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Author :
Publisher :
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4.0/5 ( download)
Download or read book Advertising and Its Role in War and Peace written by and published by . This book was released on 1943 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book ADVERTISING AND ITS ROLE IN WAR AND PEACE written by and published by . This book was released on 1943 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Inger L Stole
Publisher : University of Illinois Press
ISBN 13 : 0252094239
Total Pages : 283 pages
Book Rating : 4.2/5 (52 download)
Download or read book Advertising at War written by Inger L Stole and published by University of Illinois Press. This book was released on 2012-11-16 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising at War challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. Inger L. Stole suggests that the war experience, even more than the legislative battles of the 1930s, defined the role of advertising in U.S. postwar political economy and the nation's cultural firmament. She argues that Washington and Madison Avenue were soon working in tandem with the creation of the Advertising Council in 1942, a joint effort established by the Office of War Information, the Association of National Advertisers, and the American Association of Advertising Agencies. Using archival sources, newspapers accounts, and trade publications, Stole demonstrates that the war elevated and magnified the seeming contradictions of advertising and allowed critics of these practices one final opportunity to corral and regulate the institution of advertising. Exploring how New Dealers and consumer advocates such as the Consumers Union battled the advertising industry, Advertising at War traces the debate over two basic policy questions: whether advertising should continue to be a tax-deductible business expense during the war, and whether the government should require effective standards and labeling for consumer products, which would render most advertising irrelevant. Ultimately the postwar climate of political intolerance and reverence for free enterprise quashed critical investigations into the advertising industry. While advertising could be criticized or lampooned, the institution itself became inviolable.
Author : Mark Schwartz
Publisher : IT Revolution
ISBN 13 : 194278872X
Total Pages : 289 pages
Book Rating : 4.9/5 (427 download)
Download or read book War and Peace and IT written by Mark Schwartz and published by IT Revolution. This book was released on 2019-05-14 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business-IT Wall Must Come Down With A Seat at the Table, thought leader Mark Schwartz pulled out a chair for CIOs at the C-suite table. Now Mark brings his unique perspective and experience to business leaders looking to lead their company into the digital age by harnessing the expertise and innovation that is already under their roof: IT. In the war for business supremacy, Schwartz shows we must throw out the old management models and stereotypes that pit suits against nerds. Instead, business leaders of today can foster a space of collaboration and shared mission, a space that puts technologists and business people on the same team. For business leaders looking to unlock their enterprise's digital transformation, War and Peace and IT provides clear context and strategies. Schwartz demystifies the role IT plays in the modern enterprise, allowing business leaders to create new strategies for the new digital battleground. It is time to change not only the enterprise's relationship with technology, but its relationship with technologists. To accelerate, enterprises must bring technology to the heart of their work, for just as technology is causing this disruption, it is technology that provides the solution. Unlike Napoleon, it is time for business leaders to come down from the hill atop the Battle of Borodino and enter the fray with the technologists, for that is where the war will be won or lost.
Author : Christoph Cornelissen
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 311070739X
Total Pages : 368 pages
Book Rating : 4.1/5 (17 download)
Download or read book The Mediatization of War and Peace written by Christoph Cornelissen and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-02-08 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the First World War, mass media achieved an enormous and continuously growing importance in all belligerent countries. Newspaper, illustrated magazines, comics, pamphlets, and instant books, fi ctional works, photography, and the new-born “theater of imagery”, the cinema, were crucial in order to create a heroic vision of the events, to mobilize and maintain the consensus on the war. But their role was pivotal also in creating the image of the war’s end and fi nally, together with a widespread, new literary genre, the war memoirs, to shape the collective memory of the confl ict for the next generations. Even before November 1918, the media raised high expectations for a multifaceted peace: a new global order, the beginning of a peaceful era, the occasion for a regenerating apocalypse. Likewise, in the following decades, particularly war literature and cinema were pivotal to reverse the icon of the Great War as an epic crusade and a glorious chapter of the national history and to create the hegemonic image of a senseless carnage. The Mediatization of War and Peace focalizes on the central role played by mass media in the tortuous transition to the post-war period as well as on the profound disenchantment generated by their prophesies.
Author : Dr. KH Kabi
Publisher : Vij Books India Pvt Ltd
ISBN 13 : 9384464449
Total Pages : 124 pages
Book Rating : 4.3/5 (844 download)
Download or read book Media, Conflict and Peace in Northeast India written by Dr. KH Kabi and published by Vij Books India Pvt Ltd. This book was released on 2015-07-01 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: The media have a special relationship with conflict situations, external or internal which has been an integral part of the history of a country as well as the world. Northeast India has been beset with insurgencies for more than half-a-century. The Nagas rebelled in the early 1950s and since then insurgency in some form or the other has spread to all the states of the northeast, popularly known as seven sisters. While insurgency in the northeast India is taking a toll of the law and order, peace, stability, progress and foreign relations; it is also causing irreparable harm to the press, the developments and the decision making process in administration. So, should it be the media’s mission to promote peace, democracy and growth in this region? This edited volume contains ten essays written by prominent media persons with first-hand experience of reporting on conflicts in northeast India. It provides the broad range of factors including the manner in which media operates and their relationship to the various ethnic conflicts in the region. This book is perhaps the first of its kind which explored many possibilities how to restore peace and public’s confidence in the region by engaging media as facilitator in the process.
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Publisher :
ISBN 13 :
Total Pages : 1808 pages
Book Rating : 4.X/5 (4 download)
Download or read book Marketing/communications written by and published by . This book was released on 1943-12-31 with total page 1808 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher :
ISBN 13 :
Total Pages : 1216 pages
Book Rating : 4.3/5 (243 download)
Download or read book Printers' Ink written by and published by . This book was released on 1923 with total page 1216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nedelea, Alexandru-Mircea
Publisher : IGI Global
ISBN 13 : 1522574654
Total Pages : 322 pages
Book Rating : 4.5/5 (225 download)
Download or read book Marketing Peace for Social Transformation and Global Prosperity written by Nedelea, Alexandru-Mircea and published by IGI Global. This book was released on 2018-12-07 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: War and conflict continually plague many nations around the world and have led to mass causalities, a shortage of resources, and political turmoil. To eradicate this ongoing issue, individuals, companies, and governments need to establish a fundamental change in the distribution of the world’s assets, resources, and ideals. Marketing Peace for Social Transformation and Global Prosperity is a pivotal reference source that provides vital research on the development of programs and campaigns destined to impose and sustain ideas that lead to conflict resolution. Through analyzing and proposing various peace marketing campaigns, it showcases how individuals and corporations can employ various tactics to enhance and achieve political, social, and individual peace and promote the sustainability of resources and education. Highlighting topics such as civic engagement, conflict management, and symbolism, this book is ideally designed for policymakers, business leaders, professionals, theorists, researchers, and students.
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ISBN 13 :
Total Pages : 1782 pages
Book Rating : 4.:/5 (318 download)
Download or read book Tide written by and published by . This book was released on 1945 with total page 1782 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher :
ISBN 13 :
Total Pages : 902 pages
Book Rating : 4.:/5 (31 download)
Download or read book Host Bibliographic Record for Boundwith Item Barcode 30112041878379 and Others written by and published by . This book was released on 1923 with total page 902 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 752 pages
Book Rating : 4.3/5 (243 download)
Download or read book Trust Companies written by and published by . This book was released on 1923 with total page 752 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 1318 pages
Book Rating : 4.:/5 (25 download)
Download or read book Class and Industrial Marketing written by and published by . This book was released on 1943 with total page 1318 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 608 pages
Book Rating : 4.:/5 (3 download)
Download or read book AMERICAN IMPORT AND EXPORT BULLETIN. written by and published by . This book was released on 1943 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 780 pages
Book Rating : 4.:/5 (334 download)
Download or read book The Advertising Age and Mail Order Journal written by and published by . This book was released on 1916 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 562 pages
Book Rating : 4.A/5 ( download)
Download or read book Advertising World written by and published by . This book was released on 1917 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Selden Rodman
Publisher :
ISBN 13 :
Total Pages : 898 pages
Book Rating : 4.:/5 (319 download)
Download or read book Common Sense ... written by Selden Rodman and published by . This book was released on 1942 with total page 898 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes section "News bulletin of the League for Independent Political Action", Apr. to Oct. 1933.
