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Public Relations And Communication Management
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Book Synopsis Public Relations and Communication Management by : Krishnamurthy Sriramesh
Download or read book Public Relations and Communication Management written by Krishnamurthy Sriramesh and published by Routledge. This book was released on 2013-06-07 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the Grunig‘s contributions to public relations scholarship over the past four decades. To honor the Grunig’s scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.
Book Synopsis Excellence in Public Relations and Communication Management by : James E. Grunig
Download or read book Excellence in Public Relations and Communication Management written by James E. Grunig and published by Routledge. This book was released on 2013-10-18 with total page 681 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.
Book Synopsis Manager's Guide to Excellence in Public Relations and Communication Management by : David M. Dozier
Download or read book Manager's Guide to Excellence in Public Relations and Communication Management written by David M. Dozier and published by Routledge. This book was released on 2013-10-18 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively and build beneficial relations with key publics. Communication excellence is a powerful idea of sweeping scope that applies to all organizations -- large or small -- that need to communicate effectively with publics on whom the organization's survival and growth depend. The essential elements of excellent communication are the same for corporations, not-for-profit organizations, government agencies, and professional/trade associations. And they are applicable on a global basis. The study identifies three spheres of communication excellence. These spheres consider the overall function and role of communication in organizations, and define the organization of this book. They are: * the core or inner sphere of communication excellence -- the knowledge base of the communication department, * the shared expectations of top communicators and senior managers about the function and role of communication, and * the organization's culture -- the larger context that either nurtures or impedes communication excellence. This text also examines communication excellence as demonstrated in specific programs developed for specific publics.
Book Synopsis The Future of Excellence in Public Relations and Communication Management by : Elizabeth L. Toth
Download or read book The Future of Excellence in Public Relations and Communication Management written by Elizabeth L. Toth and published by Routledge. This book was released on 2009-03-04 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Future of Excellence in Public Relations and Communication Management brings together a stellar collection of public relations scholars to address the question: What will happen to continue the seminal theory building in public relations, bolstered by the work of James E. Grunig and Larissa A. Grunig, and the groundbreaking 1992 IABC Excellence Study examining best practices in the field? This volume presents a challenge to future researchers, encouraging consideration of other theoretical research problems that will lead to improving the management practice of public relations. This collection advances scholarly and practitioner understanding of excellence in public relations and communication management, and as such, public relations and communications scholars, in addition to practitioners and graduate students studying these areas, will benefit immensely by reading the work in this volume.
Book Synopsis Strategic Public Relations Management by : Erica Weintraub Austin
Download or read book Strategic Public Relations Management written by Erica Weintraub Austin and published by Routledge. This book was released on 2006-11-06 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techniques, providing research methods that make use of the Internet and programs aiding data entry and analysis.
Book Synopsis Public Relations Leaders as Sensemakers by : Bruce K. Berger
Download or read book Public Relations Leaders as Sensemakers written by Bruce K. Berger and published by Routledge. This book was released on 2014-05-23 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500 practitioners, private and state-run companies, communication agencies, government agencies, and nonprofits, this work advances a theory of integrated leadership in public relations and highlights future research needs and educational implications. This volume is appropriate for graduate and advanced undergraduate students in international public relations and communication management, as well as scholars in global public relations, communication management, and business. It is also intended to supplement courses in public relations theory, strategic communication, business management, and leadership development.
Book Synopsis Excellent Public Relations and Effective Organizations by : James E. Grunig
Download or read book Excellent Public Relations and Effective Organizations written by James E. Grunig and published by Routledge. This book was released on 2003-01-30 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many new statistical analyses of the survey data and more details from the case studies. Discussing theory and data related to several ongoing discussions in the communication profession, this book answers the following questions: *How can we show the value of public relations? *What is the value of relationships? *How do relationships affect reputation? *What does it mean to practice communication strategically? *How can we measure and evaluate the effects of public relations programs? *Should communication programs be integrated? *How does the new female majority in the profession affect communication Excellence? This book, as well as the research it reports, is the product of symmetrical communication and collaboration. As such, it is intended for scholars, applied researchers, students, and informed professionals who understand the value of research in developing a profession, such as public relations. Knowledge of quantitative and qualitative research methods will make it easier to understand the book; however, the results are interpreted in a way that makes the analyses understandable even to those with little or no knowledge of statistics and research methods.
Book Synopsis Public Relations and Communication Management in Europe by : Betteke van Ruler
Download or read book Public Relations and Communication Management in Europe written by Betteke van Ruler and published by Walter de Gruyter. This book was released on 2008-08-22 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
Book Synopsis Applied Public Relations by : Kathy Brittain McKee
Download or read book Applied Public Relations written by Kathy Brittain McKee and published by Routledge. This book was released on 2010-03-17 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Applied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations, and settings, authors Kathy Brittain McKee and Larry F. Lamb examine how real organizations develop and maintain their relationships, offering valuable insights into contemporary business and organizational management practices. McKee and Lamb place special emphasis on public relations as a strategic management function that must coordinate its planning and activities with key organizational units - human resources, marketing, legal counsel, finance, and operations, among others. A commitment to the ethical practice of public relations underlies the book, and students are challenged not only to assess the effectiveness of the practices outlined, but also to understand the ethical implications of those choices. This second edition includes the following key features: New and updated cases Additional Professional Insight commentaries Expanded use of charts and photos An appendix with the PRSA Member Code of Ethics and the IABC Code of Ethics for Professional Communicators A companion website with resources for the student and the instructor. With its practical orientation and scope, Applied Public Relations is a useful text for courses on public relations management, public relations cases and campaigns, and integrated communication management.
Book Synopsis Strategic Communications Management by : Jon White
Download or read book Strategic Communications Management written by Jon White and published by Addison-Wesley Longman. This book was released on 1995 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examples of the best practices.
Book Synopsis Public Relations Crisis Communication by : Lisa Anderson-Meli
Download or read book Public Relations Crisis Communication written by Lisa Anderson-Meli and published by Routledge. This book was released on 2020-01-02 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the definition, nature and context of public relations crises; it also examines and defines the main elements of public relations crises and positions it in the context of the current communication sphere. Public Relations Crisis Communication: A New Model investigates existing group communication theories, including organizational culture, critical theory of organizations, media ecology, public rhetoric, and cross-cultural communication theory to establish their relevance in the context of the new model of public relations crisis. Key concepts from existing public relations crisis theory are also discussed and validated in order to establish prevailing thought. Through a case study of Malaysia Airlines MH370, involving a textual analyses of press communications on the Malaysia Airlines website, this book scrutinises prevailing theory and definitions. Most valuably, this book proposes a new definition and model of public relations crisis, alongside a suggested extension to existing crisis communication theory in the form of a hierarchy of publics to be addressed during crises. This will help to address divergent publics with differing priorities in public relations crisis communication. This book is of interest to students, teachers, researchers and practitioners of public relations, communication, media and marketing, as well as professionals in the aviation industry and international relations.
Book Synopsis Big Ideas in Public Relations Research and Practice by : Finn Frandsen
Download or read book Big Ideas in Public Relations Research and Practice written by Finn Frandsen and published by Emerald Group Publishing. This book was released on 2019-10-03 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and analyses challenges around communication, management and big ideas to present findings from current research in corporate communication.
Book Synopsis Public Relations in Japan by : Tomoki Kunieda
Download or read book Public Relations in Japan written by Tomoki Kunieda and published by Routledge. This book was released on 2018-09-21 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. Mainstream PR history focusses entirely on its organizational aspects, and there are no Japanese PR "gurus" defining the field.
Book Synopsis Strategic Communication by : Jane Johnston
Download or read book Strategic Communication written by Jane Johnston and published by Routledge. This book was released on 2020-09-28 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication and relationships sit at the centre of our hyper-connected lives, and their effective management is a strategic necessity for all organisations today. As the communication and public relations industries continue to grow globally, they offer a dynamic career for those with the right skills and knowledge. Jane Johnston and Leanne Glenny show how strategic communication and public relations plug into the social, economic and political world, creating crucial links between organisations and people. They explain how communication professionals build partnerships, motivate and engage stakeholders, manage content, media and planning, develop reputations, and troubleshoot crisis communication. Strategic Communication is a complete introduction to the fundamentals of communication and public relations for the next decade. It presents innovative and creative approaches to deliver 100 tools and tactics, over 30 theories and models, and three levels of strategy that underpin successful communication. The authors include examples from around the world, from private sector, public sector and not for profit organisations.
Book Synopsis The Management Game of Communication by : Peggy Simcic Brønn
Download or read book The Management Game of Communication written by Peggy Simcic Brønn and published by Emerald Group Publishing. This book was released on 2016-09-05 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides insight into the expanding field of corporate communication by exploring the benefits of research and education which merge insights from the disciplines of business and communication. The book provides a uniquely European view and stimulates discussions in a continuing area of interest among academics and practitioners alike.
Book Synopsis How Strategic Communication Shapes Value and Innovation in Society by : Betteke van Ruler
Download or read book How Strategic Communication Shapes Value and Innovation in Society written by Betteke van Ruler and published by Emerald Group Publishing. This book was released on 2017-11-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Let’s Talk Society – and the society we ́re talking about is in transition to a green and sustainable society, an inclusive society, and an innovative and reflective society. What is our role as communication professionals in all of this? How can we foster public debate? This book addresses these challenges and offers some answers.
Book Synopsis Public Relations as Communication Management by : Richard E. Crable
Download or read book Public Relations as Communication Management written by Richard E. Crable and published by . This book was released on 1986 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt:
