Advertising and the Transformation of Screen Cultures

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Author :
Publisher : Amsterdam University Press
ISBN 13 : 9048541565
Total Pages : 338 pages
Book Rating : 4.0/5 (485 download)

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Book Synopsis Advertising and the Transformation of Screen Cultures by : Bo Florin

Download or read book Advertising and the Transformation of Screen Cultures written by Bo Florin and published by Amsterdam University Press. This book was released on 2021-06-16 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global spread of ad agencies, moving image advertisements became a privileged cultural form to make people experience the qualities and uses of branded commodities, to articulate visions of a 'good life', and to incite social relationships. Abandoning a conventional delineation of fields by medium, country, or period, this book suggests a lateral view. It charts the audiovisual history of advertising by focussing on objects (products and services), screens (exhibition, programming, physical media), practices (production, marketing), and intermediaries (ad agencies). In this way, the book develops new historical, methodological, and theoretical perspectives.

Ambient Screens and Transnational Public Spaces

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Publisher : Hong Kong University Press
ISBN 13 : 9888208926
Total Pages : 265 pages
Book Rating : 4.8/5 (882 download)

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Book Synopsis Ambient Screens and Transnational Public Spaces by : Nikos Papastergiadis

Download or read book Ambient Screens and Transnational Public Spaces written by Nikos Papastergiadis and published by Hong Kong University Press. This book was released on 2016-07-01 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Large public screens have now become a ubiquitous part of the contemporary cityscape. Far from being simply oversized televisions, the media experts contributing to Ambient Screens and Transnational Public Spaces put forward a strong case that such screens could serve as important sites for cultural exchange. Advances in digital technology spell the possibilities of conducting mobile modes of interaction across national boundaries, and in the process expose the participants to novel sensory experiences, giving rise to a new form of public culture. Understanding this phenomenon calls for a reconceptualization of “public space” and “ambience,” as well as connecting the two concepts with each other. This pioneering study of the impact of media platforms on urban cultural life presents a theoretical analysis and a history of screens, followed by discussions of site-specific urban screen practices on five continents. There is also a substantial examination of the world’s first real-time cross-cultural exchange via the networking of large public screens located in Melbourne and Seoul. “Ambient Screens and Transnational Public Spaces is a provocative interdisciplinary collection that studies public screens in diverse urban contexts ranging from Shanghai to Montreal. Taken together, these essays redefine commonly held notions about cultural policy, information, citizenship, and the quotidian experiences of the Media City. A must read for anyone interested in urban media studies and cultural planning.” —Janine Marchessault, Professor of Cinema and Media Studies, York University “Large screens in public spaces are almost taken for granted in some cities, while in others, they are barely present. This fascinating book provokes new thinking about mediatization as a transformative dimension of urban life. The editor and authors deserve to be congratulated for a welcome and timely volume, demonstrating how large screens in cities transform public spaces and become a platform for new modes of cultural exchange.” —Lily Kong, Lee Kong Chian Chair Professor of Social Sciences, Singapore Management University

The Cult of Beauty

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1040001327
Total Pages : 154 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis The Cult of Beauty by : Jaishri Jethwaney

Download or read book The Cult of Beauty written by Jaishri Jethwaney and published by Taylor & Francis. This book was released on 2024-03-12 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book deconstructs the quintessential Indian woman that the advertising industry portrays across the spectrum by looking at Indian advertisements across multiple brands with a gender lens based on societal and sociological perspectives. It delves into various critical issues like the differences between culture-defined gender roles/expectations and women’s portrayal in the ad narrative, and which product category has consistently portrayed women as sex objects. Drawing insights from a seminal research study and Erving Goffman’s classic book ‘Gender Advertisements’, it traces the journey of three decades, beginning the 1990s – the era of liberalization in India, to map trends and patterns in Indian advertising and presents the perspectives of the creative teams and top managements across Indian and global advertising agencies. It discusses the application of a Gender Sensitivity Barometer (GSB) which the creative teams can use to find out how sensitive or insensitive the ad has been based on pre-determined indicators suggested by the GSB. This book will be useful to students, researchers and faculty working in the field of management, advertising, mass communication, psychology, gender studies and sociology. It will also be an indispensable companion to professionals from the field of advertising and related areas.

Screening the Male

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Author :
Publisher : Routledge
ISBN 13 : 1134900090
Total Pages : 292 pages
Book Rating : 4.1/5 (349 download)

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Book Synopsis Screening the Male by : Steve Cohan

Download or read book Screening the Male written by Steve Cohan and published by Routledge. This book was released on 2012-09-10 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Screening the male re-examines the problematic status of masculinity both in Hollywood cinema and feminist film theory. Classical Hollywood cinema has been theoretically established as a vast pleasure machine, manufacturing an idealized viewer through its phallocentric ideological apparatus. Feminist criticism has shown how difficult it is for the female viewer to resist becoming implicated in this representational system. But the theroies have overlooked the significance of the problem itself - of the masuline motivation at the core of the system. The essays here explore those male characters, spectators, and performers who occupy positions conventionally encoded as "feminine" in Hollywood narrative and questions just how secure that orthodox male position is. Screening the Male brings together an impressive group of both established and emerging scholars from Britain, the United States and Australia unified by a concern with issues that film theorists have exclusively inked to the femninie and not the masculne: spectacle, masochism, passivity, masquerade and, most of all, the body as it signifies gendered, racial, class and generatonal differences.

Pervasive Advertising

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Publisher : Springer Science & Business Media
ISBN 13 : 0857293524
Total Pages : 366 pages
Book Rating : 4.8/5 (572 download)

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Book Synopsis Pervasive Advertising by : Jörg Müller

Download or read book Pervasive Advertising written by Jörg Müller and published by Springer Science & Business Media. This book was released on 2011-09-21 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at the future of advertising from the perspective of pervasive computing. Pervasive computing encompasses the integration of computers into everyday devices, like the covering of surfaces with interactive displays and networked mobile phones. Advertising is the communication of sponsored messages to inform, convince, and persuade to buy. We believe that our future cities will be digital, giving us instant access to any information we need everywhere, like at bus stops, on the sidewalk, inside the subway and in shopping malls. We will be able to play with and change the appearance of our cities effortlessly, like making flowers grow along a building wall or changing the colour of the street we are in. Like the internet as we know it, this digitalization will be paid for by adverts, which unobtrusively provide us suggestions for nearby restaurants or cafés. If any content annoys us, we will be able to effortlessly say so and change it with simple gestures, and content providers and advertisers will know what we like and be able to act accordingly. This book presents the technological foundations to make this vision a reality.

The Digital Transformation of the Fitness Sector

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Author :
Publisher : Emerald Group Publishing
ISBN 13 : 1801178607
Total Pages : 208 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis The Digital Transformation of the Fitness Sector by : Jerónimo García-Fernández

Download or read book The Digital Transformation of the Fitness Sector written by Jerónimo García-Fernández and published by Emerald Group Publishing. This book was released on 2022-07-20 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Digital Transformation of the Fitness Sector highlights the challenges and opportunities of the digitalization of the fitness sector in the wake of recent global challenges in countries around the world.

Screening American Independent Film

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1000872742
Total Pages : 564 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Screening American Independent Film by : Justin Wyatt

Download or read book Screening American Independent Film written by Justin Wyatt and published by Taylor & Francis. This book was released on 2023-05-31 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: This indispensable collection offers 51 chapters, each focused on a distinct American independent film. Screening American Independent Film presents these films chronologically, addressing works from across more than a century (1915−2020), emphasizing the breadth and long duration of American independent cinema. The collection includes canonical examples as well as films that push against and expand the definitions of "independence." The titles run from micro-budget films through marketing-friendly Indiewood projects, from auteur-driven films and festival darlings to B-movies, genre pics, and exploitation films. The chapters also introduce students to different approaches within film studies including historical and contextual framing, industrial and institutional analysis, politics and ideology, genre and authorship, representation, film analysis, exhibition and reception, and technology. Written by leading international scholars and emerging talents in film studies, this volume is the first of its kind. Paying particular attention to issues of diversity and inclusion for both the participating scholars and the content and themes within the selected films, Screening American Independent Film is an essential resource for anyone teaching or studying American cinema.

Breeding Sorghum for Diverse End Uses

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Author :
Publisher : Woodhead Publishing
ISBN 13 : 0081018800
Total Pages : 450 pages
Book Rating : 4.0/5 (81 download)

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Book Synopsis Breeding Sorghum for Diverse End Uses by : Aruna C

Download or read book Breeding Sorghum for Diverse End Uses written by Aruna C and published by Woodhead Publishing. This book was released on 2018-08-22 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Breeding Sorghum for Diverse End Uses is a comprehensive overview of all significant global efforts for the genetic improvement of sorghum, a major crop of many semi-arid nations that is suitable for a huge range of uses, from human food, to biofuels. Split into two main sections, the book initially reviews the genetic suitability of sorghum for breeding, also providing the history of the genetic improvement of the grain. Finally, other sections look at specific breeding programs that could be improved in a number of areas, including human food, animal feed and industrial usage. Readers in academics, research, plant genetics and sorghum development will find this resource of great value. In addition, it is essential reading for engineers who utilize sorghum for food, feed and industrial materials in industry. Provides information on key advances in the genetic makeup of sorghum Allows plant breeders to apply this research to effectively breed new strains of sorghum that are dependent on final usage goals Includes the latest findings in each section to orient researchers to plans for future genetic enhancement

Sorghum Molecular Breeding

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Author :
Publisher : Springer
ISBN 13 : 8132224221
Total Pages : 226 pages
Book Rating : 4.1/5 (322 download)

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Book Synopsis Sorghum Molecular Breeding by : R. Madhusudhana

Download or read book Sorghum Molecular Breeding written by R. Madhusudhana and published by Springer. This book was released on 2015-08-20 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an up-to-date overview of international research work on sorghum. Its comprehensive coverage of our current understanding of transgenic development in sorghum and the strategies that are being applied in molecular breeding make this book unique. Important areas such as genetic diversity, QTL mapping, heterosis prediction, genomic and bioinformatics resources, post-genome sequencing developments, molecular markers development using bioinformatics tools, genetic transformation and transgenic research are also addressed. The availability of the genome sequence along with other recent developments in sequencing and genotyping technologies has resulted in considerable advances in the area of sorghum genomics. These in turn have led to the generation of a large number of DNA-based markers and resulted in the identification and fine mapping of QTL associated with grain yield, its component traits, biotic and abiotic stress tolerance as well as grain quality traits in sorghum. Though a large volume of information has accumulated over the years, especially following the sequencing of the sorghum genome, until now it was not available in a single reference resource. This book fills that gap by documenting advances in the genomics and transgenic research in sorghum and presenting critical reviews and future prospects. “Sorghum Molecular Breeding” is an essential guide for students, researchers and managers who are involved in the area of molecular breeding and transgenic research in sorghum and plant biologists in general.

The Sorghum Genome

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Author :
Publisher : Springer
ISBN 13 : 3319477897
Total Pages : 284 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis The Sorghum Genome by : Sujay Rakshit

Download or read book The Sorghum Genome written by Sujay Rakshit and published by Springer. This book was released on 2017-01-18 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides insights into the current state of sorghum genomics. It particularly focuses on the tools and strategies employed in genome sequencing and analysis, public and private genomic resources and how all this information is leading to direct outcomes for plant breeders. The advent of affordable whole genome sequencing in combination with existing cereal functional genomics data has enabled the leveraging of the significant novel diversity available in sorghum, the genome of which was fully sequenced in 2009, providing an unmatched resource for the genetic improvement of sorghum and other grass species. Cultivated grain sorghum is a food and feed cereal crop adapted to hot and dry climates, and is a staple for 500 million of the world’s poorest people. Globally, sorghum is also an important source of animal feed and forage, an emerging biofuel crop and model for C4 grasses, particularly genetically complex sugarcane.

The Post-pandemic Landscape of Education and Beyond: Innovation and Transformation

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Author :
Publisher : Springer Nature
ISBN 13 : 9811992177
Total Pages : 316 pages
Book Rating : 4.8/5 (119 download)

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Book Synopsis The Post-pandemic Landscape of Education and Beyond: Innovation and Transformation by : Anna Wing Bo TSO

Download or read book The Post-pandemic Landscape of Education and Beyond: Innovation and Transformation written by Anna Wing Bo TSO and published by Springer Nature. This book was released on 2023-02-01 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the purpose of exploring the critical possibilities offered by the global crisis of coronavirus pandemic, this volume presents the collected works of scholars, educators and practitioners worldwide, bringing to the readers a broad array of perspectives on how COVID-19 inspires us to rethink, redefine, and make sense of the theoretical and pedagogical approaches that can be applied in various educational contexts. Part One of the book provides an insightful exploration of the technology-mediated innovations used in English language learning and teaching. Part Two reflects on the online learning experiences of students, as well as the teachers’ strategies to cope with changes as the COVID-19 pandemic unleashed unprecedented disruptions in class. Part Three looks into a range of case studies regarding the digital divide, cross-border schooling, cyberbullying, and cross-disciplinary skill training in the post-pandemic workplace, highlighting the importance of creating a positive learning environment. Part Four draws on the observations and experiences of frontline teachers, to examine ways to optimize the digital learning experiences of students in and outside the classroom. This volume will be a useful reference for scholars in Education, Communication, Applied Linguistics, Social Work, and Positive Psychology.

Contributions to Communicational, Cultural, Media, and Digital Studies

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Author :
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527560880
Total Pages : 428 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis Contributions to Communicational, Cultural, Media, and Digital Studies by : Paulo M. Barroso

Download or read book Contributions to Communicational, Cultural, Media, and Digital Studies written by Paulo M. Barroso and published by Cambridge Scholars Publishing. This book was released on 2020-10-15 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about communication, a universal, yet particular, form of linking people and ideas. It details the growing and multiform uses, functions, interactions, and effects of communication in the contemporary “world-society”, and highlights the dialectic between society and communication. It will also serve to stimulate critical thinking. The book is structured as a compendium of the sociology of communication, providing a practical and pedagogical-didactic resource especially for students, including case studies, summary-tables, questions for review, and excerpts from selected works and authors. This book is a major contribution to cultural, media, and digital studies, and will be of interest to those who live in an increasingly digital, technological, and global society, and want to understand a phenomenon as social as it is inevitable, spontaneous, and influential.

Street Data

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Author :
Publisher : Corwin
ISBN 13 : 1071812661
Total Pages : 281 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Street Data by : Shane Safir

Download or read book Street Data written by Shane Safir and published by Corwin. This book was released on 2021-02-12 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Radically reimagine our ways of being, learning, and doing Education can be transformed if we eradicate our fixation on big data like standardized test scores as the supreme measure of equity and learning. Instead of the focus being on "fixing" and "filling" academic gaps, we must envision and rebuild the system from the student up—with classrooms, schools and systems built around students’ brilliance, cultural wealth, and intellectual potential. Street data reminds us that what is measurable is not the same as what is valuable and that data can be humanizing, liberatory and healing. By breaking down street data fundamentals: what it is, how to gather it, and how it can complement other forms of data to guide a school or district’s equity journey, Safir and Dugan offer an actionable framework for school transformation. Written for educators and policymakers, this book · Offers fresh ideas and innovative tools to apply immediately · Provides an asset-based model to help educators look for what’s right in our students and communities instead of seeking what’s wrong · Explores a different application of data, from its capacity to help us diagnose root causes of inequity, to its potential to transform learning, and its power to reshape adult culture Now is the time to take an antiracist stance, interrogate our assumptions about knowledge, measurement, and what really matters when it comes to educating young people.

Recent Advancements in Gene Expression and Enabling Technologies in Crop Plants

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Author :
Publisher : Springer
ISBN 13 : 1493922025
Total Pages : 455 pages
Book Rating : 4.4/5 (939 download)

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Book Synopsis Recent Advancements in Gene Expression and Enabling Technologies in Crop Plants by : Kasi Azhakanandam

Download or read book Recent Advancements in Gene Expression and Enabling Technologies in Crop Plants written by Kasi Azhakanandam and published by Springer. This book was released on 2015-03-03 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, authors who are experts in their fields describe current advances on commercial crops and key enabling technologies that will underpin future advances in biotechnology. They discuss state of the art discoveries as well as future challenges. Tremendous progress has been made in introducing novel genes and traits into plant genomes since the first creation of transgenic plants thirty years ago, and the first commercialization of genetically modified maize in 1996. Consequently, cultivation of biotech crops with useful traits has increased more than 100-fold from 1.7 million hectares in 1996 to over 175 million hectares globally in 2013. This achievement has been made possible by continued advances in understanding the basic molecular biology of regulatory sequences to modulate gene expression, enhancement of protein synthesis and new technologies for transformation of crop plants. This book has three sections that encompass knowledge on genetically modified (GM) food crops that are currently used by consumers, those that are anticipated to reach the market place in the near future and enabling technologies that will facilitate the development of next generation GM crops. Section I focuses only on genetically modified maize and soybean (3 chapters each), while Section II discusses the GM food crops rice, wheat, sorghum, vegetables and sugar cane. Section III covers exciting recent developments in several novel enabling technologies, including gene targeting, minichromosomes, and in planta transient expression systems.

Scientific and Technical Aerospace Reports

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Author :
Publisher :
ISBN 13 :
Total Pages : 1280 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Scientific and Technical Aerospace Reports by :

Download or read book Scientific and Technical Aerospace Reports written by and published by . This book was released on 1984 with total page 1280 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Bir Messaouda Basilica

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Author :
Publisher : Oxbow Books
ISBN 13 : 1785706837
Total Pages : 368 pages
Book Rating : 4.7/5 (857 download)

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Book Synopsis The Bir Messaouda Basilica by : Richard Miles

Download or read book The Bir Messaouda Basilica written by Richard Miles and published by Oxbow Books. This book was released on 2019-12-31 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume charts the radical transformation of an inner city neighbourhood in late antique Carthage which was excavated over a five-year period by a team from the University of Cambridge. Bordering the main thoroughfare leading from the Brysa Hill to the ports, the neighbourhood remained primarily a residential one from the second century until 530s AD when a substantial basilica was constructed over the eastern half of the insula. Further extensive modifications were made to the basilica half-a-century later when the structures on the western half of the insula were demolished and the basilica greatly enlarged with the addition of a new east-west aisles, a large monumental baptistery and a crypt. By carefully reconstructing the complex architectural plan of this innovative building, this study shows how the re-modelled Bir Messaouda basilica was transformed into a major pilgrimage centre overturning established tradition that located such complexes outside the city walls. The Bir Messaouda basilica provides important insights into the transition between Vandal and Byzantine control of the city, the development of a new Christian inter-mural urban landscape in the sixth century AD, and the significance of the pilgrimage in reinforcing ecclesiastical authority in post-Justinianic North Africa.

Afterlives of Augustus, AD 14-2014

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Author :
Publisher : Cambridge University Press
ISBN 13 : 110842368X
Total Pages : 435 pages
Book Rating : 4.1/5 (84 download)

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Book Synopsis Afterlives of Augustus, AD 14-2014 by : Penelope J. Goodman

Download or read book Afterlives of Augustus, AD 14-2014 written by Penelope J. Goodman and published by Cambridge University Press. This book was released on 2018-04-26 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores two thousand years of radically changing opinions on the emperor Augustus, and what they reveal about the historical individual.