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Book Synopsis Experimental and Quasi-experimental Designs for Generalized Causal Inference by : William R. Shadish
Download or read book Experimental and Quasi-experimental Designs for Generalized Causal Inference written by William R. Shadish and published by Cengage Learning. This book was released on 2002 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sections include: experiments and generalised causal inference; statistical conclusion validity and internal validity; construct validity and external validity; quasi-experimental designs that either lack a control group or lack pretest observations on the outcome; quasi-experimental designs that use both control groups and pretests; quasi-experiments: interrupted time-series designs; regresssion discontinuity designs; randomised experiments: rationale, designs, and conditions conducive to doing them; practical problems 1: ethics, participation recruitment and random assignment; practical problems 2: treatment implementation and attrition; generalised causal inference: a grounded theory; generalised causal inference: methods for single studies; generalised causal inference: methods for multiple studies; a critical assessment of our assumptions.
Book Synopsis Handbook of Consumer Psychology by : Curtis P. Haugtvedt
Download or read book Handbook of Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2018-12-07 with total page 1784 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Book Synopsis Detection of Malingering during Head Injury Litigation by : Cecil R. Reynolds
Download or read book Detection of Malingering during Head Injury Litigation written by Cecil R. Reynolds and published by Springer Science & Business Media. This book was released on 2013-03-09 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neuropsychologists and forensic psychologists have long lacked a systematic, scientific means of assessing head injury cases, of distinguishing those plaintiffs whose pain and suffering is real and deserves just compensation from those who are simply faking it. Cecil R. Reynolds and his expert contributors provide the first definitive work on this subject, focusing on problems that beset clinicians who are called upon to evaluate head injuries in civil courts. They describe the major malingering detection techniques currently in use.
Book Synopsis Therapeutic Programs for Musculoskeletal Disorders by : James Wyss
Download or read book Therapeutic Programs for Musculoskeletal Disorders written by James Wyss and published by Demos Medical Publishing. This book was released on 2012-12-17 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a guide for musculoskeletal medicine trainees and physicians to the art and science of writing prescriptions and developing individualized treatment plans. It offers a comprehensive approach to the conservative treatment of musculoskeletal disorders.
Book Synopsis Creativity in Groups by : Elizabeth A. Mannix
Download or read book Creativity in Groups written by Elizabeth A. Mannix and published by Emerald Group Publishing. This book was released on 2009-11-12 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity is being recognized as an important source of competitive advantage because a single creative idea that is both novel and useful may take an organization in a profitable new direction. This work aims to promote the burgeoning interest in group creativity by identifying new questions that will drive future research in this area.
Book Synopsis Research Methods in Psychology by : John J. Shaughnessy
Download or read book Research Methods in Psychology written by John J. Shaughnessy and published by Irwin/McGraw-Hill. This book was released on 2009 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Methods in Psychology provides a comprehensive and readable introduction to methods for undergraduates. Employing a multi-method approach and exposing students to real examples of published research throughout the text, the authors provide students with the tools necessary to do good and ethical research in psychology and to understand the research they learn about in psychology courses and in the media. A wealth of pedagogical aids serve to break down the aversion and phobia that many students bring to a methods course. The 8th edition boasts a wealth of new examples with nearly 50 of the research examples from 2004-2007 and more than half of those from 2006 and 2007. So, as students read this methods text, they will also be learning about cutting-edge research in psychology.
Book Synopsis Writing for Publication by : Mary Renck Jalongo
Download or read book Writing for Publication written by Mary Renck Jalongo and published by Springer. This book was released on 2016-05-24 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers systematic instruction and evidence-based guidance to academic authors. It demystifies scholarly writing and helps build both confidence and skill in aspiring and experienced authors. The first part of the book focuses on the author’s role, writing’s risks and rewards, practical strategies for improving writing, and ethical issues. Part Two focuses on the most common writing tasks: conference proposals, practical articles, research articles, and books. Each chapter is replete with specific examples, templates to generate a first draft, and checklists or rubrics for self-evaluation. The final section of the book counsels graduate students and professors on selecting the most promising projects; generating multiple related, yet distinctive, publications from the same body of work; and using writing as a tool for professional development. Written by a team that represents outstanding teaching, award-winning writing, and extensive editorial experience, the book leads teacher/scholar/authors to replace the old “publish or perish” dictum with a different, growth-seeking orientation: publish and flourish.
Book Synopsis Persuasive Advertising by : J. Armstrong
Download or read book Persuasive Advertising written by J. Armstrong and published by Springer. This book was released on 2010-05-26 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
Book Synopsis Managing Disruptions in Business by : Rajagopal
Download or read book Managing Disruptions in Business written by Rajagopal and published by Palgrave Macmillan. This book was released on 2023-01-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume discusses business disruptions as strategic to gain market competitiveness. It analyzes the convergence of innovation and technology, business practices, public policies, political ideologies, and consumer values to strengthen competitive business practices through disruptions. Bringing together contributions from global experts, the chapters add to knowledge on contemporary business models, business strategies, radical interventions in manufacturing, services, and marketing organizations. Disruptive innovations led by contemporary trends, tend to transform the market and consumers’ landscape. These trends include shifts from closed to open models of innovation, servitization, and moving from conventional manufacturing and marketing paradigms to industry 4.0 business philosophy. Focused on the triadic themes of disruption, innovation, and management in emerging markets, this book serves as a valuable compendium for research in entrepreneurship development, regional business and development, contemporary political ideologies, and changing social values.
Download or read book Lore of Running written by Timothy Noakes and published by Human Kinetics. This book was released on 2003 with total page 948 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dr. Noakes explores the physiology of running, all aspects of training, and recognizing, avoiding, and treating injuries. 133 illustrations.
Book Synopsis The Evolutionary Bases of Consumption by : Gad Saad
Download or read book The Evolutionary Bases of Consumption written by Gad Saad and published by Psychology Press. This book was released on 2007-02-05 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study of the adaptive reasons behind our behaviors, cognitions, emotions, and perceptions. Thi
Author :Marcos Engelken-Jorge Publisher :Springer Science & Business Media ISBN 13 :3531932012 Total Pages :186 pages Book Rating :4.5/5 (319 download)
Book Synopsis Politics and Emotions by : Marcos Engelken-Jorge
Download or read book Politics and Emotions written by Marcos Engelken-Jorge and published by Springer Science & Business Media. This book was released on 2011-04-06 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mainstream liberal narratives have often depicted politics as a matter of power and competing interests, disregarding emotions or conceiving them as threats to a rational and well-ordered society. In the last decades, however, this viewpoint has been increasingly challenged by a number of scholars researching on the complex and multidimensional role of emotions in politics. This edited collection aims at providing a concise but comprehensive introduction to this area of research. The essays contained in this volume focus on a single case, the Obama phenomenon, illustrating empirically how the variable ‘emotions’ can enrich political analysis. Taken together, the essays reflect the plurality of approaches available to the study of politics and emotions and thus contribute to the cutting-edge debates on this fascinating topic.
Download or read book Pop's Bridge written by Eve Bunting and published by Houghton Mifflin Harcourt. This book was released on 2006-05-01 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Golden Gate Bridge. The impossible bridge, some call it. They say it can't be built. But Robert's father is building it. He's a skywalker--a brave, high-climbing ironworker. Robert is convinced his pop has the most important job on the crew . . . until a frightening event makes him see that it takes an entire team to accomplish the impossible. When it was completed in 1937, San Francisco's Golden Gate Bridge was hailed as an international marvel. Eve Bunting's riveting story salutes the ingenuity and courage of every person who helped raise this majestic American icon. Includes an author's note about the construction of the Golden Gate Bridge.
Book Synopsis Advertising in Contemporary Consumer Culture by : Hélène de Burgh-Woodman
Download or read book Advertising in Contemporary Consumer Culture written by Hélène de Burgh-Woodman and published by Springer. This book was released on 2018-03-31 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising. It challenges some traditional advertising tropes and sheds light on the changing nature of advertising in the contemporary media context. Utilising Deleuze and Guattari’s notion of assemblage, this book addresses themes of spatiality and time, narrative and aesthetics and consumer reception within a new frame of reference that re-contextualises classical concepts of genre, platform and aesthetic categories. These diverse elements are embedded into a larger discussion of the resonance of contemporary advertising for consumer culture and the implications of the hybridity characteristic of convergent media platforms for understanding the potential of advertising in the twenty-first century. It offers a cutting-edge, interdisciplinary perspective for researchers, academics, and practitioners working in marketing communications, advertising, and media studies.
Download or read book The National Humane Review written by and published by . This book was released on 1913 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Nature of Grief by : John Archer
Download or read book The Nature of Grief written by John Archer and published by Routledge. This book was released on 2003-09-02 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this study on the evolution of grief John Archer shows that grief is a natrual reaction to losses of many sorts and he proves this by bringing together material from evolutionary psychology, ethology and experimental psychology.
Download or read book Research at Grass Roots written by and published by Van Schaik Publishers. This book was released on 2005-01-01 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt:
