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Advertising And The European City
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Book Synopsis Advertising and the European City by : Clemens Wischermann
Download or read book Advertising and the European City written by Clemens Wischermann and published by Routledge. This book was released on 2018-12-12 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 2000, this volume responds to the rise and spread of advertising throughout Europe and the world in the past one and a half centuries which is breathtaking in its scope and influence, now part of the way we think and live. Historians are only just beginning to understand this process, replacing outmoded theories of manipulation which focused on the advertiser with more sophisticated cultural explanations that centre on the way consumers filter and select messages creating new worlds of perception. The authors of this work find the origins and trace the development of this new world or perception in the modern city: London and Paris, the forerunners, and the cities and larger towns of France, Germany, Belgium and the Netherlands, where advertising created new urban perceptions, leading to new avenues of consumption and altered lifestyles. Advertising is viewed in this work as a new way of perceiving and organising the world of the city-dweller, a visual culture, a way of attaching meaning to things and to words, or rearranging the mental map of modern life.
Book Synopsis Sports and City Marketing in European Cities by : Leo van den Berg
Download or read book Sports and City Marketing in European Cities written by Leo van den Berg and published by Routledge. This book was released on 2017-03-02 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: In our increasingly global and commercial world, where once sport would only have been seen by a few thousand on the terraces it is now watched by many millions via satellite. This mass global audience is invited not only to watch the sporting event, but also to visit the city where it takes place. Such events may help promote the host city as a tourist destination and business location. City governors are becoming increasingly aware of the possibilities of using sport as an instrument of reaching objectives of urban management. This engaging book investigates the state of the art of sports and city marketing in five European cities: Rotterdam, Barcelona, Helsinki, Manchester and Turin. In each of these cities, the book examines how sports (accommodations, clubs and events) have been made an instrument of city marketing and how the cities have attempted to maximize their potential through sports and city marketing policies. A comparison of the findings highlights the merits or disadvantages of sports clusters and strategic co-operation in sports and city marketing.
Book Synopsis The European Cities and Technology Reader by : David C. Goodman
Download or read book The European Cities and Technology Reader written by David C. Goodman and published by Psychology Press. This book was released on 1999 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: The European Cities and Technology Reader is divided into three main sections presenting key readings on: Cities of the Industrial Revolution (to 1870), European Cities since 1870 and the Urban Technology Transfer.
Book Synopsis Sport, Recreation and Green Space in the European City by : Peter Clark
Download or read book Sport, Recreation and Green Space in the European City written by Peter Clark and published by Suomalaisen Kirjallisuuden Seura. This book was released on 2009-12-31 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Green space has become a major issue in European cities in recent years as a result of enhanced environmental awareness, urban marketing, planning policy and growing population densities. Up to now, however, the subject of sports areas and grounds has attracted little research, despite the fact that since the First World War such public and private areas – from football pitches and running tracks to golf courses and tennis courts – have often comprised one of the most important and extensive types of green space in the European city. This book presents a pioneering comparative and multidisciplinary analysis of the development, use and impact of sports areas in the European city from the start of the 20th century up to the present time. Employing a range of historical, spatial and ecological approaches it examines when and why sports areas evolved, the contribution of municipalities and the private sector, the role of gender and class, and the impact on the urban landscape and ecology. Chapters cover urban sports areas in Finland, Britain, the Netherlands, Germany and Italy, illustrating the contrasts in the provision of green space across Europe.
Book Synopsis Tourism in European Cities by : John Ebejer
Download or read book Tourism in European Cities written by John Ebejer and published by Rowman & Littlefield. This book was released on 2021-09-14 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism in European Cities explores the relationship between tourist activity and the architecture and built environment within which it takes place. This is the first book to consider urban tourism with a particular focus on European cities. Tourism in European Cities considers the tourist experience and the various elements that shape it. In many cities, the historic core plays a crucial role in tourism either as the location of the more important attractions, or as an attraction in its own right. The book dedicates a chapter to urban heritage and its relationship to tourism, including urban conservation and UNESCO World Heritage Sites. Another chapter considers contemporary architecture and debates some cities’ efforts to use iconic architecture, in particular, to enhance their attractiveness in the context of increased competition between cities. In the context of competition, many cities are resorting to events as a strategy to reposition and differentiate themselves from other cities. Major events are accompanied by major investment in event venues and in urban infrastructure. The city often serves as a backdrop to the urban festival as activities and performances are staged in the city’s urban spaces. This book is essential reading for students of tourism and urban geography. It is also of interest to students of urban planning and architecture, and anyone keen to learn more about tourism and European cities.
Book Synopsis Sports and City Marketing in European Cities by : Leo van den Berg
Download or read book Sports and City Marketing in European Cities written by Leo van den Berg and published by . This book was released on 2000 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Mapping Urban Spaces by : Lamberto Amistadi
Download or read book Mapping Urban Spaces written by Lamberto Amistadi and published by Routledge. This book was released on 2021-11-21 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mapping Urban Spaces focuses on medium-sized European cities and more specifically on their open spaces from psychological, sociological, and aesthetic points of view. The chapters illustrate how the characteristics that make life in medium-sized European cities pleasant and sustainable – accessibility, ease of travel, urban sustainability, social inclusiveness – can be traced back to the nature of that space. The chapters develop from a phenomenological study of space to contributions on places and landscapes in the city. Centralities and their meaning are studied, as well as the social space and its complexity. The contributions focus on history and theory as well as concrete research and mapping approaches and the resulting design applications. The case studies come from countries around Europe including Poland, Italy, Greece, Germany, and France, among others. The book will be of interest to students, scholars, and practitioners in architecture, urban planning, and landscape architecture.
Book Synopsis Towards Effective Place Brand Management by : Gregory Ashworth
Download or read book Towards Effective Place Brand Management written by Gregory Ashworth and published by Edward Elgar Publishing. This book was released on 2010-01-01 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their nature in the context of branding and to examine their relationships in detail has grown rapidly in the last decade or so, as places all over the world have put branding activities higher than ever in theiragenda. This important new book examines and clarifies key aspects of the recently popularised concept of place branding, expounding many controversies, confusions and discords in the field. The expert contributors clarify several unresolved issues surrounding the application of place branding, in particular its multiple goals. They provide adetailed analysis of the role of local communities in place branding strategies, and illustrate not only how, but also why brand management should be implemented. Case studies from a range of jurisdictions and cultural and political viewpoints are drawn upon, each illustrating an array of issues or techniques in specific economic, cultural and geographical contexts. This book provides a theoretically informed but practically oriented overview and discussion of the increasingly popular field of place branding as an instrument of place management. As such, it will strongly appeal to both academics and practitioners in the fields of place marketing, place branding, local development, tourism planning and development, tourism marketing, cultural geography, urban and regional planning. Consultants in local authorities, national and regional tourism boards will also find this to be a fascinating read.
Book Synopsis The Sublime Invention by : Michael R Lynn
Download or read book The Sublime Invention written by Michael R Lynn and published by Routledge. This book was released on 2015-10-06 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ballooning, like the Enlightenment, was a Europe-wide movement and a massive cultural phenomenon. Lynn argues that in order to understand the importance of science during the age of the Enlightenment and Atlantic revolutions, it is crucial to explain how and why ballooning entered and stayed in the public consciousness.
Download or read book Electric Light written by Sandy Isenstadt and published by MIT Press. This book was released on 2018-09-25 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: How electric light created new spaces that transformed the built environment and the perception of modern architecture. In this book, Sandy Isenstadt examines electric light as a form of architecture—as a new, uniquely modern kind of building material. Electric light was more than just a novel way of brightening a room or illuminating a streetscape; it brought with it new ways of perceiving and experiencing space itself. If modernity can be characterized by rapid, incessant change, and modernism as the creative response to such change, Isenstadt argues, then electricity—instantaneous, malleable, ubiquitous, evanescent—is modernity's medium. Isenstadt shows how the introduction of electric lighting at the end of the nineteenth century created new architectural spaces that altered and sometimes eclipsed previously existing spaces. He constructs an architectural history of these new spaces through five examples, ranging from the tangible miracle of the light switch to the immaterial and borderless gloom of the wartime blackout. He describes what it means when an ordinary person can play God by flipping a switch; when the roving cone of automobile headlights places driver and passenger at the vertex of a luminous cavity; when lighting in factories is seen to enhance productivity; when Times Square became an emblem of illuminated commercial speech; and when the absence of electric light in a blackout produced a new type of space. In this book, the first sustained examination of the spatial effects of electric lighting, Isenstadt reconceives modernism in architecture to account for the new perceptual conditions and visual habits that followed widespread electrification.
Book Synopsis The story of your city by : Greg Clark
Download or read book The story of your city written by Greg Clark and published by European Investment Bank. This book was released on 2018-10-31 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: By the end of this century, 9 out of 10 Europeans will live in an urban area. But what kind of city will they call home? You'll find all the answers in CITY, TRANSFORMED, the new essay series from the European Investment Bank. This panoramic first essay in the series lays out a great sweeping history of European cities over the last fifty years—and showcases new directions being taken by some of our most innovative cities. Urban experts Greg Clark, Tim Moonen, and Jake Nunley based at University College London take a definitive look at how Europe's cities transformed from post-industrial decline to thriving metropolises that are as prosperous and liveable as anywhere on Earth.
Download or read book The Safe City written by Peter M.J. Pol and published by Routledge. This book was released on 2019-09-10 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 2006, as numerous local authorities of European cities invest in the attractiveness of their urban areas in the hope of attracting new inhabitants and economic activities, safety has become a topical subject. Perceived safety is a major factor in a city's attractiveness and fear of crime can have a large impact on location decisions, with ensuing economic consequences. This book examines the role of security in urban development and its local policy implications. Comparing eleven European cities, it analyses how actual and perceived security is evolving, and what the economic, social and spatial consequences are of a changing perceived security. While crime has decreased in eight of the eleven cities, fear of crime has increased in all of them. This book discusses the factors influencing this fear, including the role of the media, the quality and maintenance of the built environment, socio-economic inequality and terrorism.
Book Synopsis Tourism and Urban Planning in European Cities by : Noam Shoval
Download or read book Tourism and Urban Planning in European Cities written by Noam Shoval and published by Routledge. This book was released on 2020-06-30 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive collection investigates the interrelationship between urban planning and tourism consumption in European cities, and its evolvement and transition over time. The authors focus on urban planning and tourism consumption in a range of European cities. This book was originally published as a special issue of Tourism Geographies
Download or read book Benjamin's Arcades written by Peter Buse and published by Manchester University Press. This book was released on 2006-09-19 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Benjamin's Arcades' is an innovative text for students and specialists on the intellectual and political context of Walter Benjamin's unfinished masterpiece, 'The Arcades Project'. It includes a special 'convoluted index' to aid the reader in discovering recurrent themes and ideas, both in the book itself and Benjamin's methods.
Download or read book JUDICIOUS ADVERTISING written by and published by . This book was released on 1917 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Judicious Advertising and Advertising Experience by :
Download or read book Judicious Advertising and Advertising Experience written by and published by . This book was released on 1917 with total page 1202 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Global Urban Analysis by : Peter J Taylor
Download or read book Global Urban Analysis written by Peter J Taylor and published by Routledge. This book was released on 2012-06-25 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Urban Analysis provides a unique insight into the contemporary world economy through a focus on cities. It is based upon a large-scale customised data collection on how leading businesses use cities across the world: as headquarter locations, for finance, for professional and creative services, for media. These data - involving up to 2000 firms and over 500 cities - provide evidence for both how the leading cities, sometimes called global cities, are coming to dominate the world economy, and how hundreds of other cities are faring in this brave new urban world. Thus can the likes of London, New York and Hong Kong be tracked as well as Manchester, Cleveland and Guangzhou, and even Plymouth, Chattanooga and Xi'an. Cities are assessed and ranked in terms of their importance for various functions such as for financial services, legal services and advertising, plus novel findings are reported for the geographical orientations of their connections. This is truly a comprehensive survey of cities in globalization covering global, world-regional, and national scales of analysis: - 4 key chapters outline the global structure of the world economy featuring the leading cities; - 9 regional chapters covering the whole world also feature the level of services provided by 'medium' cities; - 22 chapters on selected countries and sub-regions indicate global-ness and local-ness and feature an even wider range of cities. Written in an easy to understand style, this book is a must read for anybody interested in their own city in the world and how it relates to other cities.
