Author : John Mannering Harrison
Publisher : Xlibris Corporation
ISBN 13 : 1477104933
Total Pages : 170 pages
Book Rating : 4.4/5 (771 download)
Book Synopsis A Suitable Case for Traveling by : John Mannering Harrison
Download or read book A Suitable Case for Traveling written by John Mannering Harrison and published by Xlibris Corporation. This book was released on 2012-05-21 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: An English version of a true story concerning a round the world trip In 1966 when a client of Erwin Wasey asked the advertising agency to create a promotional scheme to launch a range of virtually indestructable lugguage. As a consultant art director, John Mannering Harrison arranged with BOAC (now British Airways) to take the suitcases around the world agreeing two free tickets and the hotel costs to be paid by them. Location photography was the in thing at that time and for such a small client, it raised many eyebrows by creating the ultimate location project. The concept presented was to portray the range of lugguage in odd situations to indicate that they would stand up to all forms of travel, no matter how hard, such as planes, trains, rickshaws, ski-lifts, taxis and camels. Accompanied by his trusted photographer, Gray Lacey, they visited many exotic major cities in circumnavigating the world which was slightly hilarious and sometimes perilous to create the advertising campaign that they would never forget.