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Marketing Discourse
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Download or read book Marketing Discourse written by Per Skålén and published by Routledge. This book was released on 2007-12-14 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, articulating a social critique and evaluation of marketing.
Download or read book Marketing Discourse written by Per Skålén and published by Routledge. This book was released on 2007-12-14 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued. This book is an attempt to rest the balance, articulating a social critique and evaluation of marketing. The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, covering traditions of research such as scientific selling, marketing management and service marketing and drawing from Michel Foucault’s understanding of power and Ernesto Laclau and Chantal Mouffe’s Discourse Theory. The analysis reveals that managerial marketing discourse has promoted a government of organizations that is centred around the customer and that the shifts and turning points in this rationality through time signify more fundamental shifts in emphasis in the type of power promoted by marketing discourse and the subject positions is ascribes to people.
Book Synopsis Business Discourse by : Anna Trosborg
Download or read book Business Discourse written by Anna Trosborg and published by Peter Lang. This book was released on 2005 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contributions to this volume together confirm that though context and culture are complex and difficult notions, they are crucial to understanding the professional genres of modern business communication. In today's globalised business environment, professionals of all backgrounds are under pressure to employ new and different discourse standards to allow for smoother production and reception of business documents and dialogues. In this changing environment, the success of any commercial activity will depend on how competently business professionals respond to the cultural sensitivities and preferences of their partners. Taking a variety of approaches to professional genres, including customer complaints, mission statements, international contracts and decision-making meetings, the authors explore complex aspects of both cross-cultural and interpersonal issues in business discourse and suggest practical applications of their analytical findings.
Book Synopsis Business Discourse by : Francesca Bargiela-Chiappini
Download or read book Business Discourse written by Francesca Bargiela-Chiappini and published by Springer. This book was released on 2013-07-25 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition reviews the field of business discourse, centring on the investigation of business language and communication as practice. It combines research-based discussions with innovative practical applications and promotes debate and enquiry on a range of competing issues, emerging from business discourse research and teaching practice.
Book Synopsis Asian Business Discourse(s) by : Francesca Bargiela-Chiappini
Download or read book Asian Business Discourse(s) written by Francesca Bargiela-Chiappini and published by Peter Lang. This book was released on 2005 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reflecting the vigorous interest in studies of business discourse(s) and culture(s) emerging from various Asian communities, this text examines linguistic, textual, cultural and pragmatic issues pertaining to the subject.
Author :Francesca Bargiela-Chiappini Publisher :Edinburgh University Press ISBN 13 :0748631836 Total Pages :528 pages Book Rating :4.7/5 (486 download)
Book Synopsis Handbook of Business Discourse by : Francesca Bargiela-Chiappini
Download or read book Handbook of Business Discourse written by Francesca Bargiela-Chiappini and published by Edinburgh University Press. This book was released on 2009-05-12 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Business Discourse is the most comprehensive overview of the field to date. It offers an accessible and authoritative introduction to a range of historical, disciplinary, methodological and cultural perspectives on business discourse and addresses many of the pressing issues facing a growing, varied and increasingly international field of research. The collection also illustrates some of the challenges of defining and delimiting a relatively recent and eclectic field of studies, including debates on the very definition of 'business discourse'. Part One includes chapters on the origins, advances and features of business discourse in Europe, North America, Australia and New Zealand. Part Two covers methodological approaches such as mediated communication, corpus linguistics, organisational discourse, multimodality, race and management communication, and rhetorical analysis. Part Three moves on to look at disciplinary perspectives such as sociology, pragmatics, gender studies, intercultural communication, linguistic anthropology and business communication. Part Four looks at cultural perspectives across a range of geographical areas including Spain, Brazil, Japan, Korea, China and Vietnam. The concluding section reflects on future developments in Europe, North America and Asia.
Book Synopsis Metaphor and Gender in Business Media Discourse by : V. Koller
Download or read book Metaphor and Gender in Business Media Discourse written by V. Koller and published by Springer. This book was released on 2004-05-25 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.
Book Synopsis The Discourse of Business Meetings by : Fatma M. AlHaidari
Download or read book The Discourse of Business Meetings written by Fatma M. AlHaidari and published by Springer. This book was released on 2017-11-22 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the social organizational discourse of task-oriented business meetings in a Kuwaiti financial organization and an American non-profit trade organisation. Focusing primarily on the linguistic behaviours demonstrating agency and power of managers and staff members displayed during these meetings, the project is based on ethnographic data collected during eight months of fieldwork. The author examines the similarities and differences between the linguistic behaviours of both organizations, particularly relating to the production of collective “we,” “us,” and “our” utterances and directive speech acts issued to explore how managers and co-workers perform agency and power in meetings. This distinctive book will shed light into the influence of language on the actions and relationships of managers and co-workers in business meetings, and will be of interest to applied linguists and discourse analysts in the field of business discourse in addition to business professionals in management and finance.
Book Synopsis Religion, Discourse, and Society by : Marcus Moberg
Download or read book Religion, Discourse, and Society written by Marcus Moberg and published by Routledge. This book was released on 2021-12-30 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the utility and application of discourse theory and discourse analysis in the sociological study of religious change. It presents an outline of what a ‘discursive sociology of religion’ looks like and brings scholarly attention to the role of language and discourse as a significant component in contemporary processes of religious change. Marcus Moberg addresses the concept of discourse and its main meta-theoretical underpinnings and discusses the relationship between discourse and ‘religion’ in light of previous research. The chapters explore key notions such as secularism and public religion as well as the ideational and discursive impact of individualism and market society on the contemporary Western religious field. In addition to providing scholars with a thorough understanding and appreciation of the analytic utility of discourse theory and analysis in the sociological study of religious change, the book offers a cohesive and systematized framework for actual empirical analysis.
Book Synopsis Discourse and Management by : Gerlinde Mautner
Download or read book Discourse and Management written by Gerlinde Mautner and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discourse and Management offers a unique combination of discourse analysis and critical management studies. Presenting a fresh perspective on organizational discourse, this book twins theoretical insight with hands-on advice on tackling methodological challenges. Packed with real-life examples and case studies, it explains how a critical, language-centred approach can help to explore issues such as identity, persuasion and power. It encourages critical engagement with theories, methods and concepts, providing practical tools for research projects and adaptable skills for self-reflection. - Accessibly written and clearly structured. - Assumes no prior knowledge of linguistics or discourse studies. - Introduces key concepts and methodological tools for approaching discourse analysis from a critical perspective. This is the perfect resource for advanced undergraduate, postgraduate and PhD students of organization and management, as well as researchers interested in adding critical discourse analysis to their repertoire of methods.
Book Synopsis Marketing, Morality and the Natural Environment by : Andrew Crane
Download or read book Marketing, Morality and the Natural Environment written by Andrew Crane and published by Routledge. This book was released on 2002-01-04 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.
Book Synopsis Pragmatics, Discourse and Society, Volume 1 by : Niyi Osunbade
Download or read book Pragmatics, Discourse and Society, Volume 1 written by Niyi Osunbade and published by Cambridge Scholars Publishing. This book was released on 2021-07-27 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume work speaks to the entire scope of Professor Odebunmi’s research concerns in general pragmatics, medical and clinical pragmatics, literary discourse, critical discourse analysis, applied linguistics and language sociology. Its 52 chapters across both volumes (24 chapters in this volume and 28 chapters in Volume 2) written by established scholars such as Jacob Mey, Paul Hopper, Joyce Mathangwane, and Ming-Yu Tseng, in addition to the honoree, explore the dynamics of the interplay of spatial, temporal, agential and (non-)institutional factors that drive discourse/textual constructions, negotiations and interpretations and sometimes influence human cognition and actions. The volume will appeal to all academics, researchers and students who are interested in the interface of context and meaning in human communication.
Book Synopsis Qualitative Research Methods in Public Relations and Marketing Communications by : Christine Daymon
Download or read book Qualitative Research Methods in Public Relations and Marketing Communications written by Christine Daymon and published by Routledge. This book was released on 2010-09-13 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and techniques for conducting critical, reflective investigations. This new edition: Identifies the skills and strategies needed to conduct authentic, trustworthy research Highlights specific analytical techniques associated within the main research approaches Provides new sections on internet-based research, critical discourse analysis, historical research, action research and mixed methods research Qualitative Research Methods in Public Relations and Marketing Communications will be invaluable for those undertaking research methods courses on public relations and marketing communication degrees, as well as those working on a dissertation.
Book Synopsis The Routledge Companion to Ethics, Politics and Organizations by : Alison Pullen
Download or read book The Routledge Companion to Ethics, Politics and Organizations written by Alison Pullen and published by Routledge. This book was released on 2015-06-05 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Ethics, Politics and Organizations synthesizes and extends existing research on ethics in organizations by explicitly focusing on ‘ethico-politics’ - where ethics informs political action. It draws connections between ethics and politics in and around organizations and the workplace, examines cutting-edge areas and sets the scene for future research. Through a wealth of international and multidisciplinary contributions this volume considers the broad range of ways in which ethics and politics can be conceived and understood. The chapters look at various ethical traditions, as well as the discursive deployment of ethical terminology in organizational settings, and they also examine large scale political structures and processes and how they relate to different forms of politics which affect behaviour in organizations. These many possibilities are united by a focus on how ethics can be used to inform and justify the exercise of power in organizations. This collection will be a valuable reference source for students and researchers across the disciplines of organizational studies, ethics and politics.
Book Synopsis The Routledge Handbook of Corpus Approaches to Discourse Analysis by : Eric Friginal
Download or read book The Routledge Handbook of Corpus Approaches to Discourse Analysis written by Eric Friginal and published by Routledge. This book was released on 2020-12-17 with total page 746 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Corpus Approaches to Discourse Analysis highlights the diversity, breadth, and depth of corpus approaches to discourse analysis, compiling new and original research from notable scholars across the globe. Chapters showcase recent developments influenced by the exponential growth in linguistic computing, advances in corpus design and compilation, and the applications of sound quantitative and interpretive techniques in analyzing text and discourse patterns. Key discourse domains covered by 35 empirical chapters include: • Research contexts and methodological considerations; • Naturally occurring spoken, professional, and academic discourse; • Corpus approaches to conversational discourse, media discourse, and professional and academic writing. The Routledge Handbook of Corpus Approaches to Discourse Analysis is key reading for both experienced and novice researchers working at the intersection of corpus linguistics and discourse analysis, as well as anyone undertaking study in these areas, as well as anyone interested in related fields and adjacent research approaches.
Book Synopsis Environmental, Health, and Business Opportunities in the New Meat Alternatives Market by : Bogueva, Diana
Download or read book Environmental, Health, and Business Opportunities in the New Meat Alternatives Market written by Bogueva, Diana and published by IGI Global. This book was released on 2018-12-28 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are various innovations and new technologies being produced in the energy, transportation, and building industries to combat climate change and improve environmental performance, but another way to combat this is examining the world’s food resources. Currently, there are global challenges associated with livestock and meat consumption, giving way to resource scarcity and the inability to sustain animal agriculture. Environmental, Health, and Business Opportunities in the New Meat Alternatives Market is a pivotal reference source that provides vital research on the development of plant-based foods and nutritional outcomes. Through analyzing innovative and disruptive trends in the food industry, it presents opportunities utilizing meat alternatives to create a more engaged consumer, a stronger economy, and a better environment. Highlighting topics such as meat consumption, nutrition, health, and gender perspectives, this book is ideally designed for policymakers, economists, health professionals, nutritionists, technology developers, academicians, and graduate-level students.
Book Synopsis Museum Marketing by : Ruth Rentschler
Download or read book Museum Marketing written by Ruth Rentschler and published by Routledge. This book was released on 2009-11-04 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as ‘customers’; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for marketing. This book brings the latest in marketing thinking to bear on the museum sector taking into account both the commercial issues and social mission it involves. Carefully structured to be highly accessible the book offers: * A contemporary and relevant and global approach to museum marketing written by authors in Britain, Australia, the United States, and Asia * An approach that reflects the particular challenges museums of varying sizes face when seeking to market an experience to a diverse set of stakeholders: audience; funders; sponsors and government. * A particular focus on museum marketing in the 'Information Age' * Major case studies at the beginning and end of each section of the book, and smaller case studies within chapters The hugely experienced author team, includes both leading academics and practitioners to ensure the book has broad appeal and is both relevant, innovative and progressive in approach. It will be essential reading for students in museum studies, non-profit marketing, and arts management and marketing. It will also be equally relevant for professionals working in and managing museums and galleries, heritage attractions and ministries of arts.
