Advertising And The Transformation Of Screen Cultures

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Advertising Transformation Screen Cult

Author : DR. Bo Florin
Publisher : Film Culture in Transition
ISBN 13 : 9789462989153
Total Pages : 388 pages
Book Rating : 4.9/5 (891 download)

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Book Synopsis Advertising Transformation Screen Cult by : DR. Bo Florin

Download or read book Advertising Transformation Screen Cult written by DR. Bo Florin and published by Film Culture in Transition. This book was released on 2021-07 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global spread of ad agencies, moving image advertisements became a privileged cultural form to make people experience the qualities and uses of branded commodities, to articulate visions of a 'good life', and to incite social relationships. Abandoning a conventional delineation of fields by medium, country, or period, this book suggests a lateral view. It charts the audiovisual history of advertising by focussing on objects (products and services), screens (exhibition, programming, physical media), practices (production, marketing), and intermediaries (ad agencies). In this way, the book develops new historical, methodological, and theoretical perspectives.

Public Theology and the Importance of Visual Culture

Author : Toine van den Hoogen
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1036402843
Total Pages : 175 pages
Book Rating : 4.0/5 (364 download)

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Book Synopsis Public Theology and the Importance of Visual Culture by : Toine van den Hoogen

Download or read book Public Theology and the Importance of Visual Culture written by Toine van den Hoogen and published by Cambridge Scholars Publishing. This book was released on 2024-04-23 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book asserts the importance of conducting research on visual culture phenomena in public theology. As we increasingly communicate and express our social and cultural identities through images in today’s culture and economy, visual culture has become a burgeoning area of study and research in many academic institutions. In light of this, public theology must engage with this complex field. The concept of iconicity is raising fresh inquiries within the realm of public theology, which is already rife with hermeneutic concerns. These questions must be revisited, as images compel us to reassess our ongoing approach to the interpretation of religion. The potency of images is an uncharted and potent force, propelling public theology towards a future that is yet to be discovered.

Films that Sell

Author : Patrick Vonderau
Publisher : Bloomsbury Publishing
ISBN 13 : 1838715819
Total Pages : 562 pages
Book Rating : 4.8/5 (387 download)

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Book Synopsis Films that Sell by : Patrick Vonderau

Download or read book Films that Sell written by Patrick Vonderau and published by Bloomsbury Publishing. This book was released on 2019-07-25 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: While moving image advertising has been around us, everywhere, for at least a century, the topic has tended to be overlooked by cinema studies. This far-reaching new collection makes an incisive contribution to a new field of study, by exploring the history, theory and practice of moving image advertising, and emphasising the dynamic and lasting relationships between print, film, broadcasting and advertising cultures.In chapters written by an international ensemble of leading scholars and archivists, the book covers a variety of materials from pre-show advertising films to lantern slides and sponsored 'educations'. With case studies of advertising campaigns and archival collections from a range of different countries, and giving consideration to the problems that advertising materials pose for preservation and presentation, this rich and expansive text testifies to the need for a new approach to this burgeoning subject that looks beyond the mere study of promotional film.

Advertising and Popular Culture

Author : Sammy Richard Danna
Publisher : Popular Press
ISBN 13 : 9780879725280
Total Pages : 182 pages
Book Rating : 4.7/5 (252 download)

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Book Synopsis Advertising and Popular Culture by : Sammy Richard Danna

Download or read book Advertising and Popular Culture written by Sammy Richard Danna and published by Popular Press. This book was released on 1992 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Subliminal perception debunked, senior citizen advertising comes of age, Mona Lisa goes commercial, and male ad image changes are questioned! These and a host of other insightful, informative essays comprise this volume. Numerous advertising and marketing scholars united to bring the reader some of their most instructive, stimulating and entertaining works." "Advertising today, more than ever, is a field filled with change, challenge, and controversy. For about a decade, the Popular Culture Association's Advertising Area has proved to be a forum for a variety of topics that highlight advertising's impact on culture and society. This volume stems from a proposal to collect into a book some of the papers presented at PCA Conferences in the Advertising Area from 1985-1989. Authors represent a variety of interests and research areas." "While original plans did not call for any specific topic divisions in this volume, the articles do present variety, though somewhat loosely categorized. In general, these categories fall under the broad umbrella of popular culture studies. Besides the familiar historical and critical presentations, articles of controversy and interest are included, such as the one on subliminal advertising. Some of these articles attempt to debunk previously written pieces and serve as a stepping stone to much further discussion." "All-in-all, you will find something to amuse, amaze, inform and stimulate in this volume of advertising variety and versatility."--BOOK JACKET.

The Routledge Companion to Media Industries

Author : Paul McDonald
Publisher : Routledge
ISBN 13 : 1000451852
Total Pages : 709 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis The Routledge Companion to Media Industries by : Paul McDonald

Download or read book The Routledge Companion to Media Industries written by Paul McDonald and published by Routledge. This book was released on 2021-10-04 with total page 709 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together 49 chapters from leading experts in media industries research, this major collection offers an authoritative overview of the current state of scholarship while setting out proposals for expanding, re-thinking and innovating the field. Media industries occupy a central place in modern societies, producing, circulating, and presenting the multitude of cultural forms and experiences we encounter in our daily lives. The chapters in this volume begin by outlining key conceptual and critical perspectives while also presenting original interventions to prompt new lines of inquiry. Other chapters then examine the impact of digitalization on the media industries, intersections formed between industries or across geographic territories, and the practices of doing media industries research and teaching. General ideas and arguments are illustrated through specific examples and case studies drawn from a range of media sectors, including advertising, publishing, comics, news, music, film, television, branded entertainment, live cinema experiences, social media, and music video. Making a vital and significant contribution to media research, this volume is essential reading for students and academics seeking to understand and evaluate the work of the media industries. Chapter 10 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com

Beyond the Movie Theater

Author : Gregory A. Waller
Publisher : Univ of California Press
ISBN 13 : 0520391519
Total Pages : 320 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis Beyond the Movie Theater by : Gregory A. Waller

Download or read book Beyond the Movie Theater written by Gregory A. Waller and published by Univ of California Press. This book was released on 2023-04-11 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A free ebook version of this title is available through Luminos, University of California Press's Open Access publishing program. Visit www.luminosoa.org to learn more. Beyond the Movie Theater excavates the history of non-theatrical cinema before 1920, exploring where and how moving pictures of the 1910s were used in ways distinct from and often alternative to typical theatrical cinema. Unlike commercial cinema, non-theatrical cinema was multi-purpose in its uses and multi-sited in where it could be shown, targeted at particular audiences and, in some manner, sponsored. Relying on contemporary print sources and ephemera of the era to articulate how non-theatrical cinema was practiced and understood in the US during the 1910s, historian Gregory A. Waller charts a heterogeneous, fragmentary, and rich field that cannot be explained in terms of a master narrative concerning origin or institutionalization, progress or decline. Uncovering how and where films were put to use beyond the movie theater, this book complicates and expands our understanding of the history of American cinema, underscoring the myriad roles and everyday presence of moving pictures during the early twentieth century.

Petrocinema

Author : Marina Dahlquist
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501354159
Total Pages : 272 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis Petrocinema by : Marina Dahlquist

Download or read book Petrocinema written by Marina Dahlquist and published by Bloomsbury Publishing USA. This book was released on 2021-01-28 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Petrocinema presents a collection of essays concerning the close relationship between the oil industry and modern media-especially film. Since the early 1920s, oil extracting companies such as Standard Oil, Royal Dutch/Shell, ConocoPhillips, or Statoil have been producing and circulating moving images for various purposes including research and training, safety, process observation, or promotion. Such industrial and sponsored films include documentaries, educationals, and commercials that formed part of a larger cultural project to transform the image of oil exploitation, creating media interfaces that would allow corporations to coordinate their goals with broader cultural and societal concerns. Falling outside of the domain of conventional cinema, such films firmly belong to an emerging canon of sponsored and educational film and media that has developed over the past decade. Contributing to this burgeoning field of sponsored and educational film scholarship, chapters in this book bear on the intersecting cultural histories of oil extraction and media history by looking closely at moving image imaginaries of the oil industry, from the earliest origins or spills in the 20th century to today's post industrial petromelancholia.

Historical Turns

Author : Nicholas Baer
Publisher : Univ of California Press
ISBN 13 : 0520398823
Total Pages : 272 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis Historical Turns by : Nicholas Baer

Download or read book Historical Turns written by Nicholas Baer and published by Univ of California Press. This book was released on 2024 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Historical Turns reassesses Weimar cinema in light of the "crisis of historicism" widely diagnosed by German philosophers in the early twentieth century. Through bold new analyses of five legendary works of German silent cinema--The Cabinet of Dr. Caligari, Destiny, Rhythm 21, The Holy Mountain, and Metropolis--Nicholas Baer argues that films of the Weimar Republic lent vivid expression to the crisis of historical thinking. With their experiments in cinematic form and style, these modernist films revealed the capacity of the medium to engage with fundamental questions about the philosophy of history. Reconstructing the debates over historicism that unfolded during the initial decades of moving-image culture, Historical Turns proposes a more reflexive mode of historiography and expands the field of film and media philosophy. The book excavates a rich archive of ideas that illuminate our own moment of rapid media transformation and political, economic, and environmental crises around the globe.

A Companion to Documentary Film History

Author : Joshua Malitsky
Publisher : John Wiley & Sons
ISBN 13 : 1119116295
Total Pages : 500 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis A Companion to Documentary Film History by : Joshua Malitsky

Download or read book A Companion to Documentary Film History written by Joshua Malitsky and published by John Wiley & Sons. This book was released on 2021-04-13 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers a new and expanded history of the documentary form across a range of times and contexts, featuring original essays by leading historians in the field In a contemporary media culture suffused with competing truth claims, documentary media have become one of the most significant means through which we think in depth about the past. The most rigorous collection of essays on nonfiction film and media history and historiography currently available, A Companion to Documentary Film History offers an in-depth, global examination of central historical issues and approaches in documentary, and of documentary's engagement with historical and contemporary topics, debates, and themes. The Companion's twenty original essays by prominent nonfiction film and media historians challenge prevalent conceptions of what documentary is and was, and explore its growth, development, and function over time. The authors provide fresh insights on the mode's reception, geographies, authorship, multimedia contexts, and movements, and address documentary's many aesthetic, industrial, historiographical, and social dimensions. This authoritative volume: Offers both historical specificity and conceptual flexibility in approaching nonfiction and documentary media Explores documentary's multiple, complex geographic and geopolitical frameworks Covers a diversity of national and historical contexts, including Revolution-era Soviet Union, post-World War Two Canada and Europe, and contemporary China Establishes new connections and interpretive contexts for key individual films and film movements, using new primary sources Interrogates established assumptions about documentary authorship, audiences, and documentary's historical connection to other media practices. A Companion to Documentary Film History is an ideal text for undergraduate and graduate courses covering documentary or nonfiction film and media, an excellent supplement for courses on national or regional media histories, and an important new resource for all film and media studies scholars, particularly those in nonfiction media.

Ephemeral Media

Author : Paul Grainge
Publisher : Bloomsbury Publishing
ISBN 13 : 1838715568
Total Pages : 309 pages
Book Rating : 4.8/5 (387 download)

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Book Synopsis Ephemeral Media by : Paul Grainge

Download or read book Ephemeral Media written by Paul Grainge and published by Bloomsbury Publishing. This book was released on 2019-07-25 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ephemeral Media explores the practices, strategies and textual forms helping producers negotiate a fast-paced mediascape. Examining dynamics of brevity and evanescence in the television and new media environment, this book provides a new perspective on the transitory, and transitional, nature of screen culture in the early twenty-first century.

Digital Media Distribution

Author : Paul McDonald
Publisher : NYU Press
ISBN 13 : 1479806781
Total Pages : 387 pages
Book Rating : 4.4/5 (798 download)

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Book Synopsis Digital Media Distribution by : Paul McDonald

Download or read book Digital Media Distribution written by Paul McDonald and published by NYU Press. This book was released on 2021-09-07 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book examines the current state of global media distribution today, including legacy and born-digital media industries, and the social, cultural, and economic impact of the digital distribution ecosystem"--

Screen Culture

Author : John Fullerton
Publisher : Indiana University Press
ISBN 13 : 9780861966455
Total Pages : 362 pages
Book Rating : 4.9/5 (664 download)

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Book Synopsis Screen Culture by : John Fullerton

Download or read book Screen Culture written by John Fullerton and published by Indiana University Press. This book was released on 2004 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Screen Culture: History and Textuality explores the impact of digital culture on the discipline of film and television studies. Whether the notion of screen culture is used to designate the technological platforms common to present-day digital media, or whether it refers to the support material on which moving images have historically been projected, scanned, or displayed, the 15 previously unpublished essays included here are primarily concerned with the intermedial appraisal of film, television, and digital culture. Contributors are Richard Abel, William Boddy, Ben Brewster, John Fullerton, Douglas Gomery, Alison Griffiths, Vreni Hockenjos, Jan Holmberg, Arne Lunde, Peter Lunenfeld, Charles Musser, Jan Olsson, Barry Salt, Michele L. Torre, William Uricchio, and Malin Wahlberg. Stockholm Studies in Cinema series Distributed for John Libbey Publishing

Advertising and Popular Culture

Author : Jib Fowles
Publisher : SAGE
ISBN 13 : 9780803954830
Total Pages : 304 pages
Book Rating : 4.9/5 (548 download)

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Book Synopsis Advertising and Popular Culture by : Jib Fowles

Download or read book Advertising and Popular Culture written by Jib Fowles and published by SAGE. This book was released on 1996-01-23 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is it possible that consumers exploit advertising even more so than advertising exploits and influences our culture? Author Jib Fowles argues that consumers look to advertising to provide them with images that can assist them in negotiating the personal dilemmas of advanced industrial life. Advertising and Popular Culture is the first comprehensive text to provide a balanced analysis of advertising and its companion, the popular culture, conveyed through the mass media. Reflecting current theories, this thoughtful critique uses excerpts from advertising campaigns to illustrate how modern advertising both draws from and contributes to popular culture. Fowles traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies, and the creation of a consumer culture to an exploration of the major themes of American advertising. Advertising and Popular Culture represents a fresh and fully elaborated conceptualization of the services that advertising and popular culture provide. This text will be a vital tool in departments and schools of advertising, journalism, and communication where increasing emphasis is being placed on studying the cultural significance of advertising.

Adcult USA

Author : James B. Twitchell
Publisher : Columbia University Press
ISBN 13 : 9780231103251
Total Pages : 306 pages
Book Rating : 4.1/5 (32 download)

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Book Synopsis Adcult USA by : James B. Twitchell

Download or read book Adcult USA written by James B. Twitchell and published by Columbia University Press. This book was released on 1996 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why advertising has become the dominant meaning-making system in American culture and satisfies our desires in fundamental ways.

Advertising and Promotional Culture

Author : P David Marshall
Publisher : Bloomsbury Publishing
ISBN 13 : 1137026251
Total Pages : 269 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis Advertising and Promotional Culture by : P David Marshall

Download or read book Advertising and Promotional Culture written by P David Marshall and published by Bloomsbury Publishing. This book was released on 2017-12-21 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This key textbook traces the development of advertising from the mid-nineteenth century to the present, providing connections with the past that illuminate present developments and point to future possibilities. Chapters take a variety of theoretical approaches to address four main themes: how advertising imagines the future through the promise of transformation; how tribalism creates a sense of collective identity organised around a product; how advertising builds engagement through participation/presumption; how the blurring of advertising, news, art, education and entertainment characterises the attention economy. P. David Marshall and Joanne Morreale expertly trace these themes back to the origins of consumer culture and demonstrate that, while they have adapted to accord with new technologies, they remain the central foci of advertising today. Ideal for researchers of Media Studies, Communication, Cultural Studies or Advertising at all levels, this is the essential guide to understanding the contemporary milieu and future directions for the advertising industry.

Ads, Fads, and Consumer Culture

Author : Arthur Asa Berger
Publisher : Rowman & Littlefield
ISBN 13 : 1442241268
Total Pages : 277 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Ads, Fads, and Consumer Culture by : Arthur Asa Berger

Download or read book Ads, Fads, and Consumer Culture written by Arthur Asa Berger and published by Rowman & Littlefield. This book was released on 2015-01-22 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. Among the topics he addresses are the role of brands, the problem of self-alienation, and how both relate to consumption. Berger also considers the Values and Lifestyle (VALS) and Claritas typologies in marketing. Distinctive chapters examine specific advertisements and commercials from multiple perspectives, including semiotic, psychoanalytic, sociological, Marxist, mythic, and feminist analysis. Ads, Fads, and Consumer Culture provides an accessible overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more; helping readers understand the role that advertising has played, and continues to play, in all our lives.

Global Advertising in a Global Culture

Author : Thomas H. P. Gould
Publisher : Rowman & Littlefield
ISBN 13 : 0810886448
Total Pages : 255 pages
Book Rating : 4.8/5 (18 download)

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Book Synopsis Global Advertising in a Global Culture by : Thomas H. P. Gould

Download or read book Global Advertising in a Global Culture written by Thomas H. P. Gould and published by Rowman & Littlefield. This book was released on 2015-12-16 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization stems from many sources, but as Thomas Gould makes clear, advertising is a primary driver of trans-global cultural change. Gould argues that advertising often carries unfiltered and unblocked cultural messages in addition to commercial speech; as such, it not only builds consumer demand to open new markets but also changes consumer expectations and values. At the same time, the evolution of increasingly targeted mobile and social marketing is transforming local and regional cultures into a new mix of global branding and individualized micro-space. Gould examines how advertising professionals negotiate these rocky and quickly-changing cultural terrains. He also explores how advertising—an increasingly global form of communication—is becoming a platform for change at the individual level, and as a direct consequence, at the social and political levels.