Amazon Ads Unleashed

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Amazon Ads Unleashed

Author : Robert Ryan
Publisher : Independently Published
ISBN 13 : 9781703441352
Total Pages : 137 pages
Book Rating : 4.4/5 (413 download)

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Book Synopsis Amazon Ads Unleashed by : Robert Ryan

Download or read book Amazon Ads Unleashed written by Robert Ryan and published by Independently Published. This book was released on 2019-11-02 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you sell as many books as you want to? Amazon ads revolutionized publishing. But how do you get them to work? Have you bought books that promised answers, or paid hundreds of dollars for courses, yet still struggle to profit? Do you belong to a secret Facebook group . . . but fear being ripped off? Amazon ads are hard to master. But if you do, they'll reward you. They tap into an audience hungry for books, and willing to pay full price. The ads follow a standard pay per click advertising model. Marketers have had two decades to figure out how that model works. There's a skillset for the job. This book explains it. If you're tired of rumors, guesses and secret strategies, this book shows you: How to tap into a buying audience The neuroscience behind clicks that don't convert (and how to get more that do) The tactics of expert optimization Ad types to avoid (and why) Why scaling is so hard This book gives you the knowledge to advertise at profit. It'll surprise you, and bust the myths holding you back. You'll never look at advertising the same way again. Are you ready to unleash your Amazon ads?

Amazon Decoded

Author : David Gaughran
Publisher : David Gaughran
ISBN 13 : 9187109344
Total Pages : 231 pages
Book Rating : 4.1/5 (871 download)

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Book Synopsis Amazon Decoded by : David Gaughran

Download or read book Amazon Decoded written by David Gaughran and published by David Gaughran. This book was released on 2020-08-04 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to sell more books on the world's biggest retailer? Fancy Amazon doing the selling for you instead? Amazon Decoded: A Marketing Guide to the Kindle Store will show you how. * Learn about Visibility Marketing and how understanding Amazon’s philosophy can boost your sales. * Discover the algorithms that really go into Sales Rank and dispel some remarkably common myths. * Decode the ways Amazon recommends millions of books to readers every single day. * Understand the critical differences between the Best Seller list and the Popularity list. * Implement proven marketing plans, optimized for maximum Amazon visibility. Whether you are exclusive to Amazon and chasing those page reads, or a wide author trying to survive the onslaught of Kindle Unlimited titles, Amazon Decoded will share the secrets of the Kindle Store and how you can sell more books.

How to Market a Book

Author : Ricardo Fayet
Publisher : Reedsy
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4./5 ( download)

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Book Synopsis How to Market a Book by : Ricardo Fayet

Download or read book How to Market a Book written by Ricardo Fayet and published by Reedsy. This book was released on 2021-01-27 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing a book is hard. Marketing it can be even harder. Marketing a book in 2023 can seem like a full-time job, what with the crazy number of things authors seem to be expected to do: social media, blog tours, advertising, price promotions, mailing lists, giveaways, you name it. But here’s a little secret: you don’t need to do all those things to successfully set your book on the path to success. What you need is a solid plan to find the one or two tactics that will work, and start to drive sales… in a minimum amount of time. And that’s exactly what you’ll find in this book. Instead of drowning you in information or inundating you with hundreds of different tactics and strategies that eventually prove fruitless, this book will guide you through a step-by-step framework to find the ones that actually work for you and your book, so that you can start marketing more efficiently. In particular, you’ll learn: ✔️ How to change your mindset and sell more books with less effort.; ✔️ How to write books that guarantee a lasting, profitable career; ✔️ How to get Amazon’s Kindle Store to market your book for you; ✔️ How to get thousands of readers into your mailing list before you even release the book; ✔️ How to propel your book to the top of the charts at launch; and ✔️ How to automate your marketing so that you can spend less time marketing and more time writing, After helping over 150,000 authors crack the marketing code through a popular weekly newsletter, Reedsy’s Co-founder Ricardo Fayet is sharing everything he’s learned over the past few years in this beginner-friendly, jargon-free guide to book marketing. Best of all, the ebook version is and will always remain 100% FREE. Get your copy now and benefit from all the experience of a seasoned marketing professional.

Get Your Book Selling on Amazon

Author : Monica Leonelle
Publisher : Spaulding House
ISBN 13 : 1635660580
Total Pages : 220 pages
Book Rating : 4.6/5 (356 download)

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Book Synopsis Get Your Book Selling on Amazon by : Monica Leonelle

Download or read book Get Your Book Selling on Amazon written by Monica Leonelle and published by Spaulding House. This book was released on 2023-11-16 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for an author, by an author, this is an unofficial definitive guide to increasing your book sales at Amazon. It covers: The basics of Amazon’s complex publishing systems A complete breakdown of every aspect of Amazon’s algorithms in unprecedented detail Sales Rank vs. Popularity Rank, advanced search optimization secrets, and so much more Changes to Amazon’s categories, author pages, following, and the new AI policy KDP Select vs. Wide marketing strategies and why it matters so much (one doesn’t work for the other) Some Amazon ads strategies and resources you need to keep your sales stronger and more consistent on the platform

Advertising for Books

Author : Dale L. Roberts
Publisher : One Jacked Monkey, LLC
ISBN 13 : 1639250417
Total Pages : 131 pages
Book Rating : 4.6/5 (392 download)

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Book Synopsis Advertising for Books by : Dale L. Roberts

Download or read book Advertising for Books written by Dale L. Roberts and published by One Jacked Monkey, LLC. This book was released on 2024-09-13 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: You’ve published your book… …but how do you get noticed? Mastering Amazon Ads is crucial for boosting visibility and sales. In this comprehensive guide, Dale L. Roberts offers a deep dive into practical, actionable strategies for making the most of your advertising on Amazon. Learn how to set up and manage various ad types, from Sponsored Product Ads to Sponsored Brand Ads, with clear, step-by-step instructions. Discover how to analyze performance, optimize bids, and troubleshoot common issues to drive real success for your book. Why are Amazon Ads so tricky? It’s all about managing expectations and understanding relevance. You’ll learn: - How to set up and manage various ad types on Amazon - Effective bidding strategies and campaign optimization - How to analyze performance and troubleshoot common problems - Tips for maximizing book sales through targeted ads …and much more! You’ll love this helpful and informative book because it provides a clear roadmap to mastering advertising on Amazon. Dale’s touch of humor and expertise make this guide both educational and engaging. Get it now!

Wide for the Win

Author : Mark Leslie Lefebvre
Publisher : Stark Publishing
ISBN 13 : 1989351271
Total Pages : 322 pages
Book Rating : 4.9/5 (893 download)

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Book Synopsis Wide for the Win by : Mark Leslie Lefebvre

Download or read book Wide for the Win written by Mark Leslie Lefebvre and published by Stark Publishing. This book was released on 2021-03-23 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for ways to stop being dependent upon only Amazon for your author earnings income? Are you hoping to expand and grow your sales on multiple platforms in global territories? Do you need strategies to help you get started NOW in terms of creating a successful "publish wide" author plan? Would you like to increase and optimize your sales on Apple Books, Kobo, Nook, Google Play and more? Then WIDE FOR THE WIN is the book for you. Based on knowledge derived from decades of working within the publishing and bookselling landscape, author Mark Leslie Lefebvre has compiled those learnings and in depth discussions, interviews, and insights shared from represenatives from the major publishing platforms along with tips, strategies, and pathways to success from hundreds of authors who have already discovered the thrill of forging their own unique pathways to success. If you're looking for a magic bullet, you've come to the wrong place. But if you're looking for ideas, inspiration, and strategies for planning out your own long terms success as an author selling globally on multiple platforms, then you've come to the right place.

Book Sales Unleashed

Author : Richard Jackson
Publisher : Rockwood Publishing
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4./5 ( download)

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Book Synopsis Book Sales Unleashed by : Richard Jackson

Download or read book Book Sales Unleashed written by Richard Jackson and published by Rockwood Publishing. This book was released on 2023-10-22 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Delve into a treasure chest of insider secrets, battle-tested strategies, and expert techniques that will set you on the path to becoming a self-published success. “Book Sales Unleashed: 10 Vital Strategies for Marketing and Selling Your Self-Published Books” is your comprehensive blueprint for every stage of the self-publishing journey. This indispensable resource is packed with actionable insights, proven strategies, and practical advice based on real-world experience and expertise. Optimize your Amazon listing for maximum sales Tap into the infinite power of social media Learn to create a powerful book cover that hooks readers at first glance The future of book marketing, including AI, virtual reality, and more Learn how to write compelling book descriptions to lure the reader in Employ top SEO techniques for maximum visibility Harness the power of online advertising to create a buzz for your work Leverage the huge potential of email marketing Wield the might of customer reviews to boost your credibility Build a solid author platform that stands out Leverage Amazon's vast arsenal of promotional tools … and much, much more! "Book Sales Unleashed" shows you how to copy the success of bestselling authors and unchain the power of effective book marketing. Read this book now, and embark on your journey to self-publishing success today!

Adsense Unleashed

Author : Bottletree Books
Publisher : Bottletree Books LLC
ISBN 13 : 1933747048
Total Pages : pages
Book Rating : 4.9/5 (337 download)

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Book Synopsis Adsense Unleashed by : Bottletree Books

Download or read book Adsense Unleashed written by Bottletree Books and published by Bottletree Books LLC. This book was released on 2006-06-08 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "AdSense Unleashed" is an extensive guide on generating money quickly and easily as an AdSense publisher. The book provides 175 killer tips and tricks for attracting clicks on ads shown on your Website. Learn which ad units get the most clicks and where to put them on your Website or Blog. Also included is a huge list of the highest paying keywords in the United States, United Kingdom, Australia, Canada, and Ireland. Here are a few of the topics covered: How to Get Free Content on the Web - Best Ad Sizes and Where to Place Them in Articles, Blogs and on Regular Websites - The AdWords-AdSense Revenue Loop - How to Block Site-Targeted Ads - Review of the Google AdSense Patents and Pending Patent Application - AdSense for Search Box Placement Strategies - How to Blend All the Various Ad Colors with Your Website - AdSense Referral Strategies - Alternate Ads and How to Use Them - How Expanded Text Ads Get You More Revenue - Site-Flavored AdSense for Search - How to Use Filters to Keep Competitor Ads Off Your Site - Ad Units and Framed Websites - Link Unit Strategies - How themed Ad Units Get More Clicks - Animated Ads and How to Block Them. If you want to unlock the revenue potential of your Website today, "AdSense Unleashed" is a must.

365 Online Ventures Unleashed

Author : Prabhu TL
Publisher : NestFame Creations Pvt Ltd.
ISBN 13 :
Total Pages : 1281 pages
Book Rating : 4./5 ( download)

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Book Synopsis 365 Online Ventures Unleashed by : Prabhu TL

Download or read book 365 Online Ventures Unleashed written by Prabhu TL and published by NestFame Creations Pvt Ltd.. This book was released on 2024-03-23 with total page 1281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to revolutionize your approach to making money online? Look no further! With an arsenal of 365 dynamic strategies meticulously crafted to suit every digital entrepreneur's needs, this book is a game-changer in the realm of online ventures. From the comfort of your own home, embark on a journey where each day unveils a new opportunity, a fresh perspective, and a proven tactic to monetize your online presence. Whether you're a seasoned e-commerce mogul or a budding digital nomad, there's something for everyone within these pages. Unleash the power of affiliate marketing, harness the potential of social media, delve into the world of e-commerce, explore the realms of freelancing, and so much more. With each strategy carefully curated to maximize your earning potential, you'll find yourself equipped with the tools, knowledge, and confidence to thrive in the ever-evolving digital landscape. 1, Graphics & Design- 56 Business Ideas unveiled 2, Programming & Tech - 50 Business Ideas unveiled 3, Digital Marketing - 31 Business Ideas unveiled 4, Video & Animation - 45 Business Ideas unveiled 5, Writing & Translation - 43 Business Ideas unveiled 6, Music & Audio - 28 Business Ideas unveiled 7, Administrative Business - 34 Business Ideas unveiled 8, Consulting - 30 Business Ideas unveiled 9, Data - 19 Business Ideas unveiled 10, AI Services - 22 Business Ideas unveiled But "365 Online Ventures Unleashed" is more than just a guidebook – it's your roadmap to financial freedom, your blueprint for success, and your daily dose of inspiration. It's not just about making money; it's about crafting a lifestyle where you call the shots, where your income knows no bounds, and where your dreams become your reality. So, what are you waiting for? Take the leap, seize the opportunity, and join the ranks of those who have dared to venture into the world of online entrepreneurship. With "365 Online Ventures Unleashed" as your trusted companion, the possibilities are endless, and the journey is yours to command. Get your copy today and let the adventure begin! 🚀💰

How to Self-publish and Market a Children's Book (Second Edition)

Author : Karen P Inglis
Publisher : Well Said Press
ISBN 13 : 1913846024
Total Pages : 268 pages
Book Rating : 4.9/5 (138 download)

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Book Synopsis How to Self-publish and Market a Children's Book (Second Edition) by : Karen P Inglis

Download or read book How to Self-publish and Market a Children's Book (Second Edition) written by Karen P Inglis and published by Well Said Press. This book was released on 2021-05-19 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: An indispensable, easy-to-read resource from international bestselling children's author Karen Inglis. “A masterclass all wrapped up in a book.” Have you written a children’s story that you can’t find a home for? Do you need help with your early self-publishing journey, or with more advanced children's book publishing and marketing strategies? Are you traditionally published but curious about other options? If you answered 'yes' to any of these questions, you're in the right place. How to Self-publish and Market a Children's Book (Second Edition) provides practical, in-depth guidance and key strategies for self-publishing in print, eBooks and audiobooks, and for selling more children's books face to face and online. After reading this book, you will understand: - How you can self-publish your children’s story at little or no cost - Why print matters for children’s self-publishing, but why eBooks are also critical for marketing - Why it’s important to work with professional children’s editors, illustrators and cover designers, and where to find them - How to set up successful school visits and other events — and how to plan and run virtual events - Best practice and expectations for getting into bookshops - Which tools and platforms can help with your book marketing, including key strategies for Amazon ads and other advertising - How to get reviews - How to create and market children’s audiobooks - When and how to approach translation and foreign rights - Options for upfront printing and who this is suitable for - Where to find other self-publishers for ongoing support and advice Self-published international bestselling children’s author Karen Inglis has sold over half a million children's books in print, over 20,000 eBooks and over 8,000 audiobooks. Her popular middle grade time travel adventure The Secret Lake is now in translation in nine languages and its long-awaited sequel (2022) has received glowing reviews and very strong early sales. Karen's picture book The Christmas Tree Wish was shortlisted for the 2020 UK Selfies Award for best self-published children's book. Her most recent picture book The Tell-Me Tree has received praise from teachers and parents alike for helping children talk about their feelings, and is being used in UK classrooms. As well as writing for children, Karen has over 30 years' experience as a professional copywriter and writing training consultant. Her ability to organise and explain topics in plain English won her praise and over 100 5-star reviews for the first edition of this book. This expanded and updated edition for 2021, which now includes virtual events, audiobooks, foreign editions, and detailed advertising strategies – as well as more tools and platforms to help with your book marketing – will not disappoint. One reviewer described the first edition as ‘"A masterclass wrapped up in a book’". We think that pretty well sums up the second edition too! With everything together in one place, and a comprehensive table of contents to help you quickly find what you need, How to Self-publish and Market a Children’s Book (Second Edition) provides a powerful ready-reference that you can come back to again and again. 'How to Market a Children's Book' - standalone edition if you understand self-publishing If you are a seasoned children's book self-publisher and are looking only for marketing support, search for 'How to Market a Children's Book' by Karen P Inglis. This separate edition, also released in May 2021, incorporates the marketing content of the combined book. It assumes you fully understand the various self-publishing options and distribution processes for print, eBooks and audiobooks.

Advanced Self-Publishing for Authors

Author : Dale L. Roberts
Publisher : One Jacked Monkey, LLC
ISBN 13 : 1639250379
Total Pages : 91 pages
Book Rating : 4.6/5 (392 download)

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Book Synopsis Advanced Self-Publishing for Authors by : Dale L. Roberts

Download or read book Advanced Self-Publishing for Authors written by Dale L. Roberts and published by One Jacked Monkey, LLC. This book was released on 2024-08-15 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: You’ve mastered the basics of self-publishing… …and now you’re ready for the next level. How do you grow your platform and achieve lasting success? The journey of self-publishing doesn’t end with your first book. For authors looking to elevate their game, Dale L. Roberts offers a comprehensive, easy-to-read guide filled with advanced strategies and practical advice. This book is designed to help you navigate the complexities of self-publishing and build a thriving author platform. What’s the secret to long-term success in self-publishing? Short Answer: A clear roadmap and innovative strategies. This step-by-step guide dives deep into the nuances of publishing wide, marketing & promotion, and diversifying your income. Dale shares his personal experiences and lessons learned, providing valuable insights and detailed resources for aspiring authors. You’ll learn: · The fundamentals of advanced self-publishing · How to publish wide and reach more readers · Effective marketing and promotional strategies · How to diversify your income streams · Practical tips for managing a small business …and much more! You’ll love this informative and accessible book because it offers a clear roadmap to self-publishing success. Dale’s proven strategies and expert advice make this guide an invaluable resource for authors looking to grow their platform and achieve their goals. Get it now!

How to Market a Children's Book

Author : Karen P Inglis
Publisher : Well Said Press
ISBN 13 : 1913846040
Total Pages : 167 pages
Book Rating : 4.9/5 (138 download)

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Book Synopsis How to Market a Children's Book by : Karen P Inglis

Download or read book How to Market a Children's Book written by Karen P Inglis and published by Well Said Press. This book was released on with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to all aspects of children's book marketing from bestselling children's author Karen Inglis Whether you’ve just published your first children’s book and aren't sure where to start with marketing, or are struggling to increase sales of your existing titles, 'How to Market a Children’s Book' is here to help. Packed full of practical guidance, and drawing on over 10 years’ experience of children’s book marketing by international bestselling children’s author Karen Inglis, it offers a trusted resource for you to return to again and again for support with both offline and online marketing and advertising strategies. This book assumes you already fully understand the various self-publishing options and distribution processes for print, eBooks and audiobooks, or that you are a traditionally published children's author looking for new ideas to help promote your book(s). If you also need guidance on the self-publishing process, look instead for Karen's combined flagship publication How to Self-publish and Market a Children's Book (Second Edition). After reading 'How to Market a Children's Book' you will understand: - How to establish your brand locally and why this is important - How to get reviews both at and after your children's book launch - How to set up successful school visits and other face-to-face events - How to plan and run virtual school visits or other online events - Best practice and expectations for getting into bookshops - Why and how eBooks should be part of your print book marketing strategy - Which tools and collaborative platforms can help your children's book marketing - How to use email marketing, including staying within data protection rules for minors - Key strategies for Amazon advertising, and why this is the best place to start - Other social media and advertising options, including Facebook, Instagram and Pinterest - Audiobook marketing – your key options - Translation and foreign rights as part of an advanced marketing strategy Karen Inglis is a successful self-published author of picture books, illustrated chapter books and middle grade novels. Her time travel adventure The Secret Lake has sold over 450,000 English language print copies worldwide, close to 20,000 paid eBook copies and over 8,000 audiobooks. She has also sold rights to eight countries and overseen its translation into German, where 'Der verborgene See' is an Amazon.de bestseller at the time of writing in 2022. Each of Karen's picture books and chapter books have sold in their thousands through a combination of school visits, bookshop sales and online sales. Karen's picture book 'The Christmas Tree Wish' was shortlisted for the UK Selfies Award for best self-published children's book in 2020. Her most recent picture book 'The Tell-Me Tree' has received praise by parents and teachers alike, and is being used in UK classrooms to help children talk about feelings. Karen has presented on children’s self-publishing at conferences around the UK and is Children’s Advisor at The Alliance of Independent Authors.

Amazon Ads for Authors: Unlock Your Full Advertising Potential

Author : Ricardo Fayet
Publisher : Reedsy
ISBN 13 : 1786130173
Total Pages : 198 pages
Book Rating : 4.7/5 (861 download)

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Book Synopsis Amazon Ads for Authors: Unlock Your Full Advertising Potential by : Ricardo Fayet

Download or read book Amazon Ads for Authors: Unlock Your Full Advertising Potential written by Ricardo Fayet and published by Reedsy. This book was released on 2023-01-09 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you been struggling to sell your books on Amazon? In theory, Amazon ads should be the most effective way to boost sales — a well-targeted ad can reach potential readers at the precise moment they’re looking for their next book. But in practice, authors often struggle to run profitable campaigns. After helping hundreds of authors run their Amazon Ads and managing over a million dollars in advertising spend in the process, Reedsy’s Co-founder Ricardo Fayet is sharing his best-kept secrets in this Amazon Ads book. In this second book of the popular Reedsy Marketing Guides series, you will learn: ✔️ The fundamental guiding principles of advertising books on Amazon, ✔️ How to build a comprehensive list of product and keyword targets, ✔️ What type of ad campaign will best suit your book, ✔️ How to optimize your click-through-rate to boost delivery, ✔️ How to optimize your campaigns for profit, and ✔️ How to scale and progressively grow your spend while keeping your profit levels. Each step is illustrated with examples and screenshots so that you can immediately apply the advice to your own campaigns. Whether you’re just starting with Amazon Advertising or have been running ads for years, this is the book to take your advertising game to the next level. Get your copy now and benefit from all the experience of a seasoned advertising professional.

Stop Making Others Rich: How Authors Can Make Bank By Selling Direct

Author : Morgana Best
Publisher : Better Best Books
ISBN 13 : 1922595799
Total Pages : 211 pages
Book Rating : 4.9/5 (225 download)

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Book Synopsis Stop Making Others Rich: How Authors Can Make Bank By Selling Direct by : Morgana Best

Download or read book Stop Making Others Rich: How Authors Can Make Bank By Selling Direct written by Morgana Best and published by Better Best Books. This book was released on 2022-07-31 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to have an author store and don't know where to start? Or have one and don't know how to make the most of it? Take back your power and control your author finances with an author store. Your store is not just another retailer—with the right store, you can upsell, retarget customers, bundle products such as an ebook and a print book or whatever you like! No more rules. No more nastygrams. No more spending most of your ad budget to subsidise retailers, sending your readers to a page with other authors' books on it. With a store, you can get paid now. That's right, now and not in 60 days. And no more retailer cuts. Ever wondered who buys your books? Not any more. Now you have data and, depending on your storefront, analytics. This book answers questions such as: What should you do when starting out? Which storefront would suit? Shopify, Payhip, WooCommerce, PayPal button, or one of the others? What do you need to start a store, and if you have a store, how do you optimize it? Do you really need to train people to buy from your store? What about international sales tax? (It depends on buyer location, not just yours.) Want to sell print but don't want to pay for print upfront, handle stock, or go to the Post Office? And much more! Such as: Time to think differently about advertising! And How to manage change in the industry. Plus other insider tips! USA Today Bestselling author, Morgana Best, started selling print direct in 1993 and ebooks (as well as print) direct from her websites in 2003. She wasn't alone. In 2007, indie authors turned to the retailers, but now the tide is turning back to selling direct. Learn from an actual fiction author who has been selling direct for decades. Stop Making Others Rich: How Authors Can Make Bank By Selling Direct is the definitive book on authors selling direct.

Digital Marketplaces Unleashed

Author : Claudia Linnhoff-Popien
Publisher : Springer
ISBN 13 : 366249275X
Total Pages : 914 pages
Book Rating : 4.6/5 (624 download)

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Book Synopsis Digital Marketplaces Unleashed by : Claudia Linnhoff-Popien

Download or read book Digital Marketplaces Unleashed written by Claudia Linnhoff-Popien and published by Springer. This book was released on 2017-09-14 with total page 914 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of different views on how digitalization is influencing various industrial sectors addresses essential topics like big data and analytics, fintech and insuretech, cloud and mobility technologies, disruption and entrepreneurship. The technological advances of the 21st century have been massively impacted by the digital upheaval: there is no future without digitalization. The sale of products and services has left the classical point of sale and now takes place on a variety of channels. Whether in the automotive industry, travel and traffic, in cities, or the financial industry – newly designed ecosystems are being created everywhere; data is being generated and analyzed in real time; and companies are competing for mobile access channels to customers in order to gain knowledge about their individual contexts and preferences. In turn, customers can now publicly share their opinions, experiences and knowledge as User Generated Content, allowing them to impact the market and empowering them to build or destroy trust.

Mass Media Unleashed

Author : Carl R. Ramey
Publisher : Rowman & Littlefield
ISBN 13 : 9780742555709
Total Pages : 350 pages
Book Rating : 4.5/5 (557 download)

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Book Synopsis Mass Media Unleashed by : Carl R. Ramey

Download or read book Mass Media Unleashed written by Carl R. Ramey and published by Rowman & Littlefield. This book was released on 2007 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the transformation of government policy since 1980 that has lead to changes in electronic media. The author argues that Washington policymakers must scrap the old regulatory system and write a new policy script designed to guarantee a broadcast service that is free, and dedicated to serving Americans as citizens, not just as consumers.

B.R.A.N.D. UNLEASHED

Author : Ranghan Venkatraman
Publisher : Notion Press
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.8/5 (923 download)

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Book Synopsis B.R.A.N.D. UNLEASHED by : Ranghan Venkatraman

Download or read book B.R.A.N.D. UNLEASHED written by Ranghan Venkatraman and published by Notion Press. This book was released on 2024-01-17 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Redefining Success in the Algorithmic Age What if the well-trodden road of fierce competition doesn't lead to success, but instead molds you into a mere echo of the rivals you strive to surpass? Unveil the paradox of the modern business landscape—a revelation that challenges norms. Enter the realm of B.R.A.N.D., where the key to unlocking future-proof enterprise lies in the uncharted. Are you ready to transcend mediocrity, rewrite the rules, and orchestrate your own symphony of success in the algorithmic age?" Literary Light: Illuminating Paths for Autism and Underprivileged Kids With your purchase of this book, you're not just gaining a treasure of knowledge but also contributing to a noble cause. The proceeds are allocated to Spectrum Spotlight, a non-profit organization focused on autism, and towards supporting underprivileged children with special needs. This gesture of yours extends beyond reading, directly impacting lives and fostering positive change in our community.