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Author : Richard W. Lewis
Publisher : PeriplusEdition
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.0/5 ( download)
Download or read book Absolut Sequel. written by Richard W. Lewis and published by PeriplusEdition. This book was released on 2005-10-15 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: CD-ROM contains: Videos of Absolut ads in Windows media, Quicktime, and Macromedia Flash formats.
Author : Victorino Matus
Publisher : Rowman & Littlefield
ISBN 13 : 1493012630
Total Pages : 277 pages
Book Rating : 4.4/5 (93 download)
Download or read book Vodka written by Victorino Matus and published by Rowman & Littlefield. This book was released on 2014-07-01 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: It began as poisonous rotgut in Medieval Russia—Ivan the Terrible liked it, Peter the Great loved it—but this grain alcohol “without distinctive character, aroma, taste, or color” has become our uncontested king of spirits. Over a th
Author : Jamie Holmes
Publisher : Crown
ISBN 13 : 0385348398
Total Pages : 338 pages
Book Rating : 4.3/5 (853 download)
Download or read book Nonsense written by Jamie Holmes and published by Crown. This book was released on 2016-10-11 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illuminating look at the surprising upside of ambiguity—and how, properly harnessed, it can inspire learning, creativity, even empathy Life today feels more overwhelming and chaotic than ever. Whether it’s a confounding work problem or a faltering relationship or an unclear medical diagnosis, we face constant uncertainty. And we’re continually bombarded with information, much of it contradictory. Managing ambiguity—in our jobs, our relationships, and daily lives—is quickly becoming an essential skill. Yet most of us don’t know where to begin. As Jamie Holmes shows in Nonsense, being confused is unpleasant, so we tend to shutter our minds as we grasp for meaning and stability, especially in stressful circumstances. We’re hard-wired to resolve contradictions quickly and extinguish anomalies. This can be useful, of course. When a tiger is chasing you, you can’t be indecisive. But as Nonsense reveals, our need for closure has its own dangers. It makes us stick to our first answer, which is not always the best, and it makes us search for meaning in the wrong places. When we latch onto fast and easy truths, we lose a vital opportunity to learn something new, solve a hard problem, or see the world from another perspective. In other words, confusion—that uncomfortable mental place—has a hidden upside. We just need to know how to use it. This lively and original book points the way. Over the last few years, new insights from social psychology and cognitive science have deepened our understanding of the role of ambiguity in our lives and Holmes brings this research together for the first time, showing how we can use uncertainty to our advantage. Filled with illuminating stories—from spy games and doomsday cults to Absolut Vodka’s ad campaign and the creation of Mad Libs—Nonsense promises to transform the way we conduct business, educate our children, and make decisions. In an increasingly unpredictable, complex world, it turns out that what matters most isn’t IQ, willpower, or confidence in what we know. It’s how we deal with what we don’t understand.
Author : Margo Berman
Publisher : Rowman & Littlefield Publishers
ISBN 13 : 1442203366
Total Pages : 258 pages
Book Rating : 4.4/5 (422 download)
Download or read book Street-Smart Advertising written by Margo Berman and published by Rowman & Littlefield Publishers. This book was released on 2010-09-16 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz contains countless examples designed to jump-start the right side of the brain. Margo Berman's book is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, and insightful quotes by giants in the advertising industry. She offers innovative techniques to generate 'sticky' slogans and headlines, easy-to-apply copywriting tips, and practical revision strategies. Berman has updated the book to reflect how online media has changed its approach from 'pushing' information to the audience to 'pulling' - i.e., engaging the audience in a brand. By using social networking groups like Facebook and Twitter, the author points out, even small companies can have a giant digital footprint by leveraging their online presence, offering relevant insights, and stimulating consumer-created content. In tough economic times, Berman says, savvy advertisers don't need huge budgets to engage the audience and create forums for them to share ideas. The biggest change in marketing is reaching people through new touch points: through audience intersection, viral marketing, and online dialogues. As Street Smart Advertising makes clear, those who become victorious in this new marketing arena will win the battle of the buzz.
Author : Margo Berman
Publisher : John Wiley & Sons
ISBN 13 : 1444360817
Total Pages : 400 pages
Book Rating : 4.4/5 (443 download)
Download or read book The Copywriter's Toolkit written by Margo Berman and published by John Wiley & Sons. This book was released on 2012-07-19 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Introduces essential conceptual strategies and key writing techniques for result-driven copy Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies Includes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos
Author : Ian Bogost
Publisher : MIT Press
ISBN 13 : 0262261944
Total Pages : 463 pages
Book Rating : 4.2/5 (622 download)
Download or read book Persuasive Games written by Ian Bogost and published by MIT Press. This book was released on 2010-08-13 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of the way videogames mount arguments and make expressive statements about the world that analyzes their unique persuasive power in terms of their computational properties. Videogames are an expressive medium, and a persuasive medium; they represent how real and imagined systems work, and they invite players to interact with those systems and form judgments about them. In this innovative analysis, Ian Bogost examines the way videogames mount arguments and influence players. Drawing on the 2,500-year history of rhetoric, the study of persuasive expression, Bogost analyzes rhetoric's unique function in software in general and videogames in particular. The field of media studies already analyzes visual rhetoric, the art of using imagery and visual representation persuasively. Bogost argues that videogames, thanks to their basic representational mode of procedurality (rule-based representations and interactions), open a new domain for persuasion; they realize a new form of rhetoric. Bogost calls this new form "procedural rhetoric," a type of rhetoric tied to the core affordances of computers: running processes and executing rule-based symbolic manipulation. He argues further that videogames have a unique persuasive power that goes beyond other forms of computational persuasion. Not only can videogames support existing social and cultural positions, but they can also disrupt and change these positions themselves, leading to potentially significant long-term social change. Bogost looks at three areas in which videogame persuasion has already taken form and shows considerable potential: politics, advertising, and learning.
Author : Alejandro Álvarez Nobell
Publisher : Ediciones Universidad San Jorge
ISBN 13 : 8494119818
Total Pages : 351 pages
Book Rating : 4.4/5 (941 download)
Download or read book Publicidad 360º written by Alejandro Álvarez Nobell and published by Ediciones Universidad San Jorge. This book was released on 2014-03-14 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.
Author :
Publisher :
ISBN 13 :
Total Pages : 900 pages
Book Rating : 4.:/5 (318 download)
Download or read book The Publishers Weekly written by and published by . This book was released on 2005 with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard W. Lewis
Publisher : Journey Editions (VT)
ISBN 13 :
Total Pages : 294 pages
Book Rating : 4.0/5 ( download)
Download or read book Absolut Book written by Richard W. Lewis and published by Journey Editions (VT). This book was released on 1996 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestseller, Absolut Book is the behind-the-scenes account of the birth and growth of this award-winning campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever. It is a collector's delight with nearly five hundred ads.
Author :
Publisher :
ISBN 13 :
Total Pages : 1286 pages
Book Rating : 4.X/5 (3 download)
Download or read book Library Journal written by and published by . This book was released on 2005 with total page 1286 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : S. Frensdorff
Publisher : Wipf and Stock Publishers
ISBN 13 : 1556356684
Total Pages : 428 pages
Book Rating : 4.5/5 (563 download)
Download or read book Die Massora Magna, Erster Teil written by S. Frensdorff and published by Wipf and Stock Publishers. This book was released on 2008-01-08 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Massorah Magna: Part One Massoretic Dictionary, or The Massorah in Alphabetical Order. Text in Hebrew and German.
Author : Richard Hogqvist
Publisher : A&C Black
ISBN 13 : 2884791086
Total Pages : 402 pages
Book Rating : 4.8/5 (847 download)
Download or read book Epica Book 23: Europe's Best Advertising written by Richard Hogqvist and published by A&C Black. This book was released on 2010-08-28 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: All the gold, silver, and bronze winners are in the Epica Book, together witha good selection of other high-scoring entries. This volume includes articlesby Lewis Blackwell and Mark Tungate, author of "Adland," who also contributesthe creative synopses.
Author :
Publisher :
ISBN 13 :
Total Pages : 858 pages
Book Rating : 4.0/5 ( download)
Download or read book Travel & Leisure written by and published by . This book was released on 2005-10 with total page 858 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : Nordic Council of Ministers
ISBN 13 : 9789289308243
Total Pages : 140 pages
Book Rating : 4.3/5 (82 download)
Download or read book Typology and Ecological Classification of Lakes and Rivers written by and published by Nordic Council of Ministers. This book was released on 2002 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gerhard Schneider
Publisher : BRILL
ISBN 13 : 900426700X
Total Pages : 404 pages
Book Rating : 4.0/5 (42 download)
Download or read book Jesusüberlieferung und Christologie written by Gerhard Schneider and published by BRILL. This book was released on 2014-04-09 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Der vorliegende Band faßt Aufsätze des Bochumer Neutestamentlers zusammen, die sich mit Jesus, seiner Botschaft und seinem Weg, aber auch mit der in der Überlieferung der Evangelien sich ausdrückenden Christologie befassen. Eine erste Gruppe von Beiträgen behandelt die Gottesverkündigung Jesu und das auf ihn zurückgehende "Gebet des Herrn". Es folgen Abhandlungen über Jesu Ruf in die "Nachfolge" und seine ethischen Weisungen (Liebesgebot, Verbot der Ehescheidung). Die Leidengeschichte Jesu ist Gegenstand weiterer Untersuchungen. Dabei steht sowohl die historische Rückfrage als auch die Theologie der Passiongeschichte im Zentrum des Fragens. Die vier letzten Studien befassen sich mit explizit christologischen Themen: Davidsohn-Frage, Präexistenz-Christologie, und Neuschöpfung in Christus. Insgesamt liegt somit ein Werk vor, das aktuelle Aspekte der Jesus-Forschung erörtert und zugleich die Anfänge der Christologie ins Blickfeld rückt.
Author : Alwyn Hamilton
Publisher : Penguin
ISBN 13 : 0698411706
Total Pages : 528 pages
Book Rating : 4.6/5 (984 download)
Download or read book Traitor to the Throne written by Alwyn Hamilton and published by Penguin. This book was released on 2017-03-07 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sizzling, un-put-downable sequel to the New York Times bestselling Rebel of the Sands, by Goodreads Choice Awards Best Debut Author of 2016 Alwyn Hamilton! Mere months ago, gunslinger Amani al'Hiza fled her dead-end hometown on the back of a mythical horse with the mysterious foreigner Jin, seeking only her own freedom. Now she's fighting to liberate the entire desert nation of Miraji from a bloodthirsty sultan who slew his own father to capture the throne. When Amani finds herself thrust into the epicenter of the regime—the Sultan's palace—she's determined to bring the tyrant down. Desperate to uncover the Sultan's secrets by spying on his court, she tries to forget that Jin disappeared just as she was getting closest to him, and that she's a prisoner of the enemy. But the longer she remains, the more she questions whether the Sultan is really the villain she's been told he is, and who’s the real traitor to her sun-bleached, magic-filled homeland. Forget everything you thought you knew about Miraji, about the rebellion, about djinni and Jin and the Blue-Eyed Bandit. In Traitor to the Throne, the only certainty is that everything will change. Rebel of the Sands was a New York Times bestseller, published in fifteen countries and the recipient of four starred reviews and multiple accolades, with film rights optioned by Willow Smith. And its sequel is even better.
Author : Shawn Carruth
Publisher : Peeters Publishers
ISBN 13 : 9789068317886
Total Pages : 228 pages
Book Rating : 4.3/5 (178 download)
Download or read book Q 11:2b-4 written by Shawn Carruth and published by Peeters Publishers. This book was released on 1996 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Critically considers the received texts of The Lord's Prayer.
