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Author : Paul J. Stokes
Publisher :
ISBN 13 :
Total Pages : 90 pages
Book Rating : 4.:/5 (847 download)
Download or read book An Analysis of the Cultural Meanings of Coffee written by Paul J. Stokes and published by . This book was released on 2006 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 186 pages
Book Rating : 4.:/5 (921 download)
Download or read book The Coffee Culture written by and published by . This book was released on 2009 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: To study how the meaning of coffee culture has changed in Vietnamese society from the French colonial period up to the present and attempts to identify the relationship between changing Vietnamese society and coffee consuming in the context of identity formation in consumerism culture. Going to coffeehouses is one of the most popular leisure activities in the present day Vietnam. Therefore the coffeehouse that a Vietnamese consumer chooses could possibly show which group or class that he or she belongs to. Coffee brands are converted into distinctive signs. These signs of distinction can be perceived through the consumption. Social meaning and value of the chosen coffeehouse will also illustrate the link between the coffee brands and social groups. Thus, it can be assumed that Vietnamese consumers spend money not only for the price of the coffee but also for the brand value which is implied to images or linkages to status, lifestyles, and taste. Highlands Coffee, widely known as a strong Vietnamese coffee brand, is chosen as a case study with the attempts to understand meanings behind its consumption. The research is conducted in Ho Chi Minh City, the largest city in Vietnam. This research is qualitative in approach and employs the analysis of secondary data, fieldwork observation, and interviews. It is found that drinking coffee is popular among all social classes in Ho Chi Minh City. It can be observed that Highlands Coffee's customers are urban-based middle class who are acquainted with western lifestyle. Additionally, Highlands Coffee offers a social space for customers to experience indulgence, a break from the busy city life, and a place for discussions. In this case, Highlands Coffee discovered what European coffeehouses had done for centuries and brought it to Vietnamese young consumers by good marketing strategy. It is noticeable that going to coffeehouse is a widespread activity but it is different by social groups or by social classes as seen through various styles of coffeehouses in Ho Chi Minh City. Although class remains a central factor in the structuring of contemporary cultural practices in Vietnam, it is also found in this research that there are still other various factors for a Vietnamese to choose his or her favorite coffeehouse.
Author : James Paul Gee
Publisher : Psychology Press
ISBN 13 : 9780415211864
Total Pages : 196 pages
Book Rating : 4.2/5 (118 download)
Download or read book An Introduction to Discourse Analysis written by James Paul Gee and published by Psychology Press. This book was released on 1999 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a unique integrated approach to discourse analysis. Assuming no prior knowledge of linguistics Gee presents both a method of research and a theory of language in use.
Author : Brian Cowan
Publisher : Yale University Press
ISBN 13 : 0300133502
Total Pages : 376 pages
Book Rating : 4.3/5 (1 download)
Download or read book The Social Life of Coffee written by Brian Cowan and published by Yale University Press. This book was released on 2008-10-01 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: What induced the British to adopt foreign coffee-drinking customs in the seventeenth century? Why did an entirely new social institution, the coffeehouse, emerge as the primary place for consumption of this new drink? In this lively book, Brian Cowan locates the answers to these questions in the particularly British combination of curiosity, commerce, and civil society. Cowan provides the definitive account of the origins of coffee drinking and coffeehouse society, and in so doing he reshapes our understanding of the commercial and consumer revolutions in Britain during the long Stuart century. Britain’s virtuosi, gentlemanly patrons of the arts and sciences, were profoundly interested in things strange and exotic. Cowan explores how such virtuosi spurred initial consumer interest in coffee and invented the social template for the first coffeehouses. As the coffeehouse evolved, rising to take a central role in British commercial and civil society, the virtuosi were also transformed by their own invention.
Author : Metasebia Yoseph
Publisher :
ISBN 13 : 9780991152926
Total Pages : 91 pages
Book Rating : 4.1/5 (529 download)
Download or read book A Culture of Coffee written by Metasebia Yoseph and published by . This book was released on 2013 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lene Pedersen
Publisher : SAGE
ISBN 13 : 1529756421
Total Pages : 938 pages
Book Rating : 4.5/5 (297 download)
Download or read book The SAGE Handbook of Cultural Anthropology written by Lene Pedersen and published by SAGE. This book was released on 2021-03-31 with total page 938 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Cultural Anthropology is the first instalment of The SAGE Handbook of the Social Sciences series and encompasses major specialities as well as key interdisciplinary themes relevant to the field. Globally, societies are facing major upheaval and change, and the social sciences are fundamental to the analysis of these issues, as well as the development of strategies for addressing them. This handbook provides a rich overview of the discipline and has a future focus whilst using international theories and examples throughout. The SAGE Handbook of Cultural Anthropology is an essential resource for social scientists globally and contains a rich body of chapters on all major topics relevant to the field, whilst also presenting a possible road map for the future of the field. Part 1: Foundations Part 2: Focal Areas Part 3: Urgent Issues Part 4: Short Essays: Contemporary Critical Dynamics
Author : Britta Folmer
Publisher : Academic Press
ISBN 13 : 0128035587
Total Pages : 558 pages
Book Rating : 4.1/5 (28 download)
Download or read book The Craft and Science of Coffee written by Britta Folmer and published by Academic Press. This book was released on 2016-12-16 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Craft and Science of Coffee follows the coffee plant from its origins in East Africa to its current role as a global product that influences millions of lives though sustainable development, economics, and consumer desire. For most, coffee is a beloved beverage. However, for some it is also an object of scientifically study, and for others it is approached as a craft, both building on skills and experience. By combining the research and insights of the scientific community and expertise of the crafts people, this unique book brings readers into a sustained and inclusive conversation, one where academic and industrial thought leaders, coffee farmers, and baristas are quoted, each informing and enriching each other. This unusual approach guides the reader on a journey from coffee farmer to roaster, market analyst to barista, in a style that is both rigorous and experience based, universally relevant and personally engaging. From on-farming processes to consumer benefits, the reader is given a deeper appreciation and understanding of coffee's complexity and is invited to form their own educated opinions on the ever changing situation, including potential routes to further shape the coffee future in a responsible manner. Presents a novel synthesis of coffee research and real-world experience that aids understanding, appreciation, and potential action Includes contributions from a multitude of experts who address complex subjects with a conversational approach Provides expert discourse on the coffee calue chain, from agricultural and production practices, sustainability, post-harvest processing, and quality aspects to the economic analysis of the consumer value proposition Engages with the key challenges of future coffee production and potential solutions
Author : Merry White
Publisher : Univ of California Press
ISBN 13 : 0520271157
Total Pages : 237 pages
Book Rating : 4.5/5 (22 download)
Download or read book Coffee Life in Japan written by Merry White and published by Univ of California Press. This book was released on 2012-05 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating book—part ethnography, part memoir—traces Japan’s vibrant café society over one hundred and thirty years. Merry White traces Japan’s coffee craze from the turn of the twentieth century, when Japan helped to launch the Brazilian coffee industry, to the present day, as uniquely Japanese ways with coffee surface in Europe and America. White’s book takes up themes as diverse as gender, privacy, perfectionism, and urbanism. She shows how coffee and coffee spaces have been central to the formation of Japanese notions about the uses of public space, social change, modernity, and pleasure. White describes how the café in Japan, from its start in 1888, has been a place to encounter new ideas and experiments in thought, behavior, sexuality , dress, and taste. It is where a person can be socially, artistically, or philosophically engaged or politically vocal. It is also, importantly, an urban oasis, where one can be private in public.
Author : James Paul Gee
Publisher : Routledge
ISBN 13 : 131768446X
Total Pages : 218 pages
Book Rating : 4.3/5 (176 download)
Download or read book Unified Discourse Analysis written by James Paul Gee and published by Routledge. This book was released on 2014-06-20 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discourse Analysis is becoming increasingly "multimodal", concerned primarily with the interplay of language, image and sound. Video Games allow humans to create, live in and have conversations with new multimodal worlds. In this ground-breaking new textbook, best-selling author and experienced gamer, James Paul Gee, sets out a new theory and method of discourse analysis which applies to language, the real world, science and video games. Rather than analysing the language of video games, this book uses discourse analysis to study games as communicational forms. Gee argues that language, science, games and everyday life are deeply related and each is a series of conversations. Discourse analysis should not be just about language, but about human interactions with the world, with games, and with each other, interactions that make meaning and sustain lives amid risk and complexity. Written in a highly accessible style and drawing on a wide range of video games from World of Warcraft and Chibi-Robo to Tetris, this engaging textbook is essential reading for students in discourse analysis, new media and digital culture.
Author : Catherine M. Tucker
Publisher : Routledge
ISBN 13 : 1317392248
Total Pages : 180 pages
Book Rating : 4.3/5 (173 download)
Download or read book Coffee Culture written by Catherine M. Tucker and published by Routledge. This book was released on 2017-01-20 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coffee Culture: Local experiences, Global Connections explores coffee as (1) a major commodity that shapes the lives of millions of people; (2) a product with a dramatic history; (3) a beverage with multiple meanings and uses (energizer, comfort food, addiction, flavouring, and confection); (4) an inspiration for humor and cultural critique; (5) a crop that can help protect biodiversity yet also threaten the environment; (6) a health risk and a health food; and (7) a focus of alternative trade efforts. This book presents coffee as a commodity that ties the world together, from the coffee producers and pickers who tend the plantations in tropical nations, to the middlemen and processors, to the consumers who drink coffee without ever having to think about how the drink reached their hands.
Author : Jee-Eun Regina Song
Publisher :
ISBN 13 : 9781267663931
Total Pages : pages
Book Rating : 4.6/5 (639 download)
Download or read book Building an Empire One at a Time written by Jee-Eun Regina Song and published by . This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation presents an analysis of the cultural meaning of coffee consumption in neoliberal South Korea, and challenges the ways in which the commodification of brand-name coffee in South Korea both address and overlook the political, economic, and social restructuring of South Korea in the period following the Asian Financial Crisis. I am specifically interested in the gendered meaning of coffee consumption practices in Korea and the complex meanings attached to circumscribed leisure environments for negotiating the advent of "globality"--the global nature of social relationships and interdependencies--and the continuing contradictions of U.S.-Korea relations. Through ethnographic research, I ask: What does the proliferation of transnational designer cafés signify regarding the political, economic, and social restructuring associated with neoliberal globalization in contemporary South Korea? And how does it impact the tensions of ongoing urbanization, the reconfiguration of class and gender divisions, and the reformulation of postcolonial nationalism? To address these questions, I turn to the Starbucks café space and coffee consumptive practices, linking popular film and media texts to more material sites (histories, practices, places, and technologies). In doing so, I explore four dimensions particular to Starbucks Korea: media narratives, the Starbucks business biography, the architectural and physical space of the café, and preferred consumption codes; I argue that these narratives and modes of consumption are part of the larger narratives of neoliberal labor ideals. Chapter 1 examines the neoliberal narratives of self understanding and the cultural importation of Starbucks in a South Korean context. Chapter 2 considers the neoliberal logics of labor and how baristas come to know their work and position themselves in the workplace. Chapter 3 then examines a turn to excessive leisure and modes of consumption in neoliberal Korea. Finally, the conclusion looks at coffee consumption and ethical consumerism in the past decade. In this way, the dissertation combines textual, historical, and sociological analyses to investigate 1) the product as global political text and material, and 2) the local Korean elaboration of café culture and coffee consumption as simultaneously Korean and global, and the tensions of Starbucks Korea as emblematic of American business.
Author : Lee Jolliffe
Publisher : Channel View Publications
ISBN 13 : 1845411420
Total Pages : 246 pages
Book Rating : 4.8/5 (454 download)
Download or read book Coffee Culture, Destinations and Tourism written by Lee Jolliffe and published by Channel View Publications. This book was released on 2010 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aspects of global coffee culture are explored as they relate to the settings where the beverage is produced, prepared and consumed as part of coffee related tourism. Of particular note on the one hand is the potential of such tourism for developing tourism destinations, products and experiences; while on the other hand improving the livelihoods of coffee producers.
Author : C. Torelli
Publisher : Springer
ISBN 13 : 113733195X
Total Pages : 161 pages
Book Rating : 4.1/5 (373 download)
Download or read book Globalization, Culture, and Branding written by C. Torelli and published by Springer. This book was released on 2013-11-19 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.
Author : Dawn Lerman
Publisher : Routledge
ISBN 13 : 1136494324
Total Pages : 165 pages
Book Rating : 4.1/5 (364 download)
Download or read book The Language of Branding written by Dawn Lerman and published by Routledge. This book was released on 2017-12-14 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers act. Together with Morais, an anthropologist engaged in market research, they show how understanding the power of language can impact the essence – and sales – of a brand. The book covers the fundamentals of brand language and applications for an array of marketing initiatives. Readers will learn why brand language matters, how language is used in marketing, and how to build a brand strategy that capitalizes on the richness and complexity of language. This book includes real-world case histories that demonstrate vividly how brand language is created and exercises that enable both students of marketing and marketing professionals to apply the book’s concepts and stimulate class discussion. The Language of Branding: Theory, Strategies and Tactics can be used in a number of courses, including consumer behavior, branding, advertising, linguistics, and communications.
Author : Keith Diaz Moore
Publisher : Routledge
ISBN 13 : 1351778471
Total Pages : 378 pages
Book Rating : 4.3/5 (517 download)
Download or read book Culture-Meaning-Architecture written by Keith Diaz Moore and published by Routledge. This book was released on 2019-07-17 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title was first pulished in 2000: This collection of essays provides an excellent integrated source for the latest thinking in multiple disciplines on the issue of culture and its relationship with built form and hence, human environmental experience. Whether one is primarily interested in how culture-built environment inquiry affects: theoretical issues, research approaches, research findings, practical applications, or has implications for teaching, this book provides an engaging dialogue in regard to each of these perspectives. As important, the book’s introduction provides a conceptual framework for integrating the various contributions in a meaningful and systemic fashion. Contributors come from disciplines including anthropology, architecture, human ecology, psychology and urban planning.
Author : Christopher M. Bacon
Publisher : MIT Press
ISBN 13 : 0262026333
Total Pages : 405 pages
Book Rating : 4.2/5 (62 download)
Download or read book Confronting the Coffee Crisis written by Christopher M. Bacon and published by MIT Press. This book was released on 2008 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores small-scale farming, the political economy of the global coffee industry, & initiatives that claim to promote more sustainable rural development in coffee-producing communities.
Author : Jane Desmond
Publisher : Duke University Press
ISBN 13 : 9780822319429
Total Pages : 412 pages
Book Rating : 4.3/5 (194 download)
Download or read book Meaning in Motion written by Jane Desmond and published by Duke University Press. This book was released on 1997 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: On dance and culture
