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Sports And City Marketing In European Cities
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Book Synopsis Sports and City Marketing in European Cities by : Leo van den Berg
Download or read book Sports and City Marketing in European Cities written by Leo van den Berg and published by Routledge. This book was released on 2017-03-02 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: In our increasingly global and commercial world, where once sport would only have been seen by a few thousand on the terraces it is now watched by many millions via satellite. This mass global audience is invited not only to watch the sporting event, but also to visit the city where it takes place. Such events may help promote the host city as a tourist destination and business location. City governors are becoming increasingly aware of the possibilities of using sport as an instrument of reaching objectives of urban management. This engaging book investigates the state of the art of sports and city marketing in five European cities: Rotterdam, Barcelona, Helsinki, Manchester and Turin. In each of these cities, the book examines how sports (accommodations, clubs and events) have been made an instrument of city marketing and how the cities have attempted to maximize their potential through sports and city marketing policies. A comparison of the findings highlights the merits or disadvantages of sports clusters and strategic co-operation in sports and city marketing.
Book Synopsis Sports and City Marketing in European Cities by : Leo van den Berg
Download or read book Sports and City Marketing in European Cities written by Leo van den Berg and published by . This book was released on 2000 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis European Cities in the Knowledge Economy by : Leo van den Berg
Download or read book European Cities in the Knowledge Economy written by Leo van den Berg and published by Routledge. This book was released on 2017-11-28 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Across Western Europe, the emphasis has shifted from physical manufacturing to the development of ideas, new products and creative processes. This has become known as the knowledge economy. While much has been written about this concept, so far there has been little focus on the role of the city. Bringing together comparative case studies from Amsterdam, Dortmund, Eindhoven, Helsinki, Manchester, Munich, Münster, Rotterdam and Zaragoza, this volume examines the cities' roles, as well as how the knowledge economy affects urban management and policies. In doing so, it demonstrates that the knowledge economy is a trend that affects every city, but in different ways depending on the specific local situation. It describes a number of policy options that can be applied to improve cities' positions in this new environment.
Book Synopsis E-Governance in European and South African Cities by : Leo van den Berg
Download or read book E-Governance in European and South African Cities written by Leo van den Berg and published by Routledge. This book was released on 2017-11-28 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the late 1990s, city councils have become increasingly aware of the potential for information technologies (ICTs) to improve the management of cities and as an instrument for economic and social policy. This has resulted in a wave of urban ICT strategies and policies, such as the adoption of ICTs within the city administration itself, projects that facilitate access to ICTs by weaker social groups and policies to improve the urban electronic infrastructure. By comparing eight cities - Barcelona, Cape Town, Eindhoven, Johnnesburg, Manchester, Tampere, the Hague and Venice - this book examines a range of innovative urban e-governance strategies and develops a framework of analysis that permits a common approach. Throughout the book, a distinction is made between access policies (aimed at improving access to ICTs for all citizens), content policies (directed to improve the use of ICTs in the city administration and semi-public domains) and infrastructure policies (to improve the provision of broadband infrastructure). For each of the cities, e-strategies and policies are critically reviewed and compared. The book reveals that urban e-strategies have evolved from an internal and technology-centred orientation to a more outward-looking approach.
Book Synopsis Marketing Innovations for Sustainable Destinations by : Alan Fyall
Download or read book Marketing Innovations for Sustainable Destinations written by Alan Fyall and published by Goodfellow Publishers Ltd. This book was released on 2009-09-06 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations.
Book Synopsis National Policy Responses to Urban Challenges in Europe by : Leo van den Berg
Download or read book National Policy Responses to Urban Challenges in Europe written by Leo van den Berg and published by Routledge. This book was released on 2016-07-22 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a unique overview of urban policy conducted by national authorities in the fifteen 'old' member states of the EU. Focussing on recent changes in the development of the larger cities and changes in policymaking by national authorities with respect to urban development, the book is structured around 15 'country chapters', written by national experts in the field of urban development. The book provides an up-to-date source of information, and will be of importance to anyone involved in the role and development of European cities as well as the formulation and delivery of associated national policies.
Book Synopsis Empowering Metropolitan Regions Through New Forms of Cooperation by : Alexander Otgaar
Download or read book Empowering Metropolitan Regions Through New Forms of Cooperation written by Alexander Otgaar and published by Routledge. This book was released on 2017-03-02 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This insightful book analyzes the development of cross-border and cross-sector partnerships in a number of European cities and regions. Including, amongst others, Copenhagen, Budapest, Helsinki, Munich and Catalonia, these case studies shed light on the factors determining the success or failure of the coalition-forming process. Over the course of the nine case studies, the following questions are addressed: - What forms of metropolitan and/or regional partnerships can be found? -
Download or read book Sport Tourism written by Brent W. Ritchie and published by Channel View Publications. This book was released on 2004-07-26 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the economic, social and environmental impacts and issues associated with the development of sport tourism globally, including the lack of research and coordination between industry and government. The book suggests the need for a more balanced analysis of the impacts and issues associated with future sport tourism development.
Book Synopsis Towards Healthy Cities by : Dr Alexander Otgaar
Download or read book Towards Healthy Cities written by Dr Alexander Otgaar and published by Ashgate Publishing, Ltd.. This book was released on 2012-11-28 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the conditions needed to make public and private investments in healthy cities most effective. The authors argue that three conditions are essential for such investments: citizen empowerment, corporate responsibility and a coordinated improvement of urban health conditions. Using an integrated approach to health in line with the Healthy Cities philosophy of the World Health Organization, case studies in Helsinki, Liverpool, London, Udine and Vancouver are not only used to demonstrate the relevance of these conditions, but also to show how actors in these cities are trying to meet these conditions.
Book Synopsis Towards Healthy Cities by : Alexander Otgaar
Download or read book Towards Healthy Cities written by Alexander Otgaar and published by Routledge. This book was released on 2016-02-24 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the conditions needed to make public and private investments in healthy cities most effective. The authors argue that three conditions are essential for such investments: citizen empowerment, corporate responsibility and a coordinated improvement of urban health conditions. Using an integrated approach to health in line with the Healthy Cities philosophy of the World Health Organization, case studies in Helsinki, Liverpool, London, Udine and Vancouver are not only used to demonstrate the relevance of these conditions, but also to show how actors in these cities are trying to meet these conditions.
Download or read book The Safe City written by Leo van den Berg and published by Ashgate Publishing, Ltd.. This book was released on 2006 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perceived safety is a major factor in a city's attractiveness and fear of crime can have a large impact on location decisions, with ensuing economic consequences. This book examines the role of security in urban development and its local policy implications. Comparing eleven European cities, it analyses how actual and perceived security is evolving, and what the economic, social and spatial consequences are of a changing perceived security.
Book Synopsis Cities as Engines of Sustainable Competitiveness by : Leo van den Berg
Download or read book Cities as Engines of Sustainable Competitiveness written by Leo van den Berg and published by Routledge. This book was released on 2016-05-23 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reflecting on two decades of ’competitiveness-oriented’ urban policies in Europe, this book investigates the current challenges cities face to sustain their economic position and how this can be balanced with social progress and environmental improvements. Complementing previous surveys on local and urban development and competitiveness-based strategies, this volume provides longer term views on the evolution of such policies at the city level, from the personal perspective of city officials in eight European cities. More concretely, it looks at how the urban dimension in EU policies have evolved over time, the kinds of urban policy supported by the EU over the last two decades and how cities have been involved with this process. The book investigates the portfolios of competitiveness-oriented policies which have been developed by European cities and how they see the link between urban/spatial development policies and sustainable competitiveness. Finally the book fleshes out a number of challenges and initiatives taken by the eight European cities and their governments in the face of current challenges in order to pave the way towards more competitive and sustainable urban economies.
Book Synopsis Sport Tourism Destinations by : James Higham
Download or read book Sport Tourism Destinations written by James Higham and published by Routledge. This book was released on 2007-03-30 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few forces in contemporary society influence the fortunes of tourism destinations more immediately than sport. From football fans to kayaking, Sports Tourism Destinations: issues, opportunities and analysis examines the planning, development and management of sport tourism destinations. With contributions from international experts, this book looks at the dramatic effects sports tourism has on the economy and future of tourism destinations. Divided into four parts, the book systematically covers: Sports tourism destination analysis: applies principles of destination resource analysis to the study of sport tourism destinations Destination planning and development: illustrates the mutually beneficial links between sport, tourism and destination planning. Destination marketing and management: explores theoretical and applied aspects of sport tourism destination marketing and management Sport tourism impacts and environments: identifies and discusses critical issues of sustainable development at sport tourism destinations Practical case studies in each chapter illustrate and highlight the links between sport tourism theory and practice, making this book a vital resource for lecturers and students alike.
Book Synopsis Territorial Development, Cohesion and Spatial Planning by : Neil Adams
Download or read book Territorial Development, Cohesion and Spatial Planning written by Neil Adams and published by Routledge. This book was released on 2011 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study examines some of the evolving challenges faced by EU regional policy in light of enlargement and assesses some of the approaches and trends in terms of territorial development policy and practice. The chapters reflect on the diversity of approaches to spatial planning and the politics of policy formation.
Book Synopsis City and Enterprise: Corporate Community Involvement in European and US Cities by : Erik Braun
Download or read book City and Enterprise: Corporate Community Involvement in European and US Cities written by Erik Braun and published by Routledge. This book was released on 2018-10-31 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title was first published in 2003. While in the past, corporate community involvement was mainly considered a form of philanthropy, nowadays the argument is gaining credit that corporate community involvement is not only a matter of ethics, but also of self-interest. As companies recognize their interest in the welfare of the city, they may become inclined to invest in some way in that city's welfare. Assuming that the interests of public and private stakeholders tend to converge as companies become aware of their interest in an attractive environment, then corporate community involvement may bring along a new type of public-private partnership, as an instrument of urban regeneration. Bringing together comparative case studies from Amsterdam, Chicago, Leeds, London, Munich, New York, Seattle, St. Louis and The Hague, this considers the potential implications of corporate community involvement for the sustainable development of cities and the creation of cross-sector partnerships. It analyses the involvement of companies in urban challenges in the fields of education, employment, safety, affordable housing and the living environment. It also looks at the efforts made to establish strategic partnership between "enlightened" corporations and public authorities. The book reveals that "pro-active" firms attach much value to investments in their "urban environment" as part of their corporate strategy. But it also shows that cities do not yet take full advantage of these arising opportunities.
Book Synopsis The Student City by : Leo van den Berg
Download or read book The Student City written by Leo van den Berg and published by Routledge. This book was released on 2017-05-15 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Student communities are without doubt a strategic resource for urban development and students are the citizens and the high-skilled working class of tomorrow. They are seen as an 'invisible population' with little say in local policy and decision-making. Co-operation between educational institutions and city planners is often missing and cities tend to neglect the universities' foreign relations. This volume argues that the importance of human capital in the competitiveness of cities demands pro-active, integral city policies targeting this community. Bringing together nine case studies of European cities (Rotterdam, Utrecht, Eindhoven, Munich, Lyon, Lille, Venice, Birmingham and Helsinki), it puts forward a comprehensive strategic plan of action, aiming at the integration of student communities in urban development. The book analyses the essential characteristics of the relationship between students and their host communities, as well as the role of higher education institutions and other actors in building the 'student friendly' city.
Book Synopsis Touring Beyond the Nation: A Transnational Approach to European Tourism History by : Eric G.E. Zuelow
Download or read book Touring Beyond the Nation: A Transnational Approach to European Tourism History written by Eric G.E. Zuelow and published by Routledge. This book was released on 2016-12-05 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: When tourists travel, they often seek the exotic. The farther they venture, the more unique the cultures they gaze upon, the greater the prestige accrued; cross-cultural contact is commonplace. Yet despite the obviously transnational character of the tourist experience, national borders define existing studies of tourism. Spanish, French, or German tourism is treated almost in isolation and there are only hints of a larger transnational impetus behind the creation of national tourism products. This volume tells a different story. Although modern tourism first evolved in Europe changes were never confined to national borders. The Grand Tour, the birthplace of modern tourism, was consummately transnational in both its execution and its influence. Although seaside resorts originated in Britain, the aesthetic and scientific ideas that made beaches desirable emerged through conversation among Dutch painters, English travellers, and both British and Continental scientists and philosophers. When travel was finally available to the masses, Irish tourism advocates looked to England, Continental Europe, and America for ideas. The Nazi leisure organization, Strength through Joy (KdF), was based on an earlier Italian model, the Dopolavoro. World's Fair promoters raided previous fairs in other countries for ideas. European-wide demand and taste helped shape nudist practice in France and beyond. At every turn, practices and products developed because tourism lent itself to trans-national discourse. The contributors examine a wide range of topics that together make a powerful argument for the adoption of a new transnational model for understanding modern tourism. An essential addition to the library of academics studying the history of tourism, popular culture and leisure in Europe, the book will also provide interest to scholars of transnational topics, including Europeanization and globalization.
