Street Smart Advertising

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Street-Smart Advertising

Author : Margo Berman
Publisher : Rowman & Littlefield Publishers
ISBN 13 : 1442203366
Total Pages : 250 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Street-Smart Advertising by : Margo Berman

Download or read book Street-Smart Advertising written by Margo Berman and published by Rowman & Littlefield Publishers. This book was released on 2010-09-16 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz contains countless examples designed to jump-start the right side of the brain. Margo Berman's book is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, and insightful quotes by giants in the advertising industry. She offers innovative techniques to generate 'sticky' slogans and headlines, easy-to-apply copywriting tips, and practical revision strategies. Berman has updated the book to reflect how online media has changed its approach from 'pushing' information to the audience to 'pulling' - i.e., engaging the audience in a brand. By using social networking groups like Facebook and Twitter, the author points out, even small companies can have a giant digital footprint by leveraging their online presence, offering relevant insights, and stimulating consumer-created content. In tough economic times, Berman says, savvy advertisers don't need huge budgets to engage the audience and create forums for them to share ideas. The biggest change in marketing is reaching people through new touch points: through audience intersection, viral marketing, and online dialogues. As Street Smart Advertising makes clear, those who become victorious in this new marketing arena will win the battle of the buzz.

Street Smart Network Marketing

Author : Robert Butwin
Publisher : Three Rivers Press
ISBN 13 : 9780761510000
Total Pages : 208 pages
Book Rating : 4.5/5 (1 download)

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Book Synopsis Street Smart Network Marketing by : Robert Butwin

Download or read book Street Smart Network Marketing written by Robert Butwin and published by Three Rivers Press. This book was released on 1997 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Caution: This book could turbo-charge your MLM career! At last—here’s a serious how-to book that shows you the ropes of successful network marketing—from someone who knows and has the track record to prove it. Learn how to build a powerfully successful network marketing business of your own and create the lifestyle of your dreams—while avoiding all the potential pitfalls of “learning the hard way.”

StreetSmart Marketing

Author : Jeff Slutsky
Publisher : Wiley
ISBN 13 : 9780471618836
Total Pages : 0 pages
Book Rating : 4.6/5 (188 download)

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Book Synopsis StreetSmart Marketing by : Jeff Slutsky

Download or read book StreetSmart Marketing written by Jeff Slutsky and published by Wiley. This book was released on 1991-01-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A "how-to" guide to low-cost, effective marketing for small businesses and franchises. Shows you how to out-think the competition without out-spending them. Includes case histories of successful low-cost publicity campaigns that make for lively reading. Includes a wealth of tips on how to get press coverage without paying for it, increase sales through "grass-roots" marketing, get publicity exposure by promoting charities, manage inexpensive promotions with the help of local organizations, and negotiate the best possible local radio, television, newspaper, or outdoor advertising deal.

Street - Smart Advertising:How to Win the Battle of the Buzz

Author : Berman
Publisher :
ISBN 13 : 9780230638990
Total Pages : 248 pages
Book Rating : 4.6/5 (389 download)

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Book Synopsis Street - Smart Advertising:How to Win the Battle of the Buzz by : Berman

Download or read book Street - Smart Advertising:How to Win the Battle of the Buzz written by Berman and published by . This book was released on 2009-02-01 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Even the most creative mind needs stimulation. The more inventive pieces it takes in, the more resources it has to draw from. That's why, for instance, many advertising creatives keep their own clip files. Street-Smart Advertising contains a plethora of

Street Smart

Author : Gabriel Roth
Publisher : Transaction Publishers
ISBN 13 : 1412815789
Total Pages : 581 pages
Book Rating : 4.4/5 (128 download)

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Book Synopsis Street Smart by : Gabriel Roth

Download or read book Street Smart written by Gabriel Roth and published by Transaction Publishers. This book was released on 2011-12-31 with total page 581 pages. Available in PDF, EPUB and Kindle. Book excerpt: The poor health of today's roads--a subject close to the hearts of motorists, taxpayers, and government treasurers around the world--has resulted from faulty incentives that misdirect government decision-makers, according to the contributors to Street Smart. During the 1990s, bad government decision-making resulted in the U.S. Interstate Highway System growing by only one seventh the rate of traffic growth. The poor maintenance of existing roads is another concern. In cities around the world, highly political and wasteful government decision-making has led to excessive traffic congestion that has created long commutes, reduced safety, and caused loss of leisure time. Street Smart examines the privatization of roads in theory and in practice. The authors see at least four possible roles for private companies, beyond the well-known one of working under contract to design, build, or maintain governmentally provided roads. These include testing and licensing vehicles and drivers; management of government-owned facilities; franchising; and outright private ownership. Two chapters describe the history of private roads in the United Kingdom and the United States. Contemporary examples are provided of road pricing, privatizing, and contracting out are evident in environs as diverse as Singapore, Southern California, and Scandinavia, and cities as different as Bergen, Norway, and London, England. Finally, several chapters examine strategies for implementing privatization. The principles governing providing scarce resources in free societies are well known. We apply them to such necessities as energy, food, and water so why not to "road space"? The main obstacle to private, or semi-private, ownership of roads is likely to remain the reluctance of the political class to give up a lucrative source of power and influence. Those who want decisions about road services to be controlled by the interplay of consumers and suppliers in free markets, rather than by politicians, will have to explain the need for change. Street Smart makes a powerful case for the need for change and sheds light on the complex issues involved. Gabriel Roth is a transport and privatization consultant and a research fellow at the Independent Institute in Oakland, California.

Street-Smart Entrepreneur

Author : Jay Goltz
Publisher : Addicus Books
ISBN 13 : 1938803809
Total Pages : 270 pages
Book Rating : 4.9/5 (388 download)

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Book Synopsis Street-Smart Entrepreneur by : Jay Goltz

Download or read book Street-Smart Entrepreneur written by Jay Goltz and published by Addicus Books. This book was released on 2013-03-01 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small firms in Chicago employ more than 1.6 million individuals—nearly 50 percent of the private work force, according to a new study released this fall by the Small Business Administration. The survey, which defines small firms as those employing less than 500 people, also shows that these businesses generate 47 percent of the area's total receipts of $278 billion dollars. However, SBA statistics also reveal that, on average, of the small businesses starting today, 53 percent will not be in business four years from now. Of these closings, it's estimated that 15 percent will close due to business failures. Chicago businessman Jay Goltz understands what it takes for a small business to succeed. During the past twenty years he has owned and operated Artists' Frame Service in Chicago. Goltz started the business in 1978, and today it's the largest, custom retail picture framing facility in the world. Now, Goltz shares some his secrets of success.

Street Smart Franchising

Author : Joe Mathews
Publisher : Entrepreneur Press
ISBN 13 : 1613080239
Total Pages : 289 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Street Smart Franchising by : Joe Mathews

Download or read book Street Smart Franchising written by Joe Mathews and published by Entrepreneur Press. This book was released on 2011-05-01 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experienced franchisees and franchisors tell entrepreneurs what they need to know before they buy a franchise. Second edition includes a sample copy of the entire UFOC plus 40% new and updated examples. This straight-shooting franchise guide goes beyond the “how to” to teach potential franchisees what to expect when starting a franchise. Real life stories from the trenches illustrate how to cope with the difficulties a franchise presents. The author reveals the personality types most likely to succeed at franchising, and identifies entrepreneurial traits that may increase risk of failure. Plus, it takes an in-depth look at the research and investigation of a franchise, something glossed over in most franchise books.

The Street-Smart Side of Business

Author : Tara Acosta
Publisher : Business Expert Press
ISBN 13 : 163742132X
Total Pages : 217 pages
Book Rating : 4.6/5 (374 download)

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Book Synopsis The Street-Smart Side of Business by : Tara Acosta

Download or read book The Street-Smart Side of Business written by Tara Acosta and published by Business Expert Press. This book was released on 2021-12-14 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever thought about what it would be like to own your own business? Maybe you’ve given thought to how you can turn your passion into a career or maybe you just want to do something different. Most people have at least teetered with the idea–if you have, this is the book for you! Wouldn’t it be amazing to be able to have your income generated by something that you really enjoy or are interested in? It doesn’t matter our age or where we are in our lives. We have the power to redirect, set new goals, and achieve them. We just have to be smart about it. This book provides realistic insight as to what running a business is really about. It will help prepare you for all aspects of business and teach you how to protect yourself and your investment. The simplicity of using our intuition is often overlooked. The point is to understand exactly what you’re getting into and not be blinded by the appearance of a good opportunity. This book will open your eyes and show you how to evaluate opportunities, people, and motives–skills often overlooked but are critical aspects of owning and operating a successful business. Prepare to get in tune with your “street smarts” in order to be successful in business and in life.

The Brains Behind Great Ad Campaigns

Author : Margo Berman
Publisher : Rowman & Littlefield
ISBN 13 : 9780742555518
Total Pages : 256 pages
Book Rating : 4.5/5 (555 download)

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Book Synopsis The Brains Behind Great Ad Campaigns by : Margo Berman

Download or read book The Brains Behind Great Ad Campaigns written by Margo Berman and published by Rowman & Littlefield. This book was released on 2009 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Catch an inside look at the advertising creative process. Discover how teams collaborate to create unforgettable promotions like the Budweiser "Clydesdale," PEDIGREE "Adoption Drive," or UPS "Whiteboard" campaigns.

StreetSmart Marketing

Author : Jeff Slutsky
Publisher : Wiley
ISBN 13 : 9780471618829
Total Pages : 258 pages
Book Rating : 4.6/5 (188 download)

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Book Synopsis StreetSmart Marketing by : Jeff Slutsky

Download or read book StreetSmart Marketing written by Jeff Slutsky and published by Wiley. This book was released on 1989-06-21 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: A ``how-to'' guide to low-cost, effective marketing for small businesses and franchises. Shows you how to out-think the competition without out-spending them. Includes case histories of successful low-cost publicity campaigns that make for lively reading. Includes a wealth of tips on how to get press coverage without paying for it, increase sales through ``grass-roots'' marketing, get publicity exposure by promoting charities, manage inexpensive promotions with the help of local organizations, and negotiate the best possible local radio, television, newspaper, or outdoor advertising deal.

Street Smarts

Author : Jim Rogers
Publisher : Currency
ISBN 13 : 0307986071
Total Pages : 274 pages
Book Rating : 4.3/5 (79 download)

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Book Synopsis Street Smarts by : Jim Rogers

Download or read book Street Smarts written by Jim Rogers and published by Currency. This book was released on 2013 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Draws on the author's personal experiences to offer insight into and advice on the financial world, drawing on a belief that Southeast Asia and China are the dominant drivers of the world economy.

Street Smart Awareness and Inquiry-In-Action

Author : MS Jane Allen
Publisher :
ISBN 13 : 9789529399178
Total Pages : 276 pages
Book Rating : 4.3/5 (991 download)

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Book Synopsis Street Smart Awareness and Inquiry-In-Action by : MS Jane Allen

Download or read book Street Smart Awareness and Inquiry-In-Action written by MS Jane Allen and published by . This book was released on 2018-01-09 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop Street Smart Awareness The practices for developing the capacities for mature, adaptive and transforming leadership are well developed, but pragmatists often find a gap between current theories and applying them in real life. This book presents a collection of down to earth, Street Smart, simple and profound, practices that can be used in our families, teams, organisations, schools and communities. This promotes more mature and aware decision making and action in every walk and dream of life. Jane Allen and Heidi Gutekunst have gathered practices that chosen contributors use in their everyday life, and that usually are found in more rarified places where senior leaders take time out to reflect on their strategic leadership as individuals and in teams. Street Smart Awareness and Inquiry-in-Action is designed to bring fabulous wisdom and techniques in an accessible way and presented in everyday language. Readers can joyfully implement their own version of their chosen practices in their own life. What is your choice: Bum deal, Quiet and Mindlessness, Four Parts of Speech or..? The final part of the book are thought pieces and provocations by Bill Torbert, Heidi and Jane, demonstrating the application of Inquiry-in-Action in relation to some of the big issues we face as a society, such as the need for feminine power, evolved humanity and mature logic in critical issues for the future. Jane Allen is experienced in transformational leadership as a coach and confidante for leaders responsible for courageous work - supporting them to reach their highest aspirations. She champions the practices of mindfulness and authentic leadership. Heidi Gutekunst is a transformational catalyst for individuals, teams and organisations. She has a track record of leading transformations. She is a regular speaker at international Business Forums interested in her personal entrepreneurship and transforming ability. Bill Torbert is Leadership Professor Emeritus at Boston College. Bill's leadership article "Seven Transformations of Leadership" was selected as the "10 best ever" by Harvard Business Review.

Street Smart

Author : Richard A. Blake
Publisher : University Press of Kentucky
ISBN 13 : 0813187648
Total Pages : 447 pages
Book Rating : 4.8/5 (131 download)

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Book Synopsis Street Smart by : Richard A. Blake

Download or read book Street Smart written by Richard A. Blake and published by University Press of Kentucky. This book was released on 2021-11-21 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York has appeared in more movies than Michael Caine, and the resulting overfamiliarity to moviegoers poses a problem for critics and filmmakers alike. Audiences often mistake the New York image of skyscrapers and bright lights for the real thing, when in fact the City is a network of clearly defined villages, each with a unique personality. Standard film depictions of New Yorkers as a rush-hour mass of undifferentiated humanity obscure the connections formed between people and places in the City's diverse neighborhoods. Street Smart examines the cultural influences of New York's neighborhoods on the work of four quintessentially New York filmmakers: Sidney Lumet, Woody Allen, Martin Scorsese, and Spike Lee. The City's heterogeneous economic and ethnic districts, where people live, work, shop, worship, and go to school, often bear little relation to the image of New York City created by the movies. To these directors, their home city is as tangible as the smell of fried onions in the stairwell of an apartment building, and it is this New York, not the bustling, glittery illusion portrayed in earlier films, that shapes their sensibilities and receives expression in their films. Richard A. Blake shows how the Jewish enclaves on Manhattan's Lower East Side profoundly influence Sidney Lumet's most noted characters as they struggle to form and maintain their identities under challenging circumstances. Both Woody Allen's light comedies and his more serious cinematic fare reflect the director's origins in the Flatbush neighborhood in Brooklyn and the displacement he felt after relocating to Manhattan. Martin Scorsese's upbringing on Elizabeth Street in Manhattan's Little Italy resonates in his gritty portraits of urban modernity. Blake also looks at the films of Spike Lee, whose adolescence in Fort Greene, a socioeconomically diverse Brooklyn neighborhood, exposed him to widely ranging views that add depth to his complicated treatises on power, culture, and race. Lumet, Allen, Scorsese, and Lee's individual identities were shaped by their neighborhoods, and in turn, their life experiences have shaped their artistic vision. In Street Smart, Richard A. Blake examines the critical influence of "place" on the films of four of America's most accomplished contemporary filmmakers.

Street Smarts

Author : Laurence A. Connors
Publisher :
ISBN 13 : 9780965046107
Total Pages : 241 pages
Book Rating : 4.0/5 (461 download)

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Book Synopsis Street Smarts by : Laurence A. Connors

Download or read book Street Smarts written by Laurence A. Connors and published by . This book was released on 1995 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Top-selling manual on short term trading methods and strategies from two prominent authors and traders. Combines 25 years of combined trading experience to teach you 20 of their best strategies. Expert guidance on swing trading from "New Market Wizard", Linda Raschke, in her specialty area. Also covers pattern recognition, ADX volatility, Crabel, gap reversals, and many other strategies.

Street-smart Ethics

Author : Clinton W. McLemore
Publisher : Westminster John Knox Press
ISBN 13 : 9780664226282
Total Pages : 204 pages
Book Rating : 4.2/5 (262 download)

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Book Synopsis Street-smart Ethics by : Clinton W. McLemore

Download or read book Street-smart Ethics written by Clinton W. McLemore and published by Westminster John Knox Press. This book was released on 2003-01-01 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Success, as it is currently defined, usually depends on winning--beating the competition--which often places incredible pressures on business professionals. With engaging writing and a lack of jargon, this book navigates executives, managers, and supervisors through the ethical decisions they must make every day. Street-Smart Ethics is divided into three sections: a primer on ethics, a collection of Proverbs-based guidelines for staying out of trouble, and a self-test that contains true-false questions and ethical brainteasers.

The Street-Smart Salesman

Author : Anthony Belli
Publisher : John Wiley & Sons
ISBN 13 : 1118388992
Total Pages : 240 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis The Street-Smart Salesman by : Anthony Belli

Download or read book The Street-Smart Salesman written by Anthony Belli and published by John Wiley & Sons. This book was released on 2012-05-29 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: GROWING UP IN POVERTY, every day is a battle with fear, stress, and anxiety. Mistakes, misreads, misplays, miscalculations: all can end in missed opportunities that may never come again. The struggles of the poor demand courage, stamina, constant re-ordering of priorities, and the need for winning strategies. Salespeople from entry-level cold callers to wily veterans suffer much the same anxieties but lack the street-smart skills that a deeply deprived childhood demands: adapt or die,while still having fun! Author Anthony Belli is a millionaire high-performance salesman and sales force manager who grew up dirt poor in East Harlem, New York. Often hungry and without a cent in his pocket, as a child, Belli became expert in the highly creative art of person-to-person negotiation using a variety of risk- managed, cash-producing techniques to underwrite his next slice of pizza, tactics he describes as "eating without stealing." The Street-Smart Salesman imparts Belli's hard-earned wisdom and advice to the lasting benefit of a salesperson's bottom line and ability to sleep at night. Populated with real-life characters from Belli's old neighborhood deadbeat landlord, hooker with a heart, mobbed-up candy store owner, countless junkies, winos, and wiseguys this unflinching memoir teaches how the survival skills of the honest poor can be used to maximize success in sales. Belli's wholly unconventional, ghetto-tested strategies include: Minimize cold-calling: Using customers' networks to supply your pipeline Recognition that sales are driven by emotions not logic, and not price Playing dumb: When to talk and when to shut up Why hope is your enemy and reality your friend Ways to play a last-minute balky customer Prioritizing for profit And more! Belli's hard-earned insights defy conventional sales training wisdom by valuing humility, creativity, attention, and improvisation over the vaunted one-two punch of ceaseless script recitation accompanied by free samples. Take his advice to heart, and watch your anxiety recede as your fortunes grow.

China Streetsmart

Author : John L. Chan
Publisher :
ISBN 13 :
Total Pages : 352 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis China Streetsmart by : John L. Chan

Download or read book China Streetsmart written by John L. Chan and published by . This book was released on 2003 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to set up and run profitable businesses in the most alluring market, China. Stays away from theories and focuses on practical advice from real professionals with proven results in China, which is easy to understand and follow. Learn from the best practices of effective China business executives. This book is written for professionals by professionals who have worked in China for decades. The book does not stress theory about how business should be done but rather how business is done by some of the most successful business executives in China. The objective of the book is to pass on practical advice on how to be effective and more importantly, profitable in China. Almost every foreign company has made mistakes in China and it is the objective of the book to not only show new investors how past mistakes can be prevented but also to help those already in the market learn how other executives handle similar challenges. Real life case studies are also explored in-depth to give investors a better understanding of the challenges one can expect to face and more importantly a way to resolve them. China Streetsmart also examines China's outlook to give the investor a balanced view that the attractive opportunities WTO offers must be juxtaposed with the critical challenges such as how to tackle growing unemployment and pervasive corruption. Streetsmart investors are cautious optimists and within every risk there are also great opportunities to be capitalized on. The benefits of investing in China are real. The critical question is not whether one should invest in China but rather how. This book will show you the way.