Advertising And The Transformation Of American Society 1865 1920

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Advertising and the Transformation of American Society, 1865-1920

Author : James Norris
Publisher : Praeger
ISBN 13 : 0313268010
Total Pages : 0 pages
Book Rating : 4.3/5 (132 download)

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Book Synopsis Advertising and the Transformation of American Society, 1865-1920 by : James Norris

Download or read book Advertising and the Transformation of American Society, 1865-1920 written by James Norris and published by Praeger. This book was released on 1990-10-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the period between 1865 to 1920, as America shifted from a rural-farming economy to urban-manufacturing, a major transformation also occurred in the behavior of the country's consumers. This change is perhaps best illustrated in the advertisements that appeared in popular magazines. They began by simply informing consumers of the cost and availability of a product, but, by 1920, they were projecting an image that defined the American dream in terms of a consumption ethic. In this historical analysis of advertisements, James Norris explores this transformation of society and its ads, and the role that advertising played in developing a national market for consumer goods, creating demand for mass-produced items, and shifting the consumption habits of Americans. Focusing primarily on popular journals and magazines with national circulations, Norris traces how, by the 1920s, America had become a society in which consumption and spending had replaced old virtues. He examines a number of issues affecting this change, including how national markets developed, how consumers were convinced to buy products they had never seen before, what appeals manufacturers used to build markets, and how consumers were persuaded to purchase items that had previously been produced locally or in the home. Other factors that played a role in the transformation are also considered, such as the breakdown of localism, an increasingly educated citizenry, the potential for mass production, and a growth in per-capita income. Whenever possible, the advertisements themselves have been quoted and reproduced, fully illustrating Norris' premise that they are mirrors of the society that produced them. This study will be an important resource for courses in business history, economics, women's studies, and the history of advertising, as well as a valuable addition to college, university, and public libraries.

Advertising and the Transformation of American Society, 1865-1920

Author : James Norris
Publisher : Praeger
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Advertising and the Transformation of American Society, 1865-1920 by : James Norris

Download or read book Advertising and the Transformation of American Society, 1865-1920 written by James Norris and published by Praeger. This book was released on 1990-10-24 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the period between 1865 to 1920, as America shifted from a rural-farming economy to urban-manufacturing, a major transformation also occurred in the behavior of the country's consumers. This change is perhaps best illustrated in the advertisements that appeared in popular magazines. They began by simply informing consumers of the cost and availability of a product, but, by 1920, they were projecting an image that defined the American dream in terms of a consumption ethic. In this historical analysis of advertisements, James Norris explores this transformation of society and its ads, and the role that advertising played in developing a national market for consumer goods, creating demand for mass-produced items, and shifting the consumption habits of Americans. Focusing primarily on popular journals and magazines with national circulations, Norris traces how, by the 1920s, America had become a society in which consumption and spending had replaced old virtues. He examines a number of issues affecting this change, including how national markets developed, how consumers were convinced to buy products they had never seen before, what appeals manufacturers used to build markets, and how consumers were persuaded to purchase items that had previously been produced locally or in the home. Other factors that played a role in the transformation are also considered, such as the breakdown of localism, an increasingly educated citizenry, the potential for mass production, and a growth in per-capita income. Whenever possible, the advertisements themselves have been quoted and reproduced, fully illustrating Norris' premise that they are mirrors of the society that produced them. This study will be an important resource for courses in business history, economics, women's studies, and the history of advertising, as well as a valuable addition to college, university, and public libraries.

Advertising, Society, and Consumer Culture

Author : Roxanne Hovland
Publisher : Routledge
ISBN 13 : 1317477529
Total Pages : 211 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Advertising, Society, and Consumer Culture by : Roxanne Hovland

Download or read book Advertising, Society, and Consumer Culture written by Roxanne Hovland and published by Routledge. This book was released on 2014-12-18 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The many social issues addressed include advertising and gender stereotyping, advertising to vulnerable audiences, and the distribution of wealth in consumer society. "Advertising, Society, and Consumer Culture" intertwines the development of the consumer culture with its coverage of the historical, political, regulatory, and ethical issues of advertising. It includes clear, comprehensive tables that chronicle historical developments and key legal cases. The text is readable for undergraduates but provides enough depth to serve as a graduate-level text. Including extensive notes and a bibliography, it can be adopted independently, or alongside its companion volume, "Readings in Advertising, Society, and Consumer Culture".

The Wonderful World of American Advertisements, 1865-1900

Author : Leonard de Vries
Publisher :
ISBN 13 :
Total Pages : 143 pages
Book Rating : 4.:/5 (995 download)

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Book Synopsis The Wonderful World of American Advertisements, 1865-1900 by : Leonard de Vries

Download or read book The Wonderful World of American Advertisements, 1865-1900 written by Leonard de Vries and published by . This book was released on 1972 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Atomic Bomb and American Society

Author : Rosemary B. Mariner
Publisher : Univ. of Tennessee Press
ISBN 13 : 157233648X
Total Pages : 482 pages
Book Rating : 4.5/5 (723 download)

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Book Synopsis The Atomic Bomb and American Society by : Rosemary B. Mariner

Download or read book The Atomic Bomb and American Society written by Rosemary B. Mariner and published by Univ. of Tennessee Press. This book was released on 2009 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the latest research on the atomic bomb and its history, the contributors to this provocative collection of eighteen essays set out to answer two key questions: First, how did the atomic bomb, a product of unprecedented technological innovation, rapid industrial-scale manufacturing, and unparalleled military deployment shape U.S. foreign policy, the communities of workers who produced it, and society as a whole? And second, how has American society's perception that the the bomb is a means of military deterrence in the Cold War era evolve under the influence of mass media, scientists, public intellectuals, and even the entertainment industry? In answering these questions, The Atomic Bomb and American Society sheds light on the collaboration of science and the military in creating the bomb; the role of women working at Los Alamos; the transformation of nuclear physicists into public intellectuals as the reality of the bomb came into widespread consciousness; the revolutionary change in military strategy following the invention of the bomb and the development of Cold War ideology; the image of the bomb that was conveyed in the popular media; and the connection of the bomb to the commemoration of World War II. As it illuminates the cultural, social, political, environmental, and historical effects of the creation of the atomic bomb, this volume contributes to our understanding of how democratic institutions can coexist with a technology that affects everyone, even if only a few are empowered to manage it. Rosemary B. Mariner is formerly Joint Chiefs of Staff Chair and Professor of Military Studies for the National War College. She is currently a lecturer in history at the University of Tennessee, Knoxville. G. Kurt Piehler is associate professor of history and former director of the Center for the Study of War and Society at the University of Tennessee, Knoxville, which hosted the conference that formed the basis of this volume. He is the author of Remembering War the American Way and World War II in the American Soldiers' Lives Series as well as the coeditor, with John Whiteclay Chambers II, of Major Problems in American Military History.

Reader's Guide to American History

Author : Peter J. Parish
Publisher : Routledge
ISBN 13 : 1134261896
Total Pages : 930 pages
Book Rating : 4.1/5 (342 download)

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Book Synopsis Reader's Guide to American History by : Peter J. Parish

Download or read book Reader's Guide to American History written by Peter J. Parish and published by Routledge. This book was released on 2013-06-17 with total page 930 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are so many books on so many aspects of the history of the United States, offering such a wide variety of interpretations, that students, teachers, scholars, and librarians often need help and advice on how to find what they want. The Reader's Guide to American History is designed to meet that need by adopting a new and constructive approach to the appreciation of this rich historiography. Each of the 600 entries on topics in political, social and economic history describes and evaluates some 6 to 12 books on the topic, providing guidance to the reader on everything from broad surveys and interpretive works to specialized monographs. The entries are devoted to events and individuals, as well as broader themes, and are written by a team of well over 200 contributors, all scholars of American history.

Branding Trust

Author : Jennifer M. Black
Publisher : University of Pennsylvania Press
ISBN 13 : 1512824992
Total Pages : 321 pages
Book Rating : 4.5/5 (128 download)

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Book Synopsis Branding Trust by : Jennifer M. Black

Download or read book Branding Trust written by Jennifer M. Black and published by University of Pennsylvania Press. This book was released on 2023-12-05 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the early nineteenth century, the American commercial marketplace was a chaotic, unregulated environment in which knock-offs and outright frauds thrived. Appearances could be deceiving, and entrepreneurs often relied on their personal reputations to close deals and make sales. Rapid industrialization and expanding trade routes opened new markets with enormous potential, but how could distant merchants convince potential customers, whom they had never met, that they could be trusted? Through wide-ranging visual and textual evidence, including a robust selection of early advertisements, Branding Trust tells the story of how advertising evolved to meet these challenges, tracing the themes of character and class as they intertwined with and influenced graphic design, trademark law, and ideas about ethical business practice in the United States. As early as the 1830s, printers, advertising agents, and manufacturers collaborated to devise new ways to advertise goods. They used eye-catching designs and fonts to grab viewers’ attention and wove together meaningful images and prose to gain the public’s trust. At the same time, manufacturers took legal steps to safeguard their intellectual property, formulating new ways to protect their brands by taking legal action against counterfeits and frauds. By the end of the nineteenth century, these advertising and legal strategies came together to form the primary components of modern branding: demonstrating character, protecting goodwill, entertaining viewers to build rapport, and deploying the latest graphic innovations in print. Trademarks became the symbols that embodied these ideas—in print, in the law, and to the public. Branding Trust thus identifies and explains the visual rhetoric of trust and legitimacy that has come to reign over American capitalism. Though the 1920s has often been held up as the birth of modern advertising, Jennifer M. Black argues that advertising professionals had in fact learned how to navigate public relations over the previous century by adapting the language, imagery, and ideas of the American middle class.

Confronting Consumption

Author : Thomas Princen
Publisher : MIT Press
ISBN 13 : 9780262661287
Total Pages : 396 pages
Book Rating : 4.6/5 (612 download)

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Book Synopsis Confronting Consumption by : Thomas Princen

Download or read book Confronting Consumption written by Thomas Princen and published by MIT Press. This book was released on 2002 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essays that offer ecological, social, and political perspectives on the problem of overconsumption.

Eating the Ocean

Author : Brian Payne
Publisher : McGill-Queen's Press - MQUP
ISBN 13 : 0228015588
Total Pages : 169 pages
Book Rating : 4.2/5 (28 download)

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Book Synopsis Eating the Ocean by : Brian Payne

Download or read book Eating the Ocean written by Brian Payne and published by McGill-Queen's Press - MQUP. This book was released on 2022-12-02 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the first half of the twentieth century, Canadian fisheries regularly produced more fish than markets could absorb, driving down profits and wages. To address this, both industry and government sought to stimulate domestic consumption via increased advertising. In Eating the Ocean Brian Payne explores how government-funded marketing called upon Canadian housewives to prepare more seafood meals to improve family health and aid an industry central to Canadian identity and heritage. The goal was first to make seafood a central element of a “wholesome” diet as a solution to a perceived nutritional crisis, and, second, to aid industry recovery and growth while decreasing Canadian fisheries’ dependency on foreign markets. But fishery managers and policymakers fundamentally miscalculated consumer demand, wrongly assuming that Canadians could and would eat more seafood. Fisheries continued to extract more fish than the environment and the market could sustain, and the collapse of the nation’s fisheries that we are now seeing has as much to do with failed assessments of market demand as it does with faulty extraction practices. Using internal communications between industry leaders and Ottawa bureaucrats, as well as advertising and promotional material published in the nation’s leading magazines, national and local newspapers, and radio programming, Eating the Ocean traces the flawed understanding of not only supply but demand, a misguided gamble that caused fisheries to become the most mismanaged resource economy in early-twentieth-century Canada.

Understanding Information History

Author : William Aspray
Publisher : Springer Nature
ISBN 13 : 3031441346
Total Pages : 109 pages
Book Rating : 4.0/5 (314 download)

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Book Synopsis Understanding Information History by : William Aspray

Download or read book Understanding Information History written by William Aspray and published by Springer Nature. This book was released on 2023-11-28 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: Microhistory is a technique that has been used effectively by writers of both fiction and nonfiction. It enables the author to cut through the complexities of large swaths of history by focusing on a particular time and place. Microhistories are particularly useful in historical study when a subfield has recently arisen and there are not yet enough monographic studies from which to draw general patterns. This microhistory focuses on a single year (1920) across the United States, with the goal of understanding the various roles of information in this society. It gives greater emphasis to the informational aspects of traditional historical topics such as farming, government bureaucracy, the Spanish flu pandemic, and Prohibition; and it gives greater attention to information-rich topics such as libraries and museums, schools and colleges, the financial services and office machinery industries, scientific research institutions, and management consultancies.

Economy/Society

Author : Bruce G. Carruthers
Publisher : SAGE
ISBN 13 : 1412994969
Total Pages : 249 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Economy/Society by : Bruce G. Carruthers

Download or read book Economy/Society written by Bruce G. Carruthers and published by SAGE. This book was released on 2013 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economy/Society provides an introduction to the ways in which economic exchanges are embedded in social relationships. It offers insights into advertising, consumer behaviour, conflicts in the work place, social inequality and other issues.

Cecil B. DeMille and American Culture

Author : Sumiko Higashi
Publisher : Univ of California Press
ISBN 13 : 0520085574
Total Pages : 279 pages
Book Rating : 4.5/5 (2 download)

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Book Synopsis Cecil B. DeMille and American Culture by : Sumiko Higashi

Download or read book Cecil B. DeMille and American Culture written by Sumiko Higashi and published by Univ of California Press. This book was released on 1994-12-02 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: On Cecil B. de Mille - his life and works.

Defining Print Culture for Youth

Author : Anne Lundin
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313052409
Total Pages : 228 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis Defining Print Culture for Youth by : Anne Lundin

Download or read book Defining Print Culture for Youth written by Anne Lundin and published by Bloomsbury Publishing USA. This book was released on 2003-05-30 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sponsored by the Center for the History of Print Culture in Modern America, this volume features a selection of ten papers compiled from the Center's second national conference, accompanied by a detailed introduction. Presented by scholars from diverse backgrounds, the essays center on the emerging, interdisciplinary field of print culture. They examine children's literature and related print materials from a cultural perspective and discuss the influence of ideological, political, and material factors on the reader. Moreover, the authors join a cultural debate over the nature of childhood in specific historical periods.

Dixie Emporium

Author : Anthony Joseph Stanonis
Publisher : University of Georgia Press
ISBN 13 : 0820331694
Total Pages : 621 pages
Book Rating : 4.8/5 (23 download)

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Book Synopsis Dixie Emporium by : Anthony Joseph Stanonis

Download or read book Dixie Emporium written by Anthony Joseph Stanonis and published by University of Georgia Press. This book was released on 2008 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ten essays in this collection focus on how southerners have marketed themselves to outsiders and identify spaces, services, and products that construct various Souths that exaggerate, refute, or self-consciously safeguard elements of southernness. Simultaneous.

The Rise of Advertising in the United States

Author : Edd Applegate
Publisher : Scarecrow Press
ISBN 13 : 0810884070
Total Pages : 213 pages
Book Rating : 4.8/5 (18 download)

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Book Synopsis The Rise of Advertising in the United States by : Edd Applegate

Download or read book The Rise of Advertising in the United States written by Edd Applegate and published by Scarecrow Press. This book was released on 2012-08-17 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising “went professional.” In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America’s first class of professional marketers. This entrepreneurial class of new white-collar professionals thrived on innovation in the quest for more publicity, larger clients, and greater sales. Some of the thought-leaders in what remained a novel, ever-changing form of communication include: • P. T. Barnum, master of the advertising “gimmick” • Lydia Pinkham, queen of the patent medicine cure • John Wanamaker, progenitor of modern retail advertising • Albert Lasker, the formulator of “reason why” advertising • Stanley Resor, the consummate market researcher • Elliott White Springs, the groundbreaking purveyor of the sexual innuendo Applegate records the achievements of these individuals and others up until 1960, when advertising underwent a remarkable change, becoming a post-war subject of study and scholarship in America’s colleges and universities. Written for those interested in learning about a select group of movers and shakers in this key area of American business, The Rise of Advertising in the United States should appeal to anyone interested in American business history.

Dying to be Beautiful

Author : Gwen Kay
Publisher : Ohio State University Press
ISBN 13 : 0814209904
Total Pages : 204 pages
Book Rating : 4.8/5 (142 download)

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Book Synopsis Dying to be Beautiful by : Gwen Kay

Download or read book Dying to be Beautiful written by Gwen Kay and published by Ohio State University Press. This book was released on 2005 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tells the story of how cosmetics came to be regulated in early 20th century America. Examines the cosmetics industry in light of the 1938 Food, Drug, and Cosmetics Act.

Advertising

Author : Liz McFall
Publisher : SAGE
ISBN 13 : 1412932890
Total Pages : 217 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Advertising by : Liz McFall

Download or read book Advertising written by Liz McFall and published by SAGE. This book was released on 2004-02-18 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch′, but by the interaction of institutional, organisational and technological forces.