Advanced Applications Of Network Analysis In Marketing Science

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Advanced Applications of Network Analysis in Marketing Science

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Author : Chinmay Kakatkar
Publisher : BoD – Books on Demand
ISBN 13 : 3746068118
Total Pages : 169 pages
Book Rating : 4.7/5 (46 download)

Book Synopsis Advanced Applications of Network Analysis in Marketing Science by : Chinmay Kakatkar

Download or read book Advanced Applications of Network Analysis in Marketing Science written by Chinmay Kakatkar and published by BoD – Books on Demand. This book was released on 2018-02-09 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world today is becoming a highly connected place. Firms, consumers and the devices they use are increasingly part of a complex, global network of connected entities. These networks represent a gold mine for marketing scholars that may be interested in developing a better understanding of consumer behavior, and for practitioners who are keen to discover new ways of gaining and retaining customers. This cumulative dissertation focuses on the use of network analysis to generate and analyze novel data in marketing. The work moves beyond the scope of traditional social network analysis to consider networks composed of different types of nodes at varying levels of granularity. The key aim is to demonstrate that network analysis can be used to investigate novel explanatory and outcome variables that hold contextual meaning and can deepen our understanding of the research question at hand. Essay 1 develops a predictive method based on product networks to identify customer projects in a retail setting. Essays 2 and 3 show the value of network analysis in new product development by recasting product ideas as networks of their constituent features. Essay 4 leverages network thinking to enable novel analyses of the fragmented and anonymized event data that will be generated in abundance by the Internet of Things. Ultimately, the essays showcase a selection of advanced applications of network analysis in marketing science that are arguably of value to scholars as well as practitioners, and likely to gain in relevance in the future.

Social Network Analysis

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Author : Mohammad Gouse Galety
Publisher : John Wiley & Sons
ISBN 13 : 1119836735
Total Pages : 260 pages
Book Rating : 4.1/5 (198 download)

Book Synopsis Social Network Analysis by : Mohammad Gouse Galety

Download or read book Social Network Analysis written by Mohammad Gouse Galety and published by John Wiley & Sons. This book was released on 2022-04-28 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: SOCIAL NETWORK ANALYSIS As social media dominates our lives in increasing intensity, the need for developers to understand the theory and applications is ongoing as well. This book serves that purpose. Social network analysis is the solicitation of network science on social networks, and social occurrences are denoted and premeditated by data on coinciding pairs as the entities of opinion. The book features: Social network analysis from a computational perspective using python to show the significance of fundamental facets of network theory and the various metrics used to measure the social network. An understanding of network analysis and motivations to model phenomena as networks. Real-world networks established with human-related data frequently display social properties, i.e., patterns in the graph from which human behavioral patterns can be analyzed and extracted. Exemplifies information cascades that spread through an underlying social network to achieve widespread adoption. Network analysis that offers an appreciation method to health systems and services to illustrate, diagnose, and analyze networks in health systems. The social web has developed a significant social and interactive data source that pays exceptional attention to social science and humanities research. The benefits of artificial intelligence enable social media platforms to meet an increasing number of users and yield the biggest marketplace, thus helping social networking analysis distribute better customer understanding and aiding marketers to target the right customers. Audience The book will interest computer scientists, AI researchers, IT and software engineers, mathematicians.

Complex Network Analysis in Python

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Author : Dmitry Zinoviev
Publisher : Pragmatic Bookshelf
ISBN 13 : 1680505408
Total Pages : 343 pages
Book Rating : 4.6/5 (85 download)

Book Synopsis Complex Network Analysis in Python by : Dmitry Zinoviev

Download or read book Complex Network Analysis in Python written by Dmitry Zinoviev and published by Pragmatic Bookshelf. This book was released on 2018-01-19 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Construct, analyze, and visualize networks with networkx, a Python language module. Network analysis is a powerful tool you can apply to a multitude of datasets and situations. Discover how to work with all kinds of networks, including social, product, temporal, spatial, and semantic networks. Convert almost any real-world data into a complex network--such as recommendations on co-using cosmetic products, muddy hedge fund connections, and online friendships. Analyze and visualize the network, and make business decisions based on your analysis. If you're a curious Python programmer, a data scientist, or a CNA specialist interested in mechanizing mundane tasks, you'll increase your productivity exponentially. Complex network analysis used to be done by hand or with non-programmable network analysis tools, but not anymore! You can now automate and program these tasks in Python. Complex networks are collections of connected items, words, concepts, or people. By exploring their structure and individual elements, we can learn about their meaning, evolution, and resilience. Starting with simple networks, convert real-life and synthetic network graphs into networkx data structures. Look at more sophisticated networks and learn more powerful machinery to handle centrality calculation, blockmodeling, and clique and community detection. Get familiar with presentation-quality network visualization tools, both programmable and interactive--such as Gephi, a CNA explorer. Adapt the patterns from the case studies to your problems. Explore big networks with NetworKit, a high-performance networkx substitute. Each part in the book gives you an overview of a class of networks, includes a practical study of networkx functions and techniques, and concludes with case studies from various fields, including social networking, anthropology, marketing, and sports analytics. Combine your CNA and Python programming skills to become a better network analyst, a more accomplished data scientist, and a more versatile programmer. What You Need: You will need a Python 3.x installation with the following additional modules: Pandas (>=0.18), NumPy (>=1.10), matplotlib (>=1.5), networkx (>=1.11), python-louvain (>=0.5), NetworKit (>=3.6), and generalizesimilarity. We recommend using the Anaconda distribution that comes with all these modules, except for python-louvain, NetworKit, and generalizedsimilarity, and works on all major modern operating systems.

Advanced Database Marketing

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Author : Koen W. De Bock
Publisher : Routledge
ISBN 13 : 1317185285
Total Pages : 428 pages
Book Rating : 4.3/5 (171 download)

Book Synopsis Advanced Database Marketing by : Koen W. De Bock

Download or read book Advanced Database Marketing written by Koen W. De Bock and published by Routledge. This book was released on 2016-03-23 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: While the definition of database marketing hasn’t changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing, including advances in areas such as text mining, recommendation systems, internet marketing, and dynamic customer management. An impressive list of contributors including many of the thought-leaders in database marketing from across the world bring together chapters that combine the best academic research and business applications. The result is a definitive guide and reference for marketing and brand analysts, masters students, teachers and researchers in marketing analytics. The proliferation of marketing platforms and channels and the complexity of customer interactions create an urgent need for a multidisciplinary and analytical toolkit. Advanced Database Marketing is a resource to enable marketers to achieve insights and increased financial performance; to provide them with the capability to implement and evaluate approaches to marketing that will meet, in equal measure, the changing needs of customers and the businesses that serve them.

Analyzing Social Media Networks with NodeXL

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Author : Derek Hansen
Publisher : Morgan Kaufmann
ISBN 13 : 0123822300
Total Pages : 301 pages
Book Rating : 4.1/5 (238 download)

Book Synopsis Analyzing Social Media Networks with NodeXL by : Derek Hansen

Download or read book Analyzing Social Media Networks with NodeXL written by Derek Hansen and published by Morgan Kaufmann. This book was released on 2010-09-14 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzing Social Media Networks with NodeXL offers backgrounds in information studies, computer science, and sociology. This book is divided into three parts: analyzing social media, NodeXL tutorial, and social-media network analysis case studies. Part I provides background in the history and concepts of social media and social networks. Also included here is social network analysis, which flows from measuring, to mapping, and modeling collections of connections. The next part focuses on the detailed operation of the free and open-source NodeXL extension of Microsoft Excel, which is used in all exercises throughout this book. In the final part, each chapter presents one form of social media, such as e-mail, Twitter, Facebook, Flickr, and Youtube. In addition, there are descriptions of each system, the nature of networks when people interact, and types of analysis for identifying people, documents, groups, and events. Walks you through NodeXL, while explaining the theory and development behind each step, providing takeaways that can apply to any SNA Demonstrates how visual analytics research can be applied to SNA tools for the mass market Includes case studies from researchers who use NodeXL on popular networks like email, Facebook, Twitter, and wikis Download companion materials and resources at https://nodexl.codeplex.com/documentation

Spatial Analysis Along Networks

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Author : Atsuyuki Okabe
Publisher : John Wiley & Sons
ISBN 13 : 1119967767
Total Pages : 252 pages
Book Rating : 4.1/5 (199 download)

Book Synopsis Spatial Analysis Along Networks by : Atsuyuki Okabe

Download or read book Spatial Analysis Along Networks written by Atsuyuki Okabe and published by John Wiley & Sons. This book was released on 2012-07-02 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the real world, there are numerous and various events that occur on and alongside networks, including the occurrence of traffic accidents on highways, the location of stores alongside roads, the incidence of crime on streets and the contamination along rivers. In order to carry out analyses of those events, the researcher needs to be familiar with a range of specific techniques. Spatial Analysis Along Networks provides a practical guide to the necessary statistical techniques and their computational implementation. Each chapter illustrates a specific technique, from Stochastic Point Processes on a Network and Network Voronoi Diagrams, to Network K-function and Point Density Estimation Methods, and the Network Huff Model. The authors also discuss and illustrate the undertaking of the statistical tests described in a Geographical Information System (GIS) environment as well as demonstrating the user-friendly free software package SANET. Spatial Analysis Along Networks: Presents a much-needed practical guide to statistical spatial analysis of events on and alongside a network, in a logical, user-friendly order. Introduces the preliminary methods involved, before detailing the advanced, computational methods, enabling the readers a complete understanding of the advanced topics. Dedicates a separate chapter to each of the major techniques involved. Demonstrates the practicalities of undertaking the tests described in the book, using a GIS. Is supported by a supplementary website, providing readers with a link to the free software package SANET, so they can execute the statistical methods described in the book. Students and researchers studying spatial statistics, spatial analysis, geography, GIS, OR, traffic accident analysis, criminology, retail marketing, facility management and ecology will benefit from this book.

A First Course in Network Science

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Author : Filippo Menczer
Publisher : Cambridge University Press
ISBN 13 : 1108579612
Total Pages : 275 pages
Book Rating : 4.1/5 (85 download)

Book Synopsis A First Course in Network Science by : Filippo Menczer

Download or read book A First Course in Network Science written by Filippo Menczer and published by Cambridge University Press. This book was released on 2020-01-30 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Networks are everywhere: networks of friends, transportation networks and the Web. Neurons in our brains and proteins within our bodies form networks that determine our intelligence and survival. This modern, accessible textbook introduces the basics of network science for a wide range of job sectors from management to marketing, from biology to engineering, and from neuroscience to the social sciences. Students will develop important, practical skills and learn to write code for using networks in their areas of interest - even as they are just learning to program with Python. Extensive sets of tutorials and homework problems provide plenty of hands-on practice and longer programming tutorials online further enhance students' programming skills. This intuitive and direct approach makes the book ideal for a first course, aimed at a wide audience without a strong background in mathematics or computing but with a desire to learn the fundamentals and applications of network science.

Advanced Methods and Technologies for Agent and Multi-Agent Systems

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Author : D. Barbucha
Publisher : IOS Press
ISBN 13 : 1614992541
Total Pages : 484 pages
Book Rating : 4.6/5 (149 download)

Book Synopsis Advanced Methods and Technologies for Agent and Multi-Agent Systems by : D. Barbucha

Download or read book Advanced Methods and Technologies for Agent and Multi-Agent Systems written by D. Barbucha and published by IOS Press. This book was released on 2013-05-14 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of agent and multi-agent systems is concerned with the development and evaluation of sophisticated, AI-based, problem solving and control architectures for both single and multi-agent systems. This book presents the proceedings of the 7th KES Conference on Agent and Multi-agent Systems – Technologies and Applications (KES-AMSTA 2013), held in Hue City, Vietnam, in May 2013. The KES-AMSTA 2013 conference provides an internationally respected forum for scientific research in the technologies and applications of agent and multi-agent systems. In all, 44 papers were selected for oral presentation and publication in this volume. Special attention is paid to the feature topics of intelligent technologies and applications in the area of e-health, social networking, self-organizing systems, economics and trust management. Other topics covered include: agent oriented software engineering; beliefs engineering; desires and intentions representation; agent cooperation, coordination, negotiation, organization and communication; distributed problem-solving; specification of agent communication languages; formalization of ontologies; and conversational agents. The book highlights new trends and challenges in agent and multi-agent research, and will be of interest to the research community working in the fields of artificial intelligence, collective computational intelligence, robotics, dialogue systems and, in particular, agent and multi-agent systems, technologies and applications.

Recent Trends in Applied Artificial Intelligence

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Author : Moonis Ali
Publisher : Springer
ISBN 13 : 364238577X
Total Pages : 715 pages
Book Rating : 4.6/5 (423 download)

Book Synopsis Recent Trends in Applied Artificial Intelligence by : Moonis Ali

Download or read book Recent Trends in Applied Artificial Intelligence written by Moonis Ali and published by Springer. This book was released on 2013-05-20 with total page 715 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume constitutes the thoroughly refereed conference proceedings of the 26th International Conference on Industrial Engineering and Other Applications of Applied Intelligence Systems, IEA/AIE 2013, held in Amsterdam, The Netherlands, in June 2013. The total of 71 papers selected for the proceedings were carefully reviewed and selected from 185 submissions. The papers focus on the following topics: auctions and negotiation, cognitive modeling, crowd behavior modeling, distributed systems and networks, evolutionary algorithms, knowledge representation and reasoning, pattern recognition, planning, problem solving, robotics, text mining, advances in recommender systems, business process intelligence, decision support for safety-related systems, innovations in intelligent computation and applications, intelligent image and signal processing, and machine learning methods applied to manufacturing processes and production systems.

How to Get Published in the Best Marketing Journals

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Author : David W. Stewart
Publisher : Edward Elgar Publishing
ISBN 13 : 1788113705
Total Pages : 256 pages
Book Rating : 4.7/5 (881 download)

Book Synopsis How to Get Published in the Best Marketing Journals by : David W. Stewart

Download or read book How to Get Published in the Best Marketing Journals written by David W. Stewart and published by Edward Elgar Publishing. This book was released on 2019 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essential guide, edited by experienced journal editors, is the definitive sourcebook for prospective authors who are seeking direction and advice about developing academic papers in marketing that will have a high probability of publication in the best journals in the discipline. It brings together a wealth of contributors, all of whom are experienced researchers and have been published in the leading marketing journals.

Social Networks and Marketing

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Author : Christophe Van den Bulte
Publisher : Debolsillo
ISBN 13 : 9780965711487
Total Pages : 127 pages
Book Rating : 4.7/5 (114 download)

Book Synopsis Social Networks and Marketing by : Christophe Van den Bulte

Download or read book Social Networks and Marketing written by Christophe Van den Bulte and published by Debolsillo. This book was released on 2007-01-01 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The SAGE Handbook of Social Network Analysis

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Author : John Scott
Publisher : SAGE Publications
ISBN 13 : 1847873952
Total Pages : 641 pages
Book Rating : 4.8/5 (478 download)

Book Synopsis The SAGE Handbook of Social Network Analysis by : John Scott

Download or read book The SAGE Handbook of Social Network Analysis written by John Scott and published by SAGE Publications. This book was released on 2011-05-25 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: This sparkling Handbook offers an unrivalled resource for those engaged in the cutting edge field of social network analysis. Systematically, it introduces readers to the key concepts, substantive topics, central methods and prime debates. Among the specific areas covered are: Network theory Interdisciplinary applications Online networks Corporate networks Lobbying networks Deviant networks Measuring devices Key Methodologies Software applications. The result is a peerless resource for teachers and students which offers a critical survey of the origins, basic issues and major debates. The Handbook provides a one-stop guide that will be used by readers for decades to come.

Digital and Social Media Marketing

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Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Handbook of Research on Advanced Applications of Graph Theory in Modern Society

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Author : Pal, Madhumangal
Publisher : IGI Global
ISBN 13 : 1522593829
Total Pages : 591 pages
Book Rating : 4.5/5 (225 download)

Book Synopsis Handbook of Research on Advanced Applications of Graph Theory in Modern Society by : Pal, Madhumangal

Download or read book Handbook of Research on Advanced Applications of Graph Theory in Modern Society written by Pal, Madhumangal and published by IGI Global. This book was released on 2019-08-30 with total page 591 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the world of mathematics and computer science, technological advancements are constantly being researched and applied to ongoing issues. Setbacks in social networking, engineering, and automation are themes that affect everyday life, and researchers have been looking for new techniques in which to solve these challenges. Graph theory is a widely studied topic that is now being applied to real-life problems. The Handbook of Research on Advanced Applications of Graph Theory in Modern Society is an essential reference source that discusses recent developments on graph theory, as well as its representation in social networks, artificial neural networks, and many complex networks. The book aims to study results that are useful in the fields of robotics and machine learning and will examine different engineering issues that are closely related to fuzzy graph theory. Featuring research on topics such as artificial neural systems and robotics, this book is ideally designed for mathematicians, research scholars, practitioners, professionals, engineers, and students seeking an innovative overview of graphic theory.

Handbook of Marketing Decision Models

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Author : Berend Wierenga
Publisher : Springer
ISBN 13 : 3319569414
Total Pages : 598 pages
Book Rating : 4.3/5 (195 download)

Book Synopsis Handbook of Marketing Decision Models by : Berend Wierenga

Download or read book Handbook of Marketing Decision Models written by Berend Wierenga and published by Springer. This book was released on 2017-07-12 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of the recent developments in information technology, the Internet and social media. This Handbook contains eighteen chapters that cover the most recent developments of marketing decision models in different domains of marketing. Compared to the previous edition, thirteen chapters are entirely new, while the remaining chapters represent complete updates and extensions of the previous edition. This new edition of the Handbook has chapters on models for substantive marketing problems, such as customer relationship management, customer loyalty management, website design, Internet advertising, social media, and social networks. In addition, it contains chapters on recent methodological developments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement. The introductory chapter discusses the main developments of the last decade and discusses perspectives for future developments.

Networks, Crowds, and Markets

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Author : David Easley
Publisher : Cambridge University Press
ISBN 13 : 1139490303
Total Pages : 745 pages
Book Rating : 4.1/5 (394 download)

Book Synopsis Networks, Crowds, and Markets by : David Easley

Download or read book Networks, Crowds, and Markets written by David Easley and published by Cambridge University Press. This book was released on 2010-07-19 with total page 745 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are all film stars linked to Kevin Bacon? Why do the stock markets rise and fall sharply on the strength of a vague rumour? How does gossip spread so quickly? Are we all related through six degrees of separation? There is a growing awareness of the complex networks that pervade modern society. We see them in the rapid growth of the internet, the ease of global communication, the swift spread of news and information, and in the way epidemics and financial crises develop with startling speed and intensity. This introductory book on the new science of networks takes an interdisciplinary approach, using economics, sociology, computing, information science and applied mathematics to address fundamental questions about the links that connect us, and the ways that our decisions can have consequences for others.

Understanding Social Networks

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Author : Charles Kadushin
Publisher : Oxford University Press
ISBN 13 : 0195379462
Total Pages : 265 pages
Book Rating : 4.1/5 (953 download)

Book Synopsis Understanding Social Networks by : Charles Kadushin

Download or read book Understanding Social Networks written by Charles Kadushin and published by Oxford University Press. This book was released on 2012-01-19 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Social Networks explains the big ideas that underlie social networks, covering fundamental concepts then discussing networks and their core themes in increasing order of complexity.