A Simple Guide To Social Selling Mastery

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Social Selling Mastery

Author : Jamie Shanks
Publisher : John Wiley & Sons
ISBN 13 : 1119280737
Total Pages : 228 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Social Selling Mastery by : Jamie Shanks

Download or read book Social Selling Mastery written by Jamie Shanks and published by John Wiley & Sons. This book was released on 2016-09-06 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book, he shows you how to capture the mindshare of business leadership and turn relationships into sales. The key is to reach the buyer where they're conducting due diligence—online. The challenge is then to strike the right balance, and be seen as a helpful resource that can guide the buyer toward their ideal solution. This book presents a concrete Social Selling curriculum that teaches you everything you need to know in order to leverage the new business environment into top sales figures. Beginning with the big picture and gradually honing the focus, you'll learn the techniques that will change your entire approach to the buyer. Social Selling is not social media marketing. It's a different approach, more one-to-one rather than one-to-many. It's these personal relationships that build revenue, and this book helps you master the methods today's business demands. Reach and engage customers online Provide value and insight into the buying process Learn more effective Social Selling tactics Develop the relationships that lead to sales Today's buyers are engaging sales professionals much later in the buying process, but 74 percent of deals go to the sales professional who was first to engage the buyer and provide helpful insight. The sales community has realized the need for change—top performers have already leveraged Social Selling as a means of engagement, but many more are stuck doing "random acts of social," unsure of how to proceed. Social Selling Mastery provides a bridge across the skills gap, with essential guidance on selling to the modern buyer.

A Simple Guide to Social Selling Mastery

Author : Philipp Schmid
Publisher :
ISBN 13 :
Total Pages : 70 pages
Book Rating : 4.5/5 (954 download)

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Book Synopsis A Simple Guide to Social Selling Mastery by : Philipp Schmid

Download or read book A Simple Guide to Social Selling Mastery written by Philipp Schmid and published by . This book was released on 2021-01-15 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: You're the expert in your industry. Your clients and prospect have a need they must fill but don't know it's your product they NEED and WANT. Only you do, and only you can sell it to them.This book is about more than just Social Selling using LinkedIn(tm). It is about building a specific, relevant marketing skill-set for the digital age of business. More importantly, it is about building a community of clients that will serve you and your business for years to come, generating leads from that community, and making profitable sales. Within the pages of this book, you will acquire the necessary knowledge and skills on your path to Social Selling mastery. Some of them include:*The 5Cs that form the pillars of social selling success.*How to position and present yourself as the expert the right way: Even if you're a beginner, chances are you know more than some of your clients or can learn a lot about your industry and clients' problems and solutions. Either way, you will have to position yourself correctly to influence a sale.*The LinkedIn features you will need for successful social selling and how to use them.*How to build a network of clients that will serve you well irrespective of what your goals are.*What your strategy for social selling success should include and how to craft one.*The content strategy that works (includes successful researching, creating content, publishing, and engaging your audience).*A system of selling that does better than paid-advertising and why. This system will help you save money or channel it better for more results.*This book contains the most critical tools you need on your path to sales success in the digital world. The best part is that it is a simple easy-to-read guide.

Maximize Your Social

Author : Neal Schaffer
Publisher : John Wiley & Sons
ISBN 13 : 1118756681
Total Pages : 226 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Maximize Your Social by : Neal Schaffer

Download or read book Maximize Your Social written by Neal Schaffer and published by John Wiley & Sons. This book was released on 2013-09-06 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.

Social Selling

Author : Timothy Hughes
Publisher : Kogan Page Publishers
ISBN 13 : 0749478020
Total Pages : 208 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Social Selling by : Timothy Hughes

Download or read book Social Selling written by Timothy Hughes and published by Kogan Page Publishers. This book was released on 2016-07-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adopt a clear strategy for social selling, including how to build authority online, gain influence in target communities and engage with decision-makers and changemakers to 'hack' the buying process, with the bestselling book from industry thought-leader Tim Hughes. As the digital landscape continues to change buying habits at both B2B and B2C level, it has become increasingly difficult to reach customers early enough in their decision-making process through traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including: -How to use networks purposefully to build social trust and create a high-quality community -How to develop real influence and authority in your subject area and connect with change-makers -How to scale the social selling strategy across an organization including maturity and investment models, risk and governance, and technology platforms Written by Tim Hughes, a thought-leader and renowned practitioner in social selling, and Matt Reynolds, one of the UK's leading technology sociologists, this book is essential reading for sales professionals, digital sales directors and SMEs who want to embrace the power of social selling in their organization.

Social Media Marketing Mastery (2 Manuscripts in 1)

Author : Gary Clyne
Publisher :
ISBN 13 : 9781989638262
Total Pages : 420 pages
Book Rating : 4.6/5 (382 download)

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Book Synopsis Social Media Marketing Mastery (2 Manuscripts in 1) by : Gary Clyne

Download or read book Social Media Marketing Mastery (2 Manuscripts in 1) written by Gary Clyne and published by . This book was released on 2019-07-11 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy One Get One Free... Discover how to leverage the goldmine of social media marketing and turn your business into a money machine Holy Moly... Did you know that Facebook Inc. (Facebook, Whatsapp and Instagram) is worth over 500 billion dollars by now?! Those are simply 3 apps on your phone! It has only been a decade that the internet has been on our finger tips and yet our whole world has now become digital. You are not living in the States, Africa or Spain anymore, you are living online. It is impossible for any of us to imagine a life without the internet anymore. If I ask you how many posts, videos or photos you ́ve released for your business in the last 24 hours...you might say 1, 2 or none. Even if you say 85, I can tell you the answer is: NOT ENOUGH. There is never enough online exposure for your business in the world we are living in right now. You have to understand, unless you are producing content that is meaningful to an audience on your phone across several platforms such as Facebook, Instagram, Youtube and Twitter ... you ́re fundamentally irrelevant. All businesses want to bring in new customers, but most businesses only focus on their products and don ́t take advantage of social media to market themselves. You have to understand how unbelievably important attention is. Attention is the only asset. The attention of our society lives on the internet. This bundle is as much for total newcomers who have never made a single Facebook post, as it is for experienced entrepreneurs. The digital world moves fast and today's golden opportunity becomes tomorrows missed opportunity. No matter what you think about technology, this is the quickest gateway to gain success, skyrocket your sales and get the exposure your business deserves. Brands can't afford to wing it when it comes to social media anymore. You need to develop a foolproof social media marketing strategy for 2019. Be one step ahead. In this bundle, you ́ll discover: How an 18 year old kid can earn $25k/ month in PROFIT without being a genius How to create a loyal community that has your back even if a zombie apocalypse takes over our planet How one single post can turn into $1000 in your pocket How to build a following on Facebook, Instagram, Youtube and Twitter and turn your engagement into $$$ One of the hottest new emerging social media channels for business How to build an audience from scratch, gain thousands of new followers, and make money even if you ́re totally broke How you can even create national awareness for a small local farmer shop and much, much more. Plus as a BONUS you get 750 Must Know Practical Tips and Strategies for the ultimate social media marketing strategy FOR FREE. Learn how to dig in your own goldmine and don ́t miss the boat. If you want to stay on the fast lane and not let anyone steal your success... SCROLL UP and CLICK ADD TO CART

Social Media Marketing Mastery

Author : Robert Grow
Publisher :
ISBN 13 : 9781801127745
Total Pages : 380 pages
Book Rating : 4.1/5 (277 download)

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Book Synopsis Social Media Marketing Mastery by : Robert Grow

Download or read book Social Media Marketing Mastery written by Robert Grow and published by . This book was released on 2020-11-02 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection includes the top books to help you improve, grow, and master your social media marketing skills. Even though the strategies and tactics described in these books have proven effective, you must still be open to experimenting to see which can really bring you results. You should also always be mindful of your Instagram, Facebook, and Youtube activities. While you can outsource the job, it is still your responsibility to make sure that your posts are beneficial to your brand and that your activities can bring results. Be on top of your online activities as it can make or break your business. These books will help you achieve your goals. This Book Includes: YOUTUBE MASTERY MARKETING 2020 The ultimate beginners guide with the latest secrets on how to do social media business growing a top video channel and build a profitable passive income source FACEBOOK MARKETING ADVERTISING 2020 The ultimate beginners guide with the latest strategies on how to become a top influencer even if you have a small business (social media mastery ads guide) INSTAGRAM MARKETING ADVERTISING 2020 Secrets on how to do personal branding in the right way and becoming a top influencer even if you have a small business (social media mastery beginners guide)

Social Selling Mastery for Entrepreneurs

Author : Chris J Reed
Publisher : Evolve Global Publishing
ISBN 13 : 1643701894
Total Pages : 135 pages
Book Rating : 4.6/5 (437 download)

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Book Synopsis Social Selling Mastery for Entrepreneurs by : Chris J Reed

Download or read book Social Selling Mastery for Entrepreneurs written by Chris J Reed and published by Evolve Global Publishing. This book was released on 2018-08-23 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the three-time #1 bestselling author Chris J. Reed, “the only CEO with a Mohawk!” comes his latest book, Social Selling Mastery for Entrepreneurs. Whether you have heard the phrase “social selling” but don’t know what it entails, or you have been trying to socially sell for years, this book will give you worthwhile insights, actionable advice, and secrets of the trade that Chris has learned in his ongoing career as a global social selling guru. You see, Chris himself used social selling to create Black Marketing, the world’s most recommended LinkedIn marketing agency, and Chris continues to rely on social selling for his business to thrive. Chris is the world’s most recommended LinkedIn marketing masterclass instructor, entrepreneur and founder with 650 LinkedIn recommendations, triple LinkedIn marketing bestselling author, and the only entrepreneur or LinkedIn speaker on the site who is an Official LinkedIn Power Profile seven years running. CEOs, entrepreneurs, and business leaders seek Chris out to gain support with their personal branding, social media presence, employer branding and social selling. In sharing his lessons learned and social selling dos and don'ts, Social Selling Mastery for Entrepreneurs offers an invaluable learning opportunity not to be passed up! In Social Selling Mastery for Entrepreneurs, Chris explains how you, as a business owner and entrepreneur, a CEO, a CMO, or a sales or marketing professional can master social selling. Chris also lays out how LinkedIn, the only business-focused global social media platform, offers an ideal platform for social selling. With LinkedIn's range of tools at your disposal for building your brand, releasing content, and connecting you with its 600 million-plus business professional users, Chris teaches you how to harness all LinkedIn offers so that you can build your own social selling machine and keep it going at high speed for years to come. In Social Selling Mastery for Entrepreneurs, you'll get a highly developed rendering of social selling, complete with anecdotes from Chris's career so that readers who aren’t familiar with the concept can get on board fast. He then highlights the roles of social research, personal branding, and content marketing, showing how they work interdependently in social selling. Additionally, Chris presents various content marketing strategies, as well as the nuances of content marketing you must consider to get the engagement you are aiming for. He presents a convincing case to get you writing and videoing yourself and putting that content out there because it’s the people who show themselves to be thought leaders and experts that enjoy the greatest success in social selling.

The Social Media Marketing Book

Author : Dan Zarrella
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449383106
Total Pages : 245 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis The Social Media Marketing Book by : Dan Zarrella

Download or read book The Social Media Marketing Book written by Dan Zarrella and published by "O'Reilly Media, Inc.". This book was released on 2009-11-13 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0

Social Media Marketing Mastery

Author : Graham Fisher
Publisher : Graham Fisher
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)

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Book Synopsis Social Media Marketing Mastery by : Graham Fisher

Download or read book Social Media Marketing Mastery written by Graham Fisher and published by Graham Fisher. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to learn the most up to date social media marketing strategies? If so then keep reading… Do you have problems getting started with social media marketing? Not knowing what social media platform you should focus on? Being unaware of how to create the most profitable ad campaigns? Or using marketing methods that are outdated and do not work? If you do, within this book many of the top leaders in the field have shared their knowledge on how to overcome these problems and more, most of which have 10+ years worth of experience. In Social Media Marketing Mastery, you will discover: - A simple trick you can do to increase sales with your ad campaigns profitably! - The best social media platforms you should be marketing on today! - The one method that you should follow when creating your customer profiles! - Why using these specific social media marketing software can help you in making money with social media marketing! - Understanding why some people will fail social media marketing and why others will not! - And much, much more. The proven methods and pieces of knowledge are so easy to follow. Even if you’ve never tried social media marketing before, you will still be able to get to a high level of success. So, if you don’t just want to transform your bank account but instead revolutionize your life, then click “Buy Now” in the top right corner NOW!

Ultimate Guide to Social Media Marketing

Author : Eric Butow
Publisher : Entrepreneur Press
ISBN 13 : 1613084323
Total Pages : 267 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Ultimate Guide to Social Media Marketing by : Eric Butow

Download or read book Ultimate Guide to Social Media Marketing written by Eric Butow and published by Entrepreneur Press. This book was released on 2020-08-18 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms Learning how to craft your business’s social media strategy using today’s formats How to leverage images and video in your social media outreach Leveraging chat bots, paid social media, and influencer marketing Building your business social marketing team Measure your social media outreach progress and improve your performance over time

SEO Mastery

Author : Graham Fisher
Publisher : Graham Fisher
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)

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Book Synopsis SEO Mastery by : Graham Fisher

Download or read book SEO Mastery written by Graham Fisher and published by Graham Fisher. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to learn secret strategies and the most up to date SEO strategies for getting your business or website to the top of Google? If so then keep reading… Do you have problems optimizing your website for higher rankings? Learning up-to-date link building tactics? Not knowing the inner workings of Google’s ever-changing algorithm? Or being unable to use social media or web analytics for multiplying your results? If you do, within this book many of the top leaders in the field have shared their knowledge on how to overcome these problems and more, most of which have 10+ years worth of experience. In SEO Mastery, you will discover: - A simple trick you can do for getting local businesses ranking higher with SEO! - The best way for being able to find “Money” keywords that will send more customers to your site! - The one secret white hat link building method for doubling your monthly users to your site! - Why using pay-per-click advertising is the most cost-efficient way to get the biggest bang for your buck! - Understanding why some people will fail to make SEO work! - And much, much more. The proven methods and pieces of knowledge are so easy to follow. Even if you’ve never heard of SEO before, you will still be able to get to a high level of success. So, if you don’t just want to transform your business's life, then click “Buy Now" in the top right corner NOW!

SOCIAL MEDIA MARKETING MASTERY 2020

Author : Robert Grow
Publisher :
ISBN 13 : 9781801542111
Total Pages : 378 pages
Book Rating : 4.5/5 (421 download)

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Book Synopsis SOCIAL MEDIA MARKETING MASTERY 2020 by : Robert Grow

Download or read book SOCIAL MEDIA MARKETING MASTERY 2020 written by Robert Grow and published by . This book was released on 2020-11-02 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection includes the top books to help you improve, grow, and master your social media marketing skills. Even though the strategies and tactics described in these books have proven effective, you must still be open to experimenting to see which can really bring you results. You should also always be mindful of your Instagram, Facebook, and Youtube activities. While you can outsource the job, it is still your responsibility to make sure that your posts are beneficial to your brand and that your activities can bring results. Be on top of your online activities as it can make or break your business. These books will help you achieve your goals. This Book Includes: YOUTUBE MASTERY MARKETING 2020 The ultimate beginners guide with the latest secrets on how to do social media business growing a top video channel and build a profitable passive income source FACEBOOK MARKETING ADVERTISING 2020 The ultimate beginners guide with the latest strategies on how to become a top influencer even if you have a small business (social media mastery ads guide) INSTAGRAM MARKETING ADVERTISING 2020 Secrets on how to do personal branding in the right way and becoming a top influencer even if you have a small business (social media mastery beginners guide)

Social Selling Mastery for Entrepreneurs: Everything You Ever Wanted to Know about Social Selling

Author : J. Chris Reed
Publisher : Evolve Global Publishing
ISBN 13 : 9781644409145
Total Pages : 136 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis Social Selling Mastery for Entrepreneurs: Everything You Ever Wanted to Know about Social Selling by : J. Chris Reed

Download or read book Social Selling Mastery for Entrepreneurs: Everything You Ever Wanted to Know about Social Selling written by J. Chris Reed and published by Evolve Global Publishing. This book was released on 2018-08-07 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the three-time #1 bestselling author Chris J. Reed, "the only CEO with a Mohawk!" comes his latest book, Social Selling Mastery for Entrepreneurs. Whether you have heard the phrase "social selling" but don't know what it entails, or you have been trying to socially sell for years, this book will give you worthwhile insights, actionable advice, and secrets of the trade that Chris has learned in his ongoing career as a global social selling guru. You see, Chris himself used social selling to create Black Marketing, the world's most recommended LinkedIn marketing agency, and Chris continues to rely on social selling for his business to thrive. Chris is the world's most recommended LinkedIn marketing masterclass instructor, entrepreneur and founder with 650 LinkedIn recommendations, triple LinkedIn marketing bestselling author, and the only entrepreneur or LinkedIn speaker on the site who is an Official LinkedIn Power Profile seven years running. CEOs, entrepreneurs, and business leaders seek Chris out to gain support with their personal branding, social media presence, employer branding and social selling. In sharing his lessons learned and social selling dos and don'ts, Social Selling Mastery for Entrepreneurs offers an invaluable learning opportunity not to be passed up! In Social Selling Mastery for Entrepreneurs, Chris explains how you, as a business owner and entrepreneur, a CEO, a CMO, or a sales or marketing professional can master social selling. Chris also lays out how LinkedIn, the only business-focused global social media platform, offers an ideal platform for social selling. With LinkedIn's range of tools at your disposal for building your brand, releasing content, and connecting you with its 600 million-plus business professional users, Chris teaches you how to harness all LinkedIn offers so that you can build your own social selling machine and keep it going at high speed for years to come. In Social Selling Mastery for Entrepreneurs, you'll get a highly developed rendering of social selling, complete with anecdotes from Chris's career so that readers who aren't familiar with the concept can get on board fast. He then highlights the roles of social research, personal branding, and content marketing, showing how they work interdependently in social selling. Additionally, Chris presents various content marketing strategies, as well as the nuances of content marketing you must consider to get the engagement you are aiming for. He presents a convincing case to get you writing and videoing yourself and putting that content out there because it's the people who show themselves to be thought leaders and experts that enjoy the greatest success in social selling.

60 Days to LinkedIn Mastery

Author : Josh Steimle
Publisher :
ISBN 13 : 9781734718461
Total Pages : pages
Book Rating : 4.7/5 (184 download)

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Book Synopsis 60 Days to LinkedIn Mastery by : Josh Steimle

Download or read book 60 Days to LinkedIn Mastery written by Josh Steimle and published by . This book was released on 2021-10-11 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: There's only one place in the world where you can find and connect with hundreds of millions of professionals every day, and that's on LinkedIn. Are you taking advantage of it? Or are you who Gary Vaynerchuk is talking about when he says, "So many . . . are missing out on the insane opportunity on LinkedIn right now."Tragically, too many of the almost 800 million people on LinkedIn are missing out because they use it the wrong way, but that spells opportunity for those who use it correctly. The good news is, with this book as your guide, you'll be an expert LinkedIn user in no time.Whether you're an employee who dreams of finding a new job, an executive who needs to hire star talent, or an entrepreneur who wants to grow a business, LinkedIn Mastery is the super-simple, straightforward, practical blueprint that will help you achieve your goals.This step-by-step guide to mastering LinkedIn will teach you how to:Optimize your LinkedIn profile so it's something you're proud to show off, rather than something you want to hideMake high-quality connections on LinkedIn with your ideal audience-the people you can serve and who can serve youCreate compelling content-quickly, easily, and affordably-that will bring your dream opportunities to youThis book contains 60 LinkedIn lessons, each short enough to understand and implement in 15 minutes or less. If you complete one each day, within 60 days you'll fully master LinkedIn. If you're looking to find a new job, your LinkedIn profile will attract the best employers and the best offers. If you're recruiting, you'll find and connect with top talent. And if you're generating leads and growing your business, you'll create content that brings your ideal customer to you.Are you ready for your first lesson?

Insight Selling

Author : Mike Schultz
Publisher : John Wiley & Sons
ISBN 13 : 1118875060
Total Pages : 256 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Insight Selling by : Mike Schultz

Download or read book Insight Selling written by Mike Schultz and published by John Wiley & Sons. This book was released on 2014-04-30 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do winners of major sales do differently than the sellerswho almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling authors andworld-renowned sales experts, set out to find the answer. Theystudied more than 700 business-to-business purchases made by buyerswho represented a total of $3.1 billion in annual purchasing power.When they compared the winners to the second-place finishers, theyfound surprising results. Not only do sales winners sell differently, they sellradically differently, than the second-place finishers. In recent years, buyers have increasingly seen products andservices as replaceable. You might think this would meanthat the sale goes to the lowest bidder. Not true! A new breed ofseller—the insight seller—is winning the sale withstrong prices and margins even in the face of increasingcompetition and commoditization. In Insight Selling, Schultz and Doerr share thesurprising results of their research on what sales winners dodifferently, and outline exactly what you need to do to transformyourself and your team into insight sellers. They introduce asimple three-level model based on what buyers say tip the scales infavor of the winners: Level 1 "Connect." Winners connect the dots betweencustomer needs and company solutions, while also connecting withbuyers as people. Level 2 "Convince." Winners convince buyers that they canachieve maximum return, that the risks are acceptable, and that theseller is the best choice among all options. Level 3 "Collaborate." Winners collaborate with buyers bybringing new ideas to the table, delivering new ideas and insights,and working with buyers as a team. They also found that much of the popular and current advicegiven to sellers can damage sales results. Insight Sellingis both a strategic and tactical guide that will separate the goodadvice from the bad, and teach you how to put the three levels ofselling to work to inspire buyers, influence their agendas, andmaximize value. If you want to find yourself and your team in thewinner's circle more often, this book is a must-read.

Social Media Marketing 2020

Author : Harvey Quick
Publisher :
ISBN 13 : 9781672636070
Total Pages : 176 pages
Book Rating : 4.6/5 (36 download)

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Book Synopsis Social Media Marketing 2020 by : Harvey Quick

Download or read book Social Media Marketing 2020 written by Harvey Quick and published by . This book was released on 2019-12-07 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: You Are a Few Steps Away From Thriving and Making Abundant Success With All Your Social Media Marketing Campaigns! Do you know that for you to develop a brand strategy plan, you must first create and refine the process behind your brand development strategy to grow your brand digitally? Do you want to give your brand opportunities, freedom, choice, security, and possibilities to grow and become a strong brand with a powerful social media presence and raving fans and followers? This step-by-step, easy-to-use book shows you some of the elements of digital marketing campaigns, what makes a digital brand strategy, the keys to branding for business, and how to build effective strategies for your brand. If you are bored with spinning the wheel when it comes to your social media marketing strategy and brand building strategy, buy this book. Its approach draws from some guidelines, tips, tactics, strategies, examples, and ways to identify significant marketing trends for 2020. How you can be good at digital marketing in 2020 is not something easy to come by, particularly with the advancements and changing trends in digital technologies. You need to know how to create a social media marketing plan for 2020 and understand how you will win at social media marketing in 2020 and beyond is quite necessary for your brand.In this book, what you will find include: How you can dig into what your competitors are doing on social media and how you can beat them in the game How you can establish the essential metrics in your social media content strategy Viable ways to reach, acquire and engage your target audience How you can increase your brand awareness on social media How your brand can obtain a higher quality of sales How you can address your biggest challenges with set goals How you can keep your followers happy by providing exceptional customer service What to do to generate conversation around your brand on social media channels What is brand recognition and what is the process of accomplishing it The perfect yet simple ways to optimize your social media profiles How to choose the right social media networks for your brand The powerful yet simple ways to interact with your followers to increase engagement What you need to do and the way to go about understanding your audience and figure out their needs The best practices to use hashtags on some social media channels (it's entirely not what you think) What are the effective ways to put a personal touch to your interactions with your customers on social media What are the best ways to handle complaints and negative feedback (with detailed tips and strategies, so your brand doesn't lose customers) Why voice and tone matter to your social media What are the social media content that will give your brand the most exceptional value Social media marketing mistakes you need to avoid Useful tips for social media marketing on social media channels to increase growth and sales Plus, plenty of examples, scientific study findings, and rules of improving negative feedback and managing social media crisis.If you'd like some tips about establishing your audience and know exactly what they want, buy this book.If you'd like to know the kind of social media content to develop and post to convert people into followers and then into raving fans, buy this book.This book will change the way you look at social media marketing. It will change your life forever.Click the "Buy Now" butto

Spear Selling

Author : Jamie Shanks
Publisher :
ISBN 13 : 9781792978036
Total Pages : 128 pages
Book Rating : 4.9/5 (78 download)

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Book Synopsis Spear Selling by : Jamie Shanks

Download or read book Spear Selling written by Jamie Shanks and published by . This book was released on 2019-01-05 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate Account-based Sales guide for the modern, digital seller. SPEAR Selling is the battle-tested process for both sales leaders and sales professionals to leverage in their pursuit for greater account-based sales results. Author Jamie Shanks has trained and advised 100's of companies on SPEAR Selling to increase sales pipeline in all types of sales functions (inside sales, field sales, customer success, channel sales). The key to account-based sales results is the focus on upfront planning that leverage key competitive differentiators, used to significantly improve account activation and opportunity creation. Combine this focus on account planning, with a relentless accountability to structured sales activity, and this account-based motion will: -Increase the volume of opportunities in a territory -Shorten the timeline to opportunity creation in key accounts -Increase the conversion of prospective accounts into customers -Select the right accounts -Plan & Storyboard the engagement strategy -Engage with a structured process -Activate & educate with a Bold & Different strategy than the competition -Run or Replace (build sales pipeline with an objective framework). If you or your sales organization is running an account-centric sales motion, and you're not leveraging social proximity as a key competitive differentiator in your account selection process - you've already lost your competitive advantage. Let this book be your guide to being first, bold and different in your service of the modern, digital buyer.