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Analítica Web 2.0

Author : Avinash Kaushik
Publisher : Grupo Planeta (GBS)
ISBN 13 : 8498750954
Total Pages : 514 pages
Book Rating : 4.4/5 (987 download)

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Book Synopsis Analítica Web 2.0 by : Avinash Kaushik

Download or read book Analítica Web 2.0 written by Avinash Kaushik and published by Grupo Planeta (GBS). This book was released on 2011 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aunque la web, el marketing online y la publicidad han sufrido una revolución sin precedentes en los últimos años, los métodos utilizados en la recogida y el análisis de datos apenas habían cambiado hasta la reciente llegada de la analítica web. Avinash Kaushik, uno de sus más reputados expertos en la materia, ha abierto todo un campo de posibilidades para analizar los resultados web y ha permitido que empresas y profesionales empiecen a tomar decisiones inteligentes basadas en el estudio analítico de los datos. Este libro va dirigido a todos los públicos, independientemente de su grado de conocimiento de las herramientas propias de la analítica web. En este sentido, Kaushik describe los conceptos más básicos para controlar el tráfico de una página web y, además, propone estrategias y modelos de implementación para obtener toda la información posible de los datos cualitativos, nos enseña cómo debemos experimentar y probar nuevas funcionalidades y nos presenta todas las herramientas a nuestro alcance para sacar mayor partido de nuestra ventaja competitiva. Una vez medidos y analizados los datos de nuestra página web, el autor nos detalla los pasos siguientes teniendo presente las últimas tendencias y la tecnología actual: redes sociales, vídeo y tráfico procedente de móviles de última generación. ¿En qué te ayudará este libro? • Solucionar tus retos más difíciles, como por ejemplo la analítica multicanal. • Cuantificar el valor económico de tu página web y a medir las conversiones macro y micro para e-commerce, páginas no lucrativas y sitios B2B. • Beneficiarte de los métodos analíticos que afectan a la búsqueda de contenidos: búsquedas internas de la web, marketing para el pago por clic y optimización para buscadores. • Dominar los campos emergentes del análisis online: Youtube, Twitter, blogs y teléfonos móviles. • Aprovechar los KPI más relevantes para tu negocio y poner en marcha estrategias prácticas para implementar el cambio. • Desarrollar tests y pruebas para crear páginas web centradas en el cliente, y así innovar de un modo más rápido. • Tomar decisiones eficientes basadas en los resultados de los datos y cultivar las habilidades necesarias para convertirte en un analista web de éxito.

Online Brand Communities

Author : Francisco J. Martínez-López
Publisher : Springer
ISBN 13 : 331924826X
Total Pages : 256 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis Online Brand Communities by : Francisco J. Martínez-López

Download or read book Online Brand Communities written by Francisco J. Martínez-López and published by Springer. This book was released on 2015-12-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities. In this context the book also explores recent trends related to branding and brand management. Next, it proposes a classification system for online brand communities, taking into account questions like the motivating factors for consumers to join, participate and stay in a community. The process of value creation in communities is examined from both business and consumer perspectives. The book draws to a close with a brief presentation of the process broadly accepted for the successful development of online brand communities.

Analítica Web: medir para triunfar

Author : Sergio Maldonado
Publisher : ESIC Editorial
ISBN 13 : 8473567145
Total Pages : 222 pages
Book Rating : 4.4/5 (735 download)

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Book Synopsis Analítica Web: medir para triunfar by : Sergio Maldonado

Download or read book Analítica Web: medir para triunfar written by Sergio Maldonado and published by ESIC Editorial. This book was released on 2010-09-16 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: La Analítica Web (o Web Analytics) se ha convertido en una actividad ineludible en el seno de toda empresa que cuente con una presencia estratégica en Internet. Con “Analítica Web: medir para triunfar” Sergio Maldonado expone el fruto de muchos años de experiencia en la optimización de actividades de marketing online, comercio electrónico y comunicación digital a partir de datos web. Además, este libro constituye una guía ineludible para la adecuación de las actividades de medición y perfilado de audiencias a la normativa española e internacional. Sergio Maldonado es fundador y gerente de MV Consultoría / Divisadero (www.mvconsultoria.com), empresa pionera en la prestación de servicios especializados de medición y optimización del canal online con más de cien clientes en activo, entre los que se cuentan: BBVA, Vodafone, Mango, Coca-Cola, NH Hoteles, Caja Madrid, Vueling o RTVE.es. El lector podrá encontrar en las páginas de “Analítica Web...” una útil relación de soluciones para la racionalización de inversiones en marketing online, el mejor conocimiento del cliente (o Customer Intelligence) y la optimización del canal web, todo ello expuesto de una forma amena y accesible. “La Web es el mejor canal del mundo para exigir cuentas por los resultados obtenidos, y nadie podrá enseñarte cómo alcanzar esa meta mejor que Sergio Maldonado. Este libro destila una clarividencia proveniente de años de experiencia, con revelaciones que tendrán impacto directo en los resultados de tu empresa.” Avinash Kaushik Autor de Web Analytics 2.0 ÍNDICE ¿Para quién es este libro? - ¿Qué es la Analítica web? - Incorporando Analítica Web a tu organización.- Analítica Web para la optimización de campañas.- Inteligencia de clientes (“Customer Intelligence”).- Analítica Web para al optimización del canal web.- La Analítica Web frente a los Social Media y la Web 2.0.- Indicadores y tablas específicos de industria.- Analista Web.- Aspectos jurídicos de la Analítica Web.

Web Analytics Action Hero

Author : Brent Dykes
Publisher : Adobe Press
ISBN 13 : 0132837943
Total Pages : 476 pages
Book Rating : 4.1/5 (328 download)

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Book Synopsis Web Analytics Action Hero by : Brent Dykes

Download or read book Web Analytics Action Hero written by Brent Dykes and published by Adobe Press. This book was released on 2011-11-12 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies need more than just web analysts and data-savvy marketers to be successful–they need action heroes! While most of us never battle evil scientists or defuse nuclear warheads, successful web analysts benefit from the same attributes that fictional action heroes embody. As a web analyst, your main goal is to improve your organization’s online performance. You can become an “action hero” by translating analysis insights into action that generates significant returns for your company. How you approach analysis is critical to your overall success. In this book, web analytics expert Brent Dykes addresses the unique challenges facing analysts and online marketers working within small and large companies, teaching you how to move beyond reporting and toward analysis to drive action and change. Taking a principle-based rather than a tool-specific approach, Brent introduces you to the Action Hero Framework that breaks down the analysis process into three key stages: Prioritize (what to analyze), Analyze (how to analyze), and Mobilize (how to drive action). And he reinforces these topics with real-world examples and practical tips from seasoned analysts at leading companies. Defines the type of environment in which action heroes thrive–not just survive–as well as how to defeat the villains of web analytics that stand in the way Arms web professionals with a strategic framework for executing online analysis, as well as an arsenal of analysis techniques Reveals how companies need to be both data-driven and action-agile to drive business value from web analytics For more action hero resources and information, check out the book’s companion site at www.Analyticshero.com. "The ideas in this book will take you days (or even weeks) to work your way through, and they fly in the face of the emotional approach to marketing. The question is: would you rather have your competition lead the way with data and science when it comes to reaching your market, or are you going to go first? That's how it is with action heroes--no guts, no glory." - Seth Godin Author We Are All Weird "Don't let the jaunty, breezy style of this book throw you off. Brent successfully - and entertainingly - packs years of experience into these pages along with case studies and insightful help on getting the most out of web analytics, adding value to your company and boosting your career trajectory." - Jim Sterne Founder of eMetrics Marketing Optimization Summit, author of "Social Media Metrics" and Chairman of the Digital Analytics Association

Big data

Author : Patricia Fernández, Eva (coord.)
Publisher : Editorial UOC
ISBN 13 : 8491164146
Total Pages : 94 pages
Book Rating : 4.4/5 (911 download)

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Book Synopsis Big data by : Patricia Fernández, Eva (coord.)

Download or read book Big data written by Patricia Fernández, Eva (coord.) and published by Editorial UOC. This book was released on 2017-02-27 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: El big data, entendido como la gestión y el almacenamiento masivo de datos, es una tendencia por explotar a día de hoy. La industria audiovisual, consciente de ello, empieza a orientar estrategias de negocio con ideas de personalización de contenidos, segmentación de perfiles o predicción de tendencias. Comprender todas las posibilidades que nos ofrece el big data supone entender las dinámicas internas del negocio, así como las fuentes de datos de las que podemos extraer información y la interacción que podemos realizar con ellas. Y también nos permite formular mejores preguntas y tomar decisiones acertadas. Este libro ofrece un recorrido por el proceso de gestión de datos en la empresa, con introducción de explicaciones técnicas y especial atención a la toma de decisiones del business intelligence.

Métricas de la web social para bibliotecas

Author : González-Fernández Villavicencio, Nieves
Publisher : Editorial UOC
ISBN 13 : 8491162054
Total Pages : 154 pages
Book Rating : 4.4/5 (911 download)

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Book Synopsis Métricas de la web social para bibliotecas by : González-Fernández Villavicencio, Nieves

Download or read book Métricas de la web social para bibliotecas written by González-Fernández Villavicencio, Nieves and published by Editorial UOC. This book was released on 2016-09-29 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Web Analytics

Author : Avinash Kaushik
Publisher : John Wiley & Sons
ISBN 13 : 0470175052
Total Pages : 481 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Web Analytics by : Avinash Kaushik

Download or read book Web Analytics written by Avinash Kaushik and published by John Wiley & Sons. This book was released on 2007-07-30 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Web Analytics: An Hour A Day (W/Cd)

Author : Avinash Kaushik
Publisher : John Wiley & Sons
ISBN 13 : 9788126513284
Total Pages : 484 pages
Book Rating : 4.5/5 (132 download)

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Book Synopsis Web Analytics: An Hour A Day (W/Cd) by : Avinash Kaushik

Download or read book Web Analytics: An Hour A Day (W/Cd) written by Avinash Kaushik and published by John Wiley & Sons. This book was released on 2007-06-18 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on how to gain actionable insights from your analytics efforts. It also tells how to move beyond click stream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company s bottom line.· A Brief History Of Web Analytics · Current Landscape And Challenges · Traditional Web Analytics Is Dead · What Web Analytics Should Be · Understanding The Data Landscape · Clickstream Data · Outcomes Data · Research Data · Competitive Data · The Essence Of Customer Centricity · Lab Usability Testing · Heuristic Evaluations · Site Visits (Follow-Me-Home Studies) · Surveys (Questionnaires) · Summary · Focus On Customer Centricity · Solve For Business Questions · Follow The 10/90 Rule · Hire Great Web Analysts · Identify Optimal Organizational Structure And Responsibilities · Capturing Data: Web Logs Or Javascript Tags? · Selecting Your Optimal Web Analytics Tool · Understanding Clickstream Data Quality · Implementing Best Practices · Apply The Three Layers Of So What Test · Week 1: Preparing To Understand The Basics · Week 2: Revisiting Foundational Metrics · Week 3: Understanding Standard Reports · Week 4: Using Website Content Quality And Navigation Reports · Prerequisites And Framing · Week 1: Creating Foundational Reports · E-Commerce Website Jump-Start Guide · Support Website Jump-Start Guide · Blog Measurement Jump-Start Guide · Week 4: Reflections And Wrap-Up · Week 1: Performing Internal Site Search Analytics · Week 2: Beginning Search Engine Optimization · Week 3: Measuring SEO Efforts · Week 4: Analyzing Pay Per Click Effectiveness · Week 1: Email Marketing Fundamentals And A Bit More · Week 2: Email Marketing-Advanced Tracking · Weeks 3 And 4: Multichannel Marketing, Tracking, And Analysis · Weeks 1 And 2: Why Test And What Are Your Options? · Week 3: What To Test-Specific Options And Ideas · Week 4: Build A Great Experimentation And Testing Program · Week 1: Leveraging Benchmarks And Goals In Driving Action · Week 2: Creating High Impact Executive Dashboards · Week 3: Using Best Practices For Creating Effective Dashboard Programs · Week 4: Applying Six Sigma Or Process Excellence To Web Analytics · Competitive Intelligence Analytics · Web 20 Analytics · Path Analysis: What Is It Good For? Absolutely Nothing · Conversion Rate: An Unworthy Obsession · Perfection: Perfection Is Dead, Long Live Perfection · Real-Time Data: It s Not Really Relevant, And It s Expensive To Boot · Standard Kpis: Less Relevant Than You Think · Unlock The Power Of Statistical Significance · Use The Amazing Power Of Segmentation · Make Your Analysis And Reports Connectable · Use Conversion Rate Best Practices · Elevate Your Search Engine Marketing/Pay Per Click Analysis · Measure The Adorable Site Abandonment Rate Metric · Measure Days And Visits To Purchase· Leverage Statistical Control Limits · Measure The Real Size Of Your Convertible Opportunity Pie · Key Skills To Look For In A Web Analytics Manager/Leader · When And How To Hire Consultants Or In-House Experts Seven Steps To Creating A Data-Driven Decision-Making Culture

Analítica Web para empresas

Author : Maribel Morales Martínez
Publisher : Editorial UOC
ISBN 13 : 8497888820
Total Pages : 176 pages
Book Rating : 4.4/5 (978 download)

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Book Synopsis Analítica Web para empresas by : Maribel Morales Martínez

Download or read book Analítica Web para empresas written by Maribel Morales Martínez and published by Editorial UOC. This book was released on 2010 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: La Analítica Web se debe ver como una ACTITUD, la actitud que tiene una empresa ante el usuario, el centro de todo el sistema. Este libro pretende cubrir varios objetivos: · Evaluar los distintos sistemas de medición online y los niveles de madurez de la Analítica Web en las empresas. · Definir los objetivos de un sitio web y generar indicadores o parámetros clave del rendimiento. · Estudiar las herramientas que permiten conocer la opinión de nuestros clientes, análisis de la competencia, etc. · Analizar los resultados obtenidos de la Analítica Web de forma cuantitativa y cualitativa mediante cuadros de mando. · Definir las estrategias en base a estos resultados: posicionamiento, optimización y promoción del sitio web. · Crear el mapa mental de la "Analítica Web? que refleja gráficamente los procesos y actores que se describen en el libro. La Analítica web es arte, ingenio y anticipación, "arte? para gestionar este conocimiento, "ingenio? para tomar las mejores decisiones y entender el comportamiento del usuario y "anticipación? al futuro interpretando los resultados.

Understanding the Creeping Crisis

Author : Arjen Boin
Publisher : Springer Nature
ISBN 13 : 3030706923
Total Pages : 195 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Understanding the Creeping Crisis by : Arjen Boin

Download or read book Understanding the Creeping Crisis written by Arjen Boin and published by Springer Nature. This book was released on 2021-05-10 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book explores a special species of trouble afflicting modern societies: creeping crises. These crises evolve over time, reveal themselves in different ways, and resist comprehensive responses despite periodic public attention. As a result, these crises continue to creep in front of our eyes. This book begins by defining the concept of a creeping crisis, showing how existing literature fails to properly define and explore this phenomenon and outlining the challenges such crises pose to practitioners. Drawing on ongoing research, this book presents a diverse set of case studies on: antimicrobial resistance, climate change-induced migration, energy extraction, big data, Covid-19, migration, foreign fighters, and cyberattacks. Each chapter explores how creeping crises come into existence, why they can develop unimpeded, and the consequences they bring in terms of damage and legitimacy loss. The book provides a proof-of-concept to help launch the systematic study of creeping crises. Our analysis helps academics understand a new species of threat and practitioners recognize and prepare for creeping crises.

Building a Digital Analytics Organization

Author : Judah Phillips
Publisher : Pearson Education
ISBN 13 : 0133372782
Total Pages : 369 pages
Book Rating : 4.1/5 (333 download)

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Book Synopsis Building a Digital Analytics Organization by : Judah Phillips

Download or read book Building a Digital Analytics Organization written by Judah Phillips and published by Pearson Education. This book was released on 2013 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive maximum business value from digital analytics, web analytics, site analytics, and business intelligence! In Building a Digital Analytics Organization, pioneering expert Judah Phillips thoroughly explains digital analytics to business practitioners, and presents best practices for using it to reduce costs and increase profitable revenue throughout the business. Phillips covers everything from making the business case through defining and executing strategy, and shows how to successfully integrate analytical processes, technology, and people in all aspects of operations. This unbiased and product-independent guide is replete with examples, many based on the author's own extensive experience. Coverage includes: key concepts; focusing initiatives and strategy on business value, not technology; building an effective analytics organization; choosing the right tools (and understanding their limitations); creating processes and managing data; analyzing paid, owned, and earned digital media; performing competitive and qualitative analyses; optimizing and testing sites; implementing integrated multichannel digital analytics; targeting consumers; automating marketing processes; and preparing for the revolutionary "analytical economy." For all business practitioners interested in analytics and business intelligence in all areas of the organization.

Vortex of the Web. Potentials of the online environment

Author : Martin A. M. Gansinger
Publisher : Anchor Academic Publishing
ISBN 13 : 3960677200
Total Pages : 162 pages
Book Rating : 4.9/5 (66 download)

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Book Synopsis Vortex of the Web. Potentials of the online environment by : Martin A. M. Gansinger

Download or read book Vortex of the Web. Potentials of the online environment written by Martin A. M. Gansinger and published by Anchor Academic Publishing. This book was released on 2018-08-15 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume compiles international contributions that explore the potential risks and chances coming along with the wide-scale migration of society into digital space. Suggesting a shift of paradigm from Spiral of Silence to Nexus of Noise, the opening chapter provides an overview on systematic approaches and mechanisms of manipulation – ranging from populist political players to Cambridge Analytica. After a discussion of the the juxtaposition effects of social media use on social environments, the efficient instrumentalization of Twitter by Turkish politicans in the course of the US-decision to recognize Jerusalem as Israel’s capital is being analyzed. Following a case study of Instagram, Black Lives Matter and racism is a research about the impact of online pornography on the academic performance of university students. Another chapter is pointing out the potential of online tools for the successful relaunch of shadow brands. The closing section of the book deals with the role of social media on the opinion formation about the Euromaidan movement during the Ukrainian revolution and offers a comparative study touching on Russian and Western depictions of political documentaries in the 2000s.

Digital Marketing Analytics

Author : Chuck Hemann
Publisher : Que Publishing
ISBN 13 : 9780789759603
Total Pages : 272 pages
Book Rating : 4.7/5 (596 download)

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Book Synopsis Digital Marketing Analytics by : Chuck Hemann

Download or read book Digital Marketing Analytics written by Chuck Hemann and published by Que Publishing. This book was released on 2018 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Distill Maximum Value from Your Digital Data! Do It Now! Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing! Prioritize--because you can't measure and analyze everything Use analysis to craft experiences that profoundly reflect each customer's needs, expectations, and behaviors Measure real digital media ROI: sales, leads, and customer satisfaction Track the performance of all paid, earned, and owned digital channels Leverage digital data way beyond PR and marketing: for strategic planning, product development, and HR Start optimizing digital content in real time Implement advanced tools, processes, and algorithms for accurately measuring influence Make the most of surveys, focus groups, and offline research synergies Focus new marketing investments where they'll deliver the most value - Identify and understand your most important audiences across the digital ecosystem "Chuck and Ken lead marketers clearly and efficiently through the minefield of digital marketing measurement. And they do so with a lightness of touch and absence of jargon so rare in this overhyped, much-misunderstood ecosystem." --Sam Knowles, Founder & MD of Insight Agents; author of Narrative by Numbers: How to Tell Powerful & Purposeful Stories with Data

Dream Nation

Author : María Acosta Cruz
Publisher : Rutgers University Press
ISBN 13 : 0813571294
Total Pages : 285 pages
Book Rating : 4.8/5 (135 download)

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Book Synopsis Dream Nation by : María Acosta Cruz

Download or read book Dream Nation written by María Acosta Cruz and published by Rutgers University Press. This book was released on 2014-03-19 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past fifty years, Puerto Rican voters have roundly rejected any calls for national independence. Yet the rhetoric and iconography of independence have been defining features of Puerto Rican literature and culture. In the provocative new book Dream Nation, María Acosta Cruz investigates the roots and effects of this profound disconnect between cultural fantasy and political reality. Bringing together texts from Puerto Rican literature, history, and popular culture, Dream Nation shows how imaginings of national independence have served many competing purposes. They have given authority to the island’s literary and artistic establishment but have also been a badge of countercultural cool. These ideas have been fueled both by nostalgia for an imagined past and by yearning for a better future. They have fostered local communities on the island, and still helped define Puerto Rican identity within U.S. Latino culture. In clear, accessible prose, Acosta Cruz takes us on a journey from the 1898 annexation of Puerto Rico to the elections of 2012, stopping at many cultural touchstones along the way, from the canonical literature of the Generación del 30 to the rap music of Tego Calderón. Dream Nation thus serves both as a testament to how stories, symbols, and heroes of independence have inspired the Puerto Rican imagination and as an urgent warning about how this culture has become detached from the everyday concerns of the island’s people. A volume in the American Literature Initiatives series

Chávez’s Legacy

Author : Ari Chaplin
Publisher : University Press of America
ISBN 13 : 0761862668
Total Pages : 269 pages
Book Rating : 4.7/5 (618 download)

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Book Synopsis Chávez’s Legacy by : Ari Chaplin

Download or read book Chávez’s Legacy written by Ari Chaplin and published by University Press of America. This book was released on 2013-11-26 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chavez’s Legacy: The Transformation from Democracy to a Mafia State refutes the claim that Chavez’s regime corrected the errors of Soviet Communism. This book traces Venezuela’s communist transformation and its effects on the neighboring nations of Bolivia, Ecuador, and Nicaragua. This book also examines Chavez’s behavior in the international arena, strongly emphasizing his close association with Iran and narcotics terrorism.

The Philosophy of Online Manipulation

Author : Fleur Jongepier
Publisher : Taylor & Francis
ISBN 13 : 1000603636
Total Pages : 398 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis The Philosophy of Online Manipulation by : Fleur Jongepier

Download or read book The Philosophy of Online Manipulation written by Fleur Jongepier and published by Taylor & Francis. This book was released on 2022-06-19 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are we being manipulated online? If so, is being manipulated by online technologies and algorithmic systems notably different from human forms of manipulation? And what is under threat exactly when people are manipulated online? This volume provides philosophical and conceptual depth to debates in digital ethics about online manipulation. The contributions explore the ramifications of our increasingly consequential interactions with online technologies such as online recommender systems, social media, user friendly design, microtargeting, default settings, gamification, and real time profiling. The authors in this volume address four broad and interconnected themes: What is the conceptual nature of online manipulation? And how, methodologically, should the concept be defined? Does online manipulation threaten autonomy, freedom, and meaning in life and if so, how? What are the epistemic, affective, and political harms and risks associated with online manipulation? What are legal and regulatory perspectives on online manipulation? This volume brings these various considerations together to offer philosophically robust answers to critical questions concerning our online interactions with one another and with autonomous systems. The Philosophy of Online Manipulation will be of interest to researchers and advanced students working in moral philosophy, digital ethics, philosophy of technology, and the ethics of manipulation.

Manipulated

Author : Theresa Payton
Publisher : Rowman & Littlefield
ISBN 13 : 153818866X
Total Pages : 247 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Manipulated by : Theresa Payton

Download or read book Manipulated written by Theresa Payton and published by Rowman & Littlefield. This book was released on 2024-04-23 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cybersecurity expert Theresa Payton tells battlefront stories from the global war being conducted through clicks, swipes, internet access, technical backdoors and massive espionage schemes. She investigates the cyberwarriors who are planning tomorrow’s attacks, weaving a fascinating tale of Artificial Intelligent mutations carrying out attacks without human intervention, “deepfake” videos that look real to the naked eye, and chatbots that beget other chatbots. Finally, Payton offers readers telltale signs that their most fundamental beliefs are being meddled with and actions they can take or demand that corporations and elected officials must take before it is too late. The updated paperback edition, including new information on real world cases of AI, chatgpt, tiktok, and all the latest and greatest exploits of manipulation campaigns, will leave readers both captivated and chilled to the bone.