Buyology

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Publisher : Currency
ISBN 13 : 0385523890
Total Pages : 274 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Buyology by : Martin Lindstrom

Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Input and Interaction in Language Acquisition

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Publisher : Cambridge University Press
ISBN 13 : 9780521437257
Total Pages : 340 pages
Book Rating : 4.4/5 (372 download)

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Book Synopsis Input and Interaction in Language Acquisition by : Clare Gallaway

Download or read book Input and Interaction in Language Acquisition written by Clare Gallaway and published by Cambridge University Press. This book was released on 1994-04-14 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Language addressed to children, or 'Baby Talk', became the subject of research interest thirty years ago. Since then, the linguistic environment of infants and toddlers has been widely studied. Input and Interaction in Language Acquisition is an up-to-date statement of the facts and controversies surrounding 'Baby Talk', its nature and likely effects. With contributions from leading linguists and psychologists, it explores language acquisition in different cultures and family contexts, in typical and atypical learners, and in second and foreign language learners. It is designed as a sequel to the now famous Talking to Children, edited by Catherine Snow and Charles Ferguson, and Professor Snow here provides an introduction, comparing issues of importance in the field today with the previous concerns of researchers.

Max Weber and Karl Marx

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Publisher : Routledge
ISBN 13 : 1134870000
Total Pages : 142 pages
Book Rating : 4.1/5 (348 download)

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Book Synopsis Max Weber and Karl Marx by : Karl Lowith

Download or read book Max Weber and Karl Marx written by Karl Lowith and published by Routledge. This book was released on 2002-11 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

Biomimicry

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Publisher : Harper Collins
ISBN 13 : 0061958921
Total Pages : 324 pages
Book Rating : 4.0/5 (619 download)

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Book Synopsis Biomimicry by : Janine M. Benyus

Download or read book Biomimicry written by Janine M. Benyus and published by Harper Collins. This book was released on 2009-08-11 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Repackaged with a new afterword, this "valuable and entertaining" (New York Times Book Review) book explores how scientists are adapting nature's best ideas to solve tough 21st century problems. Biomimicry is rapidly transforming life on earth. Biomimics study nature's most successful ideas over the past 3.5 million years, and adapt them for human use. The results are revolutionizing how materials are invented and how we compute, heal ourselves, repair the environment, and feed the world. Janine Benyus takes readers into the lab and in the field with maverick thinkers as they: discover miracle drugs by watching what chimps eat when they're sick; learn how to create by watching spiders weave fibers; harness energy by examining how a leaf converts sunlight into fuel in trillionths of a second; and many more examples. Composed of stories of vision and invention, personalities and pipe dreams, Biomimicry is must reading for anyone interested in the shape of our future.

After Writing Culture

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Publisher : Routledge
ISBN 13 : 1134749252
Total Pages : 284 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis After Writing Culture by : Andrew Dawson

Download or read book After Writing Culture written by Andrew Dawson and published by Routledge. This book was released on 2003-12-16 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: With fourteen articles written by well-known anthropologists, this book addresses the theme of representation in anthropology and explores the directions in which anthropology is moving following the debates of the 1980s.

Teaching for Transfer

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Publisher : Routledge
ISBN 13 : 1135444226
Total Pages : 247 pages
Book Rating : 4.1/5 (354 download)

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Book Synopsis Teaching for Transfer by : Anne McKeough

Download or read book Teaching for Transfer written by Anne McKeough and published by Routledge. This book was released on 2013-12-16 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: The transfer of learning is universally accepted as the ultimate aim of teaching. Facilitating knowledge transfer has perplexed educators and psychologists over time and across theoretical frameworks; it remains a central issue for today's practitioners and theorists. This volume examines the reasons for past failures and offers a reconceptualization of the notion of knowledge transfer, its problems and limitations, as well as its possibilities. Leading scholars outline programs of instruction that have effectively produced transfer at a variety of levels from kindergarten to university. They also explore a broad range of issues related to learning transfer including conceptual development, domain-specific knowledge, learning strategies, communities of learners, and disposition. The work of these contributors epitomizes theory-practice integration and enables the reader to review the reciprocal relation between the two that is so essential to good theorizing and effective teaching.

Transforming Children's Mathematics Education

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Publisher : Routledge
ISBN 13 : 1136468773
Total Pages : 511 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Transforming Children's Mathematics Education by : Leslie P. Steffe

Download or read book Transforming Children's Mathematics Education written by Leslie P. Steffe and published by Routledge. This book was released on 2013-11-05 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eminent scholars from around the globe gathered to discuss how educational systems would change if the prevailing principles of constructivism were applied to three major aspects of those systems -- knowledge and learning, communication, and environment. This volume provides documentation of the proceedings of this important meeting - - the Early Childhood Action Group of the Sixth International Congress on Mathematics Education. This international assembly, representing such diverse disciplines as mathematics and math education, epistemology, philosophy, cognitive science, psycholinguistics, and science education, is the first to examine early childhood mathematics education from constructivist and international perspectives in addition to formulating recommendations for future work in the field.

Handbook of Task Analysis Procedures

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Author :
Publisher : Praeger
ISBN 13 :
Total Pages : 458 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Handbook of Task Analysis Procedures by : David H Jonassen

Download or read book Handbook of Task Analysis Procedures written by David H Jonassen and published by Praeger. This book was released on 1989-06-26 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Task Analysis is not only the most important component of Instructional Design but also the most often misconstrued and poorly executed. Starting with this premise these authors have developed a complete reference and instructional text on Task Analysis. The Handbook of Task Analysis Procedures fulfills three distinct purposes. As an overview of the field it presents a comprehensive collection of functions, techniques and tools that can be used in a variety of settings. Thirty-five different procedures are cataloged and described in individual chapters. Providing flowcharts and examples, it is organized to instruct the reader on how to perform these techniques. Finally all chapters have been consistently structed making it an ideal reference book. Handbook of Task Analysis Procedures is designed to help the reader select a specific task analysis technique for a particular situation. Having done this, the reader can then refer to the appropriate chapter for his chosen technique. This chapter provides a statement of purpose, an overview, and applications. It then presents a step by step description of how to use the procedure. The chapter concludes with examples, an evaluation, and a complete set of references. Designed to be used in education and by trainers in the business sector, this volume is a unique reference book. Part I provides an overview of Task Analysis and describes the variables that affect how task analysis is performed. A decision table and discussion help the reader select specific techniques. The techniques are grouped in Part II, III, and IV according to their functional similarity--learning analysis, job analysis, content analysis. Part V describes information gathering tools. This Handbook is essential for the reader who believes that competent task analysis is a vital part of instructional design.

Learning and Study Strategies

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Author :
Publisher : Elsevier
ISBN 13 : 1483297675
Total Pages : 372 pages
Book Rating : 4.4/5 (832 download)

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Book Synopsis Learning and Study Strategies by :

Download or read book Learning and Study Strategies written by and published by Elsevier. This book was released on 2014-06-28 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume reflects current research on the cognitive strategies of autonomous learning. Topics such as metacognition, attribution theory, self-efficacy, direct instruction, attention, and problem solving are discussed by leading researchers in learning and study strategies. The contributors to this volume acknowledge and address the concerns of educators at the primary, secondary, and postsecondary school levels. The blend of theory and practice is an important feature of this volume.

Collaboration with Parents of Exceptional Children

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Publisher :
ISBN 13 :
Total Pages : 376 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Collaboration with Parents of Exceptional Children by : Marvin J. Fine

Download or read book Collaboration with Parents of Exceptional Children written by Marvin J. Fine and published by . This book was released on 1991 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Language Intervention Strategies in Adult Aphasia

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Publisher :
ISBN 13 :
Total Pages : 1224 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Language Intervention Strategies in Adult Aphasia by : Roberta Chapey

Download or read book Language Intervention Strategies in Adult Aphasia written by Roberta Chapey and published by . This book was released on 1986 with total page 1224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This newly revised and updated Fourth Edition continues to focus on speech therapy, addressing concerns that aid in the rehabilitation and recovery of aphasia patients. Topics include: assessment of language and communication, principles of language intervention, restorative approaches to language intervention, cognitive neuropsychological approach implications, functional intervention, and treatment for each syndrome. Other approaches and therapy for associated neuropathologies of speech and language related functions are also discussed. For more information, visit http: //connection.LWW.com/go/chapey.

Children's Oral Communication Skills

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Publisher :
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Children's Oral Communication Skills by : W. Patrick Dickson

Download or read book Children's Oral Communication Skills written by W. Patrick Dickson and published by . This book was released on 1981 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Neuropsycholinguistic Perspectives on Language Cognition

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Publisher : Psychology Press
ISBN 13 : 1135099472
Total Pages : 227 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Neuropsycholinguistic Perspectives on Language Cognition by : Corine Astesano

Download or read book Neuropsycholinguistic Perspectives on Language Cognition written by Corine Astesano and published by Psychology Press. This book was released on 2015-06-12 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together experts from the fields of linguistics, psychology and neuroscience to explore how a multidisciplinary approach can impact on research into the neurocognition of language. International contributors present cutting-edge research from cognitive and developmental psychology, neuropsychology, psycholinguistics and computer science, and discuss how this contributes to neuropsycholinguistics, a term coined by Jean-Luc Nespoulous, to whom this book is dedicated. Chapters illustrate how researchers with different methods and theoretical backgrounds can contribute to a unified vision of the study of language cognition. Reinterpreting neuropsycholinguistics through the lens of each research field, the book demonstrates important attempts to adopt a comprehensive view of speech and language pathology. Divided into three sections the book covers: linguistic mechanisms and the architecture of language the relationship between language and other cognitive processes the assessment of speech and language disabilities and compensatory mechanisms. Neuropsycholinguistic Perspectives on Language Cognition presents a unique contribution to cognitive science and language science, from linguistics to neuroscience. It will interest academics and scholars in the field, as well as medical researchers, psychologists, and speech and language therapists.

Simplexity

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Publisher : Odile Jacob
ISBN 13 : 2738147453
Total Pages : 187 pages
Book Rating : 4.7/5 (381 download)

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Book Synopsis Simplexity by : Alain Berthoz

Download or read book Simplexity written by Alain Berthoz and published by Odile Jacob. This book was released on 2018-12-20 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Simplexity, as I understand it, is the range of solutions living organisms have found, despite the complexity of natural processes, to enable the brain to prepare an action and plan for the consequences of it. These solutions are simplifying principles that enable the processing of information or situations, by taking into account past experience and anticipating the future. They are neither caricatures, shortcuts, or summaries. They are new ways of asking questions, sometimes at the cost of occasional detours, in order to achieve faster, more elegant, more effective actions.” A. B. As Alain Berthoz demonstrates in this profoundly original book, simplicity is never easy; it requires suppressing, selecting, connecting, thinking, in order to then act in the best way possible. And what if we, in turn, are inspired by the living world to process the complexity that surrounds us? Alain Berthoz is professor at the Collège de France where he is co-director of the Laboratoire de physiologie de la perception et de l’action. [Laboratory for the physiology of perception and action]. He is a member of the French Academy of Sciences, and is the author of Le Sens du mouvement [The Brain's Sense of Movement] and La Décision [Emotion and Reason].

Comparing the Incomparable

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Publisher : Stanford University Press
ISBN 13 : 0804757496
Total Pages : 131 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis Comparing the Incomparable by : Marcel Detienne

Download or read book Comparing the Incomparable written by Marcel Detienne and published by Stanford University Press. This book was released on 2008 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: A deliberately post-deconstructionist manifesto against the dangers of incommensurability, Marcel Detienne's book argues for and engages in the constructive comparison of societies of a great temporal and spatial diversity.

Metamorphoses

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Publisher : John Wiley & Sons
ISBN 13 : 1509545689
Total Pages : 180 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis Metamorphoses by : Emanuele Coccia

Download or read book Metamorphoses written by Emanuele Coccia and published by John Wiley & Sons. This book was released on 2021-06-09 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are all fascinated by the mystery of metamorphosis – of the caterpillar that transforms itself into a butterfly. Their bodies have almost nothing in common. They don’t share the same world: one crawls on the ground and the other flutters its wings in the air. And yet they are one and the same life. Emanuele Coccia argues that metamorphosis – the phenomenon that allows the same life to subsist in disparate bodies – is the relationship that binds all species together and unites the living with the non-living. Bacteria, viruses, fungi, plants, animals: they are all one and the same life. Each species, including the human species, is the metamorphosis of all those that preceded it – the same life, cobbling together a new body and a new form in order to exist differently. And there is no opposition between the living and the non-living: life is always the reincarnation of the non-living, a carnival of the telluric substance of a planet – the Earth – that continually draws new faces and new ways of being out of even the smallest particle of its disparate body. By highlighting what joins humans together with other forms of life, Coccia’s brilliant reflection on metamorphosis encourages us to abandon our view of the human species as static and independent and to recognize instead that we are part of a much larger and interconnected form of life.

The Translation Zone

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Publisher : Princeton University Press
ISBN 13 : 1400841216
Total Pages : 311 pages
Book Rating : 4.4/5 (8 download)

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Book Synopsis The Translation Zone by : Emily Apter

Download or read book The Translation Zone written by Emily Apter and published by Princeton University Press. This book was released on 2011-10-16 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Translation, before 9/11, was deemed primarily an instrument of international relations, business, education, and culture. Today it seems, more than ever, a matter of war and peace. In The Translation Zone, Emily Apter argues that the field of translation studies, habitually confined to a framework of linguistic fidelity to an original, is ripe for expansion as the basis for a new comparative literature. Organized around a series of propositions that range from the idea that nothing is translatable to the idea that everything is translatable, The Translation Zone examines the vital role of translation studies in the "invention" of comparative literature as a discipline. Apter emphasizes "language wars" (including the role of mistranslation in the art of war), linguistic incommensurability in translation studies, the tension between textual and cultural translation, the role of translation in shaping a global literary canon, the resistance to Anglophone dominance, and the impact of translation technologies on the very notion of how translation is defined. The book speaks to a range of disciplines and spans the globe. Ultimately, The Translation Zone maintains that a new comparative literature must take stock of the political impact of translation technologies on the definition of foreign or symbolic languages in the humanities, while recognizing the complexity of language politics in a world at once more monolingual and more multilingual.