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Advertising Discourse Analysis
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Book Synopsis The Discourse of Advertising by : Guy Cook
Download or read book The Discourse of Advertising written by Guy Cook and published by Psychology Press. This book was released on 2001 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition considers advertising in the context of current changes in communication. All chapters have been fully revised and updated, and substantial new material has been added. The social functions and aesthetic effects of advertisements are comprehensively analysed across a wide range of media, from billboards to email and the Internet. Controversially, advertisements are contrasted and compared with literary texts throughout. The book clearly explains relevant concepts from semiotics, poetics, and linguistics, and can serve as an introduction to all of these disciplines. Practical exercises to stimulate further discussion are included at the end of each chapter.
Book Synopsis The Language of Persuasion in Advertising. A Corpus-based Critical Discourse Analysis by : Seda Evirgen
Download or read book The Language of Persuasion in Advertising. A Corpus-based Critical Discourse Analysis written by Seda Evirgen and published by . This book was released on 2021-03-30 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2020 in the subject English Language and Literature Studies - Linguistics, grade: 1,0, Justus-Liebig-University Giessen, language: English, abstract: The thesis at hand puts a special emphasis on the use of persuasive language in online native advertisements from The New York Times. After careful examination, the corpus will be compiled of three native advertisements from the field of technology, by the sponsors Intel, Dropbox and Slack. The limitation to these native advertisements and persuasive linguistic devices and techniques was necessary with regard to the scope of this thesis. As no linguistic analysis of native advertisements could be found, there also was no reference to follow. Therefore, the thesis at hand lays the foundation for further research in this area. The aim is to conduct a corpus-based Critical Discourse Analysis in order to investigate and answer two main questions: 1.Do online native advertisements make use of the same persuasion methods as previously researched for other advertising types? 2.What are the most prominent persuasive linguistic devices and techniques in the online native advertisements from The New York Times? In addition to the CDA, the corpus-based approach is expected to provide quantitative evidence of the existence of discourse and to identify repetitive linguistic patterns of persuasive language use in native advertising. The thesis will be structured as follows. First, the theoretical framework provides general information about the functions and characteristics of advertising, while further focusing on native advertisement and the language of advertising. It continues with explaining the concept of persuasive language on the basis of ethos, logos and pathos and introduces some powerful persuasive techniques in advertisement. Further, linguistic devices of persuasive language on the phonetic, lexical, morphological and syntactic level will be defined. Additionally, the concept of Critic
Book Synopsis A DISCOURSE ANALYSIS ON POLITICAL COMMERCIAL ADVERTISEMENT by : RODI HARTONO
Download or read book A DISCOURSE ANALYSIS ON POLITICAL COMMERCIAL ADVERTISEMENT written by RODI HARTONO and published by Penerbit Qiara Media. This book was released on 2022-10-18 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: The discourse of political commercial advertising is primarily to shape the image, both organizations and individuals and invite the public to vote and support political organizations and politicians who create advertisements. In political commercial advertising, the political parties had shown their visions and their aims so people could elect the parties and the representative candidates.
Book Synopsis Television Advertising and Televangelism by : Rosemarie Schmidt
Download or read book Television Advertising and Televangelism written by Rosemarie Schmidt and published by John Benjamins Publishing. This book was released on 1986-01-01 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.
Book Synopsis A Discourse Analysis of Personal Advertising by : Linda Archibald
Download or read book A Discourse Analysis of Personal Advertising written by Linda Archibald and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Discourse of Advertising by : Guy Cook
Download or read book The Discourse of Advertising written by Guy Cook and published by Routledge. This book was released on 1992-01-01 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising and Advertising as a type of discourse by : Angelika Felser
Download or read book Advertising and Advertising as a type of discourse written by Angelika Felser and published by GRIN Verlag. This book was released on 2017-10-26 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 1998 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, University of Münster (Englisches Seminar), language: English, abstract: The topic of this essay is "Advertising" and "The Discourse of Advertising". The author of this essay sums up some of the main ideas of Guy Cook, Geoffrey N. Leech, Greg Myers and Prof. Dr. Klaus Ostheeren, E.M. In order to look at an ad as a discourse type, it is necessary to look at Jacques Dubois and the "Groupe μ" who worked on the structure of language, rhetorical operations, "Isotopies" and "Metabolies". The latter can either evoke the "pleasure of recognition" or the "pleasure of surprise". The AIDA-formular, the term "register", the standard components of press advertisements, etc. are also subject of this essay.
Download or read book Marketing Discourse written by Per Skålén and published by Routledge. This book was released on 2007-12-14 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, articulating a social critique and evaluation of marketing.
Book Synopsis Other sides of Advertising Text and Context by : Marcio Hemerique Pereira
Download or read book Other sides of Advertising Text and Context written by Marcio Hemerique Pereira and published by GRIN Verlag. This book was released on 2012-12-06 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2009 in the subject Interpreting / Translating , London Metropolitan University, language: English, abstract: I would like to thank Professor Anna-Marjatta Milsom for her assistance with the framing of my proposal and her input into the initial stages of this study. Without my current supervisor Professor Ana Luiza Iaria, however, it is unlikely that the study would have reached completion and her kind understanding at all times (from the very first day I met her while preparing my first MA project SM1) made thher generosity, patience, and professionalism, I am indebted. A very special thank you goes to Mr. Jeffri, my boss, who patiently tried, his best to help me whenever I needed extra days off work or cancelled endless shiftshowever they could all the way through. I am very grateful to the staff of London Metropolitan University Library. I am also grateful for the patience of all the staff at Birmingham University Library for letting me access special archives, my thanks for their willingness to spend hours digging out obscure pieces of paper in case they were relevant for my needs. [...]
Book Synopsis Critical Discourse Analysis of Dove's Campaign for Real Beauty Advertisement by : Seda Evirgen
Download or read book Critical Discourse Analysis of Dove's Campaign for Real Beauty Advertisement written by Seda Evirgen and published by . This book was released on 2020-11-28 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2019 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, Justus-Liebig-University Giessen, language: English, abstract: The purpose of this paper is to explore how Dove experienced the corporate social responsibility paradox, which occurs when a CSR campaign hurts the brand's reputation instead of benefiting it. Dove communicates its corporate social responsibility activities, as part of its marketing strategy, through social media, which caused in some cases criticism and backlash towards the brand. Even though the message from Dove, that everyone is beautiful in their own way, was perceived positively, the way it was being advertised and represented also caused negative consumer responses toward Dove. The advertisement that was criticized and is the object of investigation in this paper, is the body-shaped bottle advertisement, that was published as part of Dove's Real Beauty Campaign. The analysis of the advertisement will be conducted according to Fairclough's (1989, 1995) model for critical discourse analysis. The aim of the Critical Discourse Analysis (CDA) is to explore the visuals, ideology and stereotypes behind the advertisement, what the reason for the negative responses could be, the role of social media in this context and the resulting consequences for Dove.
Book Synopsis The Discourse of Classified Advertising by : Paul Bruthiaux
Download or read book The Discourse of Classified Advertising written by Paul Bruthiaux and published by Oxford University Press. This book was released on 1996-07-11 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Linguists who have studied simplified varieties of a given language, such as pidgins or the language of care-givers, have tended to explain similarities in their structure by the fact that they use the same mechanisms of simplification. Bruthiaux tests this idea by looking at the structure of classified ads in American English, using a body of 800 ads from four categories: automobile sales, apartments for rent, help wanted, and personal ads. Bruthiaux's thesis is that strict, uniform constraints on space should result in uniformly simple texts, no matter which category they are in, and that any variation would be due to the particular needs of each category. To prove this he describes the linguistic structure of classified ads, and shows that they are characterized by a minimal degree of morphosyntactic elaboration. He then examines aspects of their conventions to highlight the role of pre-patterned and prefabricated segments whose collocational rigidity may force the inclusion of otherwise dispensable items. He finds that there is indeed significant variation across ad categories in terms of morphosyntactic elaboration, and concludes that this is due to a greater or lesser need to be explicit, as well as a greater or lesser anticipation of interaction. Finally, he examines the implications of these findings for the study of linguistic simplification and register variation.
Book Synopsis Deceptive Discourse in Advertising by : Stephanie Helmer
Download or read book Deceptive Discourse in Advertising written by Stephanie Helmer and published by GRIN Verlag. This book was released on 2005-07-10 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2002 in the subject English Language and Literature Studies - Linguistics, grade: 2, LMU Munich (Institut für Englische Philologie), course: Empirical Linguistics: Deceptive Discourse, language: English, abstract: While the first part of this paper aims at exploring deceptive techniques through a mostly semiotic frame, focusing on automobile advertisements present in Germany in 2001 and 2002, the second part of this paper examines the role of psychological components in television advertising.
Book Synopsis Critical Discourse Analysis of Dove’s Campaign for Real Beauty Advertisement by : Seda Evirgen
Download or read book Critical Discourse Analysis of Dove’s Campaign for Real Beauty Advertisement written by Seda Evirgen and published by GRIN Verlag. This book was released on 2020-12-21 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2019 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, Justus-Liebig-University Giessen, language: English, abstract: The purpose of this paper is to explore how Dove experienced the corporate social responsibility paradox, which occurs when a CSR campaign hurts the brand’s reputation instead of benefiting it. Dove communicates its corporate social responsibility activities, as part of its marketing strategy, through social media, which caused in some cases criticism and backlash towards the brand. Even though the message from Dove, that everyone is beautiful in their own way, was perceived positively, the way it was being advertised and represented also caused negative consumer responses toward Dove. The advertisement that was criticized and is the object of investigation in this paper, is the body-shaped bottle advertisement, that was published as part of Dove’s Real Beauty Campaign. The analysis of the advertisement will be conducted according to Fairclough’s (1989, 1995) model for critical discourse analysis. The aim of the Critical Discourse Analysis (CDA) is to explore the visuals, ideology and stereotypes behind the advertisement, what the reason for the negative responses could be, the role of social media in this context and the resulting consequences for Dove.
Download or read book Persuasive Signs written by Ron Beasley and published by De Gruyter Mouton. This book was released on 2002 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Approaches to Applied Semiotics ; vol. 4).
Book Synopsis The Language of Cosmetics Advertising by : Helen Ringrow
Download or read book The Language of Cosmetics Advertising written by Helen Ringrow and published by Springer. This book was released on 2016-09-28 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in French and English language contexts. As the global beauty industry expands and consumers become more critical of the claims made, the topic of cosmetics advertising discourse is examined using Feminist Critical Discourse Analysis. One common theme underlying most cosmetics advertising discourse is that the female body always requires ‘work’ to fix its ‘problems’: flat skin, dry hair, and so on. The author uses themes of language and gender, media and identity, and advertising across cultures to expose exactly what is going on in the language of cosmetics advertising and to offer a first step towards challenging these ideas and thinking about alternatives.
Book Synopsis Discourse Analysis in Romanian Print Advertising by : Elena-Cristina Berariu
Download or read book Discourse Analysis in Romanian Print Advertising written by Elena-Cristina Berariu and published by . This book was released on 2010 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Problem-Solution Pattern and Advertising by : Stefan Nehl
Download or read book The Problem-Solution Pattern and Advertising written by Stefan Nehl and published by GRIN Verlag. This book was released on 2010 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2010 im Fachbereich Anglistik - Linguistik, Note: 2,0, Otto-von-Guericke-Universit t Magdeburg (Institut f r fremdsprachliche Philologien), Veranstaltung: Culturally Popular Patterns of Text Organization, Sprache: Deutsch, Abstract: Werbung ist ein Medium, welches berall und jeden Tag auf verschiedenste Weise auf uns einwirkt, sei es in den Printmedien, im Fernsehen oder im Internet. Diese Arbeit befasst sich mit einer Textstruktur, welche nicht allen, aber vielen Werbungen zugrunde liegt - dem Problem-Solution pattern. Zun chst werden die grundlegenden Strukturelemente, welche sich im Problem-Solution pattern finden, vorgestellt, um eine ad quate Basis f r folgende Beispielbez ge und tiefgehendere Untersuchungen zu schaffen. Anschlie end wird unter dem Punkt, der mit dem Titel "Signals of a Problem-Solution pattern" berschrieben ist, darauf eingegangen, welche Formen und Arten von Signalen zur Kennzeichnung dieser Struktur es berhaupt gibt. Ziel ist es, einen Abriss der bestehenden Kennzeichnungsm glichkeiten zu geben und diese anhand von entsprechenden Beispielen zu berpr fen. Nicht immer kann auf ein bestehendes Problem auf Anhieb eine abschlie ende L sung gefunden werden. Dieser Fall wird unter der Kapitel berschrift "Recycling of a Problem-Solution pattern" vertiefend behandelt. Es gilt die Frage zu beantworten, ob das Problem-Solution pattern einem (Werbe)text im Falle der nicht unmittelbaren Herbeif hrung einer erfolgreichen L sung berhaupt zugrunde liegt, oder ob in dieser Situation eine andere Struktur zum Tragen kommt. Das Ziel welches unter der Beantwortung der Frage "Was sind die wesentlichen Charakteristika des Problem-Solution patterns und wie u ern sich diese in der Werbung?" erreicht werden soll, ist zum einen das pattern in Kombination mit diesem Genre kritisch zu beleuchten und zum anderen zu zeigen, inwiefern das theoretische Grundger st des patterns in der Werbung tats chlich zur Anwendung kommt.
