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Digital Communication Management
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Book Synopsis Digital Communication Management by : Beatriz Peña-Acuña
Download or read book Digital Communication Management written by Beatriz Peña-Acuña and published by BoD – Books on Demand. This book was released on 2018-09-19 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: The director of communication is an impassioned profession that discovers which strategies are the best and the most intelligent. There are few manuals, and there are some that offer general and sparsely updated information about the change that new technologies imply. We find the literature isolated that can be directly useful. However, we will say that there is no single recipe for DirCom or communication consultants. Each one will offer different models according to the variables or factors that seem to them to be able to rectify the direction of a company according to his or her personal mood.
Book Synopsis Navigating Digital Communication and Challenges for Organizations by : Andrade, José Gabriel
Download or read book Navigating Digital Communication and Challenges for Organizations written by Andrade, José Gabriel and published by IGI Global. This book was released on 2022-04-15 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public involvement has the power to promote an active circulation of media content and can generate economic and cultural value for organizations. The current perspectives on interactions between audiences, organizations, and content production suggests a relational logic between audiences and media through new productivity proposals. In this sense, it is interesting to observe the reasoning of audience experience through the concepts of interactivity and participation. However, there is a gap between the intentions of communication professionals and their organizations and the effective circulation and content retention among the audiences of interest, as well as the distinction between informing and communicating. Navigating Digital Communication and Challenges for Organizations discusses communication research with a focus on organizational communication that includes a range of methods, strategies, and viewpoints on digital communication. Covering a range of topics such as internal communication and public relations, this reference work is ideal for researchers, academicians, policymakers, business owners, practitioners, instructors, and students.
Book Synopsis Communication Management by : František Pollák
Download or read book Communication Management written by František Pollák and published by BoD – Books on Demand. This book was released on 2022-01-07 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication Management is an edited volume of chapters written by scholars researching various areas of marketing and management sciences. It presents several issues of marketing management within the limits of marketing communication. Starting from the issue of communication channels and basic sensory apparatus for processing information and stimuli, the book continues with a description of the issue of social media in the time of accelerated digitization. The last chapter introduces the reader to the issue of marketing communication in a sharply non-standard environment. The topic itself creates the opportunity to seek qualitative knowledge for future in-depth research into the impact of the COVID-19 pandemic on both national and transnational economies.
Author :Ondrej Jaško Publisher :University of Belgrade, Faculty of Organizational Sciences ISBN 13 :8676803269 Total Pages :1520 pages Book Rating :4.6/5 (768 download)
Book Synopsis Proceedings of the XV International symposium Symorg 2016 by : Ondrej Jaško
Download or read book Proceedings of the XV International symposium Symorg 2016 written by Ondrej Jaško and published by University of Belgrade, Faculty of Organizational Sciences . This book was released on 2016-06-03 with total page 1520 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Business Management and Communication Perspectives in Industry 4.0 by : Özbebek Tunç, Ay?egül
Download or read book Business Management and Communication Perspectives in Industry 4.0 written by Özbebek Tunç, Ay?egül and published by IGI Global. This book was released on 2019-07-26 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Changes in the global economy bring new dynamics, concepts, and implications that require digitalization and adaptation. The new “normal” has changed, and companies must adopt such strategies if they want to survive in the ever-changing business environments. Business Management and Communication Perspectives in Industry 4.0 is a pivotal reference source that provides vital research on the planning, implementing, and evaluating of strategies for the new industry standards. While highlighting topics such as artificial intelligence, digital leadership, and management science, this publication theorizes about tomorrow’s business and communication environments based on the past and present of the concepts. This book is ideally designed for managers, researchers, educators, students, professionals, and policymakers seeking current research on blending managerial and communicational concepts with a multidisciplinary approach.
Book Synopsis (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times by : Natalia Rodríguez-Salcedo
Download or read book (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times written by Natalia Rodríguez-Salcedo and published by Emerald Group Publishing. This book was released on 2023-02-01 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable rethinks what it means to put the person at the center of the organization’s decisions.
Book Synopsis Handbook of Research on Examining Cultural Policies Through Digital Communication by : Önay Dogan, Betül
Download or read book Handbook of Research on Examining Cultural Policies Through Digital Communication written by Önay Dogan, Betül and published by IGI Global. This book was released on 2018-11-09 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture is one of the most important elements for explaining individuals' behaviors within the social structure. It meets the various social needs of members of a society by directing how individuals must react to various events and how to act in specific circumstances. A planned and systematic process is required for disseminating this cultural accumulation as a policy, which is produced collectively by all members within their everyday life practices. The Handbook of Research on Examining Cultural Policies Through Digital Communication provides emerging research on this aspect of cultural policy, which is formed within the framework of this systematic process in a strategic manner and can be defined as various activities of the state intended for art, human sciences, and cultural inheritance. Creating such cultural policies involves the establishment of measures and organizations required for the development of each individual, providing economic and social facilities, all of which are actions intended for directing society. Featuring coverage on a broad range of topics such as long-distance education, digital citizenship, and public diplomacy, this book is ideally designed for academicians, researchers, advanced-level students, sociologists, international and national organizations, and government officials.
Book Synopsis Digital Communication Management by : Beatriz Peña-Acuña
Download or read book Digital Communication Management written by Beatriz Peña-Acuña and published by . This book was released on 2018 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: The director of communication is an impassioned profession that discovers which strategies are the best and the most intelligent. There are few manuals, and there are some that offer general and sparsely updated information about the change that new technologies imply. We find the literature isolated that can be directly useful. However, we will say that there is no single recipe for DirCom or communication consultants. Each one will offer different models according to the variables or factors that seem to them to be able to rectify the direction of a company according to his or her personal mood.
Book Synopsis Digital Communication and Populism in Times of Covid-19 by : Magdalena Musiał-Karg
Download or read book Digital Communication and Populism in Times of Covid-19 written by Magdalena Musiał-Karg and published by Springer Nature. This book was released on 2023-10-15 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines different dimensions of digital communication and populism in times of the COVID-19 pandemic. While doing so, it discusses views, opinions, and research results regarding the conditions, experiences, constraints, benefits, and challenges related to the topic - not only using theoretical and methodological approaches but also practical perspectives. The COVID-19 (SARS-CoV-2) pandemic significantly accelerated the technological revolution presenting many social, economic, and political challenges, as it pushed the world into cyberspace to ensure social distancing. At the same time, many populist protests expressed in the digital public sphere massively gained importance during the lockdowns. As a result, one of the most significant consequences of using electronic tools is not only greater e-participation of citizens, but - especially evident through elections during a pandemic - even greater transfer of political communication and election campaigns into the space of new media. The book broadly analyses various contexts of digitalization of communication processes and populist politics from both theoretical and empirical perspectives in various case studies on the digitalization of information, communication, or participation processes during the COVID-19 pandemic in selected European countries and beyond. This book will appeal to students, researchers, and scholars of political communication, political science, electoral studies, digital politics, and democracy, as well as policy-makers interested in a better understanding of digital communication and populism during the Covid-19 pandemic.
Book Synopsis Digital Media and Innovation by : Richard A. Gershon
Download or read book Digital Media and Innovation written by Richard A. Gershon and published by SAGE Publications. This book was released on 2016-02-11 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.
Book Synopsis Official Gazette of the United States Patent and Trademark Office by :
Download or read book Official Gazette of the United States Patent and Trademark Office written by and published by . This book was released on 2007 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Handbook on Digital Corporate Communication by : Vilma Luoma-aho
Download or read book Handbook on Digital Corporate Communication written by Vilma Luoma-aho and published by Edward Elgar Publishing. This book was released on 2023-05-09 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital technologies and digitalisation processes on corporate communication.
Download or read book Management 4.0 written by Alfred Oswald and published by BoD – Books on Demand. This book was released on 2018-04-13 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management 4.0 Handbook for Agile Practices, Release 2
Book Synopsis Proceedings of the Annual International Conference on Social Science and Humanities (AICOSH 2022) by : Rama Kertamukti
Download or read book Proceedings of the Annual International Conference on Social Science and Humanities (AICOSH 2022) written by Rama Kertamukti and published by Springer Nature. This book was released on 2023-02-10 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. Understanding the problems of war and conflicts that occur both within and outside the sovereignty of the Republic of Indonesia, several discussions on the human side seem essential to do. Several interesting topics can be raised, namely how media coverage is inseparable from human life in the 5.0 era. Furthermore, about the social changes that occurred as a result of the conflict and war. Moreover, the discourse on how the psychological impact experienced by humans due to conflict and war. Departing from this, the Faculty of Social Sciences and Humanities UIN Sunan Kalijaga will hold the Annual International Conference on Social Sciences and Humanities 2022.
Book Synopsis Exploring Internal Communication by : Kevin Ruck
Download or read book Exploring Internal Communication written by Kevin Ruck and published by Routledge. This book was released on 2019-12-06 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring Internal Communication has long been the go-to publication for internal communication, public relations and human resources practitioners who want their practice to be grounded in research and guided by evidence-based advice. The new fourth edition has been comprehensively updated throughout to reflect the latest thinking in internal communication. Notably, the use of social media within organisations is explored in depth in recognition of the increasing integration of digital platforms. A greater understanding of the different communication roles played by line managers and senior managers is emerging, and this is reviewed to help managers understand what is expected of them and how to succeed as they communicate with employees. And the demands of channel management are becoming increasingly complex; this edition helps practitioners negotiate this challenge. Enriched with models, tips and case studies, this book is an indispensable tool for both students and practitioners alike.
Book Synopsis COMMUNICATION AND APPLIED TECHNOLOGIES by : Daniel Barredo Ibáñez
Download or read book COMMUNICATION AND APPLIED TECHNOLOGIES written by Daniel Barredo Ibáñez and published by Springer Nature. This book was released on 2024 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Digital Communication and Media Linguistics by : Aleksandra Gnach
Download or read book Digital Communication and Media Linguistics written by Aleksandra Gnach and published by Cambridge University Press. This book was released on 2022-12-29 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook offers an interdisciplinary, comprehensive and state-of-the-art overview of the media linguistics approaches to explain and understand digital communication and multimodality. Linking the fields of communication studies, applied linguistics and journalism, it grounds communication practices in a deep understanding of the social and societal implications of language use in digital media. The tools to analyse multimodal texts are analysed in light of the advantages and constraints that different communication modes pose, both individually and in combination. Aimed at upper level undergraduates and graduates in applied linguistics, communication and media studies, including journalism and PR, this textbook contains case studies and professional examples highlighting the interplay between language use and digital communication and encouraging the reader to reflect on the themes covered, and put the acquired knowledge into practice. Online resources for students include videos, writing techniques, a guide to multimodal texts analysis, additional case studies and a glossary.
