable that the theme of the COVID-19 Pandemic is the main issue of this fourth conference, but rather than focusing on the misery, we look for models, technologies, and concepts that are beneficial for the economy and businesses to grow toward the new normal. This conference received 136 abstracts, of which 57 were accepted articles in Atlantis Proceeding.

Proceedings of the 5th International Asia Conference on Industrial Engineering and Management Innovation (IEMI2014)

Author : Ershi Qi
Publisher : Springer
ISBN 13 : 9462391009
Total Pages : 419 pages
Book Rating : 4.4/5 (623 download)

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Book Synopsis Proceedings of the 5th International Asia Conference on Industrial Engineering and Management Innovation (IEMI2014) by : Ershi Qi

Download or read book Proceedings of the 5th International Asia Conference on Industrial Engineering and Management Innovation (IEMI2014) written by Ershi Qi and published by Springer. This book was released on 2015-01-19 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 5th International Asia Conference on Industrial Engineering and Management Innovation is sponsored by the Chinese Industrial Engineering Institution and organized by Xi’an Jiaotong University. The conference aims to share and disseminate information on the most recent and relevant researches, theories and practices in industrial and system engineering to promote their development and application in university and enterprises.

Heritage, Culture and Society

Author : Salleh Mohd Radzi
Publisher : CRC Press
ISBN 13 : 1315386968
Total Pages : 1017 pages
Book Rating : 4.3/5 (153 download)

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Book Synopsis Heritage, Culture and Society by : Salleh Mohd Radzi

Download or read book Heritage, Culture and Society written by Salleh Mohd Radzi and published by CRC Press. This book was released on 2016-10-26 with total page 1017 pages. Available in PDF, EPUB and Kindle. Book excerpt: Heritage, Culture and Society contains the papers presented at the 3rd International Hospitality and Tourism Conference (IHTC2016) & 2nd International Seminar on Tourism (ISOT 2016), Bandung, Indonesia, 10—12 October 2016). The book covers 7 themes: i) Hospitality and tourism management ii) Hospitality and tourism marketing iii) Current trends in hospitality and tourism management iv) Technology and innovation in hospitality and tourism v) Sustainable tourism vi) Gastronomy, foodservice and food safety, and vii) Relevant areas in hospitality and tourism Heritage, Culture and Society is a significant contribution to the literature on Hospitality and Tourism, and will be of interest to professionals and academia in both areas.

The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services

Author : Jung Kee Hong
Publisher : Taylor & Francis
ISBN 13 : 1040286615
Total Pages : 200 pages
Book Rating : 4.0/5 (42 download)

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Book Synopsis The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services by : Jung Kee Hong

Download or read book The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services written by Jung Kee Hong and published by Taylor & Francis. This book was released on 2024-11-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The traditional walls between banking, insurance and securities markets are breaking down as a result of deregulation and liberalization of financial services. The cross-buying of financial services has become a global trend as a part of the convergence of financial services. This trend has recently commenced in East Asian countries, such as Taiwan and Korea, where the tremendous growth of these activities has been noticed. The book explores what the determinants of this growth in East Asia, particularly in Korea and Taiwan are, and how these determinants influence differently to the customers of these two countries when compared with the studies conducted on other countries (e.g. Europe and North America). The book opens the view on the subject of customers’ behavioral intentions of cross-buying banking services in East Asian countries, especially from a cross-cultural perspective and empirically tested findings help marketing personnel in financial institutions, marketing practitioners’ in banks and researchers of financial services and marketing, understanding on East Asia such as Taiwan and Korea, where the tremendous growth of these activities has been noticed in recent years.

Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers

Author : Philip Kotler
Publisher : World Scientific
ISBN 13 : 9813275480
Total Pages : 345 pages
Book Rating : 4.8/5 (132 download)

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Book Synopsis Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers by : Philip Kotler

Download or read book Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers written by Philip Kotler and published by World Scientific. This book was released on 2019-03-15 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.This is critical all over the world, but none more so than in Asia. Asia is not only the world's biggest market, but also the fastest growing. It is therefore essential for marketers to understand the dynamics of Asian companies and what they have to offer to the wider world. This book analyzes competitive companies from 18 Asian countries that have successfully practiced new wave marketing and in so doing, provide invaluable lessons that others may find useful. Comprehensive case studies are used not only to describe how some of Asia's best companies compete, but also to analyze the concepts of new wave marketing their actions are based on. This book is unique in its depth and breadth of cases, from companies in the ASEAN region to North-east Asia, including Mongolia and SAARC.The authors of this book, Professor Philip Kotler, arguably the Father of Modern Marketing, Hermawan Kartajaya from Indonesia, and Hooi Den Huan from Singapore, are all experts in their field and have previously produced other bestsellers. This book, with its focus on real life examples of competitive Asian companies in the age of digitalization, complements the principles and theoretical frameworks of new wave marketing that are detailed in its sister book, . Together, these books provide a comprehensive picture of the changing Asian marketing landscape.

Asian Cultures and Contemporary Tourism

Author : Elaine Chiao Ling Yang
Publisher : Springer
ISBN 13 : 9811079803
Total Pages : 225 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Asian Cultures and Contemporary Tourism by : Elaine Chiao Ling Yang

Download or read book Asian Cultures and Contemporary Tourism written by Elaine Chiao Ling Yang and published by Springer. This book was released on 2018-02-26 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on cultures that shape contemporary Asian tourist experiences. The book consists of 10 chapters, which are organised into two themes: Collectivist Culture and Wellbeing. The chapters cover emerging forms of tourism (e.g., wedding and bridal photography tourism, roots/affinity tourism and shamanic tourism), investigate a wide range of topics (e.g., tourist motivation, tourist anxiety and decision making) and consider Asian perspectives from diverse backgrounds (e.g., China, Hong Kong, Singapore, Taiwan, South Korea, Japan, Philippines, Malaysia, Indonesia, India, Bangladesh, and Nepal). The book provides tourism researchers, students and practitioners a consolidated, comprehensive and updated reference for the understanding of Asian tourists.

Human-Computer Interaction and Management Information Systems: Applications. Advances in Management Information Systems

Author : Dennis F. Galletta
Publisher : Routledge
ISBN 13 : 1317468414
Total Pages : 481 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Human-Computer Interaction and Management Information Systems: Applications. Advances in Management Information Systems by : Dennis F. Galletta

Download or read book Human-Computer Interaction and Management Information Systems: Applications. Advances in Management Information Systems written by Dennis F. Galletta and published by Routledge. This book was released on 2014-12-18 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Human-Computer Interaction and Management Information Systems: Applications" offers state-of-the-art research by a distinguished set of authors who span the MIS and HCI fields. The original chapters provide authoritative commentaries and in-depth descriptions of research programs that will guide 21st century scholars, graduate students, and industry professionals. Human-Computer Interaction (or Human Factors) in MIS is concerned with the ways humans interact with information, technologies, and tasks, especially in business, managerial, organizational, and cultural contexts. It is distinctive in many ways when compared with HCI studies in other disciplines. The MIS perspective affords special importance to managerial and organizational contexts by focusing on analysis of tasks and outcomes at a level that considers organizational effectiveness. With the recent advancement of technologies and development of many sophisticated applications, human-centeredness in MIS has become more critical than ever before. This work focuses on applications and evaluations including special case studies, specific contexts or tasks, HCI methodological concerns, and the use and adoption process.

Management in South-East Asia

Author : Chris Rowley
Publisher : Routledge
ISBN 13 : 1134734042
Total Pages : 201 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis Management in South-East Asia by : Chris Rowley

Download or read book Management in South-East Asia written by Chris Rowley and published by Routledge. This book was released on 2013-09-13 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume deals with Management in South-East Asia. It widely agreed that this is a region of growing importance economically in today’s globalized world. This area contains a diverse range of dynamic economies, ranging from the ‘highly developed’ through to the ‘newly emerging’, each competing in a different manner and with different characteristics. This book specifically focuses on current and future developments in areas such as Business Culture, Enterprises and Human Resources. It covers a range of topics, industries, size of firms and countries (Malaysia, Singapore, Thailand, Vietnam, three of which are capitalist economies, with the latter a transitional communist one). These locations also comprehend a variety of business cultures, with a variety of religious values, ranging from Buddhist to Islamic, and ethnic identities. The approach taken is inter-disciplinary and most of the contributions are by locally-based authors who are very well qualified to write about their chosen country-setting. The experts contributing include those specialized in banking, business management, economics, finance, sociology, psychology and so on, all based in business schools and universities, encompassing a good number of national origins. This book was previously published as a special issue of the Asian Pacific Business Review.

Ageing with Dignity in Hong Kong and Asia

Author : Vincent Tin Sing Law
Publisher : Springer Nature
ISBN 13 : 9811930619
Total Pages : 459 pages
Book Rating : 4.8/5 (119 download)

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Book Synopsis Ageing with Dignity in Hong Kong and Asia by : Vincent Tin Sing Law

Download or read book Ageing with Dignity in Hong Kong and Asia written by Vincent Tin Sing Law and published by Springer Nature. This book was released on 2022-09-12 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book advocates the application of holistic and humanistic approaches in elderly care and services to achieve the goal of ageing with dignity in Hong Kong and Asia. It responds to the needs of an increasing ageing population that has to deal with related health needs in long-term care, community health and social services, particularly for chronic conditions and psychosocial support. The book consists of three sections on policy and development of aged care, holistic and humanistic care for older adults, and capacity building for ageing with dignity, respectively. Topics include the latest initiatives in aged care, appropriate services and delivery models, lifestyle modification, psychosocial and environmental considerations, professional development, technologies, and social capital. The chapters review and discuss these issues within a global context, illustrated by examples from Asian countries, underpinned by locally based empirical research. Contributors include academics and practitioners from diversified professional backgrounds that include medicine, nursing, pharmacy, traditional Chinese medicine, dietetics, and allied health. The book traverses into territories in the social sciences, life sciences, and sports sciences, while also touching on areas of business and administration, hospitality, law, public policy, and information technology in connection with public health. The contents serve as a topical reference for tertiary studies in ageing and related disciplines such as well-being and are also useful to policymakers, community and public health practitioners, health executives and interns working in areas of policy and practice pertinent to care development, health delivery models, planning, quality, ethics, better health promotion, professional training, and monitoring for older adults.

Place Event Marketing in the Asia Pacific Region

Author : Waldemar Cudny
Publisher : Routledge
ISBN 13 : 1000430472
Total Pages : 140 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Place Event Marketing in the Asia Pacific Region by : Waldemar Cudny

Download or read book Place Event Marketing in the Asia Pacific Region written by Waldemar Cudny and published by Routledge. This book was released on 2021-08-19 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the fascinating phenomenon of place event marketing in the Asia Pacific region. It examines procedures in the promotion and branding of places that use events to shape their identities. It considers how events are used in forming a branded image of a place and disseminate information about it. This innovative book offers theoretical insights of the opportunities and challenges related to place event marketing. With contributions from leading thinkers in the field, chapters also draw on empirical examples to showcase a variety of events across the Asia Pacific, such as MICE, sporting events, festivals, and religious and cultural celebrations. The book explores the importance of such events for the socio-economic development of urban regions. Today, the Asia Pacific is one of the world's fastest developing regions and its rising economic power is accompanied by the growing importance of the tourism and event sector. The book is a unique study relating to a very exceptional region of the world. The role of events in tourism development and the rise of the region’s soft power is presented through carefully selected examples of cities from different countries. The book concludes with commentary on the future directions for research in this area. Written in an accessible style, this book will be of great interest to students, scholars, and practitioners working in events studies, urban studies, tourism, place branding and promotion, business and management studies, geography, sociology, and sport and leisure studies.