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An Analysis Of The Dynamics Of Consumer Behavior And Its Implications For Marketing Management
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Book Synopsis Agricultural Marketing and Consumer Behavior in a Changing World by : Berend Wierenga
Download or read book Agricultural Marketing and Consumer Behavior in a Changing World written by Berend Wierenga and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution channel dominators - manufacturers of branded consumer products - are trying hard to defend their positions against retailers, who gather and use information about the consumer to streamline their enterprises and strengthen their ties with the consumer. The agricultural producers, meanwhile, face increased regulations with regard to food additives, pesticides, and herbicides. Pressures rise as their business becomes more specialized and capital-intensive than that of their predecessors. Finally, the larger political climate is not so favorable to agriculture, which now has to compete in the global market without significant government support. This title describes and interprets changes in the domain of agriculture and food. The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted so as to apply to the particular characteristics of the food and agriculture sector. This book is published to honor the distinguished career of Professor Mathew T.G. Meulenberg from Wageningen Agricultural University, on the occasion of his retirement in September 1996. As a scientist, teacher, and advisor to the agribusiness and the government, Professor Meulenberg has made an important contribution to the development of marketing, inside and outside the domain of agriculture.
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis Perspectives On Promotion And Database Marketing: The Collected Works Of Robert C Blattberg by : Greg M Allenby
Download or read book Perspectives On Promotion And Database Marketing: The Collected Works Of Robert C Blattberg written by Greg M Allenby and published by World Scientific. This book was released on 2010-04-21 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quantitative marketing as a discipline started around the mid 60's and has been dominated by only a handful of individuals. Robert Blattberg is one of them and has been a leader in setting a research agenda for this discipline. The collection of articles in this book along with commentary by some of his doctoral students is a magnificent testament to the genius of Robert Blattberg. The chapters in this book are organized into six parts. The first part, titled “Early Bob”, traces research which he completed during the first decade after he joined University of Chicago. The second part is titled “Statistical Bob”. This part comprises papers that Robert wrote in characterizing the response of consumers to dealing. The third part is titled “Promotional Bob”, and covers roughly a ten-year stretch from 1987 to 1996. The fourth part titled “Big Bob”, describes Robert's contribution to and impact on marketing practice. The fifth part is titled “Direct Bob”, and focuses on what customer level data should be gathered, how they should be organized, linked and analyzed, and what metrics should be used to assess customer value. The sixth and final part titled “Micro-Macro Bob”, is not genre or area specific as much as an illustration of Robert's overall research interests in marketing-mix modeling.
Book Synopsis Consumer Behavior and Marketing Strategy by : J. Paul Peter
Download or read book Consumer Behavior and Marketing Strategy written by J. Paul Peter and published by Irwin Professional Publishing. This book was released on 1996 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work shows how the various elements of consumer analysis fit together in an integrated framework, called the Wheel of Consumer Analysis. Psychological, social and behavioural theories are shown as useful for understanding consumers and developing more effective marketing strategies. The aim is to enable students to develop skills in analyzing consumers from a marketing management perspective and in using this knowledge to develop and evaluate marketing strategies. The text identifies three groups of concepts - affect and cognition, behaviour and the environment - and shows how these they influence each other as well as marketing strategy. The focus of the text is managerial, with a distinctive emphasis on strategic issues and problems. Cases and questions are included in each chapter.
Book Synopsis Consumer Behavior by : Robert J. Holloway
Download or read book Consumer Behavior written by Robert J. Holloway and published by . This book was released on 1970 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The History Of Marketing Science by : Russell S Winer
Download or read book The History Of Marketing Science written by Russell S Winer and published by World Scientific. This book was released on 2014-06-27 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.
Book Synopsis JMR, Journal of Marketing Research by :
Download or read book JMR, Journal of Marketing Research written by and published by . This book was released on 1990 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Review of Marketing 1990 by : Valarie A. Zeithaml
Download or read book Review of Marketing 1990 written by Valarie A. Zeithaml and published by Marketing Classics Press. This book was released on 2012 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis History Of Marketing Science, The (Second Edition) by : Russell S Winer
Download or read book History Of Marketing Science, The (Second Edition) written by Russell S Winer and published by World Scientific. This book was released on 2023-06-16 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on economics, statistics, operations research, and related disciplines. This book reviews the accomplishments of notable marketing scientists in several research areas. It emphasizes both the role and the importance that pioneers in marketing science have had in the rapid development of this field and honors those contributions.This second edition of the book offers updates of the former chapters and six new chapters on emerging areas of marketing science including machine learning, field experimentation methods, and internet marketing. Combined with older areas of research like endogeneity, services, and market segmentation, this book provides a road map for the development of 22 areas of marketing science, which not only is useful from a historical perspective but also identifies important gaps in the literature which can provide an impetus for future research. As such, it provides an important resource for the main consumers of the academic marketing research literature: doctoral students, faculty, and marketing science practitioners in consulting firms and companies.
Author :Krannert Graduate School of Industrial Administration. Institute for Research in the Behavioral, Economic, and Management Sciences Publisher : ISBN 13 : Total Pages :76 pages Book Rating :4.0/5 ( download)
Book Synopsis Paper by : Krannert Graduate School of Industrial Administration. Institute for Research in the Behavioral, Economic, and Management Sciences
Download or read book Paper written by Krannert Graduate School of Industrial Administration. Institute for Research in the Behavioral, Economic, and Management Sciences and published by . This book was released on with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Mathematics of Collective Action by : James Coleman
Download or read book The Mathematics of Collective Action written by James Coleman and published by Taylor & Francis. This book was released on 2017-07-12 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Philosophers, social scientists, and laymen have used two perspectives in analyzing social action. One sees man's action as the result of causal forces, and the other sees action as purposive and goal directed. Mathematical treatment of social action has shown this same dichotomy. Some models of behavior describe a causal process, in which there is no place for intention or purpose. Most stochastic models of behavior, whether individual or group, are like this. Another body of work, however, employs purpose, anticipation of some future state, and action designed to maximize the proximity to some goal. Classical microeconomic theory, statistical decision theory, and game theory exemplify this direction.This book examines these two directions of work, and makes original contributions to the second. An introductory chapter outlines these two bodies of work, and casts them in a common frame, to display their similarities and differences. Chapter 2 reviews at length recent work in stochastic processes that makes up the first body of work, which sees social action as the resultant of causal forces. The remaining chapters develop a mathematical framework for the study of systems of social action using a purposive theoretical base. These chapters are designed particularly to contribute to the study of collective decisions, a form of social action that has proved particularly challenging to theoretical analysis. First published in 1973, this became a significant work both in problem solving and in the future career of the author. It is of continuing importance to researchers and students interested in statistical analysis.
Book Synopsis Consumer Behavior by : James F. Engel
Download or read book Consumer Behavior written by James F. Engel and published by . This book was released on 1973 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Journal of Business Administration by :
Download or read book Journal of Business Administration written by and published by . This book was released on 1972 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Journal of the Royal Statistical Society by :
Download or read book Journal of the Royal Statistical Society written by and published by . This book was released on 1966 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer Behavior by : Delbert I. Hawkins
Download or read book Consumer Behavior written by Delbert I. Hawkins and published by McGraw-Hill/Irwin. This book was released on 2003-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
Download or read book Paper written by and published by . This book was released on 1982 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Sixth Annual Simulation Symposium by : Joseph G. Sowa
Download or read book Sixth Annual Simulation Symposium written by Joseph G. Sowa and published by . This book was released on 1973 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
