Accountability of Communication Management

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Author :
Publisher : Vos & Schoemaker
ISBN 13 : 9789059312999
Total Pages : 124 pages
Book Rating : 4.3/5 (129 download)

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Book Synopsis Accountability of Communication Management by : Marita Vos

Download or read book Accountability of Communication Management written by Marita Vos and published by Vos & Schoemaker. This book was released on 2004 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the implementation of a balanced scorecard for communication quality. it provides indicators for communication management of organizations that can freely be used.

Accountability and communication in meetings

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Author :
Publisher : GRIN Verlag
ISBN 13 : 3638897788
Total Pages : 11 pages
Book Rating : 4.6/5 (388 download)

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Book Synopsis Accountability and communication in meetings by : Niklas Kürten

Download or read book Accountability and communication in meetings written by Niklas Kürten and published by GRIN Verlag. This book was released on 2008-01-24 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2006 in the subject Business economics - Personnel and Organisation, grade: 1,7, Göteborg University, course: Business Communication, 6 entries in the bibliography, language: English, abstract: In today’s complex societies the issue of communication gets one of the most challenging tasks among human beings. Especially in organizations the role of communication has become a key factor of success and gaining competitive advantage. The presence of communication is represented in every level of a company, ranging from the enterprise to the functional level. Meetings are used as intermediaries to find ways through implement company missions and visions from the strategic to the operational level. The following meeting arranged by the management is intended to involve all consultants to participate and take responsibility of increasing assignments but Göran is in argument with Torbjörn and MD Bertil. Torbjörn and Bertil expect Göran not only to arrange a LOOP-seminar and write sales letters about LOOP, which is what he proposed on the meeting, but also to take the responsibility of sending letters in addition to the general letter. The intentions of Bertil and Torbjörn were to get everyone to participate and to take on responsibility for increasing assignment, as well as to result in more sales initiatives. The goal of the following paper is to analyze the above mentioned meeting and its outcome out of two different perspectives. To reach this goal, first the problems during the meeting as well as the roles of the participants in the meeting are described, analyzed, and interpreted out of a perspective which focuses on the decision-making process itself. Second, several recommendations to improve the way of making decisions and the effectiveness of meetings are provided. Third, an analysis of the meeting with the focus on the use of accounts during the discussion is provided before ending with the conclusions. Additionally, it can be remarked that the analysis is mainly based on the theory of the textbook ‘organizational communication’ written by Katherine Miller as well as the literature provided in the task.

Social Accountability in Communication

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Author :
Publisher : SAGE Publications Limited
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Social Accountability in Communication by : Richard Buttny

Download or read book Social Accountability in Communication written by Richard Buttny and published by SAGE Publications Limited. This book was released on 1993-12-07 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much of our talk revolves around accounting for our own and other people's actions. We praise one person and blame another, justify our own actions, speculate on motives, tell and retell problematic events. This volume draws upon speech communication, sociology and social psychology to offer an original approach to such accounts. Richard Buttny examines social accountability within communication contexts that range from a therapy session to welfare and broadcast news interviews, from everyday conversation to discussions in a Zen monastery. Throughout his wide-ranging analysis of accounts talk, he integrates conversation analytic methods with social constructionism.

The Manager's Responsibility for Communication

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Publisher : Universities Press
ISBN 13 : 9788173710629
Total Pages : 56 pages
Book Rating : 4.7/5 (16 download)

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Book Synopsis The Manager's Responsibility for Communication by : John Garnett

Download or read book The Manager's Responsibility for Communication written by John Garnett and published by Universities Press. This book was released on 1968 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managers can learn how to communicate effectively with those for whom they are responsible and also harness their ideas, views and experiences thereby obtaining effective results.

The Handbook of Communication and Corporate Social Responsibility

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Publisher : John Wiley & Sons
ISBN 13 : 111807873X
Total Pages : 792 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis The Handbook of Communication and Corporate Social Responsibility by : Øyvind Ihlen

Download or read book The Handbook of Communication and Corporate Social Responsibility written by Øyvind Ihlen and published by John Wiley & Sons. This book was released on 2011-08-24 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literature Demonstrates the relevance of effective CSR communication for the management of organizations The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management

The IABC Handbook of Organizational Communication

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Publisher : John Wiley & Sons
ISBN 13 : 1118016351
Total Pages : 484 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis The IABC Handbook of Organizational Communication by : Tamara Gillis

Download or read book The IABC Handbook of Organizational Communication written by Tamara Gillis and published by John Wiley & Sons. This book was released on 2011-03-21 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: The IABC Handbook of Organizational Communication THIS NEW EDITION of The IABC Handbook of Organizational Communication contains a comprehensive collection of practical knowledge about successful corporate communication and its effect on an organization as a whole. Thoroughly revised and updated to meet the realities of today’s organizational environment, the second edition of The IABC Handbook of Organizational Communication includes fresh case studies and original chapters. This vital resource contains information that is relevant to communicators in any organization, from global conglomerates to small businesses, public companies to private firms, and for-profits to nonprofits. The expert contributors cover a wealth of relevant topics, including how to excel at executive communication and executive coaching, an in-depth examination of communication counsel, a review of communication and ethics as a whole, a review of corporate social responsibility and sustainability issues, and how to prepare for communication during a crisis. The book also contains information on current issues and trends such as the effects of the recent recession and new technologies that affect strategic communication management. A review of internal and employee communication issues, the growing need for international and multicultural communication, and strategies for combining traditional and social media are explored in detail. Whether you are a professional communicator or a corporate executive without a background in the communication discipline, you will gain new insight into traditional and emerging issues in organizational communication and learn what it takes to reach stakeholders both inside and outside the organization.

Digital Communication Management

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Author :
Publisher : BoD – Books on Demand
ISBN 13 : 1789235146
Total Pages : 180 pages
Book Rating : 4.7/5 (892 download)

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Book Synopsis Digital Communication Management by : Beatriz Peña-Acuña

Download or read book Digital Communication Management written by Beatriz Peña-Acuña and published by BoD – Books on Demand. This book was released on 2018-09-19 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: The director of communication is an impassioned profession that discovers which strategies are the best and the most intelligent. There are few manuals, and there are some that offer general and sparsely updated information about the change that new technologies imply. We find the literature isolated that can be directly useful. However, we will say that there is no single recipe for DirCom or communication consultants. Each one will offer different models according to the variables or factors that seem to them to be able to rectify the direction of a company according to his or her personal mood.

Communication Management

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Publisher : Global India Publications
ISBN 13 : 9789380228174
Total Pages : 324 pages
Book Rating : 4.2/5 (281 download)

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Book Synopsis Communication Management by : P. S. Tripathi

Download or read book Communication Management written by P. S. Tripathi and published by Global India Publications. This book was released on 2009 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about communications. Its chief purpose is to provide a comprehensive and up-to-date treatment of the subject of communications, the criticality of the function, strategies and activities involved, and how it can be managed and organized properly. The book incorporates current thinking and developments on these topics from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with numerous practical insights to assist managers in their day-to-day affairs and in their strategic and tactical communications decisions.Examples and case studies are highlights of this book. Specifically, the book provides insights into the nature of the communications profession, the issues that define this profession, the strategies and activities that fall withn its remit, and the ways in which it can be managed and organized in companies. This book will be truly appreciated by all the readers.

Communicating Corporate Social Responsibility in the Digital Era

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Author :
Publisher : Routledge
ISBN 13 : 1317150635
Total Pages : 474 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Communicating Corporate Social Responsibility in the Digital Era by : Adam Lindgreen

Download or read book Communicating Corporate Social Responsibility in the Digital Era written by Adam Lindgreen and published by Routledge. This book was released on 2017-12-12 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vital to organizations that increasingly highlight their corporate social responsibility initiatives to position their corporate brands for both consumers and other stakeholders. Yet these organizations still sometimes rely on traditional methods to communicate, or even decide against communicating at all, because they fear triggering stakeholders’ skepticism or cynicism. A systematic, interdisciplinary examination of corporate social responsibility communication through digital platforms therefore is necessary, to establish an essential definition and up-to-date picture of the field. This research anthology addresses the above objectives. Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this anthology reflect six main topic sections: Challenges and opportunities for communicating corporate social responsibility through digital platforms. Moving toward symmetry and interactivity in digital corporate social responsibility communication. Fostering stakeholder engagement in and through digital corporate social responsibility communication. Leveraging effective digital corporate social responsibility communication. Digital activism and corporate social responsibility. Digital methodologies and corporate social responsibility.

At the Heart of Leadership

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Publisher :
ISBN 13 : 9780971677272
Total Pages : 264 pages
Book Rating : 4.6/5 (772 download)

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Book Synopsis At the Heart of Leadership by : Joshua M. Freedman

Download or read book At the Heart of Leadership written by Joshua M. Freedman and published by . This book was released on 2007 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where other books tell you about emotional intelligence, this book provides the roadmap to put it in action. Includes case for EQ, background, and detailed explanation of the Six Seconds EQ Model and how to use it to improve leadership -- and a free code to test your EQ strengths online.There are a handful of people in the world who have proven experience raising organizational performance with emotional intelligence. Freedman is one of the leaders.Using stories and data from his work around the world with organizations such as the US Marine Corps, Schlumberger, and FedEx, Freedman provides a practical guide to this critical topic.At the Heart of Leadership delivers a compelling case for leaders to attend to their own and their people's emotions as a critical asset for optimal performance. Then it shows you how.You'll learn the Six Seconds EQ Model, a practical three-step process to become more effective with emotions -- plus use the code in the back of the book for a free assessment of your EQ strengths.This book will show you how to lead more effectively by engaging your own and your people's emotions.

Accountability and Social Responsibility

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Author :
Publisher : Emerald Group Publishing
ISBN 13 : 1786353830
Total Pages : 10 pages
Book Rating : 4.7/5 (863 download)

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Book Synopsis Accountability and Social Responsibility by :

Download or read book Accountability and Social Responsibility written by and published by Emerald Group Publishing. This book was released on 2016-07-20 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates how organizational governance is formed around socially responsible and accountable ways of leadership and management. It provides new insights into various issues regarding business management and governance, and points to ways for businesses to make a real change for the betterment of the world.

Self-Handicapping Leadership

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Publisher : FT Press
ISBN 13 : 0134119894
Total Pages : 292 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis Self-Handicapping Leadership by : Phillip J. Decker

Download or read book Self-Handicapping Leadership written by Phillip J. Decker and published by FT Press. This book was released on 2015-11-12 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every day, millions of employees watch their leaders sabotage themselves. They watch, they learn, and then they do it, too. Next thing you know, everyone’s lost motivation, and nobody takes ownership. That’s how organizations fail. This book will help you break the vicious cycle of self-handicapping leadership in your organization, stop the excuses, and unleash all the performance your team is capable of delivering. Phil and Jordan reveal how and why people handicap themselves even when they know better. Next, they offer real solutions from their own pioneering research and consulting. You’ll find practical ways to strengthen accountability and self-awareness, recognize the “big picture,” improve decision-making, deepen trust and engagement, develop talent, escape micromanagement, and focus relentlessly on outcomes. Your colleagues can be far more effective, and so can you. In fact, it starts with you–right here, right now, with this book. Many leaders inadvertently create cultures of failure. They model and promote “selfhandicapping” actions, where people withdraw effort or create new problems, in order to maintain their own self-images of competence. Self-Handicapping Leadership shines the spotlight on this widespread and destructive phenomenon and presents real action plans for overcoming it.

Corporate Sustainability, Social Responsibility and Environmental Management

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Publisher : Springer
ISBN 13 : 3319468499
Total Pages : 207 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Corporate Sustainability, Social Responsibility and Environmental Management by : Mark Anthony Camilleri

Download or read book Corporate Sustainability, Social Responsibility and Environmental Management written by Mark Anthony Camilleri and published by Springer. This book was released on 2017-02-27 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a concise and authoritative guide to corporate social responsibility (CSR) and related paradigms, including environmental responsibility, corporate sustainability and responsibility, creating shared value, strategic CSR, stakeholder engagement, corporate citizenship, business ethics and corporate governance, among others. It is primarily intended for advanced undergraduate and / or graduate students. Moreover, it is highly relevant for future entrepreneurs, small business owners, non-profit organisations and charitable foundations, as it addresses the core aspects of contemporary strategies, public policies and practices. It also features case studies on international policies and principles, exploring corporate businesses’ environmental, social and governance reporting. “Mark Camilleri’s new book provides an excellent overview of the eclectic academic literature in this area, and presents a lucid description of how savvy companies can embed themselves in circular systems that reduce system-wide externalities, increase economic value, and build reputation. A valuable contribution.” Charles J. Fombrun, Founder of Reputation Institute and a former Professor of Management at New York University and The Wharton School, University of Pennsylvania, USA “I am pleased to recommend Dr. Camilleri’s latest book, Corporate Sustainability, Social Responsibility, and Environmental Management. The book is a rich source of thought for everyone who wants to get deeper insights into this important topic. The accompanying five detailed case studies on a wide array of corporate sustainable and responsible initiatives are helpful in demonstrating how theoretical frameworks have been implemented into practical initiatives. This book is a critical companion for academics, students, and practitioners.” Adam Lindgreen, Professor and Head of Department of Marketing, Copenhagen Business School, Denmark “This book is an essential resource for students, practitioners, and scholars. Dr. Mark Camilleri skillfully delivers a robust summary of research on the business and society relationship and insightfully points to new understandings of and opportunities for responsible business conduct. I highly recommend Corporate Sustainability, Social Responsibility, and Environmental Management: An Introduction to Theory and Practice with Case Studies." Diane L. Swanson, Professor and Chair of Distinction in Business Administration and Ethics Education at Kansas State University, KS, USA "Mark’s latest book is lucid, insightful, and highly useful in the classroom. I strongly recommend it." Donald Siegel, Dean of the School of Business and Professor of Management at the University at Albany, State University of New York, NY, USA “The theory and practice of corporate sustainability, social responsibility and environmental management is complex and dynamic. This book will help scholars to navigate through the maze. Dr Camilleri builds on the foundations of leading academics, and shows how the subject continues to evolve. The book also acknowledges the importance of CSR 2.0 - or transformative corporate sustainability and responsibility - as a necessary vision of the future.” Wayne Visser, Senior Associate at Cambridge University, UK. He is the author of CSR 2.0: Transforming Corporate Sustainability & Responsibility and Sustainable Frontiers: Unlocking Change Through Business, Leadership and Innovation "Corporate Sustainability, Social Responsibility and Environmental Management: An Introduction to Theory and Practice with Case Studies" provides a useful theoretical and practical overview of CSR and the importance of practicing corporate sustainability.” Geoffrey P. Lantos, Professor of Business Administration, Stonehill College. Easton, Massachusetts, USA “This book offers a truly comprehensive guide to current concepts and debates in the area of corporate responsibility and sustainability. It gives helpful guidance to all those committed to mainstreaming responsible business practices in an academically reflected, yet practically relevant, way.” Andreas Rasche, Professor of Business in Society, Copenhagen Business School, Denmark “A very useful resource with helpful insights and supported by an enriching set of case studies.” Albert Caruana, Professor of Marketing at the University of Malta, Malta and at the University of Bologna, Italy “A good overview of the latest thinking about Corporate Social Responsibility and Sustainable Management based on a sound literature review as well as useful case studies. Another step forward in establishing a new business paradigm.” René Schmidpeter, Professor of International Business Ethics and CSR at Cologne Business School (CBS), Germany “Dr. Camilleri's book is a testimony to the continuous need around the inquiry and advocacy of the kind of responsibility that firms have towards societal tenets. Understanding how CSR can become a modern manifestation of deep engagement into socio-economic undercurrents of our firms, is the book's leading contribution to an important debate, that is more relevant today than ever before." Mark Esposito, Professor of Business and Economics at Harvard University, MA, USA “Mark’s book is a great addition to the literature on CSR and EM; it will fill one of the gaps that have continued to exist in business and management schools, since there are insufficient cases for teaching and learning in CSR and Environmental Management in Business Schools around the globe.” Samuel O. Idowu, Senior Lecturer in Accounting at London Metropolitan University, UK; Professor of CSR at Nanjing University of Finance and Economics, China and a Deputy CEO, Global Corporate Governance Institute, USA “Corporate Social Responsibility has grown from 'nice to have' for big companies to a necessity for all companies. Dr Mark Camilleri sketches with this excellent book the current debate in CSR and CSR communication and with his cases adds valuable insights in the ongoing development and institutionalization of CSR in nowadays business.” Wim J.L. Elving, Professor at the University of Amsterdam, Netherlands

Corporate Social Responsibility, Accountability and Governance

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Author :
Publisher : Routledge
ISBN 13 : 1351281704
Total Pages : 415 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Corporate Social Responsibility, Accountability and Governance by : Istemi Demirag

Download or read book Corporate Social Responsibility, Accountability and Governance written by Istemi Demirag and published by Routledge. This book was released on 2018-10-08 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "business case" for corporate social responsibility, which suggests that socially and environmentally aware companies can expect to reap financial rewards, is seemingly gaining widespread acceptance within the business community. This is particularly apparent in the ever-increasing number of prominent companies parading their social, ethical and environmental credentials by producing paper- or web-based social and environmental, or sustainability, reports. In so doing, reporting companies claim, they are demonstrating a clear commitment to transparency and accountability to their key stakeholder groups. However, in the prevailing voluntaristic, business-case-centred climate within which such initiatives are taking place, little thought appears to have gone into the question of how stakeholders, other than the capital provider group, can actually use corporate disclosures offered in order to hold management accountable for the social and environmental consequences of their actions. While much corporate rhetoric abounds concerning notions of stakeholder dialogue and engagement, rigorous analysis of the governance implications of their claimed commitment to the principles of corporate social responsibility is largely conspicuous by its absence. Corporate Social Responsibility, Accountability and Governance seeks to explore this "missing link" between CSR (and associated reporting initiatives) and governance mechanisms that are capable of embracing true stakeholder accountability. A wide range of case studies, drawing on experiences of both public- and private-sector initiatives in Europe, the United States, Canada, South America and Asia, offer insightful analysis of the complex relationships between the state, the market and civil society in the development of CSR, accountability and sustainable development. The book employs a multidisciplinary perspective in order to analyse the political, social, economic, technological, legal and organisational shaping of CSR. The complexities underpinning the concept are thereby clearly drawn out and the gross oversimplifications inherent in the prevailing consultancy-driven, business-case literature painfully exposed. Above all, the book offers a sound, practically and theoretically informed contribution to public policy debate and reflects and builds on urgent calls from public- and private-sector policy-makers as well as academics to develop better governance and accountability frameworks for business to deal with the imperatives of social responsibility, sustainable development and ethics. This book is divided into five parts. In Part 1, the complex concepts of responsibility, accountability and governance are discussed, and in particular the presumed relationships between the state, the market and civil society in improving accountability and governance are explored and critiqued. Part 2 consists of chapters relating to corporate social responsibility and stakeholder theory. Part 3 is concerned with empirical studies covering governance structures, networking and corporate social responsibility. Part 4 deals with corporate governance and its implications for regulators and civil society. Part 5 discusses multinational companies and how they impact on national governance regimes. Finally, a summary is provided with emerging international patterns of accountability and governance structures. Corporate Social Responsibility, Accountability and Governance will be essential reading for public and private policy-makers and practitioners and academics interested in how CSR can become more than a soundbite, and rather a substantial force for better global corporate governance and accountability.

Excellence in Public Relations and Communication Management

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Author :
Publisher : Routledge
ISBN 13 : 113669174X
Total Pages : 731 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Excellence in Public Relations and Communication Management by : James E. Grunig

Download or read book Excellence in Public Relations and Communication Management written by James E. Grunig and published by Routledge. This book was released on 2013-10-18 with total page 731 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.

The Routledge Handbook of Corporate Social Responsibility Communication

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1000784258
Total Pages : 391 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis The Routledge Handbook of Corporate Social Responsibility Communication by : Amy O’Connor

Download or read book The Routledge Handbook of Corporate Social Responsibility Communication written by Amy O’Connor and published by Taylor & Francis. This book was released on 2022-11-22 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook is a resource for students, faculty, and researchers who are focused on understanding the role communication plays in the formation and execution of corporate social responsibility (CSR) activities. Bringing together authors who are thought-leaders and emerging scholars from diverse theoretical and methodological perspectives, it examines the issues central to CSR communication including: theoretical underpinnings, form and content of CSR messaging, the boundaries of engagement, and the tensions associated with CSR communication. It offers a unique combination of functional and formative approaches to CSR communication designed to expose readers to a blend of approaches. With attention to issues of diversity, equity, and inclusion, this handbook also explicitly addresses recent societal changes and how those changes will impact CSR communication research and practices in the future. Offering both a strong introduction to topics for novices as well as a more advanced interrogation of CSR communication for more knowledgeable readers, the handbook is appropriate for advanced students and researchers in public relations, strategic communication, organizational communication, and allied fields.

Public Relations and Communication Management

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Author :
Publisher : Routledge
ISBN 13 : 1136159258
Total Pages : 472 pages
Book Rating : 4.1/5 (361 download)

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Book Synopsis Public Relations and Communication Management by : Krishnamurthy Sriramesh

Download or read book Public Relations and Communication Management written by Krishnamurthy Sriramesh and published by Routledge. This book was released on 2013-06-07 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the Grunig‘s contributions to public relations scholarship over the past four decades. To honor the Grunig’s scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.