Advertising Gender And Society

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Advertising, Gender and Society

Author : Magdalena Zawisza-Riley
Publisher : Routledge
ISBN 13 : 1351386107
Total Pages : 231 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis Advertising, Gender and Society by : Magdalena Zawisza-Riley

Download or read book Advertising, Gender and Society written by Magdalena Zawisza-Riley and published by Routledge. This book was released on 2019-07-03 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules. Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising. Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making.

Gender Advertisements

Author : Erving Goffman
Publisher : Palgrave
ISBN 13 : 9780333239537
Total Pages : 84 pages
Book Rating : 4.2/5 (395 download)

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Book Synopsis Gender Advertisements by : Erving Goffman

Download or read book Gender Advertisements written by Erving Goffman and published by Palgrave. This book was released on 1979 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Brandsplaining

Author : Jane Cunningham
Publisher : Penguin UK
ISBN 13 : 0241456010
Total Pages : 240 pages
Book Rating : 4.2/5 (414 download)

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Book Synopsis Brandsplaining by : Jane Cunningham

Download or read book Brandsplaining written by Jane Cunningham and published by Penguin UK. This book was released on 2021-02-18 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut ________________ Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free. ________________ 'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain 'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin 'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast

Controversies in Contemporary Advertising

Author : Kim Bartel Sheehan
Publisher : SAGE Publications
ISBN 13 : 1483315436
Total Pages : 336 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis Controversies in Contemporary Advertising by : Kim Bartel Sheehan

Download or read book Controversies in Contemporary Advertising written by Kim Bartel Sheehan and published by SAGE Publications. This book was released on 2013-07-18 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.

Gender & Pop Culture

Author : Adrienne Trier-Bieniek
Publisher : Springer Science & Business Media
ISBN 13 : 9462095752
Total Pages : 215 pages
Book Rating : 4.4/5 (62 download)

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Book Synopsis Gender & Pop Culture by : Adrienne Trier-Bieniek

Download or read book Gender & Pop Culture written by Adrienne Trier-Bieniek and published by Springer Science & Business Media. This book was released on 2014-04-03 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gender & Pop Culture provides a foundation for the study of gender, pop culture and media. This comprehensive, interdisciplinary text provides text-book style introductory and concluding chapters written by the editors, seven original contributor chapters on key topics and written in a variety of writing styles, discussion questions, additional resources and more. Coverage includes: - Foundations for studying gender & pop culture (history, theory, methods, key concepts) - Contributor chapters on media and children, advertising, music, television, film, sports, and technology - Ideas for activism and putting this book to use beyond the classroom - Pedagogical Features - Suggestions for further readings on topics covered and international studies of gender and pop culture Gender & Pop Culture was designed with students in mind, to promote reflection and lively discussion. With features found in both textbooks and anthologies, this sleek book can serve as primary or supplemental reading in undergraduate courses across the disciplines that deal with gender, pop culture or media studies. “An important addition to the fields of gender and media studies, this excellent compilation will be useful to students and teachers in a wide range of disciplines. The research is solid, the examples from popular culture are current and interesting, and the conclusions are original and illuminating. It is certain to stimulate self-reflection and lively discussion.” Jean Kilbourne, Ed.D., author, feminist activist and creator of the Killing Us Softly:Advertising’s Image of Women film series “An ideal teaching tool: the introduction is intellectually robust and orients the reader towards a productive engagement with the chapters; the contributions themselves are diverse and broad in terms of the subject matter covered; and the conclusion helps students take what they have learnt beyond the classroom. I can’t wait to make use of it.” Sut Jhally, Professor of Communication, University of Massachusetts at Amherst,Founder & Executive Director, Media Education Foundation Adrienne Trier-Bieniek, Ph.D. is currently an assistant professor of sociology at Valencia College in Orlando, Florida. Her first book, Sing Us a Song, Piano Woman: Female Fans and the Music of Tori Amos (Scarecrow, 2013) addresses the ways women use music to heal after experiencing trauma. www.adriennetrier-bieniek.com Patricia Leavy, Ph.D. is an internationally known scholar and best-selling author, formerly associate professor of sociology and the founding director of gender studies at Stonehill College. She is the author of the acclaimed novels American Circumstance and Low-Fat Love and has published a dozen nonfiction books including Method Meets Art: Arts-Based Research Practice. www.patricialeavy.com

Living Up to the Ads

Author : Simone Weil Davis
Publisher : Duke University Press
ISBN 13 : 9780822324461
Total Pages : 268 pages
Book Rating : 4.3/5 (244 download)

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Book Synopsis Living Up to the Ads by : Simone Weil Davis

Download or read book Living Up to the Ads written by Simone Weil Davis and published by Duke University Press. This book was released on 2000 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores interactions between novels and advertising in the construction of subjectivity in the early part of the twentieth century.

Encyclopedia of Gender and Society

Author : Jodi O'Brien
Publisher : SAGE
ISBN 13 : 1412909163
Total Pages : 1033 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Encyclopedia of Gender and Society by : Jodi O'Brien

Download or read book Encyclopedia of Gender and Society written by Jodi O'Brien and published by SAGE. This book was released on 2009 with total page 1033 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides timely comparative analysis from internationally known contributors.

Advertising Cultures

Author : Sean Nixon
Publisher : SAGE
ISBN 13 : 9780761961987
Total Pages : 194 pages
Book Rating : 4.9/5 (619 download)

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Book Synopsis Advertising Cultures by : Sean Nixon

Download or read book Advertising Cultures written by Sean Nixon and published by SAGE. This book was released on 2003-04 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through the most emblematic creative industry: advertising. Advertising Cultures presents a case-study of the social make-up, informal cultures and subjective identities of these creative practices.

The Logics of Gender Justice

Author : Mala Htun
Publisher : Cambridge University Press
ISBN 13 : 110828096X
Total Pages : 370 pages
Book Rating : 4.1/5 (82 download)

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Book Synopsis The Logics of Gender Justice by : Mala Htun

Download or read book The Logics of Gender Justice written by Mala Htun and published by Cambridge University Press. This book was released on 2018-03-01 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: When and why do governments promote women's rights? Through comparative analysis of state action in seventy countries from 1975 to 2005, this book shows how different women's rights issues involve different histories, trigger different conflicts, and activate different sets of protagonists. Change on violence against women and workplace equality involves a logic of status politics: feminist movements leverage international norms to contest women's subordination. Family law, abortion, and contraception, which challenge the historical claim of religious groups to regulate kinship and reproduction, conform to a logic of doctrinal politics, which turns on relations between religious groups and the state. Publicly-paid parental leave and child care follow a logic of class politics, in which the strength of Left parties and overall economic conditions are more salient. The book reveals the multiple and complex pathways to gender justice, illuminating the opportunities and obstacles to social change for policymakers, advocates, and others seeking to advance women's rights.

Sex in Advertising

Author : Tom Reichert
Publisher : Routledge
ISBN 13 : 1135638209
Total Pages : 321 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Sex in Advertising by : Tom Reichert

Download or read book Sex in Advertising written by Tom Reichert and published by Routledge. This book was released on 2014-04-04 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interpretive and historical analyses, and cultural critiques. The definitive source on sex in advertising, this book: *is centralized around a singular theme: Understanding how sex in advertising appeals work and why they are so prevalent; *includes multiple perspectives to capture the richness of sexual appeals; *brings together viewpoints from both well-known scholars and writers; *provides a wealth of ideas and research questions for those interested in the topic; and *contains discussions of sex in advertising from its roots in the 1700s to online advertising today and beyond. The book is must reading for advertising and gender researchers, scholars, and students. Anyone interested in mass media, consumer psychology, and popular culture will find this book an essential resource.

Gender, Culture, and Consumer Behavior

Author : Cele C. Otnes
Publisher : Taylor & Francis
ISBN 13 : 1136463488
Total Pages : 484 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Gender, Culture, and Consumer Behavior by : Cele C. Otnes

Download or read book Gender, Culture, and Consumer Behavior written by Cele C. Otnes and published by Taylor & Francis. This book was released on 2012-04-27 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications for how consumers behave in the marketplace. This book offers innovative research in gender and consumer behavior with topics relevant to psychology, marketing, advertising, sociology, women’s studies and cultural studies. It offers 16 chapters of cutting-edge research on gender, international culture and consumption. Unique to this volume is its emphasis on consumption and masculinity and inclusion of topics on a rapidly changing world of issues related to culture and gender in advertising, communications, psychology and consumer behavior.

Encyclopedia of Gender in Media

Author : Mary Kosut
Publisher : SAGE
ISBN 13 : 1412990793
Total Pages : 529 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Encyclopedia of Gender in Media by : Mary Kosut

Download or read book Encyclopedia of Gender in Media written by Mary Kosut and published by SAGE. This book was released on 2012-05-18 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of Gender in Media critically examines the role of the media in enabling, facilitating, or challenging the social construction of gender in our society.

Privileging the Privileged

Author : Sharada J. Schaffter
Publisher : Bibliophile South Asia
ISBN 13 : 9788185002361
Total Pages : 322 pages
Book Rating : 4.0/5 (23 download)

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Book Synopsis Privileging the Privileged by : Sharada J. Schaffter

Download or read book Privileging the Privileged written by Sharada J. Schaffter and published by Bibliophile South Asia. This book was released on 2006 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Routledge International Handbook of Consumer Psychology

Author : Cathrine V. Jansson-Boyd
Publisher : Taylor & Francis
ISBN 13 : 131753994X
Total Pages : 749 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Routledge International Handbook of Consumer Psychology by : Cathrine V. Jansson-Boyd

Download or read book Routledge International Handbook of Consumer Psychology written by Cathrine V. Jansson-Boyd and published by Taylor & Francis. This book was released on 2016-11-18 with total page 749 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization The role of cognition and multisensory perception in consumers’ judgements The social self, identity and well-being, including their relation to advertising Social and cultural influences on consumption, including politics and religion Decision making, attitudes and behaviorally based research Sustainable consumption and the role of branding The particularities of online settings in framing and affecting behavior The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.

Regulation of Gender - Discriminatory Advertising in the Nordic Countries

Author : Kosunen, Niina
Publisher : Nordic Council of Ministers
ISBN 13 : 9289350075
Total Pages : 153 pages
Book Rating : 4.2/5 (893 download)

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Book Synopsis Regulation of Gender - Discriminatory Advertising in the Nordic Countries by : Kosunen, Niina

Download or read book Regulation of Gender - Discriminatory Advertising in the Nordic Countries written by Kosunen, Niina and published by Nordic Council of Ministers. This book was released on 2017-06-14 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Due to the media’s normative power to reflect daily life and to shape our understanding of gender, media plays a vital role in constructing – or deconstructing – gender equality. In modern societies, the advertising industry plays a major role in the media landscape. In the Nordic countries gender discriminatory advertising has been on the public agenda since the 1970s and 1980s, the time when gender equality legislation was adopted. However, the Nordic countries have chosen different ways of combating and regulating gender discriminatory advertising. This report presents results of a survey on how gender-discriminatory advertising is regulated in the Nordic countries. The survey was conducted as part of a project on gender equality in the media carried out during the Finnish presidency of the Nordic Council of Ministers in 2016

The Routledge Handbook of Religion, Gender and Society

Author : Caroline Starkey
Publisher : Routledge
ISBN 13 : 042988317X
Total Pages : 823 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis The Routledge Handbook of Religion, Gender and Society by : Caroline Starkey

Download or read book The Routledge Handbook of Religion, Gender and Society written by Caroline Starkey and published by Routledge. This book was released on 2021-12-30 with total page 823 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an era which many now recognise as ‘post-secular’, the role that religions play in shaping gender identities and relationships has been awarded a renewed status in the study of societies and social change. In both the Global South and the Global North, in the 21st century, religiosity is of continuing significance, not only in people’s private lives and in the family, but also in the public sphere and with respect to political and legal systems. The Routledge Handbook of Religion, Gender and Society is an outstanding reference source to these key topics, problems and debates in this exciting subject area. Comprising over 40 chapters by a team of international contributors, the Handbook is divided into 3 parts: Critical debates for religions, gender and society: theories, concepts and methodologies Issues and themes in religions, gender and society Contexts and locations Within these sections, central issues, debates and problems are examined, including activism, gender analysis, intersectionality and feminism, oppression and liberation, equality, bodies and embodiment, space and place, leadership and authority, diaspora and migration, marriage and the family, generation and aging, health and reproduction, education, violence and conflict, ecology and climate change and the role of social media. The Routledge Handbook of Religion, Gender and Society is essential reading for students and researchers in religious studies and gender studies. The Handbook will also be very useful for those in related fields, such as cultural studies, area studies, politics, sociology, anthropology and history.

Humor in Advertising

Author : Marc G. Weinberger
Publisher : Routledge
ISBN 13 : 1000404420
Total Pages : 298 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Humor in Advertising by : Marc G. Weinberger

Download or read book Humor in Advertising written by Marc G. Weinberger and published by Routledge. This book was released on 2021-06-21 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of digital advertising, everyone is exposed to funny ads, some of which both entertain the audience and help sell a product. Yet, the use of humor in advertising is complex; clearly not all humorous ads are successful. This comprehensive volume both summarizes the cumulative state of knowledge on humor in advertising and provides new cutting-edge research on key topics such as humor’s use in conjunction with emotional and sexual appeals, its use in digital advertising, and issues related to gender and cross-cultural applicability. Special emphasis is placed on defining humorous advertising and types of humor used, as well as outlining what conditions work for advertisers. The chapters examine humor in advertising and add insights on several cutting-edge issues in this stream of research. An overview article summarizing the overall body of literature accumulated over 50 years of research on humorous advertising defines types of humorous appeals. The degree to which humor is effective and the boundary conditions associated with when and how it works best in advertising is discussed. New research articles further contribute to cumulative knowledge by exploring the interaction of humor with other issues and techniques such as whether it travels internationally, gender issues, its use in conjunction with emotional and sexual appeals, and its presence in the digital contexts. The book concludes with an in-depth look at the evolution of humorous appeals over the oldest traditional advertising medium—outdoor advertising. The chapters in this book were originally published in International Journal of Advertising.