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Author : Thomas M. Garrett
Publisher :
ISBN 13 :
Total Pages : 238 pages
Book Rating : 4.F/5 ( download)
Download or read book An Introduction to Some Ethical Problems of Modern American Advertising written by Thomas M. Garrett and published by . This book was released on 1961 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas M. Garrett
Publisher : Gregorian Biblical BookShop
ISBN 13 : 9788876523090
Total Pages : 234 pages
Book Rating : 4.5/5 (23 download)
Download or read book Some ethical problems of modern advertising written by Thomas M. Garrett and published by Gregorian Biblical BookShop. This book was released on 1961 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present thesis is intended to be a modest introduction to selected ethical problems of modern American advertising, and of consumer advertising in particular. It is in no sense either a complete or a definitive treatment of the ethics of advertising. In the first place, the ethical problems of advertising are at once too numerous and too complex to be treated in a single work. In the second place, the subject is, as we shall see, too undeveloped to permit of anything but a preliminary attempt to clarify problems and to develop some of the principles necessary for their solution. Consequently, this thesis is largely exploratory, that is, an attempt to stake out certain areas and to locate them with reference to the norms of sound ethics. We have chosen to study the ethical problems of American advertising for three reasons. First, advertising has had its greatest development in that country. Secondly, the literature bearing on the ethical and social implications of advertising, though not particularly abundant, gives more attention to the American problems than to those of other nations. Thirdly, the present work is intended to be a guide for those members of the American advertising profession who encouraged this undertaking.
Author : Thomas M Garrett
Publisher : Hassell Street Press
ISBN 13 : 9781014066084
Total Pages : 226 pages
Book Rating : 4.0/5 (66 download)
Download or read book An Introduction to Some Ethical Problems of Modern American Advertising; 6 written by Thomas M Garrett and published by Hassell Street Press. This book was released on 2021-09-09 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author : United States. Congress
Publisher :
ISBN 13 :
Total Pages : 1422 pages
Book Rating : 4.A/5 ( download)
Download or read book Congressional Record written by United States. Congress and published by . This book was released on 1971 with total page 1422 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Congressional Record is the official record of the proceedings and debates of the United States Congress. It is published daily when Congress is in session. The Congressional Record began publication in 1873. Debates for sessions prior to 1873 are recorded in The Debates and Proceedings in the Congress of the United States (1789-1824), the Register of Debates in Congress (1824-1837), and the Congressional Globe (1833-1873)
Author : Consumers Union of United States
Publisher :
ISBN 13 :
Total Pages : 108 pages
Book Rating : 4.E/5 ( download)
Download or read book Standards and the Consumer written by Consumers Union of United States and published by . This book was released on 1964 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Guillermo C. Jimenez
Publisher :
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4.:/5 (959 download)
Download or read book Good Corporation, Bad Corporation written by Guillermo C. Jimenez and published by . This book was released on 2016 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This textbook provides an innovative, internationally oriented approach to the teaching of corporate social responsibility (CSR) and business ethics. Drawing on case studies involving companies and countries around the world, the textbook explores the social, ethical, and business dynamics underlying CSR in such areas as global warming, genetically modified organisms (GMO) in food production, free trade and fair trade, anti-sweatshop and living-wage movements, organic foods and textiles, ethical marketing practices and codes, corporate speech and lobbying, and social enterprise. The book is designed to encourage students and instructors to challenge their own assumptions and prejudices by stimulating a class debate based on each case study"--Provided by publisher.
Author : Bonnie Steinbock
Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
ISBN 13 :
Total Pages : 868 pages
Book Rating : 4.3/5 (91 download)
Download or read book Ethical Issues in Modern Medicine written by Bonnie Steinbock and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 2003 with total page 868 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive anthology represents the key issues and problems in the field of medical ethics through the most up-to-date readings and case studies available. Each of the book's six parts is prefaced with helpful introductions that raise important questions and skillfully contextualize the positions and main points of the articles that follow.
Author : Gerard J Tellis
Publisher : SAGE
ISBN 13 : 1446265900
Total Pages : 513 pages
Book Rating : 4.4/5 (462 download)
Download or read book The SAGE Handbook of Advertising written by Gerard J Tellis and published by SAGE. This book was released on 2007-10-24 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′In this era of ′snackable′ content which satisfies only in the moment, it′s great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners′ - Hamish Pringle, Director General, IPA ′Finally, a Handbook of Advertising that brings the field up-to-date. I am impressed with its comprehensive coverage of topics and the distinguished specialists who have shared their key findings with us′ - Philip Kotler, Kellogg School of Management ′When trying to make sense of the mystifying world of advertising, academics and practitioners often seem to inhabit separate universes. Not in this Handbook. For once, the best brains from each side genuinely collude – with constructive results. Wise agencies will read it before their clients do′ - Sir Martin Sorrell, CEO, WPP ′This mighty tome brings together a vast range of views of advertising based on deep experience and scholarship. For practitioners and academics alike, it will be a voyage of discovery and enlightenment′ - Lord (Maurice) Saatchi, Chairman, M&C Saatchi ′This magnificent volume captures all we need to know about how advertising works and its context′ - Baroness (Peta) Buscombe, Director General, Advertising Association, London Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J Tellis archive their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation. The SAGE Handbook of Advertising would be a welcome addition to any marketing academics bookshelf.
Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 0309036437
Total Pages : 580 pages
Book Rating : 4.3/5 (9 download)
Download or read book For-Profit Enterprise in Health Care written by Institute of Medicine and published by National Academies Press. This book was released on 1986-01-01 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: "[This book is] the most authoritative assessment of the advantages and disadvantages of recent trends toward the commercialization of health care," says Robert Pear of The New York Times. This major study by the Institute of Medicine examines virtually all aspects of for-profit health care in the United States, including the quality and availability of health care, the cost of medical care, access to financial capital, implications for education and research, and the fiduciary role of the physician. In addition to the report, the book contains 15 papers by experts in the field of for-profit health care covering a broad range of topicsâ€"from trends in the growth of major investor-owned hospital companies to the ethical issues in for-profit health care. "The report makes a lasting contribution to the health policy literature." â€"Journal of Health Politics, Policy and Law.
Author : Lynne Eagle
Publisher : SAGE
ISBN 13 : 1473934028
Total Pages : 461 pages
Book Rating : 4.4/5 (739 download)
Download or read book Marketing Ethics & Society written by Lynne Eagle and published by SAGE. This book was released on 2015-09-15 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics. The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online.
Author : University of California (System). Institute of Library Research
Publisher :
ISBN 13 :
Total Pages : 852 pages
Book Rating : 4.F/5 ( download)
Download or read book University of California Union Catalog of Monographs Cataloged by the Nine Campuses from 1963 Through 1967: Subjects written by University of California (System). Institute of Library Research and published by . This book was released on 1972 with total page 852 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ralph Coury
Publisher : International Institute of Islamic Thought (IIIT)
ISBN 13 :
Total Pages : 130 pages
Book Rating : 4./5 ( download)
Download or read book American Journal of Islamic Social Sciences 13:2 written by Ralph Coury and published by International Institute of Islamic Thought (IIIT). This book was released on with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The American Journal of Islamic Social Sciences (AJISS), established in 1984, is a quarterly, double blind peer-reviewed and interdisciplinary journal, published by the International Institute of Islamic Thought (IIIT), and distributed worldwide. The journal showcases a wide variety of scholarly research on all facets of Islam and the Muslim world including subjects such as anthropology, history, philosophy and metaphysics, politics, psychology, religious law, and traditional Islam.
Author : Fatih Sonmez
Publisher : Springer Nature
ISBN 13 : 3031591445
Total Pages : 357 pages
Book Rating : 4.0/5 (315 download)
Download or read book Fostering Consumer Well-Being written by Fatih Sonmez and published by Springer Nature. This book was released on with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert C. Chandler
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 506 pages
Book Rating : 4.2/5 (16 download)
Download or read book Business and Corporate Integrity written by Robert C. Chandler and published by Bloomsbury Publishing USA. This book was released on 2014-03-10 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a crisis of trustworthiness in business and corporate integrity. This book identifies the specific actions to create and sustain integrity in businesses and corporations—steps that can restore the public's trust and confidence as well as improve company performance. Business and Corporate Integrity: Sustaining Organizational Compliance, Ethics, and Trust addresses a critical, contemporary topic of wide public concern from a pragmatic, solution-oriented perspective. Offering insights from world-class scholars and a range of subject matter experts, this accessible, two-volume work defines the nature of corporate integrity and business ethics in the current climate of scandals and an increasingly skeptical public, allowing readers to fully understand the importance of the subject. In addition, it uniquely provides practical methods, tactics, and tools to effectively address issues of integrity in the organizational environment. The first volume of the series contains contributed chapters that address the foundational approaches for ethics and integrity in the business world. The second volume presents practical ways to assess and enhance integrity and encourage ethical behavior in corporations, businesses, and other organizations. All companies—regardless of size or financial clout—need to avoid the significant consequences of ethical misconduct and illegal behavior by their employees and managers, which can result in erosion of public trust, customer loyalty, investor confidence, and employee morale, not to mention debilitating fines and criminal indictments. This book identifies the key mindset and values that should guide decision making for businesspeople every day.
Author : Charles U. Larson
Publisher : Wadsworth Publishing Company
ISBN 13 :
Total Pages : 382 pages
Book Rating : 4.E/5 ( download)
Download or read book Persuasion written by Charles U. Larson and published by Wadsworth Publishing Company. This book was released on 1986 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 982 pages
Book Rating : 4.:/5 (4 download)
Download or read book Ohio State Law Journal written by and published by . This book was released on 1975 with total page 982 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas M. Garrett
Publisher :
ISBN 13 :
Total Pages : 300 pages
Book Rating : 4.0/5 ( download)
Download or read book Problems and Perspectives in Ethics written by Thomas M. Garrett and published by . This book was released on 1968 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
