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Author : Brenda L. Pritchard
Publisher :
ISBN 13 : 9780433472131
Total Pages : 540 pages
Book Rating : 4.4/5 (721 download)
Download or read book Advertising and Marketing Law in Canada written by Brenda L. Pritchard and published by . This book was released on 2012 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David M. W. Young
Publisher :
ISBN 13 : 9780459350710
Total Pages : 3 pages
Book Rating : 4.3/5 (57 download)
Download or read book Canadian Advertising & Marketing Law written by David M. W. Young and published by . This book was released on 1990 with total page 3 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Brian R. F. Fraser
Publisher : Scarborough, Ont. : Carswell
ISBN 13 : 9780459254087
Total Pages : pages
Book Rating : 4.2/5 (54 download)
Download or read book Canadian Advertising and Marketing Law written by Brian R. F. Fraser and published by Scarborough, Ont. : Carswell. This book was released on 1996 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David M. W. Young
Publisher :
ISBN 13 : 9780459350710
Total Pages : pages
Book Rating : 4.3/5 (57 download)
Download or read book Canadian Advertising & Marketing Law written by David M. W. Young and published by . This book was released on 1990 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David M. W. Young
Publisher :
ISBN 13 : 9780459350710
Total Pages : pages
Book Rating : 4.3/5 (57 download)
Download or read book Canadian Advertising & Marketing Law written by David M. W. Young and published by . This book was released on 1990 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Canadian Institute (1985- )
Publisher :
ISBN 13 : 9781553984726
Total Pages : pages
Book Rating : 4.9/5 (847 download)
Download or read book 11th Annual Advertising & Marketing Law written by Canadian Institute (1985- ) and published by . This book was released on 2005 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 : 9781770604698
Total Pages : pages
Book Rating : 4.6/5 (46 download)
Download or read book Advertising and Marketing Law written by and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 : 9781770605510
Total Pages : pages
Book Rating : 4.6/5 (55 download)
Download or read book Advertising and Marketing Law written by and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ronald E. Dimock
Publisher : Scarborough, Ont. : De Boo
ISBN 13 :
Total Pages : 322 pages
Book Rating : 4.3/5 (243 download)
Download or read book Canadian Marketing Law Handbook written by Ronald E. Dimock and published by Scarborough, Ont. : De Boo. This book was released on 1991 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bruce Clarke
Publisher :
ISBN 13 : 9780409327434
Total Pages : 677 pages
Book Rating : 4.3/5 (274 download)
Download or read book Marketing and the Law written by Bruce Clarke and published by . This book was released on 2011 with total page 677 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book adopts the viewpoint of the marketer and follows a marketing decision-making sequence rather than traditional legal classifications. While dealing with laws which impose controls over the activities of marketers, the book also explains how the law can be used to obtain a competitive advantage in the marketplace.
Author : Mary Alice Shaver
Publisher : Routledge
ISBN 13 : 1317456580
Total Pages : 256 pages
Book Rating : 4.3/5 (174 download)
Download or read book The Global Advertising Regulation Handbook written by Mary Alice Shaver and published by Routledge. This book was released on 2014-12-18 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the workings of advertising and its regulation in worldwide markets. This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information. For each country, the chapters cover the following: form of government history of regulation along with current operating regulation systems route/manner in which cases are brought forward to regulating bodies advertising codes, if any, and how they work amount of money spent on advertising by year consumerism and its role in advertising specific regulation of advertising to children, health advertising and tobacco advertising sanctions and control of advertising found inadmissible position of commercial speech in country--if any Countries included are Argentina, Australia, Canada, Chile, China/Hong Kong, Colombia, Belgium, Brazil, Denmark, Finland, France, Japan, Korea, Mexico, Peru, Portugal, Spain, Sweden, the United States, and the United Kingdom. Each chapter's contributing author is a known expert in advertising with a particular insight on that country's language, culture, and advertising industry.
Author :
Publisher :
ISBN 13 : 9781770606425
Total Pages : pages
Book Rating : 4.6/5 (64 download)
Download or read book Advertising & Marketing Law written by and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Carmen Maye
Publisher : Routledge
ISBN 13 : 1351051725
Total Pages : 431 pages
Book Rating : 4.3/5 (51 download)
Download or read book Advertising and Public Relations Law written by Carmen Maye and published by Routledge. This book was released on 2019-06-25 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and prevalent areas of professional communications today. This updated third edition explores the categorization of different kinds of speech and their varying levels of First Amendment protection as well as common areas of litigation for communicators such as defamation, invasion of privacy, and copyright and trademark infringement. Features of this edition include: A new chapter on Internet-related laws affecting advertising and public relations speech. History and background of major legal theories affecting professional communicators. Extended excerpts from major court decisions. Overviews of relevant federal and state regulatory schemes, including those promulgated and enforced by the FTC, FCC, FDA and others. Appendices providing a legal glossary, a chart of the judicial system, sample model releases and copyright agreement forms. The volume is developed for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.
Author :
Publisher :
ISBN 13 : 9780314194671
Total Pages : 0 pages
Book Rating : 4.1/5 (946 download)
Download or read book The Role of a CMO at a Law Firm written by and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Role of a CMO at a Law Firm is an authoritative, insiders perspective on best practices for successfully marketing lawyers. Featuring marketing executives representing some of the nations top law firms, these experts discuss key strategies for developing a successful marketing team, creating a law firm marketing campaign, executing market research, working with law firm partners, and promoting relationships. These leading executives give tips on establishing benchmarks, developing budgets, and identifying growth strategies. From maximizing client development to executing firm promotions, these experts offer strategies for embracing public relations and corporate communications, understanding the importance of legal insight, and integrating and monitoring practice group priorities. Additionally, these leaders discuss the importance of establishing a market-driven, client focused, and globally competitive firm. The different niches represented and the breadth of perspectives presented enable readers to get inside the minds of some of the great innovative minds of today, as these experienced law firm marketing professionals offer up their thoughts around the keys to navigating an expanding profession.
Author : Peter Schotthöfer
Publisher : Kluwer Law International B.V.
ISBN 13 : 9041159606
Total Pages : 850 pages
Book Rating : 4.0/5 (411 download)
Download or read book International Advertising Law written by Peter Schotthöfer and published by Kluwer Law International B.V.. This book was released on 2017-04-01 with total page 850 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most cross-border advertising occurs uncontroversially. However, because international advertising activity falls under so many diverse areas of law, some familiarity with the dense web of legislation, regulation, and case law that may effect its use is essential for all advertisers. This well-known book, now in a fully updated third edition, provides all the necessary information in an easy-to-use country-by-country format. Twenty-six country reports, each by a local expert, provide detailed information on the particular legal environment in each country vis-à-visadvertising, including specific effects of all relevant treaties and trade agreements. Among the issues and topics taken into account are the following: · effect of import restrictions on advertising; · use of price comparisons in advertising; · ‘cold calling’; · consumers’ right to dispute resolution; · ‘blacklisted’ practices; · use of a language other than that of the target country; · special rules for agricultural products; · principles of non-discrimination and equal treatment of nationals; · precautionary principle versus risk principle; · protection of trademarks; · false or deceptive indication of source; · product ‘placement’ in non-advertising communications; · respectful interaction with religious, cultural, and social values; and · when a statement may be deemed ‘misleading’. Because the freedom to market a product simultaneously in several countries is a significant economic benefit, the invaluable information and guidance in this book on what is legally possible in a broad range of countries will be enormously beneficial to firms in all fields that engage in the sale and marketing of products or services. Corporate counsel and marketing directors will warmly welcome this new edition of a proven handbook. "
Author : United States. Federal Trade Commission. Bureau of Consumer Protection
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.:/5 (31 download)
Download or read book Dietary Supplements written by United States. Federal Trade Commission. Bureau of Consumer Protection and published by . This book was released on 1998 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tshilidzi Marwala
Publisher : Springer Nature
ISBN 13 : 9819728274
Total Pages : 267 pages
Book Rating : 4.8/5 (197 download)
Download or read book Artificial Intelligence and the Law written by Tshilidzi Marwala and published by Springer Nature. This book was released on with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt:
