Agile Product Strategy And Planning

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Strategize: Product Strategy and Product Roadmap Practices for the Digital Age

Author : Roman Pichler
Publisher : Pichler Consulting
ISBN 13 : 0993499279
Total Pages : 227 pages
Book Rating : 4.9/5 (934 download)

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Book Synopsis Strategize: Product Strategy and Product Roadmap Practices for the Digital Age by : Roman Pichler

Download or read book Strategize: Product Strategy and Product Roadmap Practices for the Digital Age written by Roman Pichler and published by Pichler Consulting. This book was released on 2022-09-07 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create a winning game plan for your digital products with Strategize: Product Strategy and Product Roadmap Practices for the Digital Age, 2nd edition. Using a wide range of proven techniques and tools, product management expert Roman Pichler explains how to create a winning product strategy and actionable roadmap. Comprehensive and insightful, the book will enable you to make the right strategic decisions in today’s dynamic digital age. If you work as a product manager, Scrum product owner, product portfolio manager, head of product, or product coach, then this book is for you. What you will learn: * Create an inspiring vision for your product. * Develop a product strategy that maximises the chances of launching a winning product. * Successfully adapt the strategy across the product life cycle to achieve sustained product success. * Measure the value your product creates using the right key performance indicators (KPIs). * Build an actionable outcome-based product roadmap that aligns stakeholders and directs the product backlog. * Regularly review the product strategy and roadmap and keep them up-to-date. Written in an engaging and easily accessible style, Strategize offers practical advice and valuable examples so that you can apply the practices directly to your products. This second, revised, and extended edition offers new concepts, more tools, and additional tips and examples. Praise for Strategize: "Strategize offers a comprehensive approach to product strategy using the latest practices geared specifically to digital products. Not just theory, the book is chock-full of real-world examples, making it easier to apply the principles to your company and products. Strategize is essential reading for everyone in charge of products: product executives, product managers, and product owners." Steve Johnson, Founder at Under10 Consulting. "Whether you are new to product management or an experienced practitioner, Strategize is a must read. You are guaranteed to get new ideas about how to develop or improve your product strategy and how to execute it successfully. It’s an essential addition to every product manager’s reading list." Marc Abraham, Senior Group Product Manager at Intercom.

Agile Product Management with Scrum

Author : Roman Pichler
Publisher : Addison-Wesley Professional
ISBN 13 : 0321684133
Total Pages : 195 pages
Book Rating : 4.3/5 (216 download)

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Book Synopsis Agile Product Management with Scrum by : Roman Pichler

Download or read book Agile Product Management with Scrum written by Roman Pichler and published by Addison-Wesley Professional. This book was released on 2010-03-11 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: The First Guide to Scrum-Based Agile Product Management In Agile Product Management with Scrum, leading Scrum consultant Roman Pichler uses real-world examples to demonstrate how product owners can create successful products with Scrum. He describes a broad range of agile product management practices, including making agile product discovery work, taking advantage of emergent requirements, creating the minimal marketable product, leveraging early customer feedback, and working closely with the development team. Benefitting from Pichler’s extensive experience, you’ll learn how Scrum product ownership differs from traditional product management and how to avoid and overcome the common challenges that Scrum product owners face. Coverage includes Understanding the product owner’s role: what product owners do, how they do it, and the surprising implications Envisioning the product: creating a compelling product vision to galvanize and guide the team and stakeholders Grooming the product backlog: managing the product backlog effectively even for the most complex products Planning the release: bringing clarity to scheduling, budgeting, and functionality decisions Collaborating in sprint meetings: understanding the product owner’s role in sprint meetings, including the dos and don’ts Transitioning into product ownership: succeeding as a product owner and establishing the role in the enterprise This book is an indispensable resource for anyone who works as a product owner, or expects to do so, as well as executives and coaches interested in establishing agile product management.

How to Lead in Product Management: Practices to Align Stakeholders, Guide Development Teams, and Create Value Together

Author : Roman Pichler
Publisher : Pichler Consulting
ISBN 13 : 1916303021
Total Pages : 216 pages
Book Rating : 4.9/5 (163 download)

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Book Synopsis How to Lead in Product Management: Practices to Align Stakeholders, Guide Development Teams, and Create Value Together by : Roman Pichler

Download or read book How to Lead in Product Management: Practices to Align Stakeholders, Guide Development Teams, and Create Value Together written by Roman Pichler and published by Pichler Consulting. This book was released on 2020-03-10 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will help you become a better product leader. Benefitting from Roman Pichler's extensive experience, you will learn how to align stakeholders and guide development teams even in challenging circumstances, avoid common leadership mistakes, and grow as a leader. Written in an engaging and easily accessible style, How to Lead in Product Management offers a wealth of practical tips and strategies. Through helpful examples, the book illustrates how you can directly apply the techniques to your work. Coverage includes: * Choosing the right leadership style * Cultivating empathy, building trust, and influencing others * Increasing your authority and empowering others * Directing stakeholders and development teams through common goals * Making decisions that people will support and follow through * Successfully resolving disputes and conflicts even with senior stakeholders * Listening deeply to discover and address hidden needs and interests * Practising mindfulness and embracing a growth mindset to develop as a leader Praise for How to Lead in Product Management: "Roman has done it again, delivering a practical book for the product management community that appeals to both heart and mind. How to Lead in Product Management is packed with concise, direct, and practical advice that addresses the deeper, personal aspects of the product leadership. Roman's book shares wisdom on topics including goals, healthy interactions with stakeholders, handling conflict, effective conversations, decision-making, having a growth mindset, and self-care. It is a must read for both new and experienced product people." ~Ellen Gottesdiener, Product Coach at EBG Consulting "Being a great product manager is tough. It requires domain knowledge, industry knowledge, technical skills, but also the skills to lead and inspire a team. Roman Pichler's How to Lead in Product Management is the best book I've read for equipping product managers to lead their teams." ~Mike Cohn, Author of Succeeding with Agile, Agile Estimating and Planning, and User Stories Applied "This is the book that has been missing for product people. Roman has created another masterpiece, a fast read with lots of value. It's a must read for every aspiring product manager." ~Magnus Billgren, CEO of Tolpagorni Product Management "How Lead in Product Management is for everyone who manages a product or drives important business decisions. Roman lays out the key challenges of product leadership and shows us ways of thoughtfully working with team members, stakeholders, partners, and the inevitable conflicts." ~Rich Mironov, CEO of Mironov Consulting and "Smokejumper" Head of Product

Agile Strategy

Author : Ralph Fernando
Publisher : Pearson UK
ISBN 13 : 1292263008
Total Pages : 238 pages
Book Rating : 4.2/5 (922 download)

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Book Synopsis Agile Strategy by : Ralph Fernando

Download or read book Agile Strategy written by Ralph Fernando and published by Pearson UK. This book was released on 2019-07-29 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Agile Strategy is a practical guide for managers responsible for setting the strategic direction of their organisations in increasingly dynamic markets. Through its frameworks, tools and real-world examples, it explains how to transform business performance through greater organisational agility. LEADERSHIP AND MANAGEMENT STRATEGY BUSINESS TRANSFORMATION Why do we need a new book on strategy? The pace of change is increasing, and strategic management is not keeping up. More than one in four (28%) strategic initiatives fail to meet their original goals and business intent[1], with insufficient agility identified as one of the top three barriers to successful strategy implementation[2]. The square peg of traditional strategy — vision, mission and blue-sky exercises; the separation of strategy from “implementation” — no longer fits the round hole of increasingly dynamic markets. It is time for a new approach. How is Agile Strategy different? Agile Strategy distinguishes itself from other strategy and agile books currently available in that it is: Designed for large organisations: Much of the writing on agile techniques addresses start-ups or small and medium-sized enterprises (SMEs), which operate under very different constraints and freedoms. Agile Strategy is written for large organisations who want to be more agile. Commercially-led: The approach is not a lightly airbrushed business rewrite of agile software development practices, but rather a fundamental rethinking of commercial and operational business practices. Practical: It is anchored in innovative and robust concepts but designed as a practical “how-to” guide: a book for practitioners, written by a practitioner. Results-focused: Whilst addressing a broad range of organisational topics, the book is grounded in the definition and delivery of measurable business benefits. Why should I read it? Agile Strategy offers four key benefits to its readers: A clear framework ("RADAR") A single, easy-to-grasp guiding principle: The Horizon Measurable benefits A practical approach I hope you not only enjoy reading about this innovative new approach, but also go on to realise the full potential of your organisation by implementing it. Good luck! Ralph Fernando [1] Project Management Institute (2017) Pulse of the Profession [2] The Economist Intelligence Unit (2017) Closing the Gap: Designing and Delivering a Strategy that Works"

Agile Product Strategy and Planning

Author : Riccardo Barbieri
Publisher : Riccardo Barbieri
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4.1/5 (23 download)

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Book Synopsis Agile Product Strategy and Planning by : Riccardo Barbieri

Download or read book Agile Product Strategy and Planning written by Riccardo Barbieri and published by Riccardo Barbieri. This book was released on 2023-09-07 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock Your Potential as a Product Owner or Product Manager! Are you ready to elevate your career in the dynamic world of product management? Dive into the comprehensive guide that empowers you to become a true Agile visionary. "Agile Product Strategy and Planning" is your ticket to mastering the art of product ownership, visionary roadmaps, prioritization techniques, change management, and strategic alignment. With expert insights, actionable strategies, and real-world examples, this book propels you towards success in a rapidly evolving landscape. Discover the Keys to Excellence: 🌟 Lead with Vision: Transform into a visionary leader who can inspire teams with a clear product vision. 🌟 Win Stakeholder Hearts: Cultivate strong relationships with stakeholders and make them your allies. 🌟 Market Mastery: Stay ahead of the curve by mastering market trends and customer needs. 🌟 Empower Your Team: Learn to nurture a thriving team culture that drives success. 🌟 Strategic Alignment: Develop visionary roadmaps, prioritize effectively, and navigate scope changes with confidence. 🌟 Continuous Improvement: Incorporate Lean Startup principles, conduct user research, and foster innovation with ease. 🌟 Transparency and Communication: Create a culture of openness and effective communication with stakeholders. 🌟 Reflect and Grow: Assess your journey and discover how to evolve into an exceptional Product Owner or Manager. Unlock the secrets to becoming a respected leader in the Agile landscape. Whether you're a seasoned professional or just starting your journey, this book equips you with the tools, techniques, and knowledge you need to excel. Don't miss your chance to transform your career and drive exceptional product development. Ready to take the leap towards Agile excellence? Dive into "Agile Product Strategy and Planning" now and embark on your journey to becoming an Agile champion!

EMPOWERED

Author : Marty Cagan
Publisher : John Wiley & Sons
ISBN 13 : 1119691257
Total Pages : 435 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis EMPOWERED by : Marty Cagan

Download or read book EMPOWERED written by Marty Cagan and published by John Wiley & Sons. This book was released on 2020-12-03 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love yet work for their business. They are inspired with ideas and techniques for quickly evaluating those ideas to discover solutions that work: they are valuable, usable, feasible and viable. This book is about the idea and reality of "achieving extraordinary results from ordinary people". Empowered is the companion to Inspired. It addresses the other half of the problem of building tech products?how to get the absolute best work from your product teams. However, the book's message applies much more broadly than just to product teams. Inspired was aimed at product managers. Empowered is aimed at all levels of technology-powered organizations: founders and CEO's, leaders of product, technology and design, and the countless product managers, product designers and engineers that comprise the teams. This book will not just inspire companies to empower their employees but will teach them how. This book will help readers achieve the benefits of truly empowered teams"--

Essential Scrum

Author : Kenneth S. Rubin
Publisher : Addison-Wesley Professional
ISBN 13 : 0137043295
Total Pages : 501 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis Essential Scrum by : Kenneth S. Rubin

Download or read book Essential Scrum written by Kenneth S. Rubin and published by Addison-Wesley Professional. This book was released on 2012 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive guide to Scrum for all (team members, managers, and executives). If you want to use Scrum to develop innovative products and services that delight your customers, this is the complete, single-source reference you've been searching for. This book provides a common understanding of Scrum, a shared vocabulary that can be used in applying it, and practical knowledge for deriving maximum value from it.

Product Leadership

Author : Richard Banfield
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491960574
Total Pages : 248 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Product Leadership by : Richard Banfield

Download or read book Product Leadership written by Richard Banfield and published by "O'Reilly Media, Inc.". This book was released on 2017-05-12 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don’t? This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource. In three parts, Product Leadership helps you explore: Themes and patterns of successful teams and their leaders, and ways to attain those characteristics Best approaches for guiding your product team through the startup, emerging, and enterprise stages of a company’s evolution Strategies and tactics for working with customers, agencies, partners, and external stakeholders

Agile Excellence for Product Managers

Author : Greg Cohen
Publisher : Happy About
ISBN 13 : 160773074X
Total Pages : 152 pages
Book Rating : 4.6/5 (77 download)

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Book Synopsis Agile Excellence for Product Managers by : Greg Cohen

Download or read book Agile Excellence for Product Managers written by Greg Cohen and published by Happy About. This book was released on 2010 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Agile Excellence for Product Managers" is a plain-speaking guide on how to work with Agile development teams to achieve phenomenal product success. It covers the why and how of agile development (including Scrum, XP, and Lean, ) the role of product management, release planning, and more.

Agile Workforce Planning

Author : Adam Gibson
Publisher : Kogan Page
ISBN 13 : 9781789666052
Total Pages : 288 pages
Book Rating : 4.6/5 (66 download)

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Book Synopsis Agile Workforce Planning by : Adam Gibson

Download or read book Agile Workforce Planning written by Adam Gibson and published by Kogan Page. This book was released on 2021-01-26 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand how to continuously organize people, skills and resources to meet changing business needs and forecast for future workforce supply and demand.

Agile Estimating and Planning

Author : Mike Cohn
Publisher : Pearson Education
ISBN 13 : 0132703106
Total Pages : 524 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis Agile Estimating and Planning by : Mike Cohn

Download or read book Agile Estimating and Planning written by Mike Cohn and published by Pearson Education. This book was released on 2005-11-01 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: Agile Estimating and Planning is the definitive, practical guide to estimating and planning agile projects. In this book, Agile Alliance cofounder Mike Cohn discusses the philosophy of agile estimating and planning and shows you exactly how to get the job done, with real-world examples and case studies. Concepts are clearly illustrated and readers are guided, step by step, toward how to answer the following questions: What will we build? How big will it be? When must it be done? How much can I really complete by then? You will first learn what makes a good plan-and then what makes it agile. Using the techniques in Agile Estimating and Planning, you can stay agile from start to finish, saving time, conserving resources, and accomplishing more. Highlights include: Why conventional prescriptive planning fails and why agile planning works How to estimate feature size using story points and ideal days–and when to use each How and when to re-estimate How to prioritize features using both financial and nonfinancial approaches How to split large features into smaller, more manageable ones How to plan iterations and predict your team's initial rate of progress How to schedule projects that have unusually high uncertainty or schedule-related risk How to estimate projects that will be worked on by multiple teams Agile Estimating and Planning supports any agile, semiagile, or iterative process, including Scrum, XP, Feature-Driven Development, Crystal, Adaptive Software Development, DSDM, Unified Process, and many more. It will be an indispensable resource for every development manager, team leader, and team member.

Product Roadmaps Relaunched

Author : C. Todd Lombardo
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491971673
Total Pages : 272 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Product Roadmaps Relaunched by : C. Todd Lombardo

Download or read book Product Roadmaps Relaunched written by C. Todd Lombardo and published by "O'Reilly Media, Inc.". This book was released on 2017-10-25 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy. This practical guide teaches you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. With it, you’ll learn to communicate how your products will make your customers and organization successful. Whether you're a product manager, product owner, business analyst, program manager, project manager, scrum master, lead developer, designer, development manager, entrepreneur, or business owner, this book will show you how to: Articulate an inspiring vision and goals for your product Prioritize ruthlessly and scientifically Protect against pursuing seemingly good ideas without evaluation and prioritization Ensure alignment with stakeholders Inspire loyalty and over-delivery from your team Get your sales team working with you instead of against you Bring a user and buyer-centric approach to planning and decision-making Anticipate opportunities and stay ahead of the game Publish a comprehensive roadmap without overcommitting

Radical Product Thinking

Author : R. Dutt
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523093331
Total Pages : 245 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis Radical Product Thinking by : R. Dutt

Download or read book Radical Product Thinking written by R. Dutt and published by Berrett-Koehler Publishers. This book was released on 2021-09-27 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Iteration rules product development, but it isn't enough to produce dramatic results. This book champions Radical Product Thinking, a systematic methodology for building visionary, game-changing products. In the last decade, we've learned to harness the power of iteration to innovate faster—we've invested in a fast car, but our ability to set a clear destination and navigate to it hasn't kept up. When we iterate without a clear vision or strategy, our products become bloated, fragmented, and driven by irrelevant metrics. They catch “product diseases” that often kill innovation. Radical Product Thinking (RPT) gives organizations a repeatable model for building world-changing products. The key? Being vision-driven instead of iteration-led. R. Dutt guides readers through the five elements of the methodology (vision, strategy, prioritization, execution and measurement, and culture) to develop a clear process for translating vision into reality, and turning RPT skills into muscle memory. This book offers refreshing solutions to the shortcomings of our current model for product development; be prepared to toss out everything you know about a good vision and learn how to measure progress to create revolutionary products. The best part? You don't have to be a natural-born visionary to produce extraordinary results.

Scaling Software Agility

Author : Dean Leffingwell
Publisher : Pearson Education
ISBN 13 : 0321630068
Total Pages : 616 pages
Book Rating : 4.3/5 (216 download)

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Book Synopsis Scaling Software Agility by : Dean Leffingwell

Download or read book Scaling Software Agility written by Dean Leffingwell and published by Pearson Education. This book was released on 2007-02-26 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Companies have been implementing large agile projects for a number of years, but the ‘stigma’ of ‘agile only works for small projects’ continues to be a frequent barrier for newcomers and a rallying cry for agile critics. What has been missing from the agile literature is a solid, practical book on the specifics of developing large projects in an agile way. Dean Leffingwell’s book Scaling Software Agility fills this gap admirably. It offers a practical guide to large project issues such as architecture, requirements development, multi-level release planning, and team organization. Leffingwell’s book is a necessary guide for large projects and large organizations making the transition to agile development.” —Jim Highsmith, director, Agile Practice, Cutter Consortium, author of Agile Project Management “There’s tension between building software fast and delivering software that lasts, between being ultra-responsive to changes in the market and maintaining a degree of stability. In his latest work, Scaling Software Agility, Dean Leffingwell shows how to achieve a pragmatic balance among these forces. Leffingwell’s observations of the problem, his advice on the solution, and his description of the resulting best practices come from experience: he’s been there, done that, and has seen what’s worked.” —Grady Booch, IBM Fellow Agile development practices, while still controversial in some circles, offer undeniable benefits: faster time to market, better responsiveness to changing customer requirements, and higher quality. However, agile practices have been defined and recommended primarily to small teams. In Scaling Software Agility, Dean Leffingwell describes how agile methods can be applied to enterprise-class development. Part I provides an overview of the most common and effective agile methods. Part II describes seven best practices of agility that natively scale to the enterprise level. Part III describes an additional set of seven organizational capabilities that companies can master to achieve the full benefits of software agility on an enterprise scale. This book is invaluable to software developers, testers and QA personnel, managers and team leads, as well as to executives of software organizations whose objective is to increase the quality and productivity of the software development process but who are faced with all the challenges of developing software on an enterprise scale.

Escaping the Build Trap

Author : Melissa Perri
Publisher : O'Reilly Media
ISBN 13 : 1491973765
Total Pages : 200 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Escaping the Build Trap by : Melissa Perri

Download or read book Escaping the Build Trap written by Melissa Perri and published by O'Reilly Media. This book was released on 2018-11-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores: Why organizations ship features rather than cultivate the value those features represent How to set up a product organization that scales How product strategy connects a company’s vision and economic outcomes back to the product activities How to identify and pursue the right opportunities for producing value through an iterative product framework How to build a culture focused on successful outcomes over outputs

Adapting Configuration Management for Agile Teams

Author : Mario E. Moreira
Publisher : John Wiley & Sons
ISBN 13 : 0470970839
Total Pages : 310 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Adapting Configuration Management for Agile Teams by : Mario E. Moreira

Download or read book Adapting Configuration Management for Agile Teams written by Mario E. Moreira and published by John Wiley & Sons. This book was released on 2010-04-15 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adapting Configuration Management for Agile Teams provides very tangible approaches on how Configuration Management with its practices and infrastructure can be adapted and managed in order to directly benefit agile teams. Written by Mario E. Moreira, author of Software Configuration Management Implementation Roadmap, columnist for CM Crossroads online community and writer for the Agile Journal, this unique book provides concrete guidance on tailoring CM for Agile projects without sacrificing the principles of Configuration Management.

The Art of Agile Product Ownership

Author : Allan Kelly
Publisher : Apress
ISBN 13 : 1484251687
Total Pages : 168 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis The Art of Agile Product Ownership by : Allan Kelly

Download or read book The Art of Agile Product Ownership written by Allan Kelly and published by Apress. This book was released on 2019-09-27 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every product owner faces a complex and unique set of challenges within their team. This provides each individual the opportunity to fill the role with different ambitions, skills, and insights. Your product ownership journey can take a variety of paths, and The Art of Agile Product Ownership is here to be your guide. Author Allan Kelly, who delivers Agile training courses to major companies, pulls from his experience to help you discover what it takes to be a successful product owner. You will learn how you need to define your role within a team and how you can best incorporate ownership with strategy. With the Agile method, time is the key factor, and after using the lessons from this book you will confidently be able to synthesize features, functionality, and scope against delivery. You will find out how other team members such as the UX designer and business analyst can support and enhance your role as product owner, and how every type of company structure can adapt for optimal agility. The Art of Agile Product Ownership is a beacon for current product owners, programmers who are ready to take the next step towards ownership, and analysts transitioning into the product space. This book helps you determine for yourself the best way to fill the product owner role so that you utilize your unique combination of skills. Product ownership is central to a successful Agile team, and after reading this book, you will be more than ready for the challenge. What You Will LearnExplores activities the product owner needs to do in order to write good and valuable user storiesIdentifies skills product owners can learn from product managers and business analystsDemonstrates how to make decisions based on business and customer demand rather than technical needs and feasibility Who This Book Is ForThis is a book for anyone becoming a product owner: developers and programmers, who, after some years at the code-face, are ready to step up to the next stage to own the product that they have been coding. Business Analysts and Product Managers who see themselves transitioning into the a product owner role will find value in this book in understanding their new role and how the work is the same and how it is different