The Global Advertising Regulation Handbook

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The Global Advertising Regulation Handbook

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Author : Mary Alice Shaver
Publisher : Routledge
ISBN 13 : 1317456599
Total Pages : 272 pages
Book Rating : 4.3/5 (174 download)

Book Synopsis The Global Advertising Regulation Handbook by : Mary Alice Shaver

Download or read book The Global Advertising Regulation Handbook written by Mary Alice Shaver and published by Routledge. This book was released on 2014-12-18 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the workings of advertising and its regulation in worldwide markets. This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information. For each country, the chapters cover the following: form of government history of regulation along with current operating regulation systems route/manner in which cases are brought forward to regulating bodies advertising codes, if any, and how they work amount of money spent on advertising by year consumerism and its role in advertising specific regulation of advertising to children, health advertising and tobacco advertising sanctions and control of advertising found inadmissible position of commercial speech in country--if any Countries included are Argentina, Australia, Canada, Chile, China/Hong Kong, Colombia, Belgium, Brazil, Denmark, Finland, France, Japan, Korea, Mexico, Peru, Portugal, Spain, Sweden, the United States, and the United Kingdom. Each chapter's contributing author is a known expert in advertising with a particular insight on that country's language, culture, and advertising industry.

The Global Advertising Regulation Handbook

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Author : Mary Alice Shaver
Publisher : Routledge
ISBN 13 : 9780765629685
Total Pages : 0 pages
Book Rating : 4.6/5 (296 download)

Book Synopsis The Global Advertising Regulation Handbook by : Mary Alice Shaver

Download or read book The Global Advertising Regulation Handbook written by Mary Alice Shaver and published by Routledge. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information.

The Advertising Handbook

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Author : Sean Brierley
Publisher : Routledge
ISBN 13 : 1317192273
Total Pages : 331 pages
Book Rating : 4.3/5 (171 download)

Book Synopsis The Advertising Handbook by : Sean Brierley

Download or read book The Advertising Handbook written by Sean Brierley and published by Routledge. This book was released on 2018-02-28 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate innovation and diversification among advertising, marketing and public relations companies. Discussion questions aid learning and encourage debate about the activities and influence of advertising today. This Fourth Edition explores the growing significance of: the influence of ‘Big Data’ and automation in digital advertising; tracking and profiling users across digital communications for targeted and personalised marketing communications; the rise of media and advertising integration through sponsored content, product placement, native advertising and other forms of branded content; the dynamic shifts in ad spending and media–advertising relationships across legacy media, online and social media; and the complex profile of consumer behaviour that produces new challenges for brands and branding. Fully revised and updated, this new edition of The Advertising Handbook is a comprehensive and accessible guide to contemporary advertising and marketing theory and practice, designed to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students.

Global Professional Internet Advertising Handbook

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Author : IBP USA Staff
Publisher :
ISBN 13 : 9781433019982
Total Pages : 300 pages
Book Rating : 4.0/5 (199 download)

Book Synopsis Global Professional Internet Advertising Handbook by : IBP USA Staff

Download or read book Global Professional Internet Advertising Handbook written by IBP USA Staff and published by . This book was released on 2007-02-07 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Professional Internet Advertising Handbook

The Handbook of International Advertising Research

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Author : Hong Cheng
Publisher : John Wiley & Sons
ISBN 13 : 1118378458
Total Pages : 656 pages
Book Rating : 4.1/5 (183 download)

Book Synopsis The Handbook of International Advertising Research by : Hong Cheng

Download or read book The Handbook of International Advertising Research written by Hong Cheng and published by John Wiley & Sons. This book was released on 2014-01-21 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers

International Advertising Law

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Author : Paul Jordan
Publisher : Globe Law and Business Limited
ISBN 13 : 9781909416048
Total Pages : 0 pages
Book Rating : 4.4/5 (16 download)

Book Synopsis International Advertising Law by : Paul Jordan

Download or read book International Advertising Law written by Paul Jordan and published by Globe Law and Business Limited. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edited by Paul Jordan, partner and head of advertising at UK law firm Bristows, International Advertising Law includes chapters from leading experts in over 30 jurisdictions. The book covers key areas of advertising law such as comparative advertising, sales promotions, ambush marketing, product placement, direct marketing and online behavioural advertising. The book also addresses the particular requirements in certain industries that are subject to specific advertising regulations (eg, gambling, alcohol, pharmaceuticals, financial products/services, food and tobacco).

The Advertising Handbook

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Author : Sean Brierley
Publisher : Routledge
ISBN 13 : 113484283X
Total Pages : 288 pages
Book Rating : 4.1/5 (348 download)

Book Synopsis The Advertising Handbook by : Sean Brierley

Download or read book The Advertising Handbook written by Sean Brierley and published by Routledge. This book was released on 2005-08-04 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Advertising Handbook is a critical introduction to the practices and perspectives of the advertising industry. Sean Brierley explores the structures of the profession and examines the roles of all those involved in advertising including businesses, agencies, consultancies and media owners. The Advertising Handbook traces the development of advertising and examines the changes that have take taken place from its formative years through to today's period of rapid change: the impact of new media, the rise of the ad agency, industry mergers, the Internet and digital technologies, and the influence of the regulatory environment. The Advertising Handbook offers a theoretical understanding of the industry and it challenges many assumptions about advertising's power and authority. Thoroughly revised and updated, it examines why companies and organisations advertise, how they research markets, where and when they advertise, the principles and techniques of persuasion and how companies measure performance. The Advertising Handbook includes: Illustrations from a range of high-profile campaigns including Budweiser, Barnardo's, Benetton and Club 18-30 New and detailed 'workshop' exercises accompanying each chapter Case studies and profiles of ad agencies and key media players A revised and up-to-date glossary of key terms A guide to useful web and online resources

Global Professional Internet Advertising Handbook

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Author : Usa Ibp Usa
Publisher : International Business Publications, USA
ISBN 13 : 9781438719931
Total Pages : 0 pages
Book Rating : 4.7/5 (199 download)

Book Synopsis Global Professional Internet Advertising Handbook by : Usa Ibp Usa

Download or read book Global Professional Internet Advertising Handbook written by Usa Ibp Usa and published by International Business Publications, USA. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2011 Updated Reprint. Updated Annually. Global Professional Internet Advertising Handbook

Handbook of Research on International Advertising

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Author : Shintaro Okazaki
Publisher : Edward Elgar Publishing
ISBN 13 : 1781001049
Total Pages : 577 pages
Book Rating : 4.7/5 (81 download)

Book Synopsis Handbook of Research on International Advertising by : Shintaro Okazaki

Download or read book Handbook of Research on International Advertising written by Shintaro Okazaki and published by Edward Elgar Publishing. This book was released on 2012-01-01 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Almost 50 of the leading researchers, teachers and thought leaders have come together to brilliantly cover the complex and evolving field of international advertising research. From culture to methodologies to the newest in digital approaches, international advertising research has never gotten as compete coverage as found in this one volume.' – Don E. Schultz, Northwestern University, US 'An excellent book for international marketing scholars and advertising executives that focuses on the complexity of making advertising decisions in a global world. The contributors identify how international advertising perspectives are being transformed by such changes as the emergence of social media, rise of BRIC countries, and increasing concern for localization of advertising. Confident in predictions and bold in recommendations, this book is written with ambition, scope, and verve that sets it apart from the usual advertising books.' – Subhash C. Jain, University of Connecticut, US The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies. Forming a major reference tool, the Handbook provides comprehensive coverage of the area, including entries on: theoretical advances in international advertising research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international advertising, effectiveness of specific creative techniques, global advertising agencies, international perspectives of corporate reputation, transnational trust, global consumer cultural positioning, and performance of integrated marketing communications, among others. Researchers, students and practitioners in the fields of marketing, advertising, communication, and media management will find this important and stimulating resource invaluable.

Ad Law

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Author : Richard Lindsay
Publisher : Kogan Page Publishers
ISBN 13 : 0749472901
Total Pages : 416 pages
Book Rating : 4.7/5 (494 download)

Book Synopsis Ad Law by : Richard Lindsay

Download or read book Ad Law written by Richard Lindsay and published by Kogan Page Publishers. This book was released on 2016-09-03 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ensuring marketers and advertisers are aware of the laws and regulations of advertising is now more important than ever. If a campaign is found to be potentially offensive, harmful, or misleading, it can 'go viral' in just the click of a mouse, and the implications of breaching those laws are likely to be both damaging and costly to a brand's reputation, its creative work, and the strategic planning behind it. Now offering level-headed advice on everyday questions encountered when designing and running promotional campaigns, Ad Law, the new book from the Institute of Practitioners in Advertising (IPA), is the ultimate handbook to the law and regulation of advertising and marketing communications. Containing guidance based on real-world experiences from media and advertising lawyers and the IPA legal team, this book expertly leads readers through the most applicable laws and regulations, common pitfalls and the practicalities behind them, such as the new industry-standard client/agency agreement. Covering issues such as intellectual property, privacy and defamation, plus the self-regulatory framework, Ad Law is the ideal companion for any advertising and marketing professional, or lawyer working within these sectors.

The European Handbook on Advertising Law

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Author : Lord Campbell of Alloway
Publisher : Routledge
ISBN 13 : 1859412874
Total Pages : 911 pages
Book Rating : 4.8/5 (594 download)

Book Synopsis The European Handbook on Advertising Law by : Lord Campbell of Alloway

Download or read book The European Handbook on Advertising Law written by Lord Campbell of Alloway and published by Routledge. This book was released on 1999 with total page 911 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will be of interest to advertising law practitioners and students of European law. Divided into two parts, it first analyses commercial communications at the level of EC law. In the second part, the regulatory environment of member countries of the European Community is considered in depth. Among the topics examined are misleading advertising - interpreted through primary and secondary legislation and selective judgments of the European Court of Justice. Specific sectors are also considered, such as food, pharmaceuticals, tobacco and television industries. Useful addresses and appendices on the most significant Directives and Codes of Practice regulating the fields of advertising are also included.

International Advertising Handbook

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Author : Barbara Sundberg Baudot
Publisher : Free Press
ISBN 13 : 9780669170702
Total Pages : 359 pages
Book Rating : 4.1/5 (77 download)

Book Synopsis International Advertising Handbook by : Barbara Sundberg Baudot

Download or read book International Advertising Handbook written by Barbara Sundberg Baudot and published by Free Press. This book was released on 1989 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Law & Advertising

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Author : Dean K. Fueroghne
Publisher : Rowman & Littlefield
ISBN 13 : 1442244895
Total Pages : 398 pages
Book Rating : 4.4/5 (422 download)

Book Synopsis Law & Advertising by : Dean K. Fueroghne

Download or read book Law & Advertising written by Dean K. Fueroghne and published by Rowman & Littlefield. This book was released on 2017-03-01 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection. Is it acceptable to use images of real people, famous or not? Can Nike talk about Adidas in its promotional campaign? When can money be shown? What constitutes puffery, or deceptive truth, or bait-and-switch advertising? What are the specific rules pertaining to professional businesses, political advertising, or the marketing of alcohol or tobacco? What is the difference between copyright and trademark? Fueroghne answers these questions and more as he covers the complex laws relevant to advertising in all its guises. In addition to discussing specific cases, he explains the reasoning behind the court’s decisions and how it affects the business of advertising. Students of strategic communication as well as advertising professionals—from agency account executives and copywriters to art directors and freelance designers—will learn to anticipate when proposed advertising may cause legal problems and how to avoid costly mistakes. Advertising lawyers will also appreciate the book as a handy reference that gathers in one place the many disparate laws affecting marketing and promotion in the United States today.

The SAGE Handbook of Political Advertising

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Author : Lynda Lee Kaid
Publisher : SAGE Publications
ISBN 13 : 1452261547
Total Pages : 504 pages
Book Rating : 4.4/5 (522 download)

Book Synopsis The SAGE Handbook of Political Advertising by : Lynda Lee Kaid

Download or read book The SAGE Handbook of Political Advertising written by Lynda Lee Kaid and published by SAGE Publications. This book was released on 2006-06-14 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments.

International Advertising Law

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Author : Peter Schotthöfer
Publisher : Kluwer Law International B.V.
ISBN 13 : 9041159606
Total Pages : 850 pages
Book Rating : 4.0/5 (411 download)

Book Synopsis International Advertising Law by : Peter Schotthöfer

Download or read book International Advertising Law written by Peter Schotthöfer and published by Kluwer Law International B.V.. This book was released on 2017-04-01 with total page 850 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most cross-border advertising occurs uncontroversially. However, because international advertising activity falls under so many diverse areas of law, some familiarity with the dense web of legislation, regulation, and case law that may effect its use is essential for all advertisers. This well-known book, now in a fully updated third edition, provides all the necessary information in an easy-to-use country-by-country format. Twenty-six country reports, each by a local expert, provide detailed information on the particular legal environment in each country vis-à-visadvertising, including specific effects of all relevant treaties and trade agreements. Among the issues and topics taken into account are the following: · effect of import restrictions on advertising; · use of price comparisons in advertising; · ‘cold calling’; · consumers’ right to dispute resolution; · ‘blacklisted’ practices; · use of a language other than that of the target country; · special rules for agricultural products; · principles of non-discrimination and equal treatment of nationals; · precautionary principle versus risk principle; · protection of trademarks; · false or deceptive indication of source; · product ‘placement’ in non-advertising communications; · respectful interaction with religious, cultural, and social values; and · when a statement may be deemed ‘misleading’. Because the freedom to market a product simultaneously in several countries is a significant economic benefit, the invaluable information and guidance in this book on what is legally possible in a broad range of countries will be enormously beneficial to firms in all fields that engage in the sale and marketing of products or services. Corporate counsel and marketing directors will warmly welcome this new edition of a proven handbook. "

The Routledge Handbook of Mass Media Ethics

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Author : Lee Wilkins
Publisher : Routledge
ISBN 13 : 1134792778
Total Pages : 586 pages
Book Rating : 4.1/5 (347 download)

Book Synopsis The Routledge Handbook of Mass Media Ethics by : Lee Wilkins

Download or read book The Routledge Handbook of Mass Media Ethics written by Lee Wilkins and published by Routledge. This book was released on 2020-03-13 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fully updated second edition of the popular handbook provides an exploration of thinking on media ethics, bringing together the intellectual history of global mass media ethics over the past 40 years, summarising existing research and setting future agenda grounded in philosophy and social science. This second edition offers up-to-date and comprehensive coverage of media ethics, including the ethics of sources, social media, the roots of law in ethics, and documentary film. The wide range of contributors include scholars and former professionals who worked as journalists, public relations professionals, and advertising practitioners. They lay out both a good grounding from which to begin more in-depth and individualized explorations, and extensive bibliographies for each chapter to aid that process. For students and professionals who seek to understand and do the best work possible, this book will provide both insight and direction. Standing apart in its comprehensive coverage, The Routledge Handbook of Mass Media Ethics is required reading for scholars, graduate students, and researchers in media, mass communication, journalism, ethics, and related areas.

Advertising Self-regulation

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Author : James P. Neelankavil
Publisher : Hastings House Book Publishers
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4.:/5 (321 download)

Book Synopsis Advertising Self-regulation by : James P. Neelankavil

Download or read book Advertising Self-regulation written by James P. Neelankavil and published by Hastings House Book Publishers. This book was released on 1980 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: